135:), it was believed that the greatest achievement was to promote and create content that would be directed towards a huge mass of people, avoiding completely those projects that might appeal to only a reduced audience. That was mainly due to the fact that specially in the earlier days of television, there was not much more competition. Nevertheless, this changed once independent stations, more cable channels, and the success of videocassettes started increasing and rising, which gave the audiences the possibility of having more options. Thus, this previous mass-oriented point of view started to change towards one that was, obviously, narrower.
301:, and how such a content directed towards a narrowed audience affected social culture. For example, with the rise of Middle Eastern television programs, more content that did not have the pressure to have a mass audience appeal to watch it was able to be produced and promoted. This made it easier for minorities to feel better represented in television.
99:...a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to coin the term "narrowcasting," using it to emphasize the rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.'
252:
can also apply to the spread of information to an audience (private or public) which is by nature geographically limited—a group such as office employees, military troops, or conference attendees—and requires a localised dissemination of information from a shared source. Hotels, hospitals, museums,
145:
Narrowcasting has made its place in, for example, the way television networks schedule shows; while one night they might choose to stream shows directed at teenagers, a different night they might want to focus on another specific kind of audience, such as those interested in documentaries. In this
309:
Narrowcasting by definition focuses on specific groups of people, which may promote division or even conflict among groups. Political, social, or other ideologies promoted by narrowcasting have the potential to cause harm to society.
345:
is one of the first
Australian films to critically navigate the ramifications of narrowcasting technology... the strange solitude of interpersonal communication in the global information economy underpins the whole thing".
317:, where the audience is not exposed to different viewpoints, opinions or ideologies, leading to thinking that their opinion is the correct one. The resulting narrow-mindedness can lead to conflict.
167:, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, or subscription. Narrowcasting is based on the
185:
tool, since access to such content implies exposure to a specific and clearly defined prospective consumer audience. The theory being that, by identifying particular
1058:
693:
189:
viewing such programs, advertisers can better target their markets. Pre-recorded television programs are often broadcast to captive audiences in
1129:
871:
261:
Both broadcasting and a narrowcasting models are found on the
Internet. Sites based on the latter require the user to register an account and
1100:
848:
729:
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138:
It was the arrival of cable television that allowed a much larger number of producers and programmers to aim at smaller audiences, such as
927:
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146:
way, they target what could be seen as a narrow audience, but collect their attention altogether as a mass audience on one night.
35:
is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of
415:
107:" is sometimes used interchangeably, although strictly speaking this refers to the technology used, and narrowcasting to the
51:" is sometimes used interchangeably, although strictly speaking this refers to the technology used, and narrowcasting to the
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programs in the late 1940s, after which the term narrowcasting entered the common lexicon due to computer scientist and
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232:
Narrowcasting has become increasingly used to target audiences with a particular political leaning, such as
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332:
331:, in which the sole on-screen actor is a podcaster, provides commentary on narrowcasting. Ari Mattes of
123:
In the beginning of the 1990s, when
American television was still mainly ruled by three major networks (
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1059:"Monolith considers the cultural and social implications of new technology, without overdoing it"
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and offices, use narrowcasting to display relevant information to their visitors and staff.
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reports the first known use of the word in 1932. Broadcasting was revived in the context of
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Political Satire, Postmodern
Reality, and the Trump Presidency: Who Are We Laughing At?
384:
371:
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52:
224:
or other technology, thus allowing them to interact with them before purchasing them.
1113:
637:"The Museum of Broadcast Communications - Encyclopedia of Television - Narrowcasting"
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Interactive narrowcasting allows users to interact with products or services via
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111:. Narrowcasting is sometimes aimed at paid subscribers, such as in the case of
75:
designated radio transmissions meant for a single receiver, distinguished from
55:. Narrowcasting is sometimes aimed at paid subscribers, such as in the case of
785:
644:
394:
277:
168:
1004:"From Broadcasting to Narrowcasting: Middle Eastern Diaspora in Los Angeles"
198:
190:
178:
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843:. Politics and Comedy: Critical Encounters. Lexington Books. p. 147.
280:, since the audience for a podcast is often specific and sharply defined.
17:
906:
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44:
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1003:
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before viewing content. Narrowcasting may also employ various types of
40:
202:
1021:
668:"Narrowcasting vs. Broadcasting: The Best Way to Grow Your Business"
1040:
262:
236:
by the entertainment industry. It has been often pointed out that
273:, where emails are sent to subscribers, are an example of these.
181:
experts are often interested in narrowcast media as a commercial
899:"Trump doesn't care about governing. He just wants to be loved"
142:, which started off as the channel for those who loved music.
694:"Council Post: A Case For Narrowcasting In Thought Leadership"
293:
This evolution towards narrowcasting was discussed in 1993 by
139:
132:
128:
27:
Dissemination of information or marketing to a narrow audience
504:"The evolution of the cables-satellite distribution system"
240:
used narrowcasting as well as broadcasting to good effect.
957:"Narrowcasting: An Empirical Performance Evaluation Study"
213:
interspersed with targeted advertising to cab passengers.
872:"Trump speaking on broadcast, but still playing to base"
39:. It may refer to advertising or programming via radio,
71:
came from broadcasting. In the early 20th century,
269:, which send information directly to subscribers;
754:"Cable companies target commercials to audience"
313:There is also the danger of people living in a
97:
508:Journal of Broadcasting & Electronic Media
297:, who focused on this change specifically in
8:
974:"Dr. Jonathan Sterne defining Narrowcasting"
928:"2024 Trump is even scarier than 2020 Trump"
780:
778:
776:
774:
546:
544:
276:Narrowcasting is also sometimes applied to
897:Schlesinger, Robert (26 December 2018).
