Knowledge (XXG)

Meta element

Source πŸ“

549:(SEO), where different methods are used to provide a user's website with a higher ranking on search engines. Prior to the rise of content-analysis by search engines in the mid-1990s (most notably Google), search engines were reliant on metadata to correctly classify a Web page and webmasters quickly learned the commercial significance of having the right meta element. The search engine community is now divided as to the value of meta tags. Some claim they have no value, others that they are central, while many simply conclude there is no clear answer but, since they do no harm, they use them just in case. Google states they do support the meta tags "content", "robots", "google", "google-site-verification", "content-type", "refresh" and "google-bot". 621:
reported that the announcement made by Yahoo!'s Senior Director of Search was incorrect. In the corrected statement Yahoo! Senior Director of Search states that "…What changed with Yahoo's ranking algorithms is that while we still index the meta keyword tag, the ranking importance given to meta keyword tags receives the lowest ranking signal in our system … it will actually have less effect than introducing those same words in the body of the document, or any other section." In Sept 2012, Google announced that they will consider Keyword Meta tag for news publishers.
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Many web design tutorials also point out that client-side redirecting tends to interfere with the normal functioning of a Web browser's "back" button. After being redirected, clicking the back button will cause the user to go back to the redirect page, which redirects them again. Some modern browsers
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According to Moz, "Title tags are the second most important on-page factor for SEO, after content". They convey to the search engines what a given page is all about. It used to be standard SEO practice to include the primary and the secondary keywords in the title for better ranking. Google has gone
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said that this may help worthy content to get noticed. The syntax of the news meta keyword has subtle difference from custom keyword meta tag; it is denoted by "news_keywords", while the custom keyword meta tag is denoted by "keywords". Google News no longer takes into account keywords announced by
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for the language name. It is of most use when a website is written in multiple languages and can be included on each page to tell search engines in which language a particular page is written. User-agents can (and do) use language information to select language-appropriate fonts, which improves the
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Major search engine robots look at many factors when determining how to rank a page of which meta tags will only form a portion. Furthermore, most search engines change their ranking rules frequently. Google have stated they update their ranking rules every 48 hours. Under such circumstances, a
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The W3C suggests that user agents should allow users to disable it, otherwise META refresh should not be used by web pages. For Internet Explorer's security settings, under the miscellaneous category, meta refresh can be turned off by the user, thereby disabling its redirect ability. In Mozilla
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still makes use of the keywords meta tag in some of its rankings. Yahoo! itself claims support for the keywords meta tag in conjunction with other factors for improving search rankings. In October 2009 Search Engine Round Table announced that "Yahoo Drops The Meta Keywords Tag Also" but later
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does not recognize this meta element as a ranking factor, so using target keyword phrases in that element will not help a site rank better. W3C doesn't specify the size of this description meta tag, but almost all search engines recommend it to be shorter than 160 characters of plain text.
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Some HTML elements and attributes already handle certain pieces of meta data and may be used by authors instead of META to specify those pieces: the TITLE element, the ADDRESS element, the INS and DEL elements, the title attribute, and the cite attribute.
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by a search engine trying to eliminate this practice, though that is unlikely. It is more likely that a search engine will ignore the meta keyword element completely, and most do regardless of how many words are used in the element.
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and set as part of the HTTP response headers, but no web servers currently implement this behavior. Instead, the user agent emulates the behavior for some HTTP headers as if they had been sent in the response header itself.
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attribute tells search engines what natural language the website is written in (e.g. English, Spanish or French), as opposed to the coding language (e.g. HTML). It is normally an
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the user to a different location. Auto refreshing via a META element has been deprecated for more than ten years, and recognized as problematic before that.
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the option to specify that the Open Directory Project content should not be used for listings of their website, Microsoft introduced in May 2006 the new "
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Yahoo! puts content from their own Yahoo! directory next to the ODP listing. In 2007 they introduced a meta tag that lets web designers opt-out of this.
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considers meta tags as a mechanism for signaling relevancy for their web site search engines, even introducing their own extension called Meta Tags 2.
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Web browsers display them in naming open tabs; since the title is visible on hover, this is especially useful when too many tabs are open and only the
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In cases where the content attribute's value is a URL, many authors decide to use a link element with a proper value for its rel attribute as well.
