36:
27:
286:
300:
195:
691:
217:
By 1987, Maxi had grown to a chain of six locations and three of these stores included a day-care centre for parents to leave their children for up to 90 minutes while shopping. Throughout the 1980s and early 90s, Maxi used a cartoonish elephant as its mascot. When
222:
became defunct in 1992, many of its locations were converted into Maxi stores. In 1993, several
Provigo stores (especially the larger ones) were rebranded as Maxi locations. Maxi absorbed the HĂ©ritage chain in 1995 to reach a total of 67 locations.
174:, a chain of franchised discount grocery stores outside Quebec, except that Maxi stores are owned by the company. Over 7,000 people are employed at the Maxi and Maxi & Cie stores across Quebec. Maxi's slogans are "
261:
and is still in operation. Some Maxi & Cie outlets are themselves former Maxi stores that were converted because of their larger size. This includes the original store in
Longueuil.
759:
1397:
1769:
210:. At 60,000-square-feet, this store was three times the size of conventional supermarkets. Maxi was intended to be a larger spinoff version of Provigo's
752:
35:
257:
locations are larger and carry a wider variety of general merchandise. The first Maxi & Cie opened on
September 25, 1996 on Jean-Talon street in
96:
Bakery, beer, dairy, deli, frozen foods, gasoline, general grocery, general merchandise, liquor, meat & poultry, produce, seafood, snacks, wine
1774:
745:
1364:
768:
324:
573:
1390:
709:
470:
450:
1784:
246:
673:
1690:
1779:
1658:
1383:
599:
553:
1324:
1294:
493:
219:
211:
653:
513:
533:
226:
Maxi became a division of
Loblaws following the latter's acquisition of Provigo in 1999. Maxi used to have stores in
1279:
639:
1764:
1592:
1567:
1457:
814:
622:"Provigo to shut six Ontario supermarkets: Montreal firm's Maxi banner retreats from province on consolidation".
314:
171:
1587:
1582:
829:
824:
398:
258:
1696:
1624:
1110:
1033:
854:
268:, but Maxi & Co. withdrew from Ontario in 1999 after the Loblaws purchase of the chain. The 1999 movie
1501:
1252:
1016:
1759:
1717:
1483:
1406:
1042:
887:
203:
1644:
1488:
1467:
1609:
1493:
1462:
1427:
1267:
1208:
1198:
839:
1437:
1432:
26:
1346:
1140:
902:
291:
163:
230:
beginning in 1997, but they were eventually closed or converted to other
Loblaws banners (such as
1684:
1604:
1599:
1414:
1284:
1257:
1222:
1188:
965:
834:
624:
182:" ("Maxi, well yes, Maxi"), the latter of which is often uttered by their spokesperson, comedian
1712:
577:
1329:
1314:
948:
1528:
1422:
1309:
980:
915:
892:
776:
714:
658:
558:
538:
518:
498:
475:
455:
305:
167:
116:
373:
1537:
1512:
1507:
1452:
1442:
1299:
1289:
1120:
1062:
1052:
784:
170:
and the largest of
Loblaws' Quebec supermarket chains. Maxi is the Quebec equivalent of
1619:
1178:
1100:
1072:
1011:
910:
849:
604:
111:
1753:
1727:
1629:
1341:
1274:
1247:
1150:
1090:
990:
958:
920:
859:
1517:
1447:
1336:
1304:
1262:
183:
534:"SUPER MARKS?; SHOPPERS GIVE MIXED VERDICTS ON SERVICE AT FORMER STEINBERG STORES"
1542:
877:
789:
270:
245:
67:
62:
1740:*Rights to these brands in the United States are owned by different companies.
