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Market research

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3781: 637:: SWOT is a written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity. A SWOT may also be written up for the competition to understand how to develop the marketing and product mixes. The SWOT method helps to determine and also reassess strategies and analyze a business's processes. 892:
available to the public in libraries or on the internet, primary sources, done well, can be quite valuable: talking for an hour each, to twelve people, two apiece from six potential clients, can "get inside their minds.. get a feel for their needs, wants and pain. You can't get that from a questionnaire."
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Market research data has loss prevention aspects; that less than 60 percent of all proposed modifications and new products are deemed failures. When information about the market is difficult to acquire, and the cost of "going ahead with the decision" to offer the product or service is affordable, the
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There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready
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rather than fieldwork is competing with market research for managerial attention and funding. Current research with market research practitioners shows two pressing concerns for the industry: online data commoditization and the increasing distance between market researchers and top management within
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Regarding details for worldwide corporate market research, "most of them are never written about because they are the consumer research done by the country's manufacturers." Also less written about is tailored translation approaches based on the expertise or resources available in the local country.
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considers the backbone of market research. Data collection can be done by observing customer behavior through in-situ studies or by processing e.g. log files, by interviewing customers, potential customers, stakeholders, or a sample of the general population. The data can be quantitative in nature
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Small organizations and non-profits can derive needed information by observing the environment of their location. Small scale surveys and focus groups are low cost ways to gather information from potential and existing customers and donors. While secondary data (statistics, demographics, etc.) is
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Brand health tracker: Brand tracking is way of continuously measuring the health of a brand, both in terms of consumers' usage of it (i.e. Brand Funnel) and what they think about it. Brand health can be measured in a number of ways, such as brand awareness, brand equity, brand usage and brand
631:: Market trends are the upward or downward movement of a market, during a period of time. Determining the market size may be more difficult if one is starting with a new innovation. In this case, you will have to derive the figures from the number of potential customers, or customer segments. 607:: Through market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously recognized by helping their clients to understand social, technical, and even legal aspects of markets. 584:
believed market research to be the quintessence of marketing. Market research is a way that producers and the marketplace study the consumer and gather information about the consumers' needs. There are two major types of market research: primary research, which is sub-divided into
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Market research is an industry that overlaps with and is often referred to as the "insights" industry. However, the distinctive methods and techniques of market research not always correspond to the digital-first approach of insights vendors. The emergence of insights focusing on
643:: PEST is an analysis about external environment . It includes a complete examine of a firm's Political, Economical, Social and Technological external factors, which may impact firms' objectives or profitability. They may become a benefit for the firm or harm its productivity. 484:
It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.
715:(counting sales, clicks, eye-tracking) or qualitative (surveys, questionnaires, interviews, feedback). Aggregating, visualizing, and turning data into actionable insights is one of the major challenges of market research and today, 613:: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), 722:
Data collection can use larger audience samples than the few hundred or thousand typically used in market research. Also required is the (at least passive) cooperation of those being surveyed; trust is also helpful.
557:. Starch "developed a theory that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective." Advertisers realized the significance of 1698: 1363:
data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes
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affords market researches methods to process large amounts of qualitative information and turn it into quantitative data, which is easier to visualize and use for formalized decision making.
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A report titled "Global B2C E-Commerce and Online Payment Market 2014" indicated a decrease in overall growth rates in North America and Western Europe, even as absolute growth numbers rose.
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The international growth of available research both from and via the Internet has influenced a vast number of consumers and those from whom they make purchases. Although emerging
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client organizations. Both concerns boil down to the risk they perceived of market research becoming a legacy activity of the marketing department rather than the cornerstone of
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Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a
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Diaz Ruiz, Carlos; Holmlund, Maria (October 2017). "Actionable marketing knowledge: A close reading of representation, knowledge and action in market research".
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research cost may be more profitably used "to ensure that the new line got the advertising send-off it needed to have the best chances of succeeding."
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Tracking studies, which gauge (often by telephone polling) an audience's awareness of a film on a weekly basis prior to and during theatrical release;
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in market research design, researchers have suggested conducting bias testing via interviewer-moderated technology-aided, unmoderated methods.
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is an essential comprehension tool for global consumers and is not a simple act of replacing words in one language with words in another.
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Framing managerial anomalies: an anomaly is a puzzle or a perplexing situation that the market research report is meant to solve.
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is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while
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started to be conceptualized and put into formal practice during the 1930s as an offshoot of the advertising boom of the
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Loading instruments with meanings: translate observations of commonplace social practices into the marketing ontology.
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shoppers. Estimates for 2010 show between US$ 400 billion and $ 600 billion in revenue was generated by this medium.
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Advertising testing, which measures responses to marketing materials such as trailers and television advertisements;
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Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.
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The film industry is an example where the importance of testing film content and marketing material involves:
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Market research aims to produce so-called "actionable knowledge" that firms find useful in their operations:
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Customer reviews are incredibly important in e-commerce, but they can be unreliable or downright dishonest.