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As in search results, titles are visible when page links are posted on social media and this, too, conveys to the users what the link is about.
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a page, or not, and whether they should follow links from a page, or not. The attribute can contain one or more comma-separate values. The
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would tell the browser that the page "expires" on June 21, 2006 at 14:25:27 GMT and that it may safely cache the page until then. The
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headers which should be sent before the actual content when the HTML page is served from the web server to the client. For example:
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of Google announced that they were no longer taking keywords into account whatsoever. However, both these articles suggest that
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Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly.
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They are displayed as page title in search results (and influence user behavior with respect to clicking on particular results).
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does, however, use meta tag elements for displaying site links. The title tags are used to create the link in search results:
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For a comparison on when it is best to use HTTP-headers, meta-elements, or attributes in the case of language specification:
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elements for enhanced subject access within a website is the use of a back-of-book-style index for the website. See the
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If I block Google from crawling a page using a robots.txt disallow directive, will it disappear from search results?
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to automatically refresh a Web page after a given time interval. It is also possible to specify an alternative
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attribute, supported by several major search engines, controls whether search engine spiders are allowed to
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can be used on the same page. Meta elements can be used to specify page description, keywords and any other
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Firefox it can be disabled in the configuration file under the key name "accessibility.blockautorefresh".
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Webmasters can decide if they want to disallow the use of their ODP listing on a per search engine basis
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meta http-equiv – is it sent as part of an HTTP header, or does the client parse the body for meta tags?
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Meta tags are one of the best options for preventing search engines from indexing content of a website.
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through various iterations of showing short or longer amounts of content from within the title tags.
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does not use HTML keyword or meta tag elements for indexing. The Director of Research at Google,
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will fall back on this tag when information about the page itself is requested (e.g. using the
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Auto-redirects via markup (versus server-side redirects) are not in compliance with the
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in 1995, and its popularity quickly grew until it became one of the most commonly used
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to embed metadata. The value of the statement, in either case, is contained in the
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is used to indicate the character set of the document, and is available in HTML5.
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Google Webmaster Central Blog, September 21, 2009, Retrieved September 21, 2009
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Regardless, the title tags still hold importance in three different ways.
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definitive understanding of the role of meta tags in SEO is unlikely.
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The syntax is the same for all search engines who support the tag.
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How do I improve the ranking of my web site in the search results?
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today. It is speculated that it does if the keywords used in the
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Yahoo! Search Support for 'NOYDIR' Meta Tags and Weather Update
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The meta element has two uses: either to emulate the use of an
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Meta Robots Tag 101: Blocking Spiders, Cached Pages & More
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from the latest published version of HTML, W3C Recommendation
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Greta de Groat (2002). "Perspectives on the Web and Google:
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Meta tags can be used to describe the contents of the page:
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can also be found in the page copy itself. With respect to
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SEO Roundtable, October 16, 2009, Retrieved April 22, 2011
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can be used as alternatives to HTTP headers. For example,
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attribute is supported by most major search engines, like
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SEO Roundtable, October 8, 2009, Retrieved April 22, 2011
1344:"Meta tags that Google understands – Search Console Help" 1222:
specification optionally allows this tag to be parsed by
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attribute has any effect on ranking at any of the major
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attribute, which is the only required attribute unless
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Web Content Accessibility Guidelines 1.0 – Guideline 7
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Yahoo! Search Weather Update and Support for 'NOODP'
