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227:. Both Weet-Bix and Weetabix were invented by Bennison Osborne, an Australian. Weet-Bix was introduced in Australia through the company “Grain Products Limited” in the mid-1920s, with funding from businessman Arthur Shannon and marketing assistance from Osborne's New Zealand friend Malcolm Macfarlane. To both Osborne's and Macfarlane's disappointment, Grain Products sold both its Australian company (in 1928) and then its New Zealand company (in 1930), to the
231:. Osborne and Macfarlane then went to South Africa where Arthur Shannon, the owner of Grain Products, funded another Weet-Bix factory. While in South Africa, Osborne modified his Weet-Bix recipe and with Macfarlane, obtained private funding and began the development of a new company, The British and African Cereal Company Limited, naming the new company's product Weetabix. The company commenced business in England in 1932 in an unused
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During the 1990s, the brand was advertised with the slogan "Have you had your
Weetabix?', based on the idea that someone who had eaten Weetabix would be filled with unbeatable strength and energy, causing those who oppose them to flee out of self-preservation. This was used to humorous effect in a
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with actors Isaac Benn portraying Jack, and
Christopher Brand, the Giant. The giant states: “Fee fi fo fum, I smell the blood of an Englishman”, with Jack responding: “Fee fi fo fix, I’ve just had my Weetabix”, resulting in the giant quickly leaving the room.
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The bitesize versions of
Weetabix have been renamed several times since their original launch. Previously, they were known as "Fruitibix", "Bananabix" and "Chocobix" (depending upon the additions), later as "Minibix", then as "Weetabix Minis".
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the biscuits, representing a group of 'street-wise' young teens, beginning as 'skinheads'. Their appearances on the packaging and associated publicity featured various catchphrases. The lead
Weetabix known officially as "Dunk" was voiced by
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Weetabix Crispy Minis are a sweeter 'bite-size' version of the standard
Weetabix biscuits, with various additions depending upon the variety. As of 2020, the varieties available in the UK are '
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Weetabix is extending its product range with the pounds 10m launch of banana-flavoured cereal
Bananabix. The new brand is the first for Weetabix since it introduced Frutibix in 1997.
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protein granules was introduced in the UK in April 2016, available in three forms, the standard biscuit shapes, as well as regular and chocolate flavour "Crunch" pipe shapes.
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variety of adverts re-imagining the outcome of fairy tales and historic events. In 2017, the campaign was reintroduced, with a reference to the
English fairy tale
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by
Sanitarium and South Africa by Bokomo. The product was introduced to Canada in 1967, when Weetabix Limited began exporting the product to
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there's now an even bigger range of
Weetabix cereals for you to try, including Weetabix, Weetabix Gold, Weetabix Minis and Weetabix Organic.
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Cereals in the Range
Weetabix Minis Chocolate Crisp, Weetabix Minis Fruit & Nut Crisp, Weetabix Minis Honey & Nut Crisp
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Chris Fillm (2002). "Marketing Communications: Contexts, Strategies, and Applications". p. 516. Financial Times Prentice Hall
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Weetabix launched a chocolate-powder infused version of the original Weetabix in the UK in July 2010 in a 24 pack size.
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acquired the remaining 40% from Lion Capital in 2015. On 18 April 2017, it was announced that the American company
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This article is about the breakfast cereal known as "Weetabix". For the company which produces it, see
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announced it was taking a 60% stake in Weetabix in a deal that values the company at ÂŁ1.2bn.
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Produced in the UK since 1932, Weetabix is the British version of the original Australian
163:. It comes in the form of palm-sized (approx. 9.5 cm Ă— 5.0 cm or 4" Ă— 2") wheat
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588:- a similar product, formerly manufactured by Loma Linda Foods in Riverside, California.
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and Weetabix Crispy Minis (bite-sized) versions. The UK cereal is manufactured in
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Weetabix Crispy Minis (fruit & nut variety) with dessert spoon for scale.
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Available in three delicious flavours Chocolate Chip Fruit and Nut Banana
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in a 37.5g serving (2 biscuits) (10.1% by weight). The product sold in
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243:. In 1936, the name of the company was changed to Weetabix Limited.
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A smaller-sized Weetabix biscuit with cocoa and chocolate chips.
819:"Weetabix launches ÂŁ10m campaign with Jack and the Beanstalk ad"
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610:"Weetabix Crispy Minis - Irresistible Bitesize Cereal Chunks"
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A sweeter form of the Weetabix biscuit which is baked with
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versions of Weetabix are sold in various countries.
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has 4g of fibre in a 35g serving (11.4% by weight).
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306:golf tournament for two decades, from 1987 until
281:In British advertising in the 1980s, Weetabix
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460:. Unsourced material may be challenged and
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524:Learn how and when to remove this message
770:"Weetabix bought by China's Bright Food"
406:A banana-flavoured version of Weetabix.