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and customers. It involves understanding who they are and what they need. It is an important component of
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Faster pickup times mean more idle drivers ... armies of underemployed people looking for extra hours
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is stimulated by product-enhancing websites, graphics, and content designed to attract corporate and
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is concerned specifically with markets and distribution. Two explanations given for confusing
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Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18
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Some data collection is incentivized: a simple form is when those on the road contribute to
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helped invent the public opinion poll; today, "Market research is a way of paying for it."
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Focus groups, which probe viewers' opinions about a film in small groups prior to release;
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Signposting prescriptions: guide an intended reading to reduce interpretive flexibility.
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to buy. All that should be needed then is to make the product or service available...
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Test screenings, which involve the previewing of films prior to theatrical release;
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Exit surveys, that measure audience reactions after seeing the film in the cinema.
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techniques such as focus groups, in-depth interviews, and ethnography, as well as
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Bias testing in market research: A framework to enable inclusive research design
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Concept testing, which evaluates reactions to a film idea and is fairly rare;
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prioritized data collection over user protection and regulatory compliance
3576: 3352: 3176: 3159: 3096: 2959: 2877: 2869: 2202: 2093:"The Insights Industry: Towards a Performativity Turn in Market Research" 1022:(4 ed.). ICC/ESOMAR Amsterdam, the Netherlands. 2008. Archived from 785: 781: 759: 835:
Positioning studios, which analyze a script for marketing opportunities;
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Size of firm seems to be related to the use of informal market research
789: 750:, such as China, Indonesia and Russia are still smaller than the US in 58: 2171:"Customer Surveys Are No Substitute for Actually Talking to Customers" 1797:"A case study of improving and evaluating consumer survey translation" 3619: 2764: 2695: 2300: 901: 710: 481:
techniques such as customer surveys, and analysis of secondary data.
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differences, and differences in product use. For B2B segmentation
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Factors that can be investigated through market research include:
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by the patterns in which they sponsored different radio programs.
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of which they are consumers. More complex is the relationship of
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Diaz Ruiz, C. A. (2013). "Assembling Market Representations".
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The market research toolbox: a concise guide for beginners
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Household, Income and Labour Dynamics in Australia Survey
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in the United States, this was based on 1920s work by
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Susan J. Hart; John R. Webb; Marian V. Jones (1994).
944:"Nielsen Brings a New Marketing Strategy to Broadway" 904:- European Society for Opinion and Marketing Research 2060:
Distribution and Marketing in Contemporary Hollywood
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The UK Market Research Society (MRS) listed the top
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Customer analysis (Segmentation of target customers)
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European Society for Opinion and Marketing Research
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because Congress has never established an agency to
461:is an organized effort to gather information about 2057:Drake, Philip (2008). McDonald & Wasko (ed.). 1439: 2009:Geisen, Emily; Sha, Mandy; Roper, Farren (2024). 1336:Market Research is a subset of Marketing Research 535:Market Research is a subset of Marketing Research 2691:American Association for Public Opinion Research 2650:National Health and Nutrition Examination Survey 1016:International Code on Market and Social Research 1545:The Advertising Age Encyclopedia of Advertising 2645:List of household surveys in the United States 1442:Management: Tasks, Responsibilities, Practices 1407:"Gallup Shifts Emphasis Toward Market Studies" 533:are the similarity of the terms and also that 2780: 2711:World Association for Public Opinion Research 2218: 2063:. Malden, MA: Blackwell Publishing. pp.  439: 8: 2660:Suffolk University Political Research Center 1758:"We Can't Trust Facebook to Regulate Itself" 1175:"Notes on the History of Marketing Research" 1978:"Market Research Is Now a National Pastime" 2787: 2773: 2765: 2225: 2211: 2203: 2086: 2084: 908:Marketing Research Institute International 500:; sometimes these are handled informally. 446: 432: 24: 1976:Philip H. Dougherty (November 16, 1975). 1812: 1795:Sha, Mandy; Lai, Jennie (April 7, 2016). 1292:Claessens, Maximilian (January 9, 2018). 1134: 742:International influence from the Internet 2198:Market research and competitive analysis 2097:International Journal of Market Research 1446:. Australia: Harper & Row. pp.  2670:Quinnipiac University Polling Institute 2091:Diaz Ruiz, Carlos A. (March 20, 2022). 1942:"Market research is getting a makeover" 1744:it's hard to know when to believe them. 1105:Marketing is a business process that .. 1095:from the original on September 23, 2020 1071:market research is a business operation 934: 651:Another factor that can be measured is 27: 2655:New Zealand Attitudes and Values Study 2602:Comparative Study of Electoral Systems 1921:from the original on December 19, 2019 1836:Sapna Maheshwari (November 28, 2019). 1354:. United States Census. Archived from 1790: 1788: 1756:Sandy Parakilas (November 19, 2017). 1632:from the original on December 4, 2021 1512:"Dear Museumgoer: What Do You Think?" 1378:Kuba Kierlanczyk (February 4, 2016). 1264:"Market Research END-TO-END Benefits" 942:Campbell Robertson (August 1, 2006). 824:Market research for the film industry 572:Market research for business/planning 7: 1770:from the original on August 11, 2020 1606:from the original on August 28, 2022 1543:John McDonough; Karen Egolf (2015). 1380:"A Brief History of Market Research" 1270:from the original on August 21, 2021 1244:from the original on August 28, 2022 1205:from the original on August 16, 2020 1151:from the original on August 28, 2022 995:from the original on August 28, 2022 820:is the worldwide E-Commerce leader. 2701:International Statistical Institute 2038:"Cost-Conscious Marketing Research" 1885:from the original on August 9, 2020 1651:Natasha Singer (November 2, 2019). 511:. Although both involve consumers, 3788:from websites or documents of the 2592:American National Election Studies 2582:List of comparative social surveys 2123:from the original on June 20, 2022 1990:from the original on July 23, 2020 1954:from the original on July 23, 2020 1850:from the original on July 17, 2020 1734:from the original on July 26, 2020 1701:from the original on July 26, 2020 1687:Stuart Elliott (August 23, 1993). 1665:from the original on July 26, 2020 1562:; Olsson, Fredrik; Hamberg, Lars; 1524:from the original on July 24, 2020 1419:from the original on July 24, 2020 1386:from the original on July 23, 2020 1326:from the original on July 23, 2020 1300:from the original on July 22, 2020 956:from the original on July 24, 2020 469:and a major factor in maintaining 14: 2169:Graham Kenny (January 17, 2019). 