Knowledge (XXG)

G. Heileman Brewing Company

Source 📝

1220: 313:, when the company was impacted by the rationing going on in the country. It was also during WWII that the company took a different approach to brewing and marketing. Heileman began producing several new labels, none of which were as well done as their previous two labels, Old Style Lager and Special Export. Previously, marketing campaigns stressed the quality of their products, but with the influx of labels, Heileman began focusing on the prices and consumer appeal. The focus away from quality led to a sharp decrease in sales by the end of WWII. Not only did marketing change, but a 265:, who was to control the company until their nine-year-old son, Henry, was ready to take over. With her brother-in-law as foreman in the brewery, the Heileman Brewery finally started expanding. By 1880 they were producing more than 7,000 barrels of beer. Eventually, Johanna's son-in-law, Emil T. Mueller, joined the family business. The three of them incorporated the company in 1890, calling it the G. Heileman Brewing Company – the name it held until its closing in 1991. 884: 336: 94: 250: 269:
Style Brand. By 1902, the company was producing around 160,000 barrels of Old Style Lager. It was also that year that the company voted in a union, the last brewer in La Crosse to do so, allowing the company to expand even further. By 1915, Heileman had expanded to serving over 30 states. Johanna died in 1917, shortly after reaching 34 distribution states and only three years before Prohibition began in 1920.
242: 434:, limiting monopolization of markets, despite a majority of industry analysts calling that many of Heileman's proposed acquisitions would only intensify, not monopolize, the industry. With such hostility towards Heileman when they tried buying other breweries, the company began expanding into different industries such as baking, snack foods, and mineral water, including a Heileman original, 200: 482: 33: 371:, Kumm's son-in-law. Following Kumm's death from stomach cancer in 1971, Cleary took over as president. Building on a strategy begun by his predecessors, Cleary accelerated an acquisition and consolidation effort in the 1970s and early 1980s. Through his efforts, Cleary was able to get Heileman stock traded at the 306:
year. Throughout the 1930s, the company continued to expand their facilities to accommodate increased production needs. There was a major upgrade in the mid 1930s following the creation of Special Export, Heileman's second house brew. Whereas Old Style Lager was only around 4% alcohol, Special Export was over 6%.
472:
in an attempt to take over the company. Heileman's management repeatedly rebuffed his efforts, but Bond was ultimately successful when Cleary accepted the reality that even with the assistance of the courts (which had intervened to force a higher offer price) he'd only be able to negotiate the "best
1274:
In August of 2023, Pabst announced that the brewing of Old Style would return to the City Brewing factory in November. With the return of the brewing, the World's Largest Six Pack also got an update. The metal tanks were given a new vinyl plastic stealth that now resembles what an Old Style can look
1203:
to create an eight-foot bronze. The second statue was finished and installed in front of the G. Heileman Corporate Headquarters in La Crosse, WI in 1980. It was named "King Gambrinus: Patron Saint and Guardian of Beer", and nicknamed "Gammy" by the Heileman employees to avoid confusion with the King
1198:
Heileman's history with King Gambrinus goes back to 1939 when the company purchased a 15-foot, 2,000 pound statue of the figure from a failing brewery in New Orleans for $ 100. It was placed outside the brewery and remains there even today. The company commissioned a second statue of the King in the
907:
The company continued with the Old Style Lager name for the next decade, changing the name of the brand in 1957 when Kumm became president. Instead of being called Old Style Lager, it was re-branded to be just Old Style. Throughout Kumm and his predecessor's terms as president, the brand was popular
268:
Following the death of Henry Heileman, the heir to the company, in 1895, Mueller became vice president of the company, behind only Johanna, one of the first female CEOs in the history of the United States. It was also around the time of Henry's death that Heileman began developing their historic Old
1270:
of beer. These were used for inventory storage, and were painted to resemble a six-pack of Old Style, referred to by the brewery as the "World's Largest Six-Pack". As of 2021 City Brewing was still using them, with the Old Style paint job replaced by vinyl plastic sheaths printed to resemble City's
896:
holding a stein, for their advertisements, in 1905. Despite the trademark of the brand, several competitors created beers with similar sounding names, prompting Heileman to add a red triangle to their advertisements in 1914, indicating that anything without the red triangle is not genuine Old Style
891:
Old Style was the first brand created by Heileman. Heileman purchased the trademarks for Golden Leaf in 1899, and to complement their lighter beer, the company created The Old Times Lager in 1900. Old Times Lager was changed to Old Style Lager after a lawsuit in 1902, and remained Old Style for the
288:
Thus, Heileman barely made it through Prohibition. Gund Brewery, founded after the Heileman/Gund partnership broke up, was unable to stay afloat during this time. A fire in September 1931 almost ran Heileman out of business, causing upwards of $ 50,000 in damages. The company continued to squeak by
280:
was signed into law officially on January 17, 1920, making it illegal to produce any beverage with more than half a percent of alcohol. Heileman quickly reorganized, dropping their Old Style Lager in favor of a new product, New Style Lager, which contained less than ½ a percent of alcohol. Heileman
227:
In 1872, however, the pair had a falling out due to several factors, foremost among them being Gund's desire to expand the brewery and Heileman's desire to stay local. Following the dissolution of the partnership, Gund bought Heileman's shares of the International Hotel and Heileman bought Gund's
305:
Following the end of Prohibition, the Heileman family members sold their shares of the company to Paul Davis Company of Chicago in 1933, who formalized the company as The G. Heileman Brewing Company Incorporated; the new company president signed the first stock certificates of Heileman that same
223:
in 1858. The City Brewery produced beer at a modest rate, sticking to just local and regional production. The beer produced at the City Brewery primarily went to local hotels and bars. Because hotels and bars were their primary target, Heileman and Gund collaborated on the International Hotel,
501:
financial empire led indirectly to the end of Heileman's existence as an independent brewer. Cleary stayed on as director for an additional two years before finally retiring from the company in 1989. As a direct result of the Alan Bond collapse, the G. Heileman Brewing Company declared
1715:, April 3, 2022: Places of the past: Heileman Brewery - 1982: New brewhous: "An open house was held in 1982 to let the public see inside the new brewhouse at the G. Heileman Brewery. The new facility brought the total capacity of the brewery to 10 million barrels of beer a year." 1239:
in 1999. City chose to use Heileman's name from 1858–1872. It does not have ownership rights over the intellectual property, including beer brand names, associated with the G. Heileman Brewing Company. It brews beer, including Old Style under contract, and packages bottled
1186:
King Gambrinus is a legendary Germanic king and is regarded today as the Patron Saint and sometimes regarded as the guardian of beer and brewing, making him a prominent figure in the brewing industry. Heileman is one of the many breweries throughout the world that uses
569:
Throughout Kumm and Cleary's tenures as company president and CEO, they went on a campaign of acquisition and consolidations, resulting in Heileman's purchase of 16 breweries through the 1960s, 1970s, and 1980s. Five of those breweries came with the purchase of the
257:
The G. Heileman Brewery came to exist after the dissolution of the Gund/Heileman partnership in 1872. Still under Heileman's direction, the company remained a local brewery, producing only 3,000 barrels of beer a year for La Crosse and the surrounding community.
346:
While a fire in 1959 caused over $ 100,000 in damages, and almost derailed Kumm's efforts, the company stayed on track. They continued to expand under Kumm by purchasing new breweries and labels. Kumm also introduced a German-style beer festival modeled on the
561:, and the brand dissolved in 2000. The G. Heileman's brewery names, brands, and intellectual properties, ended up with Pabst, which oversaw the brewing of several well-known Heileman brands, including Old Style and Special Export, under the G. Heileman name. 320:
Roy E. Kumm took over as president in 1957. A long-time employee at Heileman, Kumm remembered Heileman's prior to World War II and wanted to return the company to that position. He developed the strategy that Heileman would follow for the next three decades:
1350: 456:
After achieving the #4 market share position in 1983, Heileman's sales went unchanged throughout the middle years of the 1980s. Analysts pointed to extremely heavy and competitive marketing pressures during this period. In 1987
958:
Over the course of Heileman's history, and especially during Kumm and Cleary's times at the company, there was quite a bit of brand acquisition, totaling around 400 individual labels, falling under over 50 different brands.