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Opting Out of Open Directory Listings for Webmasters
2074: 2048: 2017: 1981: 1940: 1909: 1883: 1827: 1526:, Official Google Webmaster Central Blog, 3/05/2007 992:tag to a page will prevent Yahoo! from displaying 1179:seem to overcome this problem however, including 803:used in some cases the title and abstract of the 1459:"A newly hatched way to tag your news articles" 1200:Web Content Accessibility Guidelines (WCAG) 1.0 534:Meta element used in search engine optimization 341:section. Multiple Meta elements with different 1499:"On-Page Ranking Factors – SEO Best Practices" 759:value prevents a page from being indexed, and 693:attribute provides a concise explanation of a 530:element describes the contents of a web page. 1861: 826:By 2017, Google reported stopping the use of 367:and XHTML, there were four valid attributes: 296: 8: 1441: 1439: 1093:Site name - Page title - Keyword description 418:Such elements must be placed as tags in the 1212:<meta http-equiv="foo" content="bar"> 1868: 1854: 1846: 1800:"The global structure of an HTML document" 303: 289: 29: 1794: 1792: 474:as an alternative to the response header 1786:, from a London Web Standards tech talk. 1762:W3C Recommendation (December 24, 1999), 1733:mozillaZine, archived June 2, 2009 from 1431:"Yahoo Drops The Meta Keywords Tag Also" 1144:Additionally, enterprise search startup 782:Additional attributes for search engines 649:for each page (if available) is visible. 612:is little to none and in September 2009 1482:"Meta news keywords still works ?" 1311: 588:No consensus exists whether or not the 541:They have been the focus of a field of 399:is used to emulate an HTTP header, and 263: 32: 1106:The meta description often appears in 1702: 1700: 1110:search results to describe the link: 735:overall user experience of the page. 7: 1637:Yahoo! Search (February 28, 2007), 1167:and use this technique in order to 1159:elements can be used to instruct a 1745:W3C Recommendation (May 5, 1999), 1609:Yahoo! Search (October 24, 2006), 25: 1665:, Director of Research, Google", 1486:Google Publisher Center Community 337:. They are part of a web page's 329:documents to provide structured 1594:More control over page snippets 1535:Danny Sullivan (March 5, 2007), 482:and, more commonly needed, the 349:not provided through the other 1753:, retrieved September 28, 2007 1731:Accessibility.blockautorefresh 1708:"Welcome to the Virtual Mall!" 1667:Journal of Internet Cataloging 1627:Better Snippets for your Users 1300:Resource Description Framework 363:With HTML up to and including 1: 1669:, Vol. 5(1), pp. 17–28, 2002. 1592:Vanessa Fox (July 13, 2006), 1421:, retrieved November 12, 2008 569:attribute was popularized by 277:Comparison of browser engines 1836:MetaExtensions – WHATWG Wiki 1259:American Society of Indexers 1575:Betsy Aoki (May 22, 2006), 1290:, a deprecated meta element 809:search engine results pages 699:search engine results pages 2144: 2128:Search engine optimization 1958:Online identity management 1877:Search engine optimization 1366:Statistic (June 4, 1997), 1238: 1210:Meta elements of the form 763:prevents links from being 547:search engine optimization 358:HTTP response header field 1953:Social media optimization 1891:Robots exclusion standard 1838:: proposals for value of 1770:, retrieved July 24, 2012 1566:, retrieved July 26, 2013 1524:Using the robots meta tag 1488:, retrieved March 6, 2020 938:MSN and Live Search (via 353:elements and attributes. 272:Document markup languages 1652:, retrieved June 3, 2007 1617:, retrieved June 3, 2007 1600:, retrieved June 3, 2007 1583:, retrieved June 3, 2007 1550:, retrieved June 3, 2007 1374:, retrieved June 3, 2007 1368:META attributes by count 1261:website for an example. 1112: 1082: 998: 948: 906: 872: 835: 494: 451: 1948:Search engine marketing 1764:HTML 4.01 Specification 1127:"description" 509:"description" 1598:Inside Google Sitemaps 996:titles and abstracts. 1564:developers.google.com 887:"googlebot" 526:In this example, the 445:elements can specify 163:Document Object Model 1548:SearchEngineLand.com 1206:HTTP message headers 168:Browser Object Model 2087:Human search engine 1927:Display advertising 1884:Exclusion standards 1245:HTML5 Β§ Markup 1058:Effect on Searching 963:"bingbot" 791:The search engines 630:The Title attribute 391:has been added and 141:Character encodings 1982:Search engine spam 1917:Online advertising 1650:Yahoo! Search Blog 1644:2008-11-06 at the 1615:Yahoo! Search Blog 1542:2008-09-27 at the 1389:2009-02-21 at the 1372:Vancouver Webpages 1348:support.google.com 1253:An alternative to 1049:"noydir" 1022:"noydir" 1013:"robots" 850:"robots" 545:research known as 487:character encoding 395:has been removed. 2105: 2104: 1324:www.w3schools.com 1202:(guideline 7.5). 1040:"Slurp" 972:"noodp" 930:"noodp" 921:"Slurp" 896:"noodp" 859:"noodp" 819:" value for the " 732:IETF language tag 466:"utf-8" 321:are tags used in 313: 312: 16:(Redirected from 2135: 1941:Search marketing 1910:Marketing topics 1870: 1863: 1856: 1847: 1841: 1829: 1814: 1813: 1811: 1810: 1796: 1787: 1777: 1771: 1760: 1754: 1743: 1737: 1728: 1722: 1721: 1719: 1718: 1704: 1695: 1694: 1692: 1691: 1676: 1670: 1663:Monika Henzinger 1659: 1653: 1635: 1629: 1624: 1618: 1607: 1601: 1590: 1584: 1581:Live Search Blog 1573: 1567: 1557: 1551: 1533: 1527: 1520: 1514: 1513: 1511: 1510: 1495: 1489: 1479: 1473: 1472: 1470: 1469: 1463:Google News Blog 1455: 1449: 1443: 1434: 1428: 1422: 1411: 1405: 1399: 1393: 1381: 1375: 1364: 1358: 1357: 1355: 1354: 1340: 1334: 1333: 1331: 1330: 1316: 1256: 1234: 1217: 1213: 1140: 1137: 1134: 1131: 1128: 1125: 1122: 1119: 1116: 1102: 1099: 1096: 1092: 1089: 1086: 1067:Monika Henzinger 1053: 1050: 1047: 1044: 1041: 1038: 1035: 1032: 1029: 1026: 1023: 1020: 1017: 1014: 1011: 1008: 1005: 1002: 994:Yahoo! Directory 991: 976: 973: 970: 967: 964: 961: 958: 955: 952: 934: 931: 928: 925: 922: 919: 916: 913: 910: 900: 897: 894: 891: 888: 885: 882: 879: 876: 863: 860: 857: 854: 851: 848: 845: 842: 839: 822: 818: 811:(SERP). 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Index

Meta tags
HTML
Dynamic HTML
HTML5
article
audio
canvas
video
XHTML
Basic
Mobile Profile
HTML element
meta
div and span
blink
marquee
HTML attribute
alt attribute
HTML frame
HTML editor
Character encodings
named characters
Unicode
Language code
Document Object Model
Browser Object Model
Style sheets
CSS
Font family
Web colors

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