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Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The
Observer
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Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding. Dr. Aronczyk has published three books,
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Dr. Aronczyk's work has been featured on the BBC, in The
Washington Post, The Intercept, Grist Magazine, and the podcast Drilled, among other media outlets.
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Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global
Business of National Identity". The Times Higher Education Supplement.
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in Ottawa. She holds a Ph.D. from the
Department of Media, Culture and Communication at New York University.
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LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
101:'s Outstanding Young Scholar Award. Prior to joining Rutgers, she was a professor of communication at
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397:"Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu"
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373:"Drilled: Melissa Aronczyk on the History of Greenwashing on Apple Podcasts"
324:"Documents Show How Polluting Industries Mobilized to Block Climate Action"
91:(Oxford University Press, co-authored with Maria Espinoza) in Spring 2022.
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A Strategic Nature: Public
Relations and the Politics of Environmentalism
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in the School of
Communication and Information and affiliated faculty in
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295:"Spin doctors have shaped the environmentalism debate for decades"
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Blowing Up the Brand: Critical
Perspectives on Promotional Culture
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269:"The audacious PR plot that seeded doubt about climate change"
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Branding the Nation: The Global
Business of National Identity
349:"PR worked for Big Oil. So can it work for climate action?"
59:is a Canadian media studies scholar working in the
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205:Blowing Up the Brand, Google Books Result
202:Aronczyk, Melissa; Powers, Devon (2010).
83:from Peter Lang, in 2010 (co-edited with
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293:Aronczyk, Melissa (February 21, 2021).
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97:In 2015, she was co-recipient of the
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427:New York University alumni
347:Yoder, Kate (2022-02-22).
255:"Oxford University Press"
230:"Blowing Up the Brand"
299:The Washington Post
175:Branding the Nation
103:Carleton University
37:New York University
322:(April 12, 2022).
136:"Melissa Aronczyk"
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421:Categories
406:24 October
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109:References
47:Occupation
39:Steinhardt
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161:(London).
69:Sociology
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408:2018
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