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In a move thought to be an embrace of the "convergence" of newspaper, radio, television and the
Internet, NAC is planning to change its name to "Media One" and to rid itself of the notion that it is dedicated to the production only of newspapers. However the confusion carried from NAC still exists
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had begun an aggressive plan to win new subscribers, including improving content and offering prizes to new readers but had been floundering for years.
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controlled market share but still felt economic pressure. Rising printing costs also contributed to the decline.
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Through Our Eyes: 150 Years of
History as Seen Through the Eyes of the Writers and Editors of the Deseret News
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There was much early confusion. Many people confused joint presses with joint newsrooms, and in 1952, the
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may have fallen into ruin after a failed subscription promotional effort. The agreement also allowed the
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advertising, circulation, and mechanical departments but still maintained separate newsrooms. Longtime
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with the idea. Fitzpatrick's brainchild, the JOA would ensure the continuation of the
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to print a Sunday paper again. The new agreement was in effect until 2012.
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was the architect of the NAC. He approached his friend and LDS President
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In 1952, the two papers worked out a 30-year agreement, known as the
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The First 100 Years: A History of the Salt Lake
Tribune, 1871-1971
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The JOA was renewed in 1982 after negotiations between publishers
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investigations during the 1960s, but in 1970, US President
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Printing and advertising company in Utah, United States
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42:Deseret Morning News
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152:instead.
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