1907:Karen Weise (December 19, 2019). 1628:. MarketCast. November 24, 2020. 1558:Espinoza, Fredrik; Hamfors, Ola; 1510:Carol Vogel (December 20, 1992). 816:As measured in revenue, US based 3784: This article incorporates 3779: 1722:"Beware the 'But China' Excuses" 3431:Party platforms (or manifestos) 2156:10.1016/j.indmarman.2017.08.005 2144:Industrial Marketing Management 2036:Alan R. Andreasen (July 1983). 1085:"What Is Formulated Marketing?" 1083:Alex Burke (17 December 2011). 887:Small businesses and nonprofits 1940:Eric Pfanner (June 22, 2008). 1801:Translation & Interpreting 1123:International Marketing Review 1: 3790:Small Business Administration 2194:Small Business Administration 2015:(published January 3, 2024). 1720:Shira Ovide (July 21, 2020). 1405:Lisa Belkin (March 6, 1990). 1173:Lockley, Lawrence C. (1950). 3519:Rally 'round the flag effect 776:platforms primarily used by 2635:International Social Survey 1814:10.12807/ti.108201.2016.a06 800:Research and market sectors 507:is much older than that of 3831: 1438:Drucker, Peter F. (1974). 1224:McDonald, Malcolm (2007). 1049:"Commercial Item Handbook" 975:McQuarrie, Edward (2005). 701: 370:Promotional representative 18: 2860:Manipulation (psychology) 2719: 2665:The Phillips Academy Poll 2493:Exploratory data analysis 2346:Sample size determination 2109:10.1177/14707853211039191 1145:10.1108/02651339410072980 805:To mitigate implicit and 578:product could be marketed 16:Type of business activity 3038:Criticism of advertising 1489:10.1177/1470593113487744 754:, their internet-fueled 692:Simulated test marketing 3700:Promotional merchandise 3411:Character assassination 3348:Narcotizing dysfunction 3222:Photograph manipulation 2935:Guerrilla communication 2606:Emerson College Polling 2498:Multivariate statistics 2341:Nonprobability sampling 2176:Harvard Business Review 2043:Harvard Business Review 1582:10.1145/3176349.3176892 653:marketing effectiveness 365:Promotional merchandise 350:Out-of-home advertising 139:Account-based marketing 3786:public domain material 3683:Product demonstrations 3112:Historical negationism 2615:European Social Survey 2597:Asian Barometer Survey 2488:Descriptive statistics 2373:Cross-sequential study 2326:Simple random sampling 1322:. September 24, 2019. 981:(2nd ed.). SAGE. 680:Marketing mix modeling 660:Advertisement research 174:Horizontal integration 3615:Reputation management 3534:Psychological warfare 3383:Political campaigning 3192:Firehose of falsehood 2625:General Social Survey 2508:Statistical inference 2368:Cross-sectional study 1266:. September 6, 2014. 360:Product demonstration 212:Corporate anniversary 3650:Corporate propaganda 2546:Audience measurement 2483:Level of measurement 2316:Sampling for surveys 1576:. pp. 317–320. 1179:Journal of Marketing 1029:on September 3, 2018 913:Insights Association 736:consumer-to-business 375:Visual merchandising 305:Behavioral targeting 179:Vertical integration 159:Influencer marketing 3738:Media concentration 3610:Non-apology apology 3600:Cult of personality 3328:Emotive conjugation 3082:Burying of scholars 2706:Pew Research Center 2675:World Values Survey 2418:Specification error 2336:Stratified sampling 672:Competitor analysis 611:Market segmentation 566:Gallup Organization 551:Golden Age of radio 498:business activities 325:In-game advertising 315:Display advertising 191:Promotional content 3721:Influence-for-hire 3514:National mythology 3484:Crowd manipulation 3373:Tabloid journalism 3242:Video manipulation 3187:Fictitious entries 2910:Civil disobedience 2796:Media manipulation 2513:Statistical models 2413:Non-sampling error 2311:Statistical sample 2251:Collection methods 1983:The New York Times 1947:The New York Times 1914:The New York Times 1878:The New York Times 1843:The New York Times 1763:The New York Times 1727:The New York Times 1694:The New York Times 1658:The New York Times 1517:The New York Times 1412:The New York Times 1361:on June 17, 2012. 