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In 2009, after slow sales, Oberto ended the distribution deal with Frito-Lay and began distributing its own products. Shortly after the agreement was terminated, Oberto named Tom Ennis CEO and president. The company adjusted the recipes for its flagship jerky products in 2012, removing corn syrup,
233:. The factory added over 300 employees to the company's workforce. Ennis left the company in 2014 and Thomas Hernquist was named the CEO and president in January, 2015. In January 2016, Oberto announced they were closing the Nashville plant and laying off more than 80 people.
213:
In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company. The following year, she took over as president of Oberto Snacks Inc.. In 1994, Oberto purchased Smoke Craft and Lowrey's meat snacks brands and facilities, both based in
203:, resisting pressure to sell the business. By 1954, revenue had grown enough to begin construction on a new factory, completed the following year, with the help of a loan from the family of Oberto's new wife, Dorothy Vennetti.
921:
185:
Constantino Oberto founded Oberto Snacks Inc. (formerly known as Oberto
Sausage Company) making and selling hand-made Italian sausage in Seattle, Washington, in 1918. Using Italian family recipes, he began making
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1943, Oberto died leaving his company and its two employees to his family. Art Oberto, Constantino's 16-year-old son, took over the company. He continued to run the company while completing his studies at
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459:"The Self-Made Man--Corporate America Does Not Have Much Room For Types Like Art Oberto, Candid In a Way That Frightens Most Managers. Then There's the Jerky Mobile"
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177:. The company sells products under the following brand names: Oberto, Oberto Classics, Lowrey's Meat Snacks, Pacific Gold Beef Jerky and Cattleman's Cut brands.
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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at
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218:. The purchase added 200 employees to the company. In 1999, the company entered into a distribution partnership with the
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952:"Oberto Turns to Athletes Brian Urlacher and Clint Dempsey on Increased Push Behind America's PROtein"
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The company's, "You Get Out What You Put In" campaign features professional athletes and has included
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company. In 2002, Oberto purchased the
Pacific Sun Industries which produced the Pacific Gold brand.
2016:
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922:"How Richard Sherman and Stephen A. Smith Helped Oberto Beef Jerky See Significant Growth in 2014"
252:, the "jerky mobile" around the Seattle area beginning in the 1950s. The company also sponsored a
248:
Oberto' eccentric marketing tactics began with Art Oberto, who frequently drove an Oberto branded
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Wong, Brad (August 1, 2008). "Family gives seniors best seats outside the house for
Seafair".
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stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky.
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is an
American family-owned business that makes meat snacks including all natural
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to join
Dempsey and Vito as spokespeople for the brand and an active lifestyle.
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Beef jerky, bacon jerky, chicken strips, meat snacks, pork jerky, turkey jerky
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Century-old
Seattle-area snack maker Oberto sold to Canadian conglomerate
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997:"Tough Mudder adds Anheuser-Busch and Chipotle to 2015 Sponsor Lineup"
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in which the CEO throws a giant piece of jerky into the ocean and a
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events. As part of the deal Oberto also donated $ 100,000 to the
502:""Rock Solid" After 57 Years of Marriage: Dorothy and Art Oberto"
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In 2013, Oberto opened a production and distribution center in
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569:"Oberto U Lessons, Finance Degree Lead To Company Presidency"
130:
Oberto, Lowerey's, Pacific Gold, Cattleman's Cut, Smokecraft
876:"Art Oberto Enjoys His Moment in the Sun at Seafair Hydros"
323:
Beginning in 2014, Oberto announced a partnership with the
226:
preservatives, dextrose, and other artificial ingredients.
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Oberto announced in April 2018 that it was being sold to
150:
594:"Oberto To Purchase Lowrey's, Smoke Craft Snack Brands"
796:"Oberto Plans Nashville Production Facility, 300 Jobs"
301:
talking to a little voice in their stomachs played by
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Food and drink companies based in
Washington (state)
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820:. Convenience Store and Fuel News. January 7, 2015
751:"Trying to End 'Jerky Shame' With Gourmet Flavors"
334:In 2015, the company launched a commercial during
897:Campbell, Mark; Campbell, David (June 30, 2015).
