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Ambinder holds a B.A in computer science and psychology from Yale
University, and a PhD in psychology from University of Illinois at Urbana-Champaign. He has published in academic journals, and presented at main game developer conferences.
121:. He is one of the pioneers in applying psychophysiological techniques in user experience assessment and adaptive systems in the game industry context. In February 2023, Ambinder announced that he had left Valve.
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Ambinder, M. (2011) Biofeedback in
Gameplay: How Valve Measures Physiology to Enhance Gaming Experience. Game Developer Conference 2011
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Simons, D and
Ambinder, M. (2005) Change Blindness Theory and Consequences. Current Directions in Psychological Science 14, 1, 44 -48.
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Ambinder, M. (2009) Valve's
Approach to Playtesting: the Application of Empiricism. Game Developer Conference 2009
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currently working as an affiliate assistant professor at
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