217:advertising is a form of narrowcasting.
407:
955:Legendre, Franck; et al. (2008).
1095:. ACLS Humanities E-Book. NYU Press.
1092:The Television Will be Revolutionized
7:
752:Clifford, Stephanie (3 March 2009).
631:
629:
603:
601:
439:
437:
325:The 2022 Australian sci-fi thriller
578:"Narrowcast definition and meaning"
721:Mass Media Communication in Canada
609:"A Brief History of Narrowcasting"
25:
811:Swami, Ujjwal (4 December 2018).
95:, who in a 1967 report envisioned
692:Shah, Yogesh (27 January 2022).
666:Meyer, Scott (26 January 2015).
197:, and queues. For instance, the
79:, meant for a general audience.
43:, newspaper, television, or the
1057:Mattes, Ari (26 October 2023).
502:Parsons, Patrick (March 2003).
376:National Narrowcasting Network
1:
1130:Political campaign techniques
477:TIME Magazine -- U.S. Edition
445:"Definition of narrowcasting"
520:10.1207/s15506878jobem4701_1
416:"Radio Broadcasting is Born"
209:shows limited pre-recorded
1156:
583:Collins English Dictionary
813:"What Is Narrowcasting?"
271:electronic mailing lists
724:. Nelson. p. 379.
335:wrote in an article in
63:History and terminology
101:
552:"What is Narrowcast?"
333:Notre Dame University
483:(5). 2 February 1948
390:Targeted advertising
1125:Market segmentation
1089:Lotz, A.D. (2007).
980:on 16 November 2009
718:Fleras, A. (2003).
211:television programs
89:public broadcasting
1009:Middle East Report
837:Momen, M. (2018).
647:on 3 February 2014
422:on 4 December 2008
93:J. C. R. Licklider
85:subscription radio
1102:978-0-8147-5219-7
850:978-1-4985-9275-8
731:978-0-7747-3783-8
613:www.eztexting.com
586:. 27 October 2023
453:. 24 October 2023
267:push technologies
67:The evolution of
16:(Redirected from
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1064:The Conversation
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338:The Conversation
234:political satire
165:target marketing
113:cable television
57:cable television
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473:"Narrowcasting"
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450:Merriam-Webster
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380:Personalcasting
362:Data aggregator
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161:niche marketing
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81:Merriam-Webster
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228:Political uses
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175:do not exist.
173:mass audiences
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109:business model
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53:business model
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558:. 24 May 2021
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33:Narrowcasting
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1120:Broadcasting
1091:
1068:. Retrieved
1062:
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1039:– via
1033:. Retrieved
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994:
982:. Retrieved
978:the original
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950:
938:. Retrieved
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910:. Retrieved
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880:. Retrieved
876:CNN Business
875:
866:
854:. Retrieved
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832:
820:. Retrieved
817:Headend Info
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794:. Retrieved
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763:26 September
761:. Retrieved
757:
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735:. Retrieved
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701:. Retrieved
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675:. Retrieved
671:
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649:. Retrieved
645:the original
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616:. Retrieved
612:
588:. Retrieved
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560:. Retrieved
555:
531:. Retrieved
511:
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485:. Retrieved
480:
476:
467:
455:. Retrieved
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424:. Retrieved
420:the original
410:
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336:
326:
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308:
295:Hamid Naficy
292:
275:
260:
249:
247:
238:Donald Trump
231:
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187:demographics
177:
158:
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137:
122:
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77:broadcasting
68:
66:
47:. The term "
37:broadcasting
32:
31:
29:
651:20 November
618:20 November
533:26 February
514:(1): 1–16.
321:In the arts
299:Los Angeles
201:network in
183:advertising
159:Related to
155:Advertising
1140:Podcasting
1114:Categories
1070:27 October
1035:27 October
940:27 October
912:27 October
882:27 October
856:27 October
822:27 October
796:27 October
737:27 October
703:27 October
677:27 October
590:27 October
562:27 October
487:27 October
457:27 October
426:13 October
402:References
395:Video blog
278:podcasting
244:Other uses
207:black cabs
171:idea that
169:postmodern
103:The term "
18:Narrowcast
1016:: 31–34.
556:Webopedia
248:The term
199:Cabvision
195:elevators
193:, buses,
191:taxi cabs
179:Marketing
105:multicast
91:advocate
49:multicast
1002:(1993).
907:NBC News
790:Raydiant
672:9 Clouds
528:62196864
350:See also
343:Monolith
328:Monolith
305:Negative
289:Positive
257:Internet
45:Internet
1030:3013230
41:podcast
1099:
1028:
984:16 May
847:
728:
698:Forbes
526:
263:log in
203:London
1041:Jstor
1026:JSTOR
960:(PDF)
903:Think
524:S2CID
1097:ISBN
1072:2023
1037:2023
986:2008
942:2023
914:2023
884:2023
858:2023
845:ISBN
824:2023
798:2023
765:2020
739:2023
726:ISBN
705:2023
679:2023
653:2017
620:2017
592:2023
564:2023
535:2011
489:2023
459:2023
428:2008
150:Uses
131:and
1046:PDF
1018:doi
1014:180
516:doi
341:: "
205:'s
163:or
140:MTV
133:NBC
129:CBS
125:ABC
115:.
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1024:.
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