429:"You Never Sausage Determination as Built Oberto"
798:. Nashville Business Journal. November 14, 2012
708:. Convenience Store and Fuel News. May 29, 2009
1069:
684:"Oberto and Frito-Lay Clash Over Meat Treats"
8:
2063:Food and drink companies established in 1918
706:"Frito-Lay, Oberto Agree to End Partnership"
403:"Company Overview of Oberto Sausage Co, Inc"
30:
661:"Pacific Gold Beef Jerky - Hot & Spicy"
256:race boat from 1975 until the end of 2015.
2083:American subsidiaries of foreign companies
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841:"Jerky maker closing down Nashville plant"
36:
29:
2068:1918 establishments in Washington (state)
772:De Lombaerde, Geert (November 14, 2012).
749:Chaker, Anne Marie (September 26, 2012).
839:De Lombaerde, Geert (January 14, 2016).
818:"Oberto Brands Announces New Leadership"
639:"3 reasons why most jerky isn't healthy"
567:Wieland-Nogaki, Sylvia (July 11, 1994).
288:United States men's national soccer team
351:
331:. The partnership was renewed in 2015.
2058:Sausage companies of the United States
2038:American companies established in 1918
596:. The Seattle Times. February 23, 1994
526:. Jerky Ingredients. February 13, 2014
308:The company has also recruited former
1890:500 Park Avenue (Pepsi-Cola Building)
524:"Oh Boy! Oberto-Original Bacon Jerky"
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2012:
920:Jessop, Alicia (December 20, 2014).
422:
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2048:Companies based in Kent, Washington
2043:Meat companies of the United States
974:"Oberto Partners With Tough Mudder"
728:"Thomas C. Ennis Executive Profile"
571:. The Seattle Times. Archived from
1980:Produced under a partnership with
874:Liebeskind, Josh (July 31, 2015).
25:
995:Dreier, Fred (January 19, 2015).
976:. Meat and Poultry. April 8, 2014
899:"Oberto Leaving H1, Miss Madison"
682:Grunbaum, Rami (April 12, 2009).
663:. Jerky Reviews. January 11, 2009
457:Kugiya, Hugo (January 11, 1998).
2011:
2002:
2001:
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774:"300+ Jerky Jobs Coming to Town"
615:Lane, Polly (November 4, 1999).
427:Mulady, Kathy (April 25, 2002).
342:jumps from the water to eat it.
1910:List of assets owned by PepsiCo
481:"WSHS Hall of Fame Member List"
954:. Yahoo Finance. April 9, 2014
1:
2078:2018 mergers and acquisitions
1018:Burn, David (June 30, 2015).
617:"Oberto Links With Frito-Lay"
173:. It is now headquartered in
1773:D'Angelo Grilled Sandwiches
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1995:Fruit juices under license
361:Seattle Post-Intelligencer
1976:
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35:
1940:Leonard v. Pepsico, Inc.
1793:North American Van Lines
1763:California Pizza Kitchen
504:. Northwest Public Radio
201:West Seattle High School
999:. Sports Business Daily
864:Accessed April 13, 2018
329:Wounded Warrior Project
194:and other sausages. On
1946:Pepsi, Where's My Jet?
238:Premium Brand Holdings
151:http://www.oberto.com/
141:Premium Brand Holdings
18:Oberto Sausage Company
1895:2021 Frito-Lay strike
1798:Wilson Sporting Goods
753:. Wall Street Journal
391:. Dun&bradstreet.
27:American food company
932:on December 20, 2014
730:. Bloomberg Business
405:. Bloomberg Business
278:New England Patriots
231:Nashville, Tennessee
1620:Scott's Porage Oats
686:. The Seattle Times
546:"Oberto About Page"
461:. The Seattle Times
389:"Oberto Snacks Inc"
375:"Oberto Snacks Inc"
171:Seattle, Washington
76:Seattle, Washington
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1920:Pepsi Number Fever
1020:"Eat Like A Shark"
85:Constantino Oberto
58:Food manufacturing
31:Oberto Snacks Inc.
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901:. Madison Courier
340:Great white shark
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1986:Outside the U.S.
