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A recent initiative by the organization was to have dairy products that contained 100 percent
Canadian dairy products indicated by using a specific label that states, "100% Canadian milk". A follow-up study investigating the impact of such a label revealed that Canadians were willing to pay more
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The Dairy
Farmers of Canada "Quality Milk" logo is used to help consumers identify products that contain 100% Canadian milk and Canadian dairy products. Introduced November 1, 2016, the new logo will gradually replace the previous origin logo which was commonly known as the "Little Blue Cow".
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activities were regrouped under the newly formed organization, which retained the name "Dairy
Farmers of Canada". Shortly after the merger, the organization launched the "100% Canadian Milk" campaign, which still exists today and adopted the current alternative cow logo.
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office. DFC's goal is to create favourable operating conditions for the
Canadian dairy industry. It works to influence public policies that will maintain the viability of Canadian dairy producers and promotes the health benefits of
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Forbes-Brown, S., Micheels, E.T. & Hobb, J.E. (2016). Consumer willingness to pay for dairy products with the 100% Canadian milk label: A discrete choice experiment.
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money for dairy products that specified using 100 percent
Canadian milk products, versus its non-Canadian certified counterparts.
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The organization is run for producers, by producers. Dairy producers fund its operation, including promotional activities.
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The group represents dairy farmers living on over 10,000 farms across Canada. The organization is headquartered in
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created in 1934, when a number of related groups merged to form a single entity for representing the interests of
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January 2019, the federal government of Canada gave $ 2.7 million to the organization.
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The group has represented
Canadian dairy farmers since 1934. Originally called the
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268:"Federal government provides $ 2.7M in funding to Dairy Farmers of Canada"
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On
February 1, 1994, Dairy Farmers of Canada merged with the
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DFC members include dairy farmer organizations from all the
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28(3), 203 – 244, DOI: 10.1080/08974438.2015.1054542
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389:1934 establishments in Ontario
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143:History
119:Profile
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