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company that was then two years old. He was president of the company, one of four equal partners. He began blogging in
September 2003, posting at Six Pixels of Separation – The Twist Image Blog. In May, 2006, he launched a weekly podcast. Both the blog and podcast focus on the intersection of brands,
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Joel worked in 1999 and 2000 at Mamma.com, a meta search engine started in 1996, where he held the title of
Director, Sponsorship and Advertising. In January 2001 he became Director of Marketing at Airborne Entertainment, a mobile content provider headquartered in Montreal. He credits a conference
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In July 2006, Joel was named one of the twenty most influential authorities in the world on the topic of blog marketing by the UK-based research firm
Onalytica. In January 2007,
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Joel grew up in
Montreal, with three brothers. His family was an early adopter of computers, something that fascinated him. He graduated from the pre-university music program at
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35:. Currently, he is a professional keynote speaker and the co-founder of ThinkersOne (a business that offers bite-sized and personalized video content from thought leaders).
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called, The Power Within, in 2002 for the change in direction that lead to his success; he has been a speaker at a number of the organization's conferences since then.
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In 2007 and 2008, Joel was the host of
Foreword Thinking: The Business And Motivational Book Review Podcast. In 2008 and 2009, he wrote a business column for the
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By mid-2009, Twist Image had a second office, in
Toronto, and employed 65 people. By October 2009 it had 90 employees. By the end of 2009, its clients included
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In 2022, Mitch launched
ThinkersOne - an online platform where companies can buy bite-sized and personalized thought leadership video experiences.
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In 2014, Twist Image was sold to WPP. The company rebranded as Mirum and still sits within the
Wunderman Thompson division of WPP.
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called Joel "Canada's Rock Star of
Digital Marketing." In May 2009 he was named to the Top 40 under 40 in Canada.
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Mitch left the company in 2019. He is currently a professional speaker, writer, investor and advisor.
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elected Joel as the chair of its board of directors for 2011 and 2012. In 2013, Joel published
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Ctrl Alt Delete: Reboot Your
Business. Reboot Your Life. Your Future Depends on It
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agency that was purchased by WPP in 2014 and president and a founding partner of
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as a freelance music journalist and as publisher/editor of two music magazines,
27:(b. May 1971) is an entrepreneur and writer. He was president of Twist Image, a
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404:. Mamma.com. November 10, 2000. Archived from the original on November 10, 2000
194:. Artists and groups currently or previously represented by the label include
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368:. Mamma.com. October 10, 1997. Archived from the original on October 10, 1997
341:"Distort Entertainment's Mitch Joel: New Canadian Label Signing Heavy Bands"
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133:. In 2009, he authored a book by the same name as the blog and the podcast:
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after less than a semester, to start a publishing career. He worked in
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527:. Six Pixels of Separation - Marketing and Communications Blog
475:"Who are the most influential authorities on "blog marketing""
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In 2021, Mitch was named to Thinkers50 Radar class for 2021.
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502:"Experts sound the alarm on social media's growth, power"
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Joel is married; he and his wife have three children.
594:"Mitch Joel And The Five Hottest Trends In Digital"
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687:Chairpersons of non-governmental organizations
525:"Old School Link Love From Marketing Magazine"
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137:. In 2009 and 2010 he had a column in
67:. His first interview, in 1989, was of
39:Early life, education, and early career
658:Canadian Speaker's Association Profile
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244:Catherine McLean (October 20, 2009).
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83:In 2002, Joel joined Twist Image, a
620:"Five ways to reboot your business"
546:Matt Semansky (November 18, 2009).
312:"Babylon, P.Q. - Rock'n'Roll Joel"
246:"Social media can pull in clients"
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618:Harvey Schachter (June 9, 2013).
473:Flemming Madsen (July 23, 2006).
648:Homepage for Mitch Joel speaking
477:. Onalytica Blog. Archived from
310:Jamie O'Meara (March 29, 2007).
523:Mitch Joel (January 10, 2007).
500:Todd A. Ritter (June 4, 2009).
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186:, specializes in heavy music,
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592:Nick Morgan (June 11, 2013).
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182:. The label, located in
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135:Six Pixels of Separation
339:Keith McDonald (2002).
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180:Distort Entertainment
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573:. Marketing Magazine
550:. Marketing Magazine
402:"Investor Relations"
53:Concordia University
702:Canadian columnists
366:"Mamma.com - About"
624:The Globe and Mail
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250:The Globe and Mail
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146:In May 2011, the
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200:Cancer Bats
47:(he played
671:Categories
222:References
176:Greg Below
108:Scotiabank
100:Home Depot
61:Arena Rock
25:Mitch Joel
208:The Bronx
104:Microsoft
69:Tommy Lee
629:June 21,
603:June 21,
577:June 22,
554:June 22,
531:June 22,
508:June 22,
504:. NJ.com
485:June 22,
454:cite web
444:June 22,
418:cite web
408:June 22,
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372:June 22,
350:June 24,
321:June 21,
290:June 21,
255:June 21,
214:Personal
188:hardcore
129:and the
116:Fujifilm
57:Montreal
316:hour.ca
140:enRoute
598:Forbes
190:, and
118:, and
65:Enrage
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