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company also had to implement layoffs to reduce costs. Later in 2001, the building and site were put up for sale for $ 10 million. in 2002, Malt-O-Meal began a dramatic turnaround in sales and profits. Because of the much improved results, the site was taken off the market, construction was resumed, and the Malt-Meal
Tremonton plant began production in 2004.
419:
In 2013 MOM Brands introduced Mom's Best
Naturals cereal and gained significant shelf space in retailers. This was a part of its success which helped it surpass Post cereal in total market share of cereal sales. After Post bought MOM brands it kept the MOM's best brand and it is still a part of its
288:
in 2015. After the acquisition was finalized, Post
Holdings moved its cereal headquarters office from New Jersey to the MOM Brands offices in Lakeville, Minnesota. The business was renamed Post Consumer Brands, and the MOM Brands CEO, Chris Neugent, and his senior leadership team were put in charge
346:
In 1998 Malt-O-Meal began construction of a 225,000-square-foot (20,900 m) $ 100,000,000 cereal production facility in
Tremonton, Utah. In early 2001, construction was stopped and the plant was mothballed because the company had a significant decline in sales and profits. At that time, the
427:
announced that it was purchasing MOM Brands for $ 1.15 billion ($ 1.05 billion cash and 2.5 million shares of Post
Holdings stock). The sale was completed on May 4, 2015. Production of cold cereal continued in the Northfield plant. As of January 2024, Post is continuing the Malt-O-Meal brand.
415:
MOM Brands purchased the CoCo Wheats brand from Denny and Kim Fuller on June 30, 2012, while the rest of the company assets except the factory building were sold to
Gilster-Mary Lee, a major competitor. The Fullers had become the fourth generation to own and operate Little Crow in 1983.
407:
On
February 21, 2012, the Malt-O-Meal Company re-branded as MOM Brands—the new name is intended to reflect the company's wider product range, while still acknowledging its flagship product through the use of its abbreviation. At the same time, it also announced that it had surpassed
268:
MOM Brands produces both hot and cold cereals. As of 2012, cold cereals manufactured by MOM Brands accounts for over 75% of its total sales. Most of its cold cereals are similar to cereal brands produced by its competitors,
281:. Even so, between 2001 and 2012, Malt-O-Meal more than tripled its market share during a very challenging time for the breakfast cereal category. It was the fastest growing cereal company in America.
763:
569:
As listed on Malt-O-Meal's site. Most are available regionally or through specific chains. All listed mention their use of natural ingredients, reduced packaging, and/or renewable energy
1930:
1010:
1915:
1112:
237:. It markets its products in at least 70% of the country's grocery stores, with estimated sales in 2012 of US$ 750 million. It operates four manufacturing plants, in
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389:, became the fourth manufacturing facility for Malt-O-Meal. Operations at the plant began in late 2008.
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121:
962:
351:
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986:
764:"Chris Neugent, Post Consumer Brands President & CEO, Appointed to Welch's Board of Directors"
335:
Attempts in the 1940s to market
Campbell's Corn Flakes, and in the 1960s to sell State Fair brand
1563:
1437:
1395:
1375:
531:
359:
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Sally's
Cereals (hot and cold varieties sold in Canada Safeway, Wal-mart and Superstores stores)
1614:
1558:
1360:
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401:
140:
1142:
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The company was founded in 1919 as the
Campbell Cereal Company by John Campbell, a miller in
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In 2007, Malt-O-Meal took part in the "reverse product placement" marketing campaign for
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Better Oats (hot varieties only) (most sub-brands available in multiple flavors)
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In 2007, Malt-O-Meal began construction on their new manufacturing facility in
1604:
1543:
1474:
1385:
1370:
790:"Cereal Manufacturer, Malt-O-Meal, Goes Out of the Box to Avoid Getting Stale"
576:
Three Sisters cereal (hot and cold varieties, sold only at Whole Foods stores)
554:
397:
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hot breakfast cereal he called Malt-O-Meal. Campbell intended to compete with
285:
48:
37:
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1548:
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1058:
17:
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324:
In 1927, the company moved production of its cereal to the Ames Mill in
1270:
1298:
898:"Post to move cereal headquarters to Lakeville after Malt-O-Meal deal"
657:"Post to move cereal headquarters to Lakeville after Malt-O-Meal deal"
412:
to become the third largest producer of cereals in the United States.
1573:
1484:
1417:
58:
209:
840:"Bagged knockoff cereals taking bites out of name brands' revenue"
350:
In 2002, Malt-O-Meal acquired the bagged cereal business from the
296:
1888:
1882:
1876:
1647:
1302:
967:
International Directory of Company Histories, Volume 63 (1992)
922:"Malt-O-Meal Hot Cereal: A Warm & Hearty Breakfast Option"
146:
1084:"7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion"
1190:"Post Holdings to pay $ 1.15B for Malt-O-Meal cereal maker"
987:"Malt-O-Meal Breakfast Cereal - Food Processing Technology"
1141:. Inside Indiana Business With Gerry Dick. Archived from
328:. Nine years later, corporate headquarters were moved to
363:
and packaged one of their cereals, Tootie Frooties, as "
1113:"Malt-O-Meal® Breaks Ground on New Production Facility"
332:, and in 1953, it was renamed the Malt-O-Meal Company.