1668:
1653:
1572:
975:
925:
882:
869:
424:
281:
52:
178:" ("Unbeatable. Period"), which references their price match guarantee, and "
1663:
1634:
1614:
1552:
844:
799:
207:
194:
1722:
1547:
1319:
943:
794:
737:
231:
151:
41:
1375:
348:
1577:
1557:
1351:
953:
819:
804:
319:
265:
227:
159:
148:
1160:
1130:
1006:
985:
935:
494:"Store's day-care centre works fine say shoppers at Maxi supermarket"
155:
244:
193:
1379:
741:
274:
had a scene at one of the Maxi & Co. stores in
Ontario.
654:"In St. Leonard, Provigo opening its first Maxi superstore"
202:
The first Maxi store opened
November 19, 1984 in a former
732:
264:
Like with Maxi, Maxi & Co. used to have stores in
399:"Maxi maintient sa politique Imbattable. Point final"
237:
As of 2024, there are 153 Maxi locations in Quebec.
1705:
1677:
1643:
1527:
1476:
1413:
1240:
1032:
1025:
999:
934:
901:
868:
775:
445:
443:
122:
110:
100:
92:
74:
58:
48:
127:
1134:
451:"Superstore wars heats up as Provigo opens maxi"
617:
615:
1391:
753:
640:"Loblaw Expands ITS Maxi Locations in Quebec"
8:
488:
486:
368:
366:
19:
662:. Montreal. September 25, 1996. p. D1.
423:Loblaw Companies Ltd. (November 20, 2016).
1398:
1384:
1376:
1029:
760:
746:
738:
522:. Montreal. February 19, 1992. p. 59.
459:. Montreal. November 20, 1984. p. 27.
343:
341:
198:Maxi's second logo from about 1994 to 2002
34:
25:
18:
16:Quebec subsidiary of the Loblaw Companies
1226:
1212:
1202:
1192:
1164:
1124:
969:
600:"Provigo opens first Ontario Maxi store"
479:. Montreal. October 4, 1985. p. B5.
562:. Montreal. April 21, 1995. p. C3.
502:. Montreal. April 9, 1987. p. G11.
337:
718:. Montreal. July 2, 1986. p. D12.
628:. Toronto. June 12, 1999. p. B11.
7:
1770:Retail companies established in 1984
1365:List of supermarket chains in Canada
1076:
1066:
1046:
692:"Picture of the original Maxi store"
608:. Toronto. June 27, 1997. p. 9.
325:List of supermarket chains in Canada
1049:: Prince Albert/North Central area)
471:"Provigo to open nine Maxi stores"
14:
1056:
554:"Valdi stores close their doors"
542:. November 18, 1992. p. C1.
298:
284:
1687:(Loblaws at Maple Leaf Gardens)
1230:
1216:
1182:
1172:
1168:
1154:
1144:
1114:
1094:
136:Footnotes / references
1693:(Dominion at Memorial Stadium)
1104:
1:
1775:1984 establishments in Quebec
255:Maxi & Cie/Maxi & Co.
158:, Canada. Founded in 1984 by
710:"Maxi's advertisement page"
514:"Maxi's advertisement page"
186:, in their television ads.
80:; 40 years ago
1801:
1785:Discount stores of Canada
1736:
1360:
315:No Frills (grocery store)
134:
33:
24:
1588:Real Canadian Superstore
1583:Real Atlantic Superstore
1036:members (Western Canada)
830:Real Canadian Superstore
825:Real Atlantic Superstore
674:"Maxi - Find a location"
176:Imbattable. Point final.
1697:Weston Centre (Toronto)
1625:Your Independent Grocer
1280:Commisso's Food Markets
1185:: Greater Toronto Area)
1157:: Greater Toronto Area)
1117:: Greater Toronto Area)
1034:Federated Co-operatives
855:Your Independent Grocer
1780:Supermarkets of Canada
1502:George Weston Bakeries
769:Supermarkets in Canada
250:
199:
1718:National Supermarkets
1610:T & T Supermarket
1407:George Weston Limited
1268:Ultra Food & Drug
1000:Other national chains
259:Saint-LĂ©onard, Quebec
248:
197:
1477:Food or drink brands
1111:Coppa's Fresh Market
642:. February 21, 2005.
436:– via YouTube.