273:would buy the company from Bright Food.
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302:Weetabix was the title sponsor of the
582:- another wheat-based biscuit cereal.
7:
458:adding citations to reliable sources
840:"Weetabix ad spend over pounds 25m"
796:"Weetabix to be sold to US company"
555:in August 2006. It was invented by
246:Weet-Bix is currently marketed in
25:
1267:Food brands of the United Kingdom
842:. 21 October 1999. Archived from
540:Oatibix and milk, with cereal box
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690:. Weetabix.co.uk. Archived from
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390:Weetabix Baked with Golden Syrup
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735:Industrial history from the air
229:Sanitarium Health Foods Company
871:. Weetabix Ltd. Archived from
612:. Weetabix Ltd. Archived from
1:
576:- sugar-coated wheat pellets
382:Weetabix Chocolate Spoonsize
1272:Products introduced in 1936
714:"Weetabix Breakfast Cereal"
688:"The Weetabix Food Company"
666:"The Weetabix Food Company"
551:that was introduced in the
414:A version with added wheat
114:; 92 years ago
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798:. BBC News. 18 April 2017.
267:Baring Private Equity Asia
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197:. UK Weetabix has 3.8g of
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748:"Weetabix Ltd - About Us"
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37:Not to be confused with
1021:Peter Pan peanut butter
312:major golf championship
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310:. It became a women's
296:Jack and the Beanstalk
190:Weetabix is made from
989:Honey Bunches of Oats
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327:Weetabix Crispy Minis
946:Post Consumer Brands
454:improve this section
304:Women's British Open
938:Post Holdings, Inc.
574:Frosted Mini-Wheats
219:History of Weet-Bix
167:. Variants include
46:
1172:C.W. Post (cereal)
1004:Marshmallow Mateys
959:Chips Ahoy! Cereal
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374:Weetabix Chocolate
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258:followed in 1968.
65:A bowl of Weetabix
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1223:Clarence Birdseye
875:on 1 March 2009.
737:by Kenneth Hudson
716:. weetabixusa.com
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16:(Redirected from
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639:"Weetabix Range"
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616:on 4 August 2018
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410:Weetabix Protein
177:Northamptonshire
157:Weetabix Limited
153:breakfast cereal
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91:Produced by
75:Breakfast cereal
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1192:Walter Baker
1109:Attune Foods
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1051:Waffle Crisp
974:Golden Crisp
876:
873:the original
863:
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848:. Retrieved
844:the original
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778:. Retrieved
776:. 3 May 2012
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614:the original
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452:Please help
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396:golden syrup
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155:produced by
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71:Product type
1031:Raisin bran
999:Malt-O-Meal
964:CoCo Wheats
954:Bran flakes
288:Bob Hoskins
277:Advertising
263:Bright Food
248:Australasia
192:whole-grain
1256:Categories
1213:C. W. Post
1152:Alpha-Bits
1083:Ready Brek
994:Honey Ohs!
979:Grape-Nuts
593:References
514:March 2023
484:newspapers
473:"Weetabix"
217:See also:
109:Introduced
1157:Birds Eye
1132:(grocery)
1130:Bob Evans
1046:Uncle Sam
1041:Shreddies
984:Honeycomb
441:does not
341:chocolate
241:Kettering
233:gristmill
1241:Category
1136:PowerBar
1088:Weetabix
1011:Oreo O's
850:24 April
774:BBC News
720:10 March
620:24 April
569:Weet-Bix
563:See also
322:Variants
225:Weet-Bix
205:and the
165:biscuits
149:Weetabix
45:Weetabix
39:Weet-Bix
1201:Related
1177:Erewhon
1016:Pebbles
586:Ruskets
545:Oatibix
498:scholar
462:removed
447:sources
422:Oatibix
368:Organic
363:Organic
347:' and '
254:. The
239:, near
213:History
185:Ontario
181:Cobourg
169:organic
159:in the
135:Website
127:Markets
117: (
101:Country
18:Oatibix
1182:Jell-O
1145:Former
1093:Weetos
1026:Postum
754:8 June
698:8 June
672:8 June
645:2 July
500:
493:
486:
479:
471:
416:gluten
351:&
345:banana
252:Canada
203:Canada
1277:Wheat
1123:Other
1078:Alpen
780:3 May
547:is a
505:JSTOR
491:books
349:fruit
199:fibre
195:wheat
151:is a
81:Owner
852:2020
782:2012
756:2010
722:2013
700:2010
674:2010
647:2007
622:2020
477:news
445:any
443:cite
343:', '
316:2001
308:2006
207:U.S.
119:1932
112:1932
456:by
355:'.
353:nut
314:in
235:at
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831:^
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601:^
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318:.
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183:,
175:,
130:UK
104:UK
930:e
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521:(
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512:(
502:·
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34:.
20:)
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