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In reality, this very successful advertising campaign was originated by Harry
Trenner and his wife Florence Shapiro Trenner. Harry Trenner was, at that time, working for the William Weintrob Advertising Agency in New York City, and Maidenform was one of his accounts. They both would tell the story
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in order to produce pigeon bras and parachutes. Pigeon bras, sometimes called pigeon vests, attached pigeons to paratroopers' chests so that the paratrooper could land in a war zone and release the bird, which would fly away carrying a message.
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that they were sitting around the kitchen table after dinner in their home in the
Wykagyl Park section of New Rochelle, New York. They hit on the idea for the ad and Harry took it to the agency which expanded it and showed it to Maidenform.
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The company was founded in
Bayonne, New Jersey. After going through a long restructuring effort at the end of the 1990s and early 2000s, Maidenform became a publicly traded company in July, 2005.
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In
November 2009, real estate developer Doug Stern acquired the property and with partner CSR Group, began the redevelopment of the former Maidenform Factory into
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An imaginary situation of a partially undressed dream was exploited in
Maidenform's advertising in the 1950s and 1960s -
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A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
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Collection of mid-twentieth century advertising featuring
Maidenform lingerie
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In
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that accentuated the natural shape of a woman's figure, hence the name
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Companies formerly listed on the New York Stock
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116:Learn how and when to remove this message
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352:"Defining dreams in a Maidenform bra"
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1005:1922 establishments in New Jersey
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19:For the television episode, see
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366:"Back when Pigeons Wore Bras"
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16:Women's underwear brand
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50:improve this article
21:Maidenform (Mad Men)
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368:. 4 September 2013.
267:Notable advertising
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944:UK Lingerie Awards
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106:February 2022
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61:Find sources:
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729:Bodystocking
519:Training bra
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396:. Retrieved
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65:"Maidenform"
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48:Please help
43:verification
40:
934:Bralessness
844:Accessories
820:Pantalettes
800:Farthingale
780:Boudoir cap
625:Girl boxers
593:Lower torso
509:Nursing bra
472:Upper torso
398:4 September
282:episode of
246:Pigeon bras
205:.maidenform
192:Hanesbrands
959:Categories
893:Cosmo Lady
830:Pettipants
805:Hoop skirt
768:Historical
744:Knee highs
696:Nightshirt
669:Full torso
575:Torsolette
514:Sports bra
339:References
232:Maidenform
129:Maidenform
76:newspapers
908:Journelle
898:Figleaves
825:Petticoat
795:Crinoline
749:Pantyhose
645:Tap pants
605:Boyshorts
570:Nightgown
321:SilkLofts
220:underwear
754:Stocking
739:Hold-ups
701:Playsuit
686:Corselet
660:Bloomers
654:G-string
615:Fundoshi
565:Negligee
555:Camisole
545:Babydoll
529:Male bra
504:Bralette
465:Lingerie
424:Archived
280:season 2
146:Industry
922:Related
903:HerRoom
851:Falsies
815:Pannier
790:Chemise
721:Hosiery
630:Panties
550:Bustier
499:Bandeau
493:History
290:Playtex
285:Mad Men
238:History
198:Website
172:Founder
162: (
154:Founded
149:Apparel
90:scholar
881:Retail
865:Brands
785:Bustle
775:Basque
759:Tights
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681:Corset
676:Bodice
620:Girdle
600:Bikini
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650:Thong
640:Tanga
560:Dudou
480:Types
316:.
300:Today
97:JSTOR
83:books
706:Slip
484:bras
400:2020
387:ISBN
228:bras
207:.com
164:1922
157:1922
69:news
580:Yếm
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