112:
Purchased by Post Holdings; remaining as a subsidiary
1869:
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1055:"Krusty-O's cereal won't be available in Minnesota"
867:"Post Holdings completes acquisition of MOM Brands"
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82:
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951:" (06/30/2008 9:00PM) Episode: CW1708 Food Network
1090:. Associated Press. July 1, 2007. Archived from
1061:. Associated Press. July 6, 2007. Archived from
1269:. Better Oats. October 24, 2010. Archived from
1244:. Malt-O-Meal. October 24, 2010. Archived from
961:Salamie, David; Peippo, Kathleen (2007-12-06).
1834:Howard V. and Edna H. Hong Kierkegaard Library
936:"Unwrapped : Cereal Aisle (Food Network)"
700:
698:
1659:
1314:
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343:, were abandoned in the face of competition.
8:
1931:Food and drink companies established in 1919
813:Tribune, Mike Hughlett Star (13 June 2012).
579:Mom's Best Naturals (hot and cold varieties)
30:
1916:Food and drink companies based in Minnesota
1037:"Malt-O-Meal acquires Quaker bagged cereal"
861:
859:
392:In December 2009, Malt-O-Meal acquired the
1758:
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1652:
1644:
1321:
1307:
1299:
1139:"Little Crow Sale Brings 'Mixed Emotions'"
896:Tribune, Evan Ramstad Star (16 May 2015).
253:. The company has distribution centers in
36:
29:
815:"Bagged cereal is booming at Malt-O-Meal"
706:"Bagged cereal is booming at Malt-O-Meal"
1011:"Malt-O-Meal elects Neugent to new post"
739:"Malt-O-Meal renaming itself MOM Brands"
650:
648:
644:
582:Bear River Valley (cold varieties only)
371:stores across America along with other
1926:American companies established in 1919
623:Hearty Traditions (hot varieties only)
1041:Minneapolis/St. Paul Business Journal
1035:Andrew Tellijohn (December 4, 2002).
385:. The building, formerly occupied by
7:
723:Hoovers, Inc. Malt-O-Meal Fact Sheet
1851:The Great Northfield Minnesota Raid
449:Maple & Brown Sugar Malt-O-Meal
1731:Carleton College Cowling Arboretum
1196:. Associated Press. Archived from
25:
991:www.foodprocessing-technology.com
683:Neugent, Chris (8 October 2011).
594:Oat Revolution Thick & Hearty
27:American breakfast cereal company
1628:
1627:
1451:
585:I Love Oats (hot varieties only)
289:of the new combined enterprise.
1242:"Visit other Malt-O-Meal sites"
309:. He invented a combination of
1788:Prairie Creek Community School
1741:Nerstrand-Big Woods State Park
655:Ramstad, Evan (May 15, 2015).
1:
1115:. Malt-O-Meal. Archived from
873:. May 4, 2015. Archived from
838:Hughlett, Mike (2012-06-24).
539:Peanut Butter Colossal Crunch
229:) is an American producer of
1267:"Better Oats – Brands sites"
725:(Retrieved 20 November 2009)
477:Chocolatey Chip Cookie Bites
474:Chocolate Marshmallow Mateys
452:Creamy Hot Wheat Malt-O-Meal
70:; 105 years ago
1952:
1911:Breakfast cereal companies
367:". The cereal was sold in
96:; 9 years ago
1829:Northfield Public Library
1771:Northfield Public Schools
1623:
1449:
396:brand of hot cereal from
284:MOM Brands was bought by
35:
400:. Farina was started by
383:Asheboro, North Carolina
247:Asheboro, North Carolina
1413:Peter Pan peanut butter
301:Malt-O-Meal with coffee
227:Campbell Cereal Company
1783:Arcadia Charter School
1776:Northfield High School
1222:. Post Consumer Brands
519:Honey and Oat Blenders
330:Minneapolis, Minnesota
302:
210:PostConsumerBrands.com
1921:Northfield, Minnesota
1381:Honey Bunches of Oats
963:"Malt-O-Meal Company"
615:Raw Pure & Simple
516:Cinnamon Golden Puffs
501:Frosted Mini-Spooners
468:Blueberry Muffin Tops
465:Berry Colossal Crunch
440:Chocolate Malt-O-Meal
423:On January 27, 2015,
326:Northfield, Minnesota
300:
239:Northfield, Minnesota
235:Northfield, Minnesota
1714:formerly Malt-O-Meal
1338:Post Consumer Brands
1220:"Malt-O-Meal cereal"
768:www.businesswire.com
525:Honey Graham Squares
263:Salt Lake City, Utah
168:Hot and cold cereals
122:Lakeville, Minnesota
1330:Post Holdings, Inc.