1883:Related articles
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1864:Alberto Ibargüen
1768:Chevys Fresh Mex
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1595:King Vitaman
1585:Cap'n Crunch
1567:Propel Water
1517:Uncle Chipps
1480:Burger Rings
1439:
1361:Cracker Jack
1328:Sting Energy
1209:Mountain Dew
1094:subsidiaries
1026:December 16,
1024:. Retrieved
1013:
1003:December 16,
1001:. Retrieved
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930:the original
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641:. 8 May 2016
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573:the original
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486:December 16,
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475:
465:December 16,
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435:December 16,
433:. Retrieved
431:. Seattle Pi
409:December 16,
407:. Retrieved
397:
383:
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333:
325:Tough Mudder
322:
316:and trainer
307:
296:sportscaster
258:
247:
235:
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212:
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184:
158:
157:
90:Headquarters
45:Company type
1989:Distributed
1935:Pepsi Stuff
1930:Pepsi Spire
1915:Pepsi Globe
1859:Dina Dublon
1842:Indra Nooyi
1803:Yum! Brands
1707:Lebedyansky
1615:Rice-A-Roni
1577:Quaker Oats
1445:Quaker Oats
1316:Frappuccino
1311:Ethos Water
1291:Sierra Mist
1261:Ocean Spray
299:Dick Vitale
261:snowboarder
2032:Categories
1844:(chairman)
1788:Loft, Inc.
1783:Hot 'n Now
1742:SodaStream
1727:PopCorners
1590:Honey Ohs!
1423:Lay's Stax
1376:Baconzitos
1371:Elma Chips
1224:Baja Blast
1150:Zero Sugar
1140:Real Sugar
1092:Brands and
579:2019-09-08
346:References
336:Shark Week
271:cornerback
264:Louie Vito
254:Hydroplane
103:Key people
49:Subsidiary
1992:49% owned
1905:Cola wars
1838:(founder)
1818:Taco Bell
1813:Pizza Hut
1663:Tropicana
1640:Tropicana
1562:CytoSport
1507:Sun Chips
1470:Smartfood
1450:Rold Gold
1381:Fandangos
1343:Frito-Lay
1306:Starbucks
1167:Concordia
281:tight end
244:Marketing
220:Frito-Lay
196:Labor Day
192:coppacola
167:pepperoni
109:President
2007:Category
1982:Ekaterra
1962:Pepsiman
1925:Pepsi P1
1717:Matutano
1668:Tropolis
1554:Gatorade
1512:Tostitos
1495:Twisties
1465:Sabritas
1351:Bluebird
1276:Rockstar
1234:LiveWire
1229:Code Red
1177:Lemonade
1157:Aquafina
1022:. AdPulp
847:March 6,
548:. Oberto
312:player,
119:Products
55:Industry
2017:Commons
1732:Sandora
1648:Copella
1542:Wotsits
1537:Squares
1532:Quavers
1522:Walkers
1502:Stacy's
1485:Nobby's
1475:Smith's
1455:Ruffles
1435:Munchos
1413:Kurkure
1408:Hostess
1398:Funyuns
1366:Doritos
1356:Cheetos
1256:No Fear
1239:Voltage
1204:Mirinda
1182:Mangola
1085:PepsiCo
645:29 June
208:Safeway
181:History
147:Website
82:Founder
68: (
63:Founded
1829:People
1702:Duyvis
1440:Oberto
1403:Gamesa
1393:Fritos
1386:Stiksy
1323:Starry
1271:Punica
1244:VooDew
1194:Lipton
1172:Duke's
926:Forbes
286:, the
188:salami
159:Oberto
136:Parent
127:Brands
111:&
1850:(CEO)
1737:Simba
1658:Naked
1625:Toddy
1610:Quisp
1490:Toobs
1460:Sabra
1418:Lay's
1296:Slice
1286:Shani
1162:Brisk
1145:Twist
1115:Pepsi
1110:Bubly
1102:Pepsi
163:jerky
1968:Pilk
1808:KFC
1653:Dole
1600:Life
1333:Teem
1301:SoBe
1281:7 Up
1214:Diet
1135:Next
1125:Jazz
1120:Diet
1028:2015
1005:2015
982:2015
960:2015
938:2015
907:2015
884:2015
849:2019
826:2015
804:2015
782:2015
759:2015
736:2015
714:2015
692:2015
669:2015
647:2016
625:2015
602:2015
554:2015
532:2015
510:2015
488:2015
467:2015
437:2015
411:2015
294:and
70:1918
66:1918
1219:Amp
1189:Kas
1130:Max
310:NFL
113:CEO
74:in
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