2020: 521:
of 7.4%, significantly higher than existing malt liquor brands. Protestors cited Heileman's distribution and advertising strategies as evidence that the company was targeting the high-alcohol beverage toward urban
1378: 1705: 2132: 375:
on May 23, 1973. During this period, the company owned several breweries in other states. Historic U.S. brewing names that were consolidated into G. Heileman during its final years include
1729: 2199: 281:
also began producing soda beverages and "malt tonics" with very little success – the company only sold 20,000 barrels in 1926. The company finally hit success with their production of
2214: 1211:
replaced it with an exact replica in September 2016. "Gammy" was put in storage after some weather related damage, but is in the process of being re-bronzed to make it more durable.
1790: 294: 2204: 2086: 1965: 1838: 539: 553:, which assumed its outstanding debt. Overwhelmed by this and additional debt piled up absorbing other breweries, Stroh's failed. It was sold off in 1999, divvied up between 1519: 2012: 2209: 1868: 359:
celebration was trademarked with the federal government that same year. Between the end of WWII and 1971, Heileman had jumped from 39th in the brewing industry to 15th.
493:
name and almost 50% of the brewing industry in Australia, hoped to build a worldwide brewing combine. Lacking cash, he had financed the acquisition of G. Heileman with
1372: 2194: 904:(beer that contains less than 0.5% alcohol). New Style, along with the malt syrups Heileman sold, got the company through Prohibition and Old Style Lager returned. 1703: 1289: 1682: 1266:
In 1969 designer Roy Wilson and the G. Heileman Brewing Company constructed a set of metal tanks adjacent to their La Crosse brewery holding a total of 22,220
297:
by removing beer and light wines from the Federal Government's definition of "alcoholic beverages", after which Heileman resumed all beer-making operations.
2189: 2153: 2184: 2128: 228:
shares of the City Brewery. Gund went on to found the Gund Brewing Company whereas Heileman renamed the City Brewery the G. Heileman's City Brewery.
54: 41: 1725: 534:
took a leading role in opposing Power Master, helping to organize a threatened boycott of one of Heileman's well established malt liquor brands,
356: 574:
plants and labels. However, the most breweries under the House of Heileman umbrella at any one time was thirteen (for a brief period in 1983).
2049: 1219: 1899: 1828: 2090: 1961: 545:
Heileman continued to decline. After originally agreeing to a purchase price of $ 390 million in late 1993, the private equity firm
1642: 1320: 842: 416: 1511: 856:
Heileman introduced numerous beers under its own brand name, for both annual and seasonal consumption. Two of the best known are
1860: 900:
Heileman had to discontinue Old Style Lager during Prohibition, opting for a new brand, New Style Lager, which they sold as a
2229: 380: 261:
In 1878, Heileman died. Because the company was family held, following Heileman's death, ownership passed on to his widow,
2224: 2219: 1231:
As of 2021 G. Heileman's Brewing Company remains defunct. Its flagship brewery in La Crosse is owned and operated by the
1034: 982: 664: 608: 420: 1343:"The Best of Partners – The Best of Rivals: Gottlieb Heileman, John Gund, and the Rise of the La Crosse Brewing Industry" 2107: 441:
The total brewing capabilities of Heileman, combined with acquired facilities, peaked at fourth place in 1983, behind
1261: 1674: 1782: 538:, which, at the time, had an alcohol percentage of 5.6%. The Colt 45 boycott was called off in July 1991 when the 392: 285:, legally sold as a sweetener but which they made with the intention of consumers using it in private beer-making. 1991: 46: 1144: 818: 212: 1728:. No. Places of the past: An alphabetical look back at La Crosse area history. Host.Madison. Madison.Com. 1131: 872: 435: 2169: 1058: 692: 549:
bought the company in 1994 for $ 300 million. Two years later it sold Heileman to Detroit-based competitor
465: 412: 408: 372: 453:. The company at the time was making over 17 million barrels per year, with annual sales of $ 1.3 billion. 1167: 558: 446: 203:
Gottlieb Heileman, one of the co-founders of the City Brewery, eventually the G. Heileman Brewing Company
1192: 1096: 1008: 710: 669: 554: 550: 535: 450: 431: 290: 145: 1439: 262: 1232: 1208: 836: 723: 628: 613: 600: 594: 220: 216: 176: 150: 115: 2041: 1081: 777: 751: 736: 697: 682: 546: 400: 376: 187:. From 1872 until its acquisition, the brewery bore the family name of its co-founder and brewer 1833: 823: 498: 104: 883: 2147: 1895: 1638: 1316: 1284: 1068: 913: 654: 641: 623: 523: 518: 438:. By 1982 the brewing capacity in LaCrosse had been increased to 10 million barrels per year. 404: 396: 368: 339: 335: 282: 208: 188: 163: 125: 93: 355:, and beer by that name to the La Crosse region to increase the sales of Heileman beers. The 995: 808: 764: 469: 462: 424: 2111: 1709: 1342: 1116: 1101: 1086: 936:. The brand was so popular in the Chicago area that it became one of the sponsors for the 892:
remainder of the brand's life. The company bought the rights to the Old Style label and a
868: 746: 571: 531: 1892:
Alcohol and Drugs in North America: A Historical Encyclopedia : A Historical Encyclopedia
1200: 1126: 1111: 802: 792: 442: 384: 249: 79: 506:
in January 1991. The troubled firm sought salvation with an aggressive push into the
2178: 1249: 787: 314: 224:
formerly the Augusta Hotel, which the pair bought and rebuilt after a fire in 1862.
1224: 937: 933: 542:
succeeded in persuading Heileman to pull the "Power Master" brand from the market.
310: 241: 1245: 514: 507: 388: 348: 277: 199: 1570: 503: 184: 17: 317:
at the La Crosse Brewery in 1948 shut down operations down for three months.
1188: 917: 909: 901: 893: 494: 481: 458: 78:"Special Export" redirects here. For downloading Knowledge (XXG) pages, see 2104: 32: 887:
A pre-Prohibition advertisement for Old Style Lager, featuring a grenadier
1154: 929: 925: 1987: 1919:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 157–158. 1814:
Alcohol and Temperance in Modern History: An International Encyclopedia
1313:
Alcohol and Temperance in Modern History: An International Encyclopedia
1018: 947: 527: 490: 473:
possible deal for employees, stockholders, and the city of La Crosse".
1420:. La Crosse, WI: G. Heileman Brewing Company 1987 Annual Report. 1987. 943:
Old Style debuted as the #71 beer on the list of top 100 beers by the
867:
Seeking to capitalize on contemporary trends, Heileman also debuted a
1949:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 10–12. 1770:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 96–97. 1662:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 43–49. 1544:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 30–31. 1494:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 26–28. 1479:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 23–24. 1267: 513:
In a controversial move, company leadership developed a new brand of
430:
Several of the acquisitions were met with legal issues regarding the
352: 180: 1223:
World's Largest Six-Pack, branded as LaCrosse Lager some time under
1403:. La Crosse, WI: University of Wisconsin - La Crosse. pp. 5–6. 2074:. La Crosse, WI: University of Wisconsin - La Crosse. p. 155. 1377:. La Crosse, WI: University of Wisconsin - La Crosse. p. 92. 1236: 1218: 882: 480: 334: 331:
Offer vastly different brands to appeal to a wide range of people.