1273:on October 17, 2010
1248:on October 27, 2010
1145:on January 26, 2013
1065:on January 27, 2013
618:Mom's Best Naturals
387:Unilever Best Foods
352:Quaker Oats Company
307:Owatonna, Minnesota
275:Quaker Oats Company
233:, headquartered in
223:Malt-O-Meal Company
182:Number of employees
32:
1564:C.W. Post (cereal)
1396:Marshmallow Mateys
1351:Chips Ahoy! Cereal
1169:www.thedieline.com
1119:on January 4, 2014
689:The New York Times
536:Peanut Butter Cups
532:Marshmallow Mateys
528:Honey Nut Scooters
373:The Simpsons Movie
360:The Simpsons Movie
303:
219:MOM Brands Company
141:Chairman & CEO
1898:
1897:
1817:
1816:
1641:
1640:
1615:Clarence Birdseye
844:Los Angeles Times
788:Gutman, Brandon.
507:Fruity Dyno-Bites
489:Cookies and Cream
471:Cinnamon Toasters
231:breakfast cereals
216:
215:
16:(Redirected from
1943:
1809:St. Olaf College
1804:Carleton College
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480:Cocoa Dyno-Bites
376:related products
255:Grove City, Ohio
251:St. Ansgar, Iowa
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86:John S. Campbell
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685:"Always a Cook"
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560:Tootie Fruities
486:Colossal Crunch
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243:Tremonton, Utah
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176:US$ 750 million
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1506:Dakota Growers
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1361:Dunkin' Cereal
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600:Good 'N Hearty
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591:Oat Revolution
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1584:Walter Baker
1501:Attune Foods
1443:Waffle Crisp
1390:
1366:Golden Crisp
1275:. Retrieved
1271:the original
1261:
1250:. Retrieved
1246:the original
1236:
1224:. Retrieved
1214:
1202:. Retrieved
1198:the original
1193:
1184:
1173:. Retrieved
1168:
1165:"Mom Brands"
1159:
1149:December 22,
1147:. Retrieved
1143:the original
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1117:the original
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1092:the original
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770:. 2016-02-03
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710:Star Tribune
709:
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666:. Retrieved
662:Star Tribune
660:
568:
565:Other brands
545:Puffed Wheat
513:Golden Puffs
510:Fruity Stars
457:Cold cereals
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337:Puffed Wheat
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156:Jesse Garcia
117:Headquarters
45:Company type
1762:Primary and
1675:Northfield,
1423:Raisin bran
1391:Malt-O-Meal
1356:CoCo Wheats
1346:Bran flakes
1294:Malt-O-Meal
1226:January 14,
1204:January 27,
881:February 8,
748:23 February
743:StarTribune
668:February 8,
548:Raisin Bran
542:Puffed Rice
498:Crispy Rice
495:Corn Flakes
492:Corn Bursts
462:Apple Zings
446:Coco Wheats
437:Malt-O-Meal
432:Hot cereals
420:portfolio.
341:Puffed Rice
18:Malt-O-Meal
1905:Categories
1822:Literature
1724:Recreation
1710:MOM Brands
1605:C. W. Post
1544:Alpha-Bits
1475:Ready Brek
1386:Honey Ohs!
1371:Grape-Nuts
1277:2010-10-24
1252:2010-10-24
1175:2024-04-10
1171:. May 2013
1098:2007-12-06
1069:2007-12-06
1059:kare11.com
1021:2024-04-10
996:2024-02-19
972:2007-12-06
946:2008-07-04
907:2024-02-19
849:2024-04-10
824:2024-02-19
799:2024-02-19
774:2024-04-10
640:References
398:U.S. Mills
365:Krusty-O's
313:wheat and
221:(formerly
150:Gene Pagel
134:Key people
49:Subsidiary
31:MOM Brands
1891:(1080 AM)
1885:(88.1 FM)
1879:(89.3 FM)
1764:secondary
1755:Education
1678:Minnesota
1549:Birds Eye
1524:(grocery)
1522:Bob Evans
1438:Uncle Sam
1433:Shreddies
1376:Honeycomb
612:Oat Heads
597:Abundance
483:Coco Roos
404:in 1898.
402:Pillsbury
271:Kellogg's
1703:Industry
1633:Category
1528:PowerBar
1480:Weetabix
1403:Oreo O's
1123:June 25,
1088:Fox News
628:See also
551:Scooters
369:7-Eleven
165:Products
55:Industry
1694:History
1593:Related
1569:Erewhon
1408:Pebbles
609:Oat Fit
555:S'Mores
443:Oat Fit
293:History
205:Website
173:Revenue
99: (
91:Defunct
83:Founder
73: (
65:Founded
1862:(1980)
1854:(1972)
1686:Topics
1574:Jell-O
1537:Former
1485:Weetos
1418:Postum
794:Forbes
603:Lavish
557:Cereal
394:Farina
311:farina
277:, and
261:; and
249:; and
192:Parent
59:Cereal
1515:Other
1470:Alpen
186:1,400
1889:KYMN
1883:KRLX
1877:KCMP
1843:Film
1228:2024
1206:2015
1151:2012
1125:2007
883:2017
750:2012
670:2017
410:Post
339:and
225:and
109:Fate
101:2015
94:2015
75:1919
68:1919
159:CSO
153:CIO
147:CFO
127:USA
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