214:supermarket chain.
1415:Corporate directors
1347:Village Food Stores
1275:Ayre's Supermarkets
1141:Galati Market Fresh
903:Pattison Food Group
426:Maxi, ben oui Maxi!
292:Supermarkets portal
249:Maxi & Cie logo
180:Maxi, ben oui, Maxi
102:Number of employees
21:
1685:Maple Leaf Gardens
1645:President's Choice
1600:Shoppers Drug Mart
1223:Whole Foods Market
1103:(Atlantic Canada,
1043:Lake Country Co-op
1017:Northern/Northmart
625:The Globe and Mail
351:. Loblaw Companies
251:
200:
1747:
1746:
1373:
1372:
1330:Miracle Food Mart
1199:Kin's Farm Market
1086:
1085:
1069:: Saskatoon area)
696:Google Streetview
142:
141:
1792:
1765:Loblaw Companies
1691:Memorial Stadium
1529:Loblaw Companies
1468:Barbara Stymiest
1423:Galen Weston Jr.
1400:
1393:
1386:
1377:
1310:Overwaitea Foods
1232:
1228:
1218:
1214:
1204:
1194:
1184:
1174:
1170:
1166:
1156:
1146:
1136:
1127:: Victoria area)
1126:
1116:
1106:
1096:
1078:
1068:
1059:: Winnipeg area)
1058:
1048:
1030:
971:
916:PriceSmart Foods
777:Loblaw Companies
762:
755:
748:
739:
733:Official website
720:
719:
715:Montreal Gazette
706:
700:
699:
688:
682:
681:
670:
664:
663:
659:Montreal Gazette
650:
644:
643:
636:
630:
629:
619:
610:
609:
596:
590:
589:
587:
585:
580:on April 9, 2018
576:. Archived from
570:
564:
563:
559:Montreal Gazette
550:
544:
543:
539:Montreal Gazette
530:
524:
523:
519:Montreal Gazette
510:
504:
503:
499:Montreal Gazette
490:
481:
480:
476:Montreal Gazette
467:
461:
460:
456:Montreal Gazette
447:
438:
437:
435:
433:
420:
414:
413:
411:
409:
395:
389:
388:
386:
384:
370:
361:
360:
358:
356:
345:
308:
306:Companies portal
303:
302:
301:
294:
289:
288:
287:
168:Loblaw Companies
130:
117:Loblaw Companies
88:
86:
81:
70:(Maxi & Cie)
40:A Maxi store in
38:
29:
22:
1800:
1799:
1795:
1794:
1793:
1791:
1790:
1789:
1750:
1749:
1748:
1743:
1732:
1701:
1673:
1639:
1523:
1508:Interbake Foods
1494:Country Harvest
1472:
1463:Christi Strauss
1453:Robert Prichard
1443:Sarabjit Marwah
1428:Paviter Binning
1409:
1404:
1374:
1369:
1356:
1300:Knob Hill Farms
1290:Galati Brothers
1241:Defunct banners
1236:
1121:Fairway Markets
1097:: Calgary area)
1082:
1063:Saskatoon Co-op
1053:Red River Co-op
1026:Regional chains
1021:
995:
930:
897:
864:
771:
766:
729:
724:
723:
708:
707:
703:
690:
689:
685:
672:
671:
667:
652:
651:
647:
638:
637:
633:
621:
620:
613:
598:
597:
593:
583:
581:
572:
571:
567:
552:
551:
547:
532:
531:
527:
512:
511:
507:
492:
491:
484:
469:
468:
464:
449:
448:
441:
431:
429:
422:
421:
417:
407:
405:
397:
396:
392:
382:
380:
372:
371:
364:
354:
352:
347:
346:
339:
334:
329:
304:
299:
297:
290:
285:
283:
280:
243:
192:
138:
126:
103:
84:
82:
79:
66:
44:
17:
12:
11:
5:
1798:
1796:
1788:
1787:
1782:
1777:
1772:
1767:
1762:
1752:
1751:
1745:
1744:
1742:
1741:
1737:
1734:
1733:
1731:
1730:
1725:
1720:
1715:
1709:
1707:
1703:
1702:
1700:
1699:
1694:
1688:
1681:
1679:
1675:
1674:
1672:
1671:
1666:
1661:
1656:
1650:
1648:
1641:
1640:
1638:
1637:
1632:
1627:
1622:
1620:Wholesale Club
1617:
1612:
1607:
1602:
1597:
1596:
1595:
1585:
1580:
1575:
1570:
1565:
1560:
1555:
1550:
1545:
1540:
1534:
1532:
1525:
1524:
1522:
1521:
1520:(Canada only)*
1515:
1510:
1505:
1499:
1496:
1491:
1486:
1484:Arnie's Bagels
1480:
1478:
1474:
1473:
1471:
1470:
1465:
1460:
1455:
1450:
1445:
1440:
1438:Nancy Lockhart
1435:
1433:Andrew Ferrier
1430:
1425:
1419:
1417:
1411:
1410:
1405:
1403:
1402:
1395:
1388:
1380:
1371:
1370:
1368:
1367:
1361:
1358:
1357:
1355:
1354:
1349:
1344:
1339:
1334:
1333:
1332:
1322:
1317:
1315:Cooper's Foods
1312:
1307:
1302:
1297:
1292:
1287:
1282:
1277:
1272:
1271:
1270:
1265:
1260:
1255:
1244:
1242:
1238:
1237:
1235:
1234:
1220:
1206:
1196:
1186:
1179:Highland Farms
1176:
1158:
1148:
1138:
1128:
1118:
1108:
1101:Co-op Atlantic
1098:
1087:
1084:
1083:
1081:
1080:
1079:: Regina area)
1073:Sherwood Co-op
1070:
1060:
1050:
1039:
1037:
1027:
1023:
1022:
1020:
1019:
1014:
1009:
1003:
1001:
997:
996:
994:
993:
988:
983:
978:
973:
963:
962:
961:
951:
946:
940:
938:
932:
931:
929:
928:
923:
918:
913:
911:Choices Market
907:
905:
899:
898:
896:
895:
890:
885:
880:
874:
872:
866:
865:
863:
862:
857:
852:
850:Wholesale Club
847:
842:
837:
832:
827:
822:
817:
812:
807:
802:
797:
792:
787:
781:
779:
773:
772:
767:
765:
764:
757:
750:
742:
736:
735:
728:
727:External links
725:
722:
721:
701:
683:
665:
645:
631:
611:
605:Financial Post
591:
565:
545:
525:
505:
482:
462:
439:
415:
390:
362:
336:
335:
333:
330:
328:
327:
322:
317:
311:
310:
309:
295:
279:
276:
242:
241:Maxi & Cie
239:
191:
188:
147:is a discount
140:
139:
132:
131:
124:
120:
119:
114:
108:
107:
104:
101:
98:
97:
94:
90:
89:
76:
72:
71:
60:
56:
55:
50:
46:
45:
39:
31:
30:
15:
13:
10:
9:
6:
4:
3:
2:
1797:
1786:
1783:
1781:
1778:
1776:
1773:
1771:
1768:
1766:
1763:
1761:
1758:
1757:
1755:
1739:
1738:
1735:
1729:
1728:Tamblyn Drugs
1726:
1724:
1721:
1719:
1716:
1714:
1711:
1710:
1708:
1704:
1698:
1695:
1692:
1689:
1686:
1683:
1682:
1680:
1676:
1670:
1667:
1665:
1662:
1660:
1657:
1655:
1652:
1651:
1649:
1646:
1642:
1636:
1633:
1631:
1630:Zehrs Markets
1628:
1626:
1623:
1621:
1618:
1616:
1613:
1611:
1608:
1606:
1603:
1601:
1598:
1594:
1591:
1590:
1589:
1586:
1584:
1581:
1579:
1576:
1574:
1571:
1569:
1566:
1564:
1561:
1559:
1556:
1554:
1551:
1549:
1546:
1544:
1541:
1539:
1536:
1535:
1533:
1530:
1526:
1519:
1516:
1514:
1511:
1509:
1506:
1504:(Canada only)
1503:
1500:
1497:
1495:
1492:
1490:
1487:
1485:
1482:
1481:
1479:
1475:
1469:
1466:
1464:
1461:
1459:
1458:Robert Sawyer
1456:
1454:
1451:
1449:
1446:
1444:
1441:
1439:
1436:
1434:
1431:
1429:
1426:
1424:
1421:
1420:
1418:
1416:
1412:
1408:
1401:
1396:
1394:
1389:
1387:
1382:
1381:
1378:
1366:
1363:
1362:
1359:
1353:
1350:
1348:
1345:
1343:
1340:
1338:
1335:
1331:
1328:
1327:
1326:
1323:
1321:
1318:
1316:
1313:
1311:
1308:
1306:
1303:
1301:
1298:
1296:
1293:
1291:
1288:
1286:
1283:
1281:
1278:
1276:
1273:
1269:
1266:
1264:
1261:
1259:
1256:
1254:
1251:
1250:
1249:
1246:
1245:
1243:
1239:
1224:
1221:
1210:
1207:
1200:
1197:
1190:
1187:
1180:
1177:
1162:
1159:
1152:
1151:Grande Cheese
1149:
1142:
1139:
1132:
1129:
1122:
1119:
1112:
1109:
1102:
1099:
1092:
1091:Calgary Co-op
1089:
1088:
1074:
1071:
1064:
1061:
1054:
1051:
1044:
1041:
1040:
1038:
1035:
1031:
1028:
1024:
1018:
1015:
1013:
1010:
1008:
1005:
1004:
1002:
998:
992:
991:Thrifty Foods
989:
987:
984:
982:
979:
977:
974:
967:
964:
960:
959:Chalo FreshCo
957:
956:
955:
952:
950:
947:
945:
942:
941:
939:
937:
933:
927:
924:
922:
921:Save-On-Foods
919:
917:
914:
912:
909:
908:
906:
904:
900:
894:
893:Marché Adonis
891:
889:
886:
884:
881:
879:
876:
875:
873:
871:
867:
861:
858:
856:
853:
851:
848:
846:
843:
841:
838:
836:
833:
831:
828:
826:
823:
821:
818:
816:
813:
811:
808:
806:
803:
801:
798:
796:
793:
791:
788:
786:
783:
782:
780:
778:
774:
770:
763:
758:
756:
751:
749:
744:
743:
740:
734:
731:
730:
726:
717:
716:
711:
705:
702:
697:
693:
687:
684:
679:
675:
669:
666:
661:
660:
655:
649:
646:
641:
635:
632:
627:
626:
618:
616:
612:
607:
606:
601:
595:
592:
579:
575:
569:
566:
561:
560:
555:
549:
546:
541:
540:
535:
529:
526:
521:
520:
515:
509:
506:
501:
500:
495:
489:
487:
483:
478:
477:
472:
466:
463:
458:
457:
452:
446:
444:
440:
428:
427:
419:
416:
404:
403:www.loblaw.ca
400:
394:
391:
379:
375:
369:
367:
363:
355:September 16,
350:
344:
342:
338:
331:
326:
323:
321:
318:
316:
313:
312:
307:
296:
293:
282:
277:
275:
273:
272:
267:
262:
260:
256:
247:
240:
238:
235:
233:
229:
224:
221:
215:
213:
209:
205:
196:
189:
187:
185:
181:
177:
173:
169:
165:
161:
157:
153:
150:
146:
137:
133:
129:
125:
121:
118:
115:
113:
109:
105:
99:
95:
91:
77:
73:
69:
64:
61:
57:
54:
51:
47:
43:
37:
32:
28:
23:
1760:Hypermarkets
1659:PC Financial
1562:
1518:Wonder Bread
1448:Gordon Nixon
1337:Super Centre
1305:Marché Frais
1263:Sav-A-Centre
809:
713:
704:
695:
686:
677:
668:
657:
648:
634:
623:
603:
594:
582:. Retrieved
578:the original
574:"Who We Are"
568:
557:
548:
537:
528:
517:
508:
497:
474:
465:
454:
430:. Retrieved
425:
418:
406:. Retrieved
402:
393:
381:. Retrieved
377:
374:"About Maxi"
353:. Retrieved
269:
263:
254:
253:The chain's
252:
236:
234:) in 1999.
