Knowledge (XXG)

Trade name

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46: 683: 454: 1227: 921: 773:, there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. 1235: 404:
A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already
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purposes, many U.S. jurisdictions require businesses operating with fictitious names to file a DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some
885:. The intention of the law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as 830:
in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with the county or city to be registered with the State Corporation Commission.
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Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is
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are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs.
425:) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to 1069: 816:
application. A DBA filing carries no legal weight in establishing trademark rights. In the U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application.
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Generally, a DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or
785:, still use the term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including 761:, there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. 1066: 110: 812:
jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a
641:, businesses are legally required to register business names where these differ from the surname(s) of the sole trader or partners, or the legal name of a company. The 1340: 305: 1453: 95: 1490: 1319: 1397: 642: 213: 1015: 171: 1256: 1168: 1023:, 49 Cal. App. 4th 1342, 1348-49, 57 Cal. Rptr. 2d 356, 360 (1996) (collecting cases and explaining term of art "doing business as" (DBA)). 228: 130: 1365: 298: 1132: 1547: 1126: 1093: 1041: 986: 537: 1386: 603:, when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. 827: 721:, certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King 260: 85: 208: 1276: 1176: 838:. The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's 475: 291: 1206: 334:
used by companies that do not operate under their registered company name. The term for this type of alternative name is a
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will very often operate as something other than their legal name, which is unrecognizable to the public.
1527: 37: 486: 45: 842:(which the public would recognize). A typical real-world example can be found in a well-known pricing 1012: 818: 808: 181: 877:, filing a DBA statement also requires that a notice of the fictitious name be published in local 1517: 782: 265: 75: 55: 1361: 745:. Both Pepple and Jaja would bequeath their trade names to their royal descendants as official 1172: 1122: 982: 24: 976: 1116: 926: 786: 726: 718: 606: 433: 176: 881:
for some set period of time to inform the public of the owner's intent to operate under an
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Washington State Department of Licensing FAQ: Trade name registration
790: 576: 382: 105: 866:", but remaining a separate legal entity from Lexus, a division of 859: 738: 654: 618: 28: 19:
This article is about businesses. For cultivated land plants, see
1428:"Corporate Names, Trade Names, Trademarks, and Fictitious Names" 1118:
Business Contracts: Turn Any Business Contract to Your Advantage
854:(2001), where the named defendant, RRL Corporation, was a Lexus 677: 447: 981:. Frederick, Maryland: Aspen Publishing. pp. 60–61. 16:
Name that a business trades under for commercial purposes
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publishes a searchable register of such business names.
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California Business and Professions Code Section 17900
1293:"NYS Division of Corporations, State Records and UCC" 834:
DBA statements are often used in conjunction with a
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Cultivar § Trade designations and selling names
967: 965: 663: 905:, and the legal name of business is called a 299: 8: 349:) is used to designate a trade name. In the 1007: 1005: 96:Integrated circuit layout design protection 306: 292: 33: 1483:"805 ILCS 405/ Assumed Business Name Act" 1317:Oregon Registering Your Business Name FAQ 1263:. 6 April 2022. Chapter 9 Business names. 1121:. Irvine: Entrepreneur Press. p. 7. 978:Business Associations: A Systems Approach 538:Learn how and when to remove this message 961: 436:, trade names are generally treated as 214:Limitations and exceptions to copyright 158: 36: 27:. For other products and services, see 1430:. The Business Advisor. Archived from 1048:from the original on December 26, 2019 795:Assumed Business Name or Assumed Name; 341:In a number of countries, the phrase " 781:A minority of U.S. states, including 172:Artificial intelligence and copyright 7: 476:adding citations to reliable sources 131:Supplementary protection certificate 25:Drug nomenclature § Trade names 1013:Pinkerton's, Inc. v. Superior Court 1326:from the Oregon Secretary of State 1096:from the original on 26 March 2016 14: 1205:. Companies Registration Office. 1161:The Elements of Technical Writing 1092:. BusinessRegistration.ca. 2015. 1042:North Carolina Secretary of State 889:, require print notices as well. 373:) is used, among others, such as 1192:, R.S.O. 1990, c. B.17, s. 2(6) 919: 681: 452: 261:Outline of intellectual property 86:Indigenous intellectual property 44: 1493:from the original on 2017-12-09 1368:from the original on 2015-01-10 1343:from the original on 2020-02-13 1299:from the original on 2020-02-13 1209:from the original on 2022-02-01 1135:from the original on 2023-03-27 463:needs additional citations for 1398:US Patent and Trademark Office 427:piercing of the corporate veil 1: 901:, a trade name is known as a 868:Toyota Motor Sales, USA, Inc. 643:Companies Registration Office 621:, a trade name is known as a 579:, a trade name is known as a 559:, a trade name is known as a 1203:"Business Name Registration" 1387:"Protecting Your Trademark" 975:; Verstein, Andrew (2021). 733:in trade matters, and King 209:Idea–expression distinction 23:. For pharmaceuticals, see 1564: 1295:. Dos.ny.gov. 2014-11-07. 797:nearly as many, including 421:Legal agreements (such as 401:" is also sometimes used. 18: 1548:Intellectual property law 1487:Illinois General Assembly 1257:"Incorporation and names" 741:, who bore the pseudonym 664: 1454:"Los Angeles DBA Filing" 1115:Plimpton, Laura (2007). 379:fictitious business name 336:fictitious business name 1090:"Business Registration" 121:Plant genetic resources 91:Industrial design right 81:Geographical indication 690:This section is empty. 397:" are used, although " 192:Criticism of copyright 116:Plant breeders' rights 1458:Signature Filing Blog 375:assumed business name 38:Intellectual property 1169:Macmillan Publishers 848:Donovan v. RRL Corp. 472:improve this article 858:doing business as " 809:consumer protection 749:upon their deaths. 729:, who was known as 416:legally responsible 182:Copyright abolition 1533:Product management 1407:on 4 February 2015 1337:"Fictitious Names" 1322:2021-05-05 at the 1279:2013-06-06 at the 1189:Business Names Act 1072:2019-08-02 at the 1018:2016-12-30 at the 623:nombre de fantasĂ­a 607:Numbered companies 561:nombre de fantasĂ­a 389:" (abbreviated to 357:" (abbreviated to 345:" (abbreviated to 274:Higher categories: 266:Outline of patents 1543:Intangible assets 710: 709: 595:In some Canadian 548: 547: 540: 522: 399:doing business as 355:doing business as 316: 315: 1555: 1523:Brand management 1502: 1501: 1499: 1498: 1479: 1473: 1472: 1470: 1469: 1460:. Archived from 1450: 1444: 1443: 1441: 1439: 1423: 1417: 1416: 1414: 1412: 1406: 1400:. 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Index

Cultivar § Trade designations and selling names
Drug nomenclature § Trade names
Brand name
Intellectual property

Authors' rights
Copyleft
Copyright
Database right
Farmers' rights
Geographical indication
Indigenous intellectual property
Industrial design right
Integrated circuit layout design protection
Moral rights
Patent
Peasants' rights
Plant breeders' rights
Plant genetic resources
Related rights
Supplementary protection certificate
Trade dress
Trade secret
Trademark
Utility model
Abandonware
Artificial intelligence and copyright
Brand protection
Copyright abolition
Copyright troll

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