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company that traded primarily in heavy equipment and computers. On 14 May 1991, Uzi Nissan founded Nissan
Computer Corporation, which provides sales and service of personal computers, servers, and computer parts, as well as internet hosting and development. Nissan Computer registered
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badges. The company eventually changed its branding at 1,100 Datsun dealerships. In autumn 1981, Datsun announced that its name would be changed in the United States. Between 1982 and 1986, the company transitioned from its
70:, a California corporation, Plaintiffs-Appellants, v. Nissan Computer Corporation, a North Carolina corporation; The Internet Center Inc., a North Carolina corporation, Defendants-Appellees.
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was a lengthy court case between the two parties over use of the name Nissan and the domain name nissan.com. The case has received national attention in the U.S.
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In 1980, Uzi Nissan founded Nissan
Foreign Car, an automobile service, in Raleigh, North Carolina. In 1987, Uzi Nissan founded Nissan International, Ltd, an
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campaign. Five years after the name change program was over, cars in some export markets continued to display badges bearing both names and
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375:"Nissan Motor Co. v. Nissan Computer Corp., and the Evolving Law of Trademark Dilution on the Internet"
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for its use on 4 June 1994, five years prior to Nissan Motor
Corporation's interest in the domain.
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
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Nissan Motors considered Nissan
Computer's use of the name to be
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269:"NISSAN MOTOR CO v. NISSAN COMPUTER CORPORATION | FindLaw"
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United States Court of
Appeals for the Ninth Circuit
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584:"Why Nissan.com Isn't a Car Website"
292:Anderson, Mark K. (3 January 2001).
609:"Nissan Motor vs. Nissan Computer"
555:"Nissan Motor vs. Nissan Computer"
499:"Nissan Motor vs. Nissan Computer"
158:still remained more familiar than
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450:, New York: The Free Press, 1991
407:, New York: The Free Press, 1991
18:Nissan Motors vs. Nissan Computer
671:United States trademark case law
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117:Nissan Motors v. Nissan Computer
35:Nissan Motors v. Nissan Computer
318:Leonard, Andrew (3 June 2002).
294:"Who Gets to Drive Nissan.com?"
666:2004 in United States case law
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133:Beginning in the late 1970s,
27:2004 American trademark case
613:Nissan Computer Corporation
582:A., Daniel (9 April 2011).
66:, a Japanese corporation;
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68:Nissan North America, Inc.
588:Yale Law & Technology
244:Microsoft v. MikeRoweSoft
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148:"Datsun, We Are Driven!"
249:Microsoft Corp. v. Shah
79:6 August 2004
530:"Nissan International"
234:for its U.S. website.
379:TrademarkDilution.com
349:IEEE Spectrum Careers
470:"Nissan Foreign Car"
152:"The Name is Nissan"
129:Nissan Motor Company
108:Sidney Runyan Thomas
345:"Nissan vs. Nissan"
320:"Nissan vs. Nissan"
433:8 May 2006 at the
355:on 2 December 2005
224:trademark dilution
202:. You can help by
143:"Datsun by Nissan"
458:Chapter 3, Pg. 56
428:What's in a name?
415:Chapter 3, Pg. 57
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16:(Redirected from
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642:. Retrieved
639:"Nissan USA"
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644:11 February
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479:11 February
329:11 February
303:11 February
660:Categories
534:Digest.com
503:Digest.com
474:Digest.com
255:References
177:nissan.com
166:Uzi Nissan
124:Background
83:2004-08-06
274:9 October
431:Archived
238:See also
211:May 2016
139:"Nissan"
150:to its
81: (
76:Decided
676:Nissan
623:24 May
567:26 May
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437:- ZCCA
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389:24 May
359:24 May
160:Nissan
156:Datsun
135:Datsun
558:(PDF)
324:Salon
298:Wired
49:Court
646:2014
625:2006
595:2014
569:2012
541:2014
515:2014
481:2014
452:ISBN
409:ISBN
391:2006
361:2006
331:2014
305:2014
276:2018
183:Case
141:and
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