225:
216:
206:location in
201:
184:Martin Matte
179:
175:
144:
143:
135:
49:Company type
1593:Liquorstore
1543:Extra Foods
1325:Steinberg's
968:(except in
878:Food Basics
790:Extra Foods
678:www.maxi.ca
271:Pushing Tin
68:Hypermarket
63:Supermarket
1754:Categories
1713:Econo-Mart
1678:Properties
1669:PC Optimum
1654:PC Express
1573:Pharmaprix
1489:Brownberry
1147:: Toronto)
926:Urban Fare
870:Metro Inc.
383:August 18,
349:"About Us"
332:References
162:, it is a
53:Subsidiary
1664:PC Mobile
1635:Joe Fresh
1615:Valu-mart
1605:SuperValu
1568:No Frills
1553:Freshmart
1285:Food City
845:Valu-mart
835:SuperValu
815:No Frills
800:Freshmart
220:Steinberg
208:Longueuil
172:No Frills
154:based in
1723:SaveEasy
1548:Fortinos
1538:Dominion
1320:SaveEasy
1295:HĂ©ritage
1253:Dominion
1171:, &
949:Foodland
944:Farm Boy
795:Fortinos
785:Dominion
584:April 9,
278:See also
232:Fortinos
212:HĂ©ritage
164:division
152:retailer
93:Products
59:Industry
42:Montreal
1706:Defunct
1578:Provigo
1558:Loblaws
1513:No Name
1352:Zellers
1248:A&P
1012:Walmart
981:Safeway
976:Longo's
954:FreshCo
888:Super C
840:T&T
820:Provigo
805:Loblaws
432:May 22,
408:May 22,
378:maxi.ca
320:Provigo
266:Ontario
228:Ontario
190:History
160:Provigo
149:grocery
128:maxi.ca
123:Website
83: (
75:Founded
1647:brands
1531:brands
1342:Target
1229:&
1215:&
1161:H Mart
1131:Foodex
1007:Costco
986:Sobeys
936:Sobeys
156:Quebec
112:Parent
106:10,000
65:(Maxi)
1498:Exact
883:Metro
860:Zehrs
204:Kmart
1563:Maxi
1258:Loeb
1209:Spud
810:Maxi
586:2018
434:2024
410:2024
385:2024
357:2016
145:Maxi
85:1984
78:1984
20:Maxi
1189:IGA
966:IGA
166:of
1756::
1231:ON
1227:BC
1217:AB
1213:BC
1203:BC
1193:BC
1183:ON
1173:ON
1169:AB
1167:,
1165:BC
1155:ON
1145:ON
1135:NL
1125:BC
1115:ON
1105:QC
1095:AB
1077:SK
1067:SK
1057:MB
1047:SK
970:BC
712:.
694:.
676:.
656:.
614:^
602:.
556:.
536:.
516:.
496:.
485:^
473:.
453:.
442:^
401:.
376:.
365:^
340:^
1399:e
1392:t
1385:v
1233:)
1225:(
1219:)
1211:(
1205:)
1201:(
1195:)
1191:(
1181:(
1175:)
1163:(
1153:(
1143:(
1137:)
1133:(
1123:(
1113:(
1107:)
1093:(
1075:(
1065:(
1055:(
1045:(
972:)
761:e
754:t
747:v
698:.
680:.
588:.
412:.
387:.
359:.
87:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.