1061:on October 6, 2021 949:The New York Times 605:Market information 595:secondary research 531:Marketing research 505:marketing research 496:are a sequence of 490:marketing research 408:Marketing research 345:Online advertising 335:Native advertising 330:Mobile advertising 282:Sex in advertising 99:Consumer behaviour 3776: 3775: 3542:Airborne leaflets 3421:Election promises 3275:Product placement 3150:Alternative facts 2890:Alternative media 2762: 2761: 2478:Contingency table 2453:Processing errors 2438:Non-response bias 2428:Measurement error 2408:Systematic errors 2074:978-1-4051-3388-3 1881:. April 2, 2017. 1382:. Kelton Global. 1237:978-0-7506-8386-9 1089:Hearst Newspapers 988:978-1-4129-1319-5 867:business strategy 855:Insights industry 732:traffic reporting 663:Audience research 655:. This includes: 625:is commonly used. 488:Market research, 467:business strategy 456: 455: 418:Consumer research 299:Promotional media 287:Underwriting spot 262:Product placement 242:On-hold messaging 232:Loyalty marketing 149:Product marketing 144:Digital marketing 3822: 3810:Business process 3783: 3782: 3768:Media proprietor 3592:Public relations 3572:Public diplomacy 3557:Information (IT) 3436:Name recognition 3061:Media regulation 3043:Annoyance factor 2900:Call-out culture 2815:Crowd psychology 2789: 2782: 2775: 2766: 2473:Categorical data 2227: 2220: 2213: 2204: 2181: 2180: 2166: 2160: 2159: 2139: 2133: 2132: 2130: 2128: 2088: 2079: 2078: 2054: 2048: 2047: 2033: 2027: 2026: 2006: 2000: 1999: 1997: 1995: 1973: 1964: 1963: 1961: 1959: 1937: 1931: 1930: 1928: 1926: 1904: 1898: 1897: 1892: 1890: 1869: 1863: 1862: 1857: 1855: 1833: 1827: 1826: 1816: 1792: 1783: 1782: 1777: 1775: 1753: 1747: 1746: 1741: 1739: 1717: 1711: 1710: 1708: 1706: 1684: 1678: 1677: 1672: 1670: 1648: 1642: 1641: 1639: 1637: 1622: 1616: 1615: 1613: 1611: 1564:Sahlgren, Magnus 1555: 1549: 1548: 1540: 1534: 1533: 1531: 1529: 1507: 1501: 1500: 1477:Marketing Theory 1472: 1466: 1465: 1445: 1435: 1429: 1428: 1426: 1424: 1402: 1396: 1395: 1393: 1391: 1375: 1366: 1365: 1360: 1353: 1345: 1339: 1338: 1333: 1331: 1316: 1310: 1309: 1307: 1305: 1289: 1283: 1282: 1277: 1275: 1260: 1254: 1253: 1251: 1249: 1221: 1215: 1214: 1212: 1210: 1170: 1164: 1163: 1158: 1156: 1138: 1114: 1108: 1107: 1102: 1100: 1080: 1074: 1073: 1068: 1066: 1060: 1054:. Archived from 1053: 1045: 1039: 1038: 1036: 1034: 1028: 1021: 1011: 1005: 1004: 1002: 1000: 972: 966: 965: 963: 961: 939: 918:Mystery shopping 807:unconscious bias 684:Product research 667:Choice modelling 448: 441: 434: 413:Mystery shopping 310:Brand ambassador 247:Personal selling 237:Mobile marketing 217:Direct marketing 202:Ambush marketing 169:Annoyance factor 154:Social marketing 104:Consumer culture 84:Brand management 25: 3830: 3829: 3825: 3824: 3823: 3821: 3820: 3819: 3805:Market research 3795: 3794: 3780: 3777: 3772: 3763:Media influence 3758:Media franchise 3743:Media democracy 3709: 3654: 3586: 3528: 3509:Loaded language 3460: 3377: 3294: 3246: 3136: 3065: 3047: 2974: 2915:Culture jamming 2864: 2798: 2793: 2763: 2758: 2715: 2679: 2640:LatinobarĂłmetro 2570: 2556:Market research 2534: 2459: 2433:Response errors 2379: 2353:Research design 2321:Random sampling 2287: 2271:Semi-structured 2243:Data collection 2237: 2235:survey research 2231: 2190: 2185: 2184: 2168: 2167: 2163: 2141: 2140: 2136: 2126: 2124: 2090: 2089: 2082: 2075: 2056: 2055: 2051: 2035: 2034: 2030: 2023: 2008: 2007: 2003: 1993: 1991: 1975: 1974: 1967: 1957: 1955: 1939: 1938: 1934: 1924: 1922: 1906: 1905: 1901: 1888: 1886: 1871: 1870: 1866: 1853: 1851: 1835: 1834: 1830: 1794: 1793: 1786: 1773: 1771: 1755: 1754: 1750: 1737: 1735: 1719: 1718: 1714: 1704: 1702: 1686: 1685: 1681: 1668: 1666: 1650: 1649: 1645: 1635: 1633: 1624: 1623: 1619: 1609: 1607: 1592: 1560:Karlgren, Jussi 1557: 1556: 1552: 1542: 1541: 1537: 1527: 1525: 1509: 1508: 1504: 1474: 1473: 1469: 1458: 1437: 1436: 1432: 1422: 1420: 1404: 1403: 1399: 1389: 1387: 1377: 1376: 1369: 1358: 1351: 1347: 1346: 1342: 1329: 1327: 1318: 1317: 1313: 1303: 1301: 1291: 1290: 1286: 1273: 1271: 1262: 1261: 1257: 1247: 1245: 1238: 1227:Marketing Plans 1223: 1222: 1218: 1208: 1206: 1191:10.2307/1246952 1172: 1171: 1167: 1154: 1152: 1116: 1115: 1111: 1098: 1096: 1082: 1081: 1077: 1064: 1062: 1058: 1051: 1047: 