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individuals and groups by legitimizing their status) and the reaffirmation of social norms function (i.e., mass media enforce social norms by exposing deviations from these norms to public view), they spotted a third social significance of mass media that had gone largely unnoticed: a narcotizing effect making the masses of the population politically inert. The expression condenses three principles:the first supposition is that informational excess could lead to a tragic numbness and social detachment. It has to do with the social risks associated with technology use, namely, the threat of desensitizing the individual’s awareness by means of a surplus of means of communication. The second assumption relies on the assertion that to know is the same as to act. The narcotizing dysfunction draws attention to the fact that individuals tend to consider that because they are informed about a subject, they are necessarily concerned with it—as if there was a correspondence between information and political commitment. The third assumption relates to the other two: to address a problem is not necessarily to engage with it. That is, being informed is not a replacement for action. By saturating people with information, mass media could be producing exactly what it wants to prevent: ignorance, indifference, and obliviousness.
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helping to resolve these issues. As more time is spent educating oneself on current issues, there is a decrease in time available to take organized social action. Courses of action may be discussed, but they are rather internalized and rarely come to fruition. In short, people have unwittingly substituted knowledge for action. People's consciences are clear, as they think they have done something to address the issue. However, being informed and concerned is not a replacement for action. Even though there are increasing numbers of political messages, information, and advertisements available through traditional media and online media,
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The term "narcotizing dysfunction" gained popularity from its use in the 1946 article "Mass
Communication, Popular Taste, and Organized Social Action", by Paul F. Lazarsfeld and Robert K. Merton. Along with the status conferral function (i.e., mass media bestow prestige and enhance the authority of
311:, the idea that as news about an issue inundates people, they become apathetic to it... These findings were disturbing because they suggested that even when media are effective at surveying the environment and calling attention to societal problems (a manifest function), ... media coverage might "
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Mass media's overwhelming flow of information has caused the populace to become passive in their social activism. Because the individual is assailed with information about a huge range of issues and problems, and they are knowledgeable about or able to discuss these issues, they believe they are
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inundates people on a particular issue, they become apathetic to it, substituting knowledge for action. It is suggested that the vast supply of communication
Americans receive may elicit only a superficial concern with the problems of society. This would result in real societal action being
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Mateus, S. (2020). Narcotizing dysfunction. In D. Merskin (Ed.), The SAGE international encyclopedia of mass media and society (Vol. 1, pp. 1159-1161). Thousand Oaks,, CA: SAGE Publications, Inc. doi: 10.4135/9781483375519.n440
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continues to decline. People pay close attention to the media, but there is an overexposure of messages that can get confusing and contradictory so people do not get involved in the political process.
352:...social media can act against political participation & grass roots mobilization because social media & other internet based technologies "discourage face-to-face communication"
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during controversial incidents and events. The theory assumes that it is not in the best interests of people to form a social mass that is politically apathetic and inert. The term
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Theory concerning overexposure to social or political issues causing apathy to them
334:. Rethinking the Contributions of Social Media to Democracy and Social Movements.
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Whitaker, Rik; Ramsey, Janet; Smith, Ronald D. (19 December 2008).
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deal primarily with the United States and do not represent a
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MediaWriting: Print, Broadcast, and Public
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588:. Bobbs-Merrill, College Division, 196AD.
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184:Learn how and when to remove this message
166:Learn how and when to remove this message
103:Learn how and when to remove this message
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476:"Narcotizing Effect of Social Media"
329:"Narcotizing Effect of Social Media"
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327:Eşitti, Şakir (April 2016).
142:, discuss the issue on the
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364:Lazarsfeld PF, Merton RK.
1295:Manipulation (psychology)
530:"Narcotizing Dysfunction"
513:– via Google Books.
438:Grant, August E. (2014).
2234:Sociological terminology
1473:Criticism of advertising
1189:Society of the Spectacle
533:. In Merskin, D. (ed.).
503:. Taylor & Francis.
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2135:Promotional merchandise
1846:Character assassination
1783:Narcotizing dysfunction
1657:Photograph manipulation
1370:Guerrilla communication
1070:Influence of mass media
875:Narcotizing dysfunction
342:(1): 1023. ASOS f187234
309:narcotizing dysfunction
241:political participation
225:narcotizing dysfunction
200:Narcotizing dysfunction
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411:Lazarsfeld, Paul Félix
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1969:Psychological warfare
1818:Political campaigning
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267:Intellectualization
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1345:Civil disobedience
1231:Media manipulation
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911:Crowd manipulation
834:Tabloid journalism
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1781:
1779:
1776:
1774:
1771:
1769:
1768:False balance
1766:
1764:
1761:
1759:
1756:
1754:
1751:
1749:
1746:
1744:
1741:
1740:
1738:
1736:
1732:
1726:
1725:Word of mouth
1723:
1721:
1718:
1716:
1713:
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1708:
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1701:
1698:
1696:
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1598:
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1574:
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1538:
1535:
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1525:
1523:
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1518:
1515:
1513:
1512:Broadcast law
1510:
1508:
1505:
1504:
1502:
1497:
1494:
1492:
1489:
1488:
1485:
1479:
1476:
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1471:
1469:
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1464:
1461:
1459:
1456:
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1451:
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1381:
1378:
1376:
1373:
1371:
1368:
1366:
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1361:
1360:Deplatforming
1358:
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1302:
1296:
1293:
1291:
1288:
1286:
1283:
1281:
1278:
1276:
1273:
1271:
1268:
1266:
1265:False balance
1263:
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1103:
1099:
1093:
1092:
1088:
1086:
1083:
1081:
1080:Mediatization
1078:
1076:
1075:Media studies
1073:
1071:
1068:
1067:
1065:
1061:
1055:
1054:Strike action
1052:
1050:
1047:
1045:
1042:
1040:
1037:
1035:
1032:
1030:
1027:
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1022:
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1019:Demonstration
1017:
1015:
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983:
977:
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949:
947:
944:
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912:
909:
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904:
903:
901:
897:
891:
888:
886:
883:
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873:
871:
868:
866:
863:
861:
858:
856:
853:
851:
848:
847:
845:
841:
835:
832:
830:
827:
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822:
818:
815:
814:
813:
810:
808:
805:
804:
802:
798:
795:
791:
785:
784:Pensée unique
782:
780:
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762:
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755:
749:
746:
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734:
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719:
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686:
683:
681:
678:
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663:
661:
658:
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653:
651:
650:Digital media
648:
646:
643:
641:
638:
637:
635:
631:
627:
626:Media culture
620:
615:
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608:
606:
601:
600:
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587:
583:
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571:
562:
558:
554:
552:9781483375533
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510:9780203886700
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453:9781467247054
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297:
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287:
283:
280:
278:
277:Media fatigue
275:
273:
272:Doomscrolling
270:
268:
265:
263:
260:
259:
255:
253:
246:
244:
242:
236:
234:
230:
226:
222:
218:
214:
213:dysfunctional
210:
205:
201:
188:
185:
170:
167:
159:
156:February 2024
149:
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135:
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126:
117:
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107:
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96:
93:February 2024
86:
82:
76:
75:
70:This article
68:
59:
58:
53:
51:
44:
43:
38:
37:
32:
27:
18:
17:
2188:Media ethics
2108:Door-to-door
2103:Cold calling
2080:Weasel words
1987:Fifth column
1881:Push polling
1831:Astroturfing
1793:Pseudo-event
1782:
1773:Infotainment
1748:Broadcasting
1667:Urban legend
1590:April Fools'
1463:Testimonials
1433:Infomercials
1260:Dumbing down
1184:Post-Fordism
1174:Mass society
1143:Transparency
1089:
956:Noam Chomsky
934:Philosophers
880:Recuperation
874:
865:Media circus
855:Dumbing down
721:Media policy
695:Social media
585:
578:
534:
499:
492:
483:
479:
469:
457:. Retrieved
441:
433:
415:
377:cite journal
359:
351:
344:. Retrieved
339:
335:
322:
308:
306:
301:
296:
250:
237:
224:
221:social media
199:
198:
180:
162:
153:
129:
99:
90:
71:
47:
40:
34:
33:Please help
30:
2060:Sound bites
2040:Doublespeak
1891:Wedge issue
1851:Dog whistle
1826:Advertising
1652:Lying press
1637:Gaslighting
1415:Advertising
1390:Occupations
1280:Obfuscation
1270:Half-truths
1063:In academia
1049:Review bomb
870:Media event
807:Advertising
779:Consumerism
700:State media
282:Slacktivism
2218:Categories
2161:Media bias
2017:Subversion
1982:False flag
1959:Techniques
1901:Propaganda
1861:Lawn signs
1841:Canvassing
1735:News media
1491:Censorship
1423:Billboards
1375:Hacktivism
1365:Grassroots
1290:Persuasion
1128:Media bias
1029:Occupation
961:Guy Debord
843:Techniques
812:Propaganda
709:Principles
685:News media
665:Mass media
572:References
217:mass media
204:mass media
36:improve it
2123:Promotion
2002:Political
1909:Bandwagon
1836:Attack ad
1715:Publicity
1687:Marketing
1600:Fake news
1562:Religious
1557:Political
1537:Euphemism
1532:Cover-ups
1527:Corporate
1395:Petitions
1285:Orwellian
1255:Deception
1108:Anonymity
817:Fake news
793:Deception
690:Old media
675:New media
561:243227240
459:August 8,
413:(1957) .
346:August 7,
313:narcotize
144:talk page
42:talk page
2070:Transfer
2012:Sedition
1876:Negative
1788:Newspeak
1778:Managing
1720:Research
1695:Branding
1647:Literary
1612:Fakelore
1605:websites
1595:Deepfake
1552:Internet
1443:Modeling
1400:Protests
1380:Internet
1313:Advocacy
1305:Activism
1157:Synonyms
1148:Violence
1024:Graffiti
757:Ideology
425:29423152
256:See also
138:You may
2149:Related
2128:Spaving
2113:Pricing
2055:Slogans
1997:Lawfare
1934:Framing
1914:Big lie
1705:Product
1700:Loyalty
1632:Forgery
1577:Hoaxing
1458:Slogans
1438:Mobiles
1330:Boycott
1238:Context
1133:Privacy
1039:Protest
994:Boycott
860:Framing
247:History
79:Please
1753:Circus
1662:Racial
1101:Issues
899:Others
559:
549:
507:
450:
423:
302:et al.
300:Baran
231:, and
209:apathy
2095:Sales
1798:Scrum
1758:Cycle
1672:Virus
1542:Films
1507:Books
1448:Radio
1428:False
1405:Youth
1385:Media
1318:group
1275:Media
800:Forms
633:Media
557:S2CID
369:(PDF)
332:(PDF)
288:Notes
146:, or
2065:Spin
1642:List
1567:Self
1245:Bias
1044:Punk
829:Spin
547:ISBN
505:ISBN
461:2018
448:ISBN
421:OCLC
390:help
348:2018
219:and
1453:Sex
539:doi
2220::
1468:TV
555:.
545:.
519:^
482:.
478:.
446:.
409:;
398:^
381::
379:}}
375:{{
350:.
338:.
235:.
45:.
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388:(
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340:7
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163:(
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154:(
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100:(
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91:(
87:.
52:)
48:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.