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Metlink

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which applies to all commercial passenger operations. The Act establishes a framework containing safety duties for all rail industry participants and requires operators who manage infrastructure and rolling stock to obtain accreditation prior to commencing operations. Accredited operators are also
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Metlink was also active in encouraging use of "value Metcards" (pre-purchased multi-trip and periodical tickets) and ran a humorous campaign promoting this called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I
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Ticketing requirements for trains, trams and buses in Melbourne are mainly contained in the Transport (Ticketing) Regulations 2006 and the Victorian Fares and Ticketing Manual. Rules about safe and fair conduct on trains, trams and buses in Melbourne are generally contained in the
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As well as establishing a common brand for Melbourne's public transport network, the Metlink initiative was intended to better integrate information about train, tram and bus transport in Melbourne, and therefore provide passengers with better information about connecting services.
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In 1999, the public transport system in Melbourne was disaggregated and privatised. Immediately after privatisation, there was no active system-wide branding or marketing. As a result, branding, marketing and the provision of customer information became fragmented and disjointed.
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of signage. The Metlink brand signage was implemented in 2003, with progressive replacement of the heterogeneous signage previously used by the various (some defunct) public transport operators at railway stations, tram and bus stops throughout Melbourne.
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as the integration agency for Victoria's transport system. The act also establishes and sets the charters of the State agencies charged with providing public transport rail services and managing network access for freight services, namely the former
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In 2003, the Victorian Government and operators joined forces to create ‘Metlink’ which provided a single identity for Melbourne's public transport system. Metlink involved the provision of integrated signage, consumer information and advertising.
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of Melbourne's public transport system in April 2004, the Metlink brand was transferred to a new company, Metlink Victoria Pty Ltd, the role of which was also to perform several minor functions previously performed by the State Government and the
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Metlink also acted as a marketing entity for public transport, and released several television advertisements. However, this was not an exclusive arrangement, as a separate set of TV advertisements was produced by former train operator
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which owns the public rail network and associated infrastructure. Another important statute is the Rail Management Act 1996 which confers powers on rail operators and provides for an access scheme for the state's rail network.
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Metlink also had responsibility for the Revenue Clearing House, the passenger information website (formerly Victrip), the 131 638 (131 MET) telephone information service, and the public transport information centre
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http://www.legislation.vic.gov.au/Domino/Web_Notes/LDMS/LTObject_Store/LTObjSt5.nsf/DDE300B846EED9C7CA257616000A3571/7BB774D3E0245B77CA2577CE00030B90/$ FILE/83-9921a153.pdf
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http://www.legislation.vic.gov.au/Domino/Web_Notes/LDMS/LTObject_Store/LTObjSt3.nsf/DDE300B846EED9C7CA257616000A3571/6D4190C62DE6207FCA257761002C568A/$ FILE/06-9a016.pdf
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Metlink was responsible for the promotion of travel by public transport. It published timetables, maps and guides, operated a multi-modal website, provided a
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to guide their operations. Sanctions applying to the safety scheme established under the Rail Safety Act are contained in the
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Victorian Fares and Ticketing Manual - Metlink - Your guide to public transport in Melbourne and Victoria
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operators. Metlink's ownership was then handed over to the two remaining major metropolitan operators -
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Victoria's regional bus and rail services were brought under an associated brand to Metlink called
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This article is about the public transport body in Australia. For the New Zealand network, see
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Under the Metlink branding system, railway station signage and timetables were colour-coded
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Official copy of the Rail Safety Act from the Victorian Government legislation web site -
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for timetables, maps and other customer information, to complement the graphic
