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company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size. Later, A.C. Nielsen developed
395:
In 2005, ACNielsen initiated their MVP (Media Voice Panel) program. Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle that sends
279:
program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including
Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the
391:
In 2001, ACNielsen
Corporation itself was acquired by Dutch company Verenigde Nederlandse Uitgeverijen (VNU), as part of VNU's Marketing Information group, and came under the same corporate umbrella as NMR, the company it spawned (VNU acquired NMR in 1999).
419:
On
January 22, 2015, Nielsen acquired Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
423:
Nielsen
Holdings spun off its consumer data and intelligence business (the former ACNielsen part) as NielsenIQ in January 2021 and then sold the business to private equity firm Advent International in March 2021.
416:
On
October 8, 2014, Nielsen acquired Affinnova, an international media and marketing research firm. The Affinnova team joins Nielsen's legacy BASES team to form Nielsen's Innovation Practice area.
431:
after an antitrust investigation that began in June 2023. This approval was given under the condition of selling GfK consumer panel business, which went to the
British market research company
357:
before the acquisition by VNU. The
Nielsen Media Research later evolved into Global Media division of Nielsen Holdings and separated from Global Connect division (known as NielsenIQ) in 2021.
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the collected data through the home's electrical wiring to a relay device that transmits it by phone, making it one of the first practical uses of electrical wiring as a
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electronic methods of data collection and transmission. In 1996, AC Nielsen split off this part of its operations into a separate company called
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388:, which was responsible for TV ratings, and ACNielsen Corporation, which was responsible for consumer shopping trends and box-office data.
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252:. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm
473:
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263:. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm
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413:(born April 8, 1919) the man who acquired the company from his father, died at the age of 92 on October 3, 2011.
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NIQ has several marketing and retail research products for companies such as BASES and
Brandbank.
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400:. With an approximately one week notice to members, the MVP program ended on March 17, 2008.
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349:(NMR), which operated as an independent company until it was acquired by Dutch conglomerate
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803:"Nielsen Announces Completion of Sale Of Global Connect Business to Advent International"
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384:(D&B) in 1984. In 1996, D&B divided AC Nielsen into two separate companies:
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system that measures television, radio and newspaper audiences in their respective
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in order to give marketers reliable and objective information on the impact of
651:"Learn about the company history of D&B and where we are today at DNB.com"
202:
44:
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CPT-8001 as its data collection terminal for the
Homescan program throughout
941:
374:
281:
855:"Exclusive: NielsenIQ's GfK deal set for conditional EU antitrust approval"
377:
and sales programs. The company began expanding internationally in 1939.
678:"VNU Could Pay up to $ 2.6 Billion For Purchase of ACNielsen Corp. - WSJ"
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466:"Nielsen picks Chicago for its global consumer business headquarters"
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829:"Advent's NielsenIQ gains conditional EU nod for GfK acquisition"
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494:"CPT-8001 Preferred Terminal For AC Nielsen (Asia Pacific)"
778:"Nielsen Global Consumer Business Rebranding as NielsenIQ"
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303:
services outside the United States. The company acts as
762:. The Nielsen Company. January 22, 2015. Archived from
427:
NIQ gained approval from the
European Union to acquire
307:
agency for the United Kingdom and Republic of Ireland.
218:
708:"A.C. Nielsen Jr., Who Built Ratings Firm, Dies at 92"
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582:"Product Data Management Solutions | NIQ Brandbank"
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1035:Market research companies of the United States
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325:for music, home video, and video game sales.
8:
365:A.C. Nielsen Company was founded in 1923 in
28:
403:In 2007, the owner VNU changed its name to
919:
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353:in 1999. The company was headquartered in
34:
27:
292:(after formation of a joint venture with
1030:Marketing companies established in 1923
702:
700:
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288:. The Homescan program is now known as
267:. The business later rebranded to NIQ.
