214:
246:
27:
177:
234:
423:
The following slogans, in chronological order, have been used by Mr. Sub: "Lub my Sub"; "Fresh thinking is what we are"; "Taste a
Canadian Tradition"; "It's not a sandwich it's a Sub"; "There's always something good going down at Mr. Sub"; and "Oh Canada, Oh Mr. Sub". The business' current slogan is
415:
Such marketing initiatives allow Mr. Sub to interact with their large and growing consumer base. Mr. Sub occasionally tries to change its campaigns and promotional activities. It made use of the very relaxed marketing approach and slogan known as "Oh Canada, Oh Mr. Sub!". Mr. Sub had launched a TV
411:
Mr. Sub uses various marketing channels. Some of the marketing methods that Mr. Sub has adapted into its operations include: strategic partnerships with the country's most visible sports franchises, national promotions, and ongoing in-restaurant campaigns.
306:
The first Mr. Sub restaurant, then called Mr. Submarine, opened at 130 Yorkville Avenue, on the ground floor of a converted
Victorian row house. After a positive response, the two founders opened a second restaurant five months later.
299:
Mr. Sub was founded in
Toronto, Canada, in 1968 by two friends, Jack Levinson, an accounting clerk, and Earl Linzon, a gym teacher, with $ 1500 start-up
1097:
780:
1107:
1092:
444:
420:
identity. "We wanted to highlight the personality of our
Canadian company," said Rita McParland, vice-president of marketing at Mr. Sub.
1102:
1087:
695:
576:
753:
661:
352:, which by then owned Country Style, announced that it would acquire Mr. Sub at the end of October 2011 for $ 23 million.
631:
773:
748:
596:
550:
338:
1049:
213:
1003:
477:
355:
Mr. Sub was originally the only major franchise retailer of submarine sandwiches in Canada, until the arrival of
427:
In 1982 a
Toronto store was used as a filming location for the TV movie “When We First Met” starring child star
884:
364:
325:
coffee chain, was contemplating a purchase of the chain. Other names floated as possible suitors have included
766:
238:
1008:
226:
607:
141:
970:
816:
360:
318:
949:
269:
261:
155:
57:
841:
396:
300:
1066:
889:
879:
836:
392:
330:
180:
990:
789:
400:
379:
Mr. Sub's main product is the submarine sandwich (or "sub"); a long roll, similar to a
349:
321:
in Canada. There was speculation in 2005 that
Michael Bregman, the former owner of the
245:
193:
188:
1081:
965:
954:
897:
861:
797:
356:
342:
145:
908:
856:
326:
288:
137:
821:
432:
311:
218:
669:
1013:
939:
919:
846:
806:
639:
428:
322:
37:
998:
851:
831:
47:
554:
317:
After the mid-1990s Mr. Sub went into decline, due to introduction of the
260:), called Mr. Submarine before the 1990s, is a Canadian chain of over 200
26:
826:
380:
368:
811:
265:
222:
103:
99:
65:
61:
233:
501:
464:"About Us| Learn About Our Dynamic Hometown Staff | MR.SUB"
417:
388:
367:
brands, surviving in small town and countryside markets, and regular
273:
129:
107:
69:
284:
280:
244:
212:
159:
133:
758:
1043:
384:
163:
762:
463:
334:
529:
750:
Government of Canada Source
Concerning Meat Recall, 2013
205:
743:
577:"That time Mr. Sub captured our hearts with hoagies"
1059:
1034:
870:
796:
720:
201:
187:
171:
151:
123:
113:
95:
87:
53:
43:
33:
696:"MR. SUB TV CAMPAIGN CELEBRATES CANADIAN IDENTITY"
391:, sauces, and vegetables. Other products include,
279:As of 2015, Mr. Sub has seven restaurants across
371:locations that have always served the sandwich.
416:campaign that reminds consumers of the brand's
363:. It now faces stiff competition from several
774:
272:neighbourhood, which was then known for its "
264:shops. The first store was opened in 1968 in
8:
19:
345:was briefly interested in Mr. Sub in 2005.
781:
767:
759:
524:
522:
520:
518:
25:
18:
689:
687:
314:, and officially became Mr. Sub in 1990.
626:
624:
232:
455:
291:with the rest being located in Canada.
445:List of submarine sandwich restaurants
310:In 1972, Mr. Submarine sold its first
303:(equivalent to $ 13,000 in 2023).
249:Mr. Sub restaurant in Markham, Ontario
7:
608:"MTY buys Mr. Sub for $ 23M in cash"
395:, soups, salads, baked goods, and
14:
662:"Mr. Sub's Marketing activities"
176:
175:
1098:Restaurants established in 1968
1108:1968 establishments in Ontario
1093:Submarine sandwich restaurants
1:
575:Bateman, Chris (2015-03-15).
91:Jack Levinson and Earl Linzon
399:. Mr. Sub also purveys some
339:Priszm Canadian Income Fund
74:; 56 years ago
1124:
1103:Companies based in Toronto
1088:Fast-food chains of Canada
225:operating inside a former
1027:Wasabi Grill & Noodle
553:. Mr. Sub. Archived from
551:"International Locations"
397:panini grilled sandwiches
24:
16:Canadian restaurant chain
365:quick service restaurant
217:A Mr. Sub restaurant in
1004:Timothy's World Coffee
610:. CityNews. 2011-08-18
250:
242:
237:Mr. Sub restaurant in
230:
341:. The doughnut chain
248:
236:
216:
913:Fabrika Sandwicherie
504:. MTY Food Group Inc
478:"Annual Report 2015"
424:"Yours Since 1968".
348:On August 18, 2011,
229:restaurant location.
142:United Arab Emirates
817:Cold Stone Creamery
183:11.3 million (2015)
115:Number of locations
21:
936:Madison's NY Grill
672:on 2 December 2012
262:submarine sandwich
251:
243:
231:
1075:
1074:
842:Surf City Squeeze
755:Meat Recall, 2008
557:on March 16, 2016
211:
210:
1115:
1009:Groupe Valentine
927:Koryo Korean BBQ
890:Big Smoke Burger
783:
776:
769:
760:
744:Mr. Sub homepage
732:
731:
729:
728:
717:
711:
710:
708:
706:
691:
682:
681:
679:
677:
668:. Archived from
658:
652:
651:
649:
647:
642:on 19 March 2013
638:. Archived from
632:"Mr. Sub's Menu"
628:
619:
618:
616:
615:
604:
598:
594:
588:
587:
585:
584:
572:
566:
565:
563:
562:
547:
541:
540:
538:
537:
526:
513:
512:
510:
509:
498:
492:
491:
489:
488:
482:
474:
468:
467:
460:
319:Subway franchise
179:
178:
82:
80:
75:
29:
22:
1123:
1122:
1118:
1117:
1116:
1114:
1113:
1112:
1078:
1077:
1076:
1071:
1055:
1036:
1030:
880:Au Vieux Duluth
872:
866:
837:Planet Smoothie
792:
787:
740:
735:
726:
724:
719:
718:
714:
704:
702:
693:
692:
685:
675:
673:
660:
659:
655:
645:
643:
630:
629:
622:
613:
611:
606:
605:
601:
595:
591:
582:
580:
574:
573:
569:
560:
558:
549:
548:
544:
535:
533:
528:
527:
516:
507:
505:
500:
499:
495:
486:
484:
480:
476:
475:
471:
462:
461:
457:
453:
441:
409:
377:
359:chains such as
331:Cara Operations
297:
196:
166:
162:
158:
144:
140:
136:
132:
126:
116:
78:
76:
73:
17:
12:
11:
5:
1121:
1119:
1111:
1110:
1105:
1100:
1095:
1090:
1080:
1079:
1073:
1072:
1070:
1069:
1063:
1061:
1057:
1056:
1054:
1053:
1047:
1040:
1038:
1032:
1031:
1029:
1028:
1025:
1022:
1019:
1016:
1011:
1006:
1001:
996:
993:
988:
985:
982:
979:
976:
973:
968:
963:
960:
957:
952:
947:
942:
937:
934:
931:
928:
925:
922:
917:
914:
911:
906:
903:
902:Croissant Plus
900:
895:
892:
887:
882:
876:
874:
868:
867:
865:
864:
859:
854:
849:
844:
839:
834:
829:
824:
819:
814:
809:
803:
801:
794:
793:
790:MTY Food Group
788:
786:
785:
778:
771:
763:
757:
756:
751:
746:
739:
738:External links
736:
734:
733:
712:
694:Lewis, Carly.
683:
653:
620:
599:
589:
567:
542:
514:
493:
469:
466:. 8 July 2018.
454:
452:
449:
448:
447:
440:
437:
408:
405:
383:, filled with
376:
373:
350:MTY Food Group
296:
293:
209:
208:
203:
199:
198:
197:(2011–present)
194:MTY Food Group
191:
185:
184:
173:
169:
168:
153:
149:
148:
127:
124:
121:
120:
117:
114:
111:
110:
97:
93:
92:
89:
85:
84:
55:
51:
50:
45:
41:
40:
35:
31:
30:
15:
13:
10:
9:
6:
4:
3:
2:
1120:
1109:
1106:
1104:
1101:
1099:
1096:
1094:
1091:
1089:
1086:
1085:
1083:
1068:
1067:Papa Murphy's
1065:
1064:
1062:
1058:
1052:(Canada only)
1051:
1048:
1046:(Canada only)
1045:
1042:
1041:
1039:
1033:
1026:
1023:
1021:Vie & Nam
1020:
1017:
1015:
1012:
1010:
1007:
1005:
1002:
1000:
997:
994:
992:
989:
986:
983:
980:
977:
974:
972:
969:
967:
966:Pizza Delight
964:
961:
958:
956:
955:Mucho Burrito
953:
951:
948:
946:
943:
941:
938:
935:
932:
929:
926:
923:
921:
918:
915:
912:
910:
907:
904:
901:
899:
898:Country Style
896:
893:
891:
888:
886:
883:
881:
878:
877:
875:
869:
863:
860:
858:
855:
853:
850:
848:
845:
843:
840:
838:
835:
833:
830:
828:
825:
823:
820:
818:
815:
813:
810:
808:
805:
804:
802:
799:
795:
791:
784:
779:
777:
772:
770:
765:
764:
761:
754:
752:
749:
747:
745:
742:
741:
737:
722:
716:
713:
701:
700:Marketing Mag
697:
690:
688:
684:
671:
667:
663:
657:
654:
641:
637:
633:
627:
625:
621:
609:
603:
600:
597:
593:
590:
578:
571:
568:
556:
552:
546:
543:
531:
525:
523:
521:
519:
515:
503:
497:
494:
479:
473:
470:
465:
459:
456:
450:
446:
443:
442:
438:
436:
434:
430:
425:
421:
419:
413:
406:
404:
402:
398:
394:
390:
386:
382:
374:
372:
370:
366:
362:
358:
353:
351:
346:
344:
343:Country Style
340:
336:
332:
328:
324:
320:
315:
313:
308:
304:
302:
294:
292:
290:
287:, and one in
286:
282:
277:
275:
271:
267:
263:
259:
255:
247:
240:
239:Richmond Hill
235:
228:
224:
220:
215:
207:
204:
200:
195:
192:
190:
186:
182:
174:
170:
165:
161:
157:
154:
150:
147:
146:United States
143:
139:
135:
131:
128:
122:
118:
112:
109:
105:
101:
98:
94:
90:
86:
71:
67:
63:
59:
56:
52:
49:
46:
42:
39:
36:
32:
28:
23:
1050:Tutti Frutti
1024:Villa Madina
991:ThaĂŻ Express
944:
916:FranxSupreme
909:Extreme Pita
871:Canada-based
857:Tasti D-Lite
725:. Retrieved
715:
703:. Retrieved
699:
674:. Retrieved
670:the original
665:
656:
644:. Retrieved
640:the original
635:
612:. Retrieved
602:
592:
581:. Retrieved
570:
559:. Retrieved
555:the original
545:
534:. Retrieved
506:. Retrieved
502:"Our Brands"
496:
485:. Retrieved
472:
458:
426:
422:
414:
410:
378:
354:
347:
327:Swiss Chalet
316:
309:
305:
298:
289:Saudi Arabia
278:
257:
253:
252:
206:www.mrsub.ca
138:Saudi Arabia
96:Headquarters
34:Company type
1035:Canada only
959:Muffin Plus
933:La Cremerie
885:Baton Rouge
822:Great Steak
483:. MTY Group
433:Square Pegs
431:from CBS’s
276:" culture.
219:Mississauga
167:Baked goods
125:Area served
1082:Categories
1037:franchises
1014:Van Houtte
978:Sushi Shop
940:Manchu Wok
930:Koya Japan
920:Jugo Juice
894:Cafe Depot
862:Yogen FrĂĽz
847:Sweet Frog
807:Baja Fresh
727:2016-09-19
614:2016-09-19
583:2016-09-19
561:2016-09-19
536:2014-08-22
530:"About Us"
508:2016-09-19
487:2016-09-19
451:References
429:Amy Linker
403:products.
323:Second Cup
256:(stylized
241:, Ontario.
119:260 (2017)
38:Subsidiary
1060:Other USA
1018:Vanelli's
999:Tiki-Ming
873:companies
852:Taco Time
832:Pinkberry
723:. Mr. Sub
532:. Mr. Sub
407:Marketing
401:signature
337:operator
312:franchise
283:, one in
270:Yorkville
58:Yorkville
48:Fast food
995:Thaizone
984:Sushiman
975:Sukiyaki
962:O'burger
905:Cultures
827:La Salsa
800:(in USA)
579:. blogTO
439:See also
418:Canadian
381:baguette
375:Products
369:take-out
357:American
227:Red Barn
152:Products
88:Founders
44:Industry
987:Tandori
981:SushiGo
945:Mr. Sub
924:Kim Chi
812:Blimpie
705:4 April
676:4 April
666:Mr. Sub
646:4 April
636:Mr. Sub
329:parent
301:capital
295:History
266:Toronto
254:Mr. Sub
223:Ontario
202:Website
172:Revenue
104:Ontario
100:Toronto
77: (
66:Ontario
62:Toronto
54:Founded
20:Mr. Sub
971:Scores
798:Kahala
721:"Home"
389:cheese
361:Subway
274:hippie
258:MR.SUB
189:Parent
130:Canada
108:Canada
70:Canada
950:Mikes
481:(PDF)
393:wraps
285:Dubai
281:India
160:Salad
134:India
72:(1968
1044:TCBY
707:2013
678:2013
648:2013
385:meat
333:and
164:Soup
156:Subs
79:1968
335:KFC
268:'s
181:C$
1084::
698:.
686:^
664:.
634:.
623:^
517:^
435:.
387:,
221:,
106:,
102:,
68:,
64:,
60:,
782:e
775:t
768:v
730:.
709:.
680:.
650:.
617:.
586:.
564:.
539:.
511:.
490:.
83:)
81:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