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Defunct marketing arm for transportation providers in Melbourne, Australia
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The safety of rail transport operations in Melbourne is regulated by the
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had input into Metlink, but they did not have a controlling interest.
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focusing on encouraging courtesy on the Melbourne Rail Network.
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in 2009. Representatives of the Bus Association of Victoria and
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from the official Victorian Government legislation site -
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Highly Recommend You Get on the Bus", featuring comedian
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The prime transport-related statute in Victoria is the
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Official copy of the 373: 46: 1950: 1940: 1916: 1906: 1800: 1789: 1632: 1622: 1391: 1381: 1169: 1159: 1112: 1098: 1090: 372: 45: 351:. In 2006, Connex launched a TV campaign 32:Public transport in the Wellington Region 970:"Transport (Ticketing) Regulations 2006" 167: 651: 308:, and the bus network was colour-coded 1052:from the original on 20 September 2011 883:"Railpage: Viclinking V/Line Stations" 807:from the original on 29 September 2007 660:"Welcome to Public Transport Victoria" 1363:List of railway stations in Melbourne 889:from the original on 12 December 2007 7: 1046:"Victorian Law Today Statutory Rule" 837:from the original on 18 October 2021 777:from the original on 2 November 2012 625:Chief Investigator, Transport Safety 2060:2012 disestablishments in Australia 1075:Official Metlink website (archived) 765:Christian Catalano (25 July 2005). 736:"Transport goes back to the future" 533:. In addition, the act establishes 25: 1026:from the original on 7 March 2012 982:from the original on 7 March 2012 2055:2003 establishments in Australia 2022:denotes services yet to commence 746:from the original on 23 May 2004 379: 52: 1719:List of bus routes in Melbourne 734:Jonathan Green (10 June 2003). 183:for public train, tram and bus 2002:Level Crossing Removal Project 565:Transport Integration Act 2010 518:Transport Integration Act 2010 1: 2050:Public transport in Melbourne 1121:Public transport in Melbourne 1085:BATBYGOBSTOPL Metlink website 615:Director of Public Transport 610:Transport Legislation Review 527:Director of Public Transport 1678:McKenzie's Tourist Services 284:Metlink developed a master 179:was the marketing body and 161:www.metlinkmelbourne.com.au 2076: 620:Director, Transport Safety 590:Rail transport in Victoria 561:Director, Transport Safety 520:. The act established the 507:Legislation and governance 36: 29: 2015: 1688:Ryan Brothers Bus Service 1133:Public Transport Victoria 1127: 1020:"Victorian Law Today Act" 664:Public Transport Victoria 630:Public Transport Victoria 512:Transport Integration Act 501:Public Transport Victoria 436:Public Transport Victoria 378: 322:Public Transport Victoria 227:Following changes to the 193:Public Transport Victoria 109:Public Transport Victoria 51: 1698:Transit Systems Victoria 1643:Broadmeadows Bus Service 1080:Official Viclink website 908:Rail Management Act 1996 553:safety management system 392:Transportation authority 65:Transportation authority 37:Not to be confused with 1997:Department of Transport 1811:Deer Park–West Werribee 1774:Doncaster Park and Ride 1337:Flinders Street Viaduct 635:Department of Transport 522:Department of Transport 478:Department of Transport 151:Department of Transport 2007:Rail Projects Victoria 1961:Melbourne City Express 1350:Melbourne Airport Rail 917:Government of Victoria 354:Don't Hold Others Back 344:Morning Train (9 to 5) 281: 246:Metro Trains Melbourne 173: 1769:Bulleen Park and Ride 1202:Flemington Racecourse 956:17 March 2011 at the 913:19 March 2011 at the 595:Railways in Melbourne 571:Ticketing and conduct 275: 171: 833:. 10 December 2018. 548:Rail Safety Act 2006 1693:Sunbury Bus Service 1673:Martyrs Bus Service 1609:Proposed extensions 1368:Proposed extensions 933:6 July 2011 at the 803:. 25 October 2004. 551:required to have a 503:, on 2 April 2012. 375: 276:A diagram of a CRT 48: 1886:Regional Rail Link 1663:Kastoria Bus Lines 1653:Cranbourne Transit 1357:Suburban Rail Loop 1006:2011-05-14 at the 605:Buses in Melbourne 600:Trams in Melbourne 488:www.viclink.com.au 282: 174: 2032: 2031: 1985: 1984: 1935: 1934: 1901: 1900: 1892:Western Rail Plan 1784: 1783: 1703:Ventura Bus Lines 1668:Kinetic Melbourne 1617: 1616: 1376: 1375: 863:on 22 August 2008 493: 492: 166: 165: 18:Metlink Melbourne 16:(Redirected from 2067: 1951: 1944: 1917: 1910: 1801: 1793: 1683:Panorama Coaches 1633: 1626: 1392: 1385: 1170: 1163: 1114: 1107: 1100: 1091: 1062: 1061: 1059: 1057: 1042: 1036: 1035: 1033: 1031: 1016: 1010: 998: 992: 991: 989: 987: 981: 974: 966: 960: 943: 937: 924: 918: 905: 899: 898: 896: 894: 879: 873: 872: 870: 868: 859:. 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Index

Metlink Melbourne
Public transport in the Wellington Region
Metrolink

Transportation authority
Public transport
Public Transport Victoria
Melbourne
Victoria
Australia
Parent
Department of Transport
www.metlinkmelbourne.com.au

umbrella brand
transport
Melbourne
Public Transport Victoria
journey planner
privatisation
franchise
Yarra Trams
Connex Melbourne
Metro Trains Melbourne
V/Line
Swanston Street

style guide
design style
Public Transport Victoria

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