1046: 1042: 1032: 1030: 1026: 1019: 1013: 1012: 1008: 998: 996: 989: 974: 973: 969: 959: 957: 941: 940: 936: 931: 923:Nielsen ratings 898: 889: 857: 826: 802: 744: 711:Advertising Age 706: 704:Data collection 700: 698:Data collection 695: 574: 547:market research 543: 527:Market research 509:market research 471:competitiveness 459:Market research 452: 423: 422: 403:Market research 398: 390: 389: 300: 292: 291: 277:Sales promotion 192: 184: 183: 79:Brand licensing 49: 23: 21:Market analysis 17: 12: 11: 5: 3828: 3826: 3818: 3817: 3812: 3807: 3797: 3796: 3774: 3773: 3771: 3770: 3765: 3760: 3755: 3750: 3745: 3740: 3735: 3734: 3733: 3723: 3717: 3715: 3711: 3710: 3708: 3707: 3702: 3697: 3696: 3695: 3685: 3680: 3675: 3670: 3664: 3662: 3656: 3655: 3653: 3652: 3647: 3642: 3640:Understatement 3637: 3632: 3627: 3622: 3617: 3612: 3607: 3602: 3596: 3594: 3588: 3587: 3585: 3584: 3579: 3574: 3569: 3564: 3559: 3554: 3549: 3544: 3538: 3536: 3530: 3529: 3527: 3526: 3521: 3516: 3511: 3506: 3504:Indoctrination 3501: 3496: 3491: 3489:Disinformation 3486: 3481: 3476: 3470: 3468: 3462: 3461: 3459: 3458: 3453: 3451:Smear campaign 3448: 3443: 3438: 3433: 3428: 3423: 3418: 3413: 3408: 3403: 3398: 3393: 3387: 3385: 3379: 3378: 3376: 3375: 3370: 3368:Sensationalism 3365: 3360: 3355: 3350: 3345: 3340: 3335: 3330: 3325: 3320: 3315: 3310: 3308:Agenda-setting 3304: 3302: 3296: 3295: 3293: 3292: 3287: 3282: 3277: 3272: 3267: 3262: 3256: 3254: 3248: 3247: 3245: 3244: 3239: 3234: 3229: 3224: 3219: 3214: 3209: 3204: 3199: 3194: 3189: 3184: 3182:False document 3179: 3174: 3173: 3172: 3162: 3157: 3152: 3146: 3144: 3138: 3137: 3135: 3134: 3129: 3124: 3119: 3114: 3109: 3104: 3099: 3094: 3089: 3087:Catch and kill 3084: 3079: 3074: 3068: 3066: 3064: 3063: 3058: 3052: 3049: 3048: 3046: 3045: 3040: 3035: 3030: 3025: 3020: 3015: 3010: 3005: 3000: 2995: 2990: 2984: 2982: 2976: 2975: 2973: 2972: 2967: 2962: 2957: 2952: 2947: 2942: 2937: 2932: 2927: 2922: 2920:Demonstrations 2917: 2912: 2907: 2905:Cancel culture 2902: 2897: 2892: 2887: 2886: 2885: 2874: 2872: 2866: 2865: 2863: 2862: 2857: 2852: 2847: 2842: 2837: 2832: 2827: 2822: 2817: 2812: 2806: 2804: 2800: 2799: 2794: 2792: 2791: 2784: 2777: 2769: 2760: 2759: 2757: 2756: 2755: 2754: 2749: 2744: 2739: 2734: 2726: 2720: 2717: 2716: 2714: 2713: 2708: 2703: 2698: 2693: 2687: 2685: 2681: 2680: 2678: 2677: 2672: 2667: 2662: 2657: 2652: 2647: 2642: 2637: 2632: 2627: 2622: 2617: 2612: 2607: 2604: 2599: 2594: 2589: 2584: 2578: 2576: 2572: 2571: 2569: 2568: 2566:Public opinion 2563: 2558: 2553: 2548: 2542: 2540: 2536: 2535: 2533: 2532: 2531: 2530: 2525: 2520: 2510: 2505: 2500: 2495: 2490: 2485: 2480: 2475: 2469: 2467: 2461: 2460: 2458: 2457: 2456: 2455: 2450: 2448:Pseudo-opinion 2445: 2443:Coverage error 2440: 2435: 2430: 2425: 2420: 2410: 2405: 2400: 2398:Standard error 2395: 2393:Sampling error 2389: 2387: 2381: 2380: 2378: 2377: 2376: 2375: 2370: 2365: 2360: 2350: 2349: 2348: 2343: 2338: 2333: 2331:Quota sampling 2328: 2323: 2313: 2308: 2306:Sampling frame 2303: 2297: 2295: 2289: 2288: 2286: 2285: 2284: 2283: 2278: 2273: 2268: 2258: 2253: 2247: 2245: 2239: 2238: 2232: 2230: 2229: 2222: 2215: 2207: 2201: 2200: 2189: 2188:External links 2186: 2183: 2182: 2161: 2134: 2103:(2): 169–186. 2080: 2073: 2049: 2028: 2022:979-8862902785 2021: 2001: 1965: 1932: 1899: 1864: 1828: 1784: 1748: 1712: 1679: 1643: 1617: 1590: 1550: 1535: 1502: 1483:(3): 245–261. 1467: 1456: 1430: 1397: 1367: 1340: 1311: 1284: 1255: 1236: 1216: 1185:(5): 733–736. 1165: 1136:10.1.1.461.857 1109: 1075: 1040: 1006: 987: 967: 933: 932: 930: 927: 926: 925: 920: 915: 910: 905: 897: 894: 888: 885: 884: 883: 880: 877: 862:data analytics 856: 853: 852: 851: 848: 845: 842: 839: 836: 833: 825: 822: 801: 798: 752:B2B e-commerce 748:global markets 743: 740: 717:text analytics 702:Main article: 699: 696: 694: 693: 690: 685: 682: 677: 674: 669: 664: 661: 657: 649: 648: 644: 638: 632: 626: 608: 593:research, and 573: 570: 542: 539: 463:target markets 454: 453: 451: 450: 443: 436: 428: 425: 424: 421: 420: 415: 410: 405: 399: 396: 395: 392: 391: 388: 387: 382: 377: 372: 367: 362: 357: 352: 347: 342: 337: 332: 327: 322: 320:Drip marketing 317: 312: 307: 301: 