Knowledge (XXG)

Melly Barajas Cárdenas

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The company produces three house brands of tequila and several for other tequila brands. The company employs mostly women and produces tequila using traditional methods which extend the process from the hours in commercial production to a week. Agave, tequila's main ingredients, is roasted in masonry
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of tequila to Mexico and his own desire to have a tequila with his name on it. Barajas Cárdenas interpreted this as something she could make happen and started looking for a distillery that would produce a few bottles, but as she investigated the industry she became interested. In 2019 she recalled,
40:. Sometime in the 1990s, while working there as a teacher and clothing designer, she vacationed with her father in Mazamitla, where the family owned a home, and they discussed the fact Europe had recently granted 238: 48:
Barajas Cárdenas left her two jobs and began to work on formally entering the industry as a producer. In 1999, when she was about 22, Barajas Cárdenas opened the distillery Raza Azteca in
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According to tequila writer M.A. Morales, Barajas Cárdenas is one of only a few Master Distillers importing to the United States four award-winning tequila labels simultaneously.
45:"I thought it was going to be like a little gift of a few thousand pesos to make his bottles and that he could drink them with his friends, but it turned into something more." 338: 333: 343: 64:
ovens, and fermentation is allowed to happen naturally. According to Barajas Cárdenas, as of 2019 the distillery produced 3000 liters per day.
314: 52:, Jalisco, operated by her umbrella company Vinos y Licores Azteca. Eventually Barajas Cárdenas was also able to buy her own agave fields. 271: 22:
is a Mexican master distiller of tequila. As of 2018 she was one of only 12 female master distillers in Mexico. According to
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From Babes to Boss Ladies: The Women Who Contribute to and Create Tequila, Mezcal, Sotol, Bacanora and Other Mexican Spirits
49: 156:"Melly Barajas, "la reina del tequila" que empezó de cero una exitosa destilería sin saber cómo hacer licores" 348: 107: 41: 55:
Barajas Cárdenas' distillery famously produces the tequila brand La Gritona, owned by Andy Coronado.
272:"'From Babes to Boss Ladies' Book From Tequila Aficionado's M.A. 'Mike' Morales Available May 10" 112: 209: 310: 246: 117: 327: 160: 24: 183: 304: 37: 250: 121: 276: 214: 237:
Ma, Tracy; Migliozzi, Blacki; Wertheim, Bonnie (11 December 2018).
108:"Her Father Loved Tequila. Now She Runs a Company That Makes It" 28:she is known in Mexico as the Queen of Tequila. 184:"The 'tequila queen' who started her business" 8: 239:"What Happened in 2018? Shake to Remember" 210:"Making Tequila With Others Like Herself" 81: 7: 150: 148: 146: 144: 142: 140: 138: 101: 99: 97: 95: 93: 91: 89: 87: 85: 339:21st-century Mexican businesspeople 106:Safronova, Valeriya (25 May 2018). 334:21st-century Mexican businesswomen 14: 344:People from Guadalajara, Jalisco 1: 303:Morales, M. A. (5 May 2019). 164:(in Spanish). 16 January 2019 309:. Independently Published. 365: 36:Barajas Cárdenas is from 16:Mexican tequila distiller 20:Melly Barajas Cárdenas 42:appellation of origin 280:. 19 December 2021 243:The New York Times 113:The New York Times 50:Valle de Guadalupe 316:978-1-0960-9472-2 356: 320: 290: 289: 287: 285: 268: 262: 261: 259: 257: 234: 228: 227: 225: 223: 206: 200: 199: 197: 195: 190:. 3 January 2022 180: 174: 173: 171: 169: 152: 133: 132: 130: 128: 103: 364: 363: 359: 358: 357: 355: 354: 353: 324: 323: 317: 302: 299: 297:Further reading 294: 293: 283: 281: 270: 269: 265: 255: 253: 236: 235: 231: 221: 219: 208: 207: 203: 193: 191: 182: 181: 177: 167: 165: 154: 153: 136: 126: 124: 105: 104: 83: 78: 70: 61: 34: 17: 12: 11: 5: 362: 360: 352: 351: 346: 341: 336: 326: 325: 322: 321: 315: 298: 295: 292: 291: 263: 229: 201: 175: 134: 80: 79: 77: 74: 69: 66: 60: 57: 33: 30: 15: 13: 10: 9: 6: 4: 3: 2: 361: 350: 349:Living people 347: 345: 342: 340: 337: 335: 332: 331: 329: 318: 312: 308: 307: 301: 300: 296: 279: 278: 273: 267: 264: 252: 248: 244: 240: 233: 230: 218:. 25 May 2018 217: 216: 211: 205: 202: 189: 185: 179: 176: 163: 162: 157: 151: 149: 147: 145: 143: 141: 139: 135: 123: 119: 115: 114: 109: 102: 100: 98: 96: 94: 92: 90: 88: 86: 82: 75: 73: 67: 65: 58: 56: 53: 51: 46: 43: 39: 31: 29: 27: 26: 21: 305: 282:. Retrieved 275: 266: 254:. Retrieved 242: 232: 220:. Retrieved 213: 204: 192:. Retrieved 187: 178: 166:. Retrieved 159: 125:. Retrieved 111: 71: 62: 54: 47: 35: 23: 19: 18: 38:Guadalajara 328:Categories 188:Mexicanist 161:La Opinión 76:References 32:Early life 25:La Opinión 251:0362-4331 122:0362-4331 68:Reception 284:22 July 277:AP News 222:22 July 215:WRAL-TV 194:22 July 168:22 July 127:22 July 59:Company 313:  256:4 July 249:  120:  311:ISBN 286:2022 258:2024 247:ISSN 224:2022 196:2022 170:2022 129:2022 118:ISSN 330:: 274:. 245:. 241:. 212:. 186:. 158:. 137:^ 116:. 110:. 84:^ 319:. 288:. 260:. 226:. 198:. 172:. 131:.

Index

La Opinión
Guadalajara
appellation of origin
Valle de Guadalupe









"Her Father Loved Tequila. Now She Runs a Company That Makes It"
The New York Times
ISSN
0362-4331







"Melly Barajas, "la reina del tequila" que empezó de cero una exitosa destilería sin saber cómo hacer licores"
La Opinión
"The 'tequila queen' who started her business"
"Making Tequila With Others Like Herself"
WRAL-TV
"What Happened in 2018? Shake to Remember"

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