189:, Uganda's capital city. After nearly four years in that role, she was promoted to Country Manager, Steadman Synovate Uganda, serving in that capacity until July 2005. For the five years and eight months, from May 2005 until December 2010, she served as the Business Development Director, Pan Africa, for the re-branded company of
137:, Kenya's capital city. She is also an award-winning market researcher professional, recognized for her contribution to the development of research methodologies for Africa, by regional research bodies such as Pan Africa Media Research Organisation (PAMRO) and South Africa Market Research Association (SAMRA).
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from 2015 until 2018. In
December 2018, she was one of a five-person panel of judges who selected the "Top 40 Men Under 40 In Kenya 2018". In 2018, her paper on Passive Audience Research Methodologies, presented at the PAMRO Conference won best paper award.
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for contributing to the development of research methodologies in Africa. In the years of 2011 and 2012, she was recognized under as one of the "Top 40 Under 40 Women in Kenya". She has served as the
Chairperson of the
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September 2014, Ms Ireri left Ipsos and in 2015, she founded TIFA Research Ltd and became the CEO the company, a position she still maintains as of January 2020.
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Beginning in 1999, Ms Ireri was hired as the head of the research division of
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She was born in Kenya in the 1970s. She obtained her first degree, a
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297:"Margaret Ireri: Founder and Director of TIFA Research"
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Kenyatta University of Agriculture and Technology
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Kenyatta University of Agriculture and Technology
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Kenyan businesswoman and market research professional
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The winner of this year's PAMRO Partner Paper Award
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323:"Maggie Ireri: From volunteer to high-flying CEO"
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366:"Top 40 Men 2018: Meet the Judges"
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163:Doctor of Business Administration
155:Master of Business Administration
93:Doctor of Business Administration
81:Master of Business Administration
439:Website of TIFA Research Limited
183:Steadmam Synovate Uganda Limited
325:. Nairobi: Business Today Kenya
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153:, in 1998. She also holds a
131:market research professional
34:1976 (age 47–48)
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295:Ireri, Margaret (2015).
141:Background and education
230:In 2006, Ireri won the
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87:University of Edinburgh
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237:for a paper she wrote
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69:Bachelor of Education
260:Jane Catherine Ngila
226:Other considerations
161:. She is pursuing a
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151:Kenyatta University
63:Kenyatta University
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464:1976 births
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306:29 December
185:, based in
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271:References
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374:. Nairobi
388:cite web
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249:See also
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