248: 240: 198: 1755:. La Crosse, WI: University of Wisconsin - La Crosse. p. 93. 1622:. La Crosse, WI: University of Wisconsin - La Crosse. p. 45. 1592:. La Crosse, WI: University of Wisconsin - La Crosse. p. 37. 1559:. La Crosse, WI: University of Wisconsin - La Crosse. p. 33. 1464:. La Crosse, WI: University of Wisconsin - La Crosse. p. 16. 215:, joined in a business venture with John Gund, an immigrant from 162:
Gottlieb Heileman, Johanna Heileman, E.T. Mueller, Roy Kumm, and
1934:. La Crosse, WI: University of Wisconsin - La Crosse. p. 9. 921: 183:
that operated from 1858 to 1996. It was ultimately acquired by
1431: 1241: 149:
Primary brewery in La Crosse is now owned and operated by the
26: 1207:
The original statue was vandalized in early 2015, so the
530:, one of Heileman's core markets. Catholic priest Father 1374:
A Checklist of La Crosse Hotels and Motels: 1840s - 1967
1829:"Company News: U.S. Rescinds Approval of A Malt Liquor" 1252:. City's own labels are La Crosse Lager and Kul Light. 2072:
Brewed with Style: The Story of the House of Heileman
1947:
Brewed with Style: The Story of the House of Heileman
1932:
Brewed with Style: The Story of the House of Heileman
1917:
Brewed with Style: The Story of the House of Heileman
1768:
Brewed with Style: The Story of the House of Heileman
1753:
Brewed with Style: The Story of the House of Heileman
1660:
Brewed with Style: The Story of the House of Heileman
1637:. Chicago: University of Illinois Press. p. 94. 1620:
Brewed with Style: The Story of the House of Heileman
1603:"Roy E. Kumm, Industrial, Civic Leader, Dies at 58". 1590:
Brewed with Style: The Story of the House of Heileman
1557:
Brewed with Style: The Story of the House of Heileman
1542:
Brewed with Style: The Story of the House of Heileman
1492:
Brewed with Style: The Story of the House of Heileman
1477:
Brewed with Style: The Story of the House of Heileman
1462:
Brewed with Style: The Story of the House of Heileman
1401:
Brewed with Style: The Story of the House of Heileman
540:
Bureau of Alcohol, Tobacco, Firearms, and Explosives
2048:. La Crosse County Convention and Visitors Bureau. 517:to be named "Power Master". It was brewed with an 156: 140: 132: 121: 110: 100: 1861:"G. Heileman Brewing to be Sold for $ 390 Million" 1812:Blocker, Jack; Fahey, David; Tyrrell, Ian (2003). 219:. Together, the pair founded The City Brewery in 2087:"King Gambrinus will be back before Oktoberfest" 1518:. International Directory of Company Histories. 2200:Food and drink companies disestablished in 1996 1962:"Old Style's run at Wrigley likely to continue" 1505: 1503: 1501: 309:There was a brief slowing in production during 2215:Defunct brewery companies of the United States 2089:. No. News 19. WXOW. WXOW. Archived from 1290:List of defunct breweries in the United States 599:1858–2003 (Last facility still in use as the 8: 2205:Food and drink companies established in 1858 2013:"King Gambrinus Legendary Patron of Brewing" 1894:. Santa Barbara, CA: ABC-CLIO. p. 303. 1315:. Santa Barbara, CA: ABC-CLIO. p. 292. 86: 2070:Koeller, Paul D.; DeLano, David H. (2004). 1945:Koeller, Paul D.; DeLano, David H. (2004). 1930:Koeller, Paul D.; DeLano, David H. (2004). 1915:Koeller, Paul D.; DeLano, David H. (2004). 1766:Koeller, Paul D.; DeLano, David H. (2004). 1751:Koeller, Paul D.; DeLano, David H. (2004). 1658:Koeller, Paul D.; DeLano, David H. (2004). 1618:Koeller, Paul D.; DeLano, David H. (2004). 1588:Koeller, Paul D.; DeLano, David H. (2004). 1555:Koeller, Paul D.; DeLano, David H. (2004). 1540:Koeller, Paul D.; DeLano, David H. (2004). 1490:Koeller, Paul D.; DeLano, David H. (2004). 1475:Koeller, Paul D.; DeLano, David H. (2004). 1460:