1025:Promotion and marketing communications
736:. The Nielsen Company. Archived from
340:. In 1950, A.C. Nielsen acquired the
248:firm, with worldwide headquarters in
7:
676:Deogun, Nikhil (December 18, 2000).
496:IT Reseller Online, October 28, 2004
614:on March 24, 2007 – via Time.
259:Until March 2021, it was a part of
1045:Private equity portfolio companies
464:Miller, Ben (September 20, 2020).
21:For topic with the same name, see
14:
380:The company was acquired by the
16:American marketing research firm
1040:1923 establishments in Illinois
853:Chee, Foo Yun (June 28, 2023).
610:. June 16, 1980. Archived from
474:American City Business Journals
989:Nielsen Broadcast Data Systems
827:Chee, Foo Yun (July 5, 2023).
275:A market research tool is the
1:
192:
760:"Nielsen Acquires Brandbank"
734:"Nielsen Acquires Affinnova"
382:Dun & Bradstreet Company
97:; 101 years ago
980:(outside the United States)
608:"Milestones, Jun. 16, 1980"
1061:
1020:Companies based in Chicago
411:Arthur Charles Nielsen Jr.
317:, NIQ (via its subsidiary
20:
961:Former services and units
782:Consumer Goods Technology
328:A former service was the
33:
470:Chicago Business Journal
323:GfK Entertainment charts
296:) in the United States.
973:National Consumer Panel
683:The Wall Street Journal
532:"Nielsen UK ISBN Store"
290:National Consumer Panel
985:Nielsen Business Media
952:Nielsen Media Research
445:Nielsen Media Research
386:Nielsen Media Research
347:Nielsen Media Research
250:Chicago, United States
371:Arthur C. Nielsen Sr.
355:Stamford, Connecticut
122:Arthur C. Nielsen Sr.
766:on January 30, 2015.
334:audience measurement
265:Advent International
236:, formerly known as
181:Advent International
29:Nielsen Consumer LLC
23:NIQ (disambiguation)
740:on November 7, 2014
188:Number of employees
30:
246:marketing research
156:Executive chairman
86:Marketing research
1007:
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999:Nielsen VideoScan
994:Nielsen SoundScan
714:. October 4, 2011
588:. August 13, 2024
507:"Nielsen Book UK"
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978:Nielsen BookScan
928:Nielsen Holdings
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301:Nielsen BookScan
299:NIQ manages the
261:Nielsen Holdings
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398:home network
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342:C. E. Hooper
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203:Subsidiaries
128:Headquarters
72:Company type
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864:November 4,
838:November 4,
1014:Categories
812:August 29,
635:August 29,
592:August 30,
566:August 30,
541:August 30,
516:August 29,
479:August 30,
451:References
271:Activities
242:AC Nielsen
154:Jim Peck (
147:Key people
64:AC Nielsen
45:Trade name
968:NielsenIQ
942:Gracenote
375:marketing
282:CipherLab
256:in 2023.
238:ACNielsen
234:NielsenIQ
219:nielseniq
61:ACNielsen
787:July 18,
718:July 23,
661:July 29,
439:See also
277:Homescan
136:Illinois
112:Illinois
82:Industry
55:Formerly
859:Reuters
833:Reuters
744:May 27,
689:May 22,
367:Chicago
361:History
315:Germany
294:Circana
214:Website
132:Chicago
118:Founder
108:Chicago
100: (
92:Founded
76:Private
433:YouGov
935:Units
332:, an
177:Owner
866:2023
840:2023
814:2024
789:2021
746:2015
720:2020
691:2024
663:2008
637:2024
594:2024
568:2024
543:2024
518:2024
481:2024
305:ISBN
286:Asia
221:.com
158:and
102:1923
95:1923
630:NIQ
586:NIQ
561:NIQ
429:GfK
369:by
351:VNU
319:GfK
313:In
254:GfK
240:or
230:NIQ
208:GfK
167:COO
160:CEO
106:in
50:NIQ
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