298: 297: 294: 293: 290: 289: 284: 279: 274: 269: 264: 259: 254: 249: 244: 239: 234: 229: 224: 219: 214: 209: 204: 199: 193: 190: 189: 186: 185: 182: 181: 176: 171: 166: 161: 156: 151: 146: 141: 136: 131: 126: 121: 116: 111: 106: 101: 96: 94:Communications 91: 86: 81: 76: 71: 66: 61: 56: 50: 47: 46: 43: 42: 41: 40: 32: 31: 15: 13: 10: 9: 6: 4: 3: 2: 3827: 3816: 3813: 3811: 3808: 3806: 3803: 3802: 3800: 3793: 3791: 3787: 3769: 3766: 3764: 3761: 3759: 3756: 3754: 3751: 3749: 3748:Media ecology 3746: 3744: 3741: 3739: 3736: 3732: 3731:United States 3729: 3728: 3727: 3724: 3722: 3719: 3718: 3716: 3712: 3706: 3705:Telemarketing 3703: 3701: 3698: 3694: 3691: 3690: 3689: 3686: 3684: 3681: 3679: 3676: 3674: 3671: 3669: 3666: 3665: 3663: 3661: 3657: 3651: 3648: 3646: 3643: 3641: 3638: 3636: 3633: 3631: 3628: 3626: 3623: 3621: 3618: 3616: 3613: 3611: 3608: 3606: 3603: 3601: 3598: 3597: 3595: 3593: 3589: 3583: 3580: 3578: 3575: 3573: 3570: 3568: 3565: 3563: 3560: 3558: 3555: 3553: 3550: 3548: 3545: 3543: 3540: 3539: 3537: 3535: 3531: 3525: 3522: 3520: 3517: 3515: 3512: 3510: 3507: 3505: 3502: 3500: 3497: 3495: 3494:Fearmongering 3492: 3490: 3487: 3485: 3482: 3480: 3477: 3475: 3472: 3471: 3469: 3467: 3463: 3457: 3454: 3452: 3449: 3447: 3444: 3442: 3439: 3437: 3434: 3432: 3429: 3427: 3424: 3422: 3419: 3417: 3414: 3412: 3409: 3407: 3404: 3402: 3399: 3397: 3394: 3392: 3389: 3388: 3386: 3384: 3380: 3374: 3371: 3369: 3366: 3364: 3361: 3359: 3356: 3354: 3351: 3349: 3346: 3344: 3341: 3339: 3336: 3334: 3333:False balance 3331: 3329: 3326: 3324: 3321: 3319: 3316: 3314: 3311: 3309: 3306: 3305: 3303: 3301: 3297: 3291: 3290:Word of mouth 3288: 3286: 3283: 3281: 3278: 3276: 3273: 3271: 3268: 3266: 3263: 3261: 3258: 3257: 3255: 3253: 3249: 3243: 3240: 3238: 3235: 3233: 3230: 3228: 3225: 3223: 3220: 3218: 3215: 3213: 3210: 3208: 3205: 3203: 3200: 3198: 3195: 3193: 3190: 3188: 3185: 3183: 3180: 3178: 3175: 3171: 3168: 3167: 3166: 3163: 3161: 3158: 3156: 3153: 3151: 3148: 3147: 3145: 3143: 3139: 3133: 3130: 3128: 3125: 3123: 3120: 3118: 3115: 3113: 3110: 3108: 3105: 3103: 3100: 3098: 3095: 3093: 3090: 3088: 3085: 3083: 3080: 3078: 3077:Broadcast law 3075: 3073: 3070: 3069: 3067: 3062: 3059: 3057: 3054: 3053: 3050: 3044: 3041: 3039: 3036: 3034: 3031: 3029: 3026: 3024: 3021: 3019: 3016: 3014: 3011: 3009: 3006: 3004: 3001: 2999: 2996: 2994: 2991: 2989: 2986: 2985: 2983: 2981: 2977: 2971: 2968: 2966: 2963: 2961: 2958: 2956: 2953: 2951: 2948: 2946: 2943: 2941: 2938: 2936: 2933: 2931: 2928: 2926: 2925:Deplatforming 2923: 2921: 2918: 2916: 2913: 2911: 2908: 2906: 2903: 2901: 2898: 2896: 2893: 2891: 2888: 2884: 2881: 2880: 2879: 2876: 2875: 2873: 2871: 2867: 2861: 2858: 2856: 2853: 2851: 2848: 2846: 2843: 2841: 2838: 2836: 2833: 2831: 2830:False balance 2828: 2826: 2823: 2821: 2818: 2816: 2813: 2811: 2808: 2807: 2805: 2801: 2797: 2790: 2785: 2783: 2778: 2776: 2771: 2770: 2767: 2753: 2750: 2748: 2745: 2743: 2740: 2738: 2735: 2733: 2730: 2729: 2727: 2725: 2722: 2721: 2718: 2712: 2709: 2707: 2704: 2702: 2699: 2697: 2694: 2692: 2689: 2688: 2686: 2682: 2676: 2673: 2671: 2668: 2666: 2663: 2661: 2658: 2656: 2653: 2651: 2648: 2646: 2643: 2641: 2638: 2636: 2633: 2631: 2628: 2626: 2623: 2621: 2618: 2616: 2613: 2611: 2610:Eurobarometer 2608: 2605: 2603: 2600: 2598: 2595: 2593: 2590: 2588: 2587:Afrobarometer 2585: 2583: 2580: 2579: 2577: 2575:Major surveys 2573: 2567: 2564: 2562: 2559: 2557: 2554: 2552: 2549: 2547: 2544: 2543: 2541: 2537: 2529: 2526: 2524: 2521: 2519: 2516: 2515: 2514: 2511: 2509: 2506: 2504: 2503:Psychometrics 2501: 2499: 2496: 2494: 2491: 2489: 2486: 2484: 2481: 2479: 2476: 2474: 2471: 2470: 2468: 2466: 2465:Data analysis 2462: 2454: 2451: 2449: 2446: 2444: 2441: 2439: 2436: 2434: 2431: 2429: 2426: 2424: 2421: 2419: 2416: 2415: 2414: 2411: 2409: 2406: 2404: 2403:Sampling bias 2401: 2399: 2396: 2394: 2391: 2390: 2388: 2386: 2385:Survey errors 2382: 2374: 2371: 2369: 2366: 2364: 2361: 2359: 2356: 2355: 2354: 2351: 2347: 2344: 2342: 2339: 2337: 2334: 2332: 2329: 2327: 2324: 2322: 2319: 2318: 2317: 2314: 2312: 2309: 2307: 2304: 2302: 2299: 2298: 2296: 2294: 2290: 2282: 2279: 2277: 2274: 2272: 2269: 2267: 2264: 2263: 2262: 2259: 2257: 2256:Questionnaire 2254: 2252: 2249: 2248: 2246: 2244: 2240: 2236: 2228: 2223: 2221: 2216: 2214: 2209: 2208: 2205: 2199: 2195: 2192: 2191: 2187: 2178: 2177: 2172: 2165: 2162: 2157: 2153: 2149: 2145: 2138: 2135: 2122: 2118: 2114: 2110: 2106: 2102: 2098: 2094: 2087: 2085: 2081: 2076: 2070: 2066: 2062: 2061: 2053: 2050: 2045: 2044: 2039: 2032: 2029: 2024: 2018: 2014: 2013: 2005: 2002: 1989: 1985: 1984: 1979: 1972: 1970: 1966: 1953: 1949: 1948: 1943: 1936: 1933: 1920: 1916: 1915: 1910: 1903: 1900: 1896: 1884: 1880: 1879: 1874: 1868: 1865: 1861: 1849: 1845: 1844: 1839: 1832: 1829: 1824: 1820: 1815: 1810: 1807:(1): 86–100. 1806: 1802: 1798: 1791: 1789: 1785: 1781: 1769: 1765: 1764: 1759: 1752: 1749: 1745: 1733: 1729: 1728: 1723: 1716: 1713: 1700: 1696: 1695: 1690: 1683: 1680: 1676: 1664: 1660: 1659: 1654: 1647: 1644: 1631: 1627: 1621: 1618: 1605: 1601: 1597: 1593: 1591:9781450349253 1587: 1583: 1579: 1575: 1574: 1569: 1565: 1561: 1554: 1551: 1546: 1539: 1536: 1523: 1519: 1518: 1513: 1506: 1503: 1498: 1494: 1490: 1486: 1482: 1478: 1471: 1468: 1464: 1459: 1457:0-06-011092-9 1453: 1449: 1444: 1443: 1434: 1431: 1418: 1414: 1413: 1408: 1401: 1398: 1385: 1381: 1374: 1372: 1368: 1364: 1357: 1350: 1344: 1341: 1337: 1325: 1321: 1315: 1312: 1299: 1295: 1288: 1285: 1281: 1269: 1265: 1259: 1256: 1243: 1239: 1233: 1229: 1228: 1220: 1217: 1204: 1200: 1196: 1192: 1188: 1184: 1180: 1176: 1169: 1166: 1162: 1150: 1146: 1142: 1137: 1132: 1128: 1124: 1120: 1113: 1110: 1106: 1094: 1090: 1086: 1079: 1076: 1072: 1057: 1050: 1044: 1041: 1025: 1018: 1017: 1010: 1007: 994: 990: 984: 980: 979: 971: 968: 955: 951: 950: 945: 938: 935: 928: 924: 921: 919: 916: 914: 911: 909: 906: 903: 900: 899: 895: 893: 886: 881: 878: 875: 874: 873: 870: 868: 863: 854: 849: 846: 843: 840: 837: 834: 831: 830: 829: 823: 821: 819: 814: 810: 808: 799: 797: 795: 791: 787: 783: 779: 775: 770: 767: 765: 761: 757: 756:growth factor 753: 749: 741: 739: 737: 733: 728: 726: 720: 718: 713: 712: 705: 697: 691: 689: 688:Risk analysis 686: 683: 681: 678: 675: 673: 670: 668: 665: 662: 659: 658: 656: 654: 645: 642: 641:PEST analysis 639: 636: 635:SWOT analysis 633: 630: 629:Market trends 627: 624: 623:firmographics 620: 619:psychographic 617:differences, 616: 615:technographic 612: 609: 606: 603: 602: 601: 598: 596: 592: 588: 583: 582:Peter Drucker 579: 571: 569: 567: 562: 560: 556: 555:Daniel Starch 552: 548: 540: 538: 536: 532: 528: 524: 522: 517: 515: 510: 506: 503:The field of 501: 499: 495: 491: 486: 482: 480: 476: 472: 468: 464: 460: 449: 444: 442: 437: 435: 430: 429: 427: 426: 419: 416: 414: 411: 409: 406: 404: 401: 400: 394: 393: 386: 385:Word-of-mouth 383: 381: 378: 376: 373: 371: 368: 366: 363: 361: 358: 356: 355:Point of sale 353: 351: 348: 346: 343: 341: 338: 336: 333: 331: 328: 326: 323: 321: 318: 316: 313: 311: 308: 306: 303: 302: 296: 295: 288: 285: 283: 280: 278: 275: 273: 270: 268: 265: 263: 260: 258: 255: 253: 250: 248: 245: 243: 240: 238: 235: 233: 230: 228: 225: 223: 220: 218: 215: 213: 210: 208: 205: 203: 200: 198: 195: 194: 188: 187: 180: 177: 175: 172: 170: 167: 165: 162: 160: 157: 155: 152: 150: 147: 145: 142: 140: 137: 135: 132: 130: 127: 125: 122: 120: 117: 115: 114:Effectiveness 112: 110: 107: 105: 102: 100: 97: 95: 92: 90: 87: 85: 82: 80: 77: 75: 72: 70: 67: 65: 62: 60: 57: 55: 52: 51: 45: 44: 39: 36: 35: 34: 33: 30: 26: 22: 3778: 3753:Media ethics 3673:Door-to-door 3668:Cold calling 3645:Weasel words 3552:Fifth column 3446:Push polling 3396:Astroturfing 3358:Pseudo-event 3338:Infotainment 3313:Broadcasting 3284: 3232:Urban legend 3155:April Fools' 3028:Testimonials 2998:Infomercials 2825:Dumbing down 2684:Associations 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Index

Market analysis
Marketing
Management
Distribution
Pricing
Retail
Service
Activation
Brand licensing
Brand management
Co-creation
Communications
Consumer behaviour
Consumer culture
Dominance
Effectiveness
Ethics
Promotion
Segmentation
Strategy
Account-based marketing
Digital marketing
Product marketing
Social marketing
Influencer marketing
Attribution
Annoyance factor
Horizontal integration
Vertical integration
Advertising

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