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technology to measure physiological responses in order to acquire data for further analysis, which provides insight into people's mental states without subjective consciousness control. Then this data, people's neuro activities with physiological and psychological states in the production process,
169:
This incorporates the interior characteristics of the entrepreneurs to study the neural basis of innovation. More important, neuroentrepreneurship focuses on what if often called the "entrepreneurial mindset" by looking at "what lies beneath" more surface level entrepreneurial thinking such as
191:
and equipped with standard cognitive neuroscience and behavioral experiment rooms. The lab has recently focused on researches on interdisciplinary fields including
Decision Neuroscience, Neuroeconomics, Neuromanagement, Neural-Industrial Engineering, Neuromarketing, and Social neuroscience.
178:
Neuromanagement Lab was established in 2006 as one of the first labs established in China specialized in researches elucidating the micro-mechanisms of management activities in an interdisciplinary field integrating
55:, neuro-industrial engineering, and neuro-information systems. Neuromanagement was first proposed in 2006 by Professor Qingguo Ma, the director of Neuromanagement Laboratory of Zhejiang University.
195:
The Lab has undertaken over 30 national, ministerial or provincial-level projects since establishment. The project on
Neuromarketing and the project on decision-making (both sponsored by the
237:
A.Dimoka, P.A. Pavlou, and F. Davis. Neuro-IS: the potential of cognitive neruoscience for information systems research. in
International Conference on Information Systems. 2007. Montreal.
276:
Krueger, N. (2015). Thematic Paper on
Entrepreneurial Education in Practice Part 1: The Entrepreneurial Mindset. ed: Organisation for Economic Co-operation and Development (OECD).
170:
intentions. Neuroentrepreneurship thus offers new insights into understanding what happens in experiential learning as is essential in entrepreneurship education.
138:
199:
of China) were the first projects approved in their academic fields. Moreover, the lab has hosted approximately 10 high-level academic symposiums, including the
101:
and how these relate to customer loyalty. Neuromarketing research is mainly composed of neuro-consumer behavior, neuro-marketing strategy and neuro-advertising.
97:
experts can then determine what will encourage different consumers to make a purchase and produce appropriate marketing strategy, including general marketing,
1068:
329:
285:
Kaffka, G., & Krueger, N. (2018). The
Entrepreneurial āMindsetā: Entrepreneurial Intentions from the Entrepreneurial Event to Neuroentrepreneurship. In
93:. Using neural activity to interpret consumer behavior provides insight into the neural mechanism underlying different consumer decision-making behavior.
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Q. Ma, J. Bian, W. Ji, et al. Research on warnings with new thought of neuro-IE. Procedia
Engineering, 2011, 26: 1633-1638.
145:, methods and techniques on information system issues, particularly in technology adoption and application, e-commerce and
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Krueger, N. & Welpe, I. (2014). Neuroentrepreneurship: what can entrepreneurship learn from neuroscience?. In
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Q. Ma, X. Wang, Cognitive neuroscience, Neuroeconomics, and
Neuromanagement, Management World 10 (2006) 139-149.
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The concept of neuro-industrial engineering was conceived by
Qingguo Ma. It is an interdisciplinary subject of
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Krueger, N. F. (2007). What lies beneath? The experiential essence of entrepreneurial thinking.
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fields, and technology to analyze economic and managerial issues. It focuses on exploring human
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decision-making modeling incorporated with the characteristics of brain activities; and
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141:(ICIS). The proposal discussed four major opportunities for the application of
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support systems. Subsequently, the study of NeuroIS has been published in
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117:. Neuro-IE studies human cognition and uses advanced neuroscience and
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522:
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201:
International
Conference on Neuromanagement and Neuroeconomics
35:
when people are faced with typical problems of economics and
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Neuromarketing derives from research on neural features of
63:
Decision neuroscience consists of the following aspects:
137:
The concept of NeuroIS was formally proposed at the 2007
47:. The main research areas include decision neuroscience,
187:, and cognitive neuroscience. The lab is located at
74:
the brain activities during decision-making process;
1036:
898:
838:
713:
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480:
427:
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80:the neural basis of game theory and game modeling.
287:Foundational Research in Entrepreneurship Studies
265:Annals of Entrepreneurship Education and Pedagogy
139:International Conference on Information Systems
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8:
1069:Intraoperative neurophysiological monitoring
39:. This research provides insight into human
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159:Americas Conference on Information Systems
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7:
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248:Entrepreneurship Theory and Practice
157:, as well as presented at ICIS and
289:(pp. 203-224). Palgrave Macmillan.
197:National Social Science Foundation
126:to improve processes for workers.
14:
1049:Development of the nervous system
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1147:
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704:
1:
890:Social cognitive neuroscience
865:Molecular cellular cognition
155:Information Systems Research
105:Neuro-industrial-engineering
1084:Neurodevelopmental disorder
1059:Neural network (biological)
1054:Neural network (artificial)
71:and behavioral preferences;
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611:Computational neuroscience
267:, Edward Elgar Publishing.
1142:
1079:Neurodegenerative disease
923:Evolutionary neuroscience
702:
556:
131:Neuro-Information-Systems
1044:Brainācomputer interface
993:Neuromorphic engineering
918:Educational neuroscience
825:Nutritional neuroscience
730:Clinical neurophysiology
626:Integrative neuroscience
855:Behavioral neuroscience
488:Consumers' co-operative
368:Consumer culture theory
850:Affective neuroscience
631:Molecular neuroscience
586:Behavioral epigenetics
450:Consumer socialization
445:Consumer ethnocentrism
358:Autonomous consumption
165:Neuro-entrepreneurship
115:industrial engineering
111:cognitive neuroscience
21:cognitive neuroscience
913:Cultural neuroscience
908:Consumer neuroscience
750:Neurogastroenterology
606:Cellular neuroscience
409:Consumer neuroscience
303:Consumer neuroscience
124:operations management
59:Decision neuroscience
1197:Cognitive psychology
1187:Behavioral economics
885:Sensory neuroscience
725:Behavioral neurology
696:Systems neuroscience
493:Consumer-to-business
460:Consumption function
67:The neural basis of
1028:Social neuroscience
928:Global neurosurgery
805:Neurorehabilitation
775:Neuro-ophthalmology
760:Neurointensive care
591:Behavioral genetics
498:Factory-to-consumer
435:Consumer confidence
428:Consumer attributes
363:Induced consumption
189:Zhejiang University
174:Neuromanagement Lab
1104:Neuroimmune system
998:Neurophenomenology
938:Neural engineering
661:Neuroendocrinology
641:Neural engineering
440:Consumer confusion
419:Marketing research
404:Consumer economics
339:Consumer behaviour
181:management science
43:and other general
1174:
1173:
1023:Paleoneurobiology
958:Neuroepistemology
933:Neuroanthropology
899:Interdisciplinary
785:Neuropharmacology
745:Neuroepidemiology
516:
515:
465:Cultural consumer
383:Consumer spending
91:consumer behavior
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1064:Detection theory
948:Neurocriminology
875:Neurolinguistics
790:Neuroprosthetics
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671:Neuroinformatics
621:Imaging genetics
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414:Consumer product
378:Consumer economy
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143:cognitive theory
33:mental processes
29:brain activities
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795:Neuropsychiatry
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681:Neuromorphology
636:Neural decoding
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122:are applied to
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69:decision-making
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45:social behavior
41:decision-making
17:Neuromanagement
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1192:Neuroeconomics
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963:Neuroesthetics
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1099:Neuroimaging
1094:Neurogenesis
978:Neurohistory
943:Neurobiotics
842:neuroscience
810:Neurosurgery
735:Epileptology
717:neuroscience
686:Neurophysics
676:Neurometrics
651:Neurobiology
646:Neuroanatomy
616:Connectomics
550:Neuroscience
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62:
25:life science
16:
15:
968:Neuroethics
815:Neurotology
353:Consumption
119:biofeedback
1181:Categories
1129:Neurotoxin
830:Psychiatry
207:References
37:management
1074:Neurochip
840:Cognitive
765:Neurology
481:Processes
185:economics
133:(NeuroIS)
95:Marketing
1153:Category
1037:Concepts
983:Neurolaw
715:Clinical
346:Concepts
297:See also
99:branding
1165:Commons
578:science
566:History
561:Outline
901:fields
576:Basic
19:uses
113:and
31:and
1183::
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