82:, London. Mønsteds butter company was renamed to Otto Mønsted Aarhus in 1909 - usually just shortened to OMA - and the OMA margarine brand became very familiar in Denmark, as he introduced innovative marketing techniques for his time. He also tried to gain a foothold on the Russian market with margarine, but lost a great deal of money as a consequence of
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In Aarhus, he was very active in the city's economic life and was a member of the city council from 1885 to 1891. He led the establishing of the first local telephone company of Århus
Telefonselskab and donated a large sum of money to the establishment of
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in hermetically sealed containers to places like
England, China and Africa. Although the butter company was successful, he diversified into manufacturing
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Jesper
Strandskov, Peter Sørensen & Kurt Pedersen, Otto Mønsted : sig navnet -, Systime, 1998.
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247:". The Scandinavian economic history review, Vol. 48, nr. 3 (2000) 0358-5522, p. 57-71
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Mønsteds' contributions was not limited to the town of Aarhus though and he was made a
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Otto Mønsted and the early margarine industry: alliance capitalism a century ago
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and financed the interior artistic decorations as well.
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206:"Otto Mønsted - Fremmer dansk handel og industri"
74:. He followed five years later with a factory in
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186:(in Danish). Aarhus Municipality. 30 August 2012
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330:Knights of the Order of the Dannebrog
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305:Danish food industry businesspeople
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310:19th-century Danish businesspeople
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148:(in Danish). Aarhus University
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208:(in Danish). Otto Mønsted A/S
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170:Official company homepage
142:"Otto Mønsted (1839-1916)"
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184:"Rasmus Otto Mønsted"
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320:People from Ebeltoft
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190:20 August
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68:margarine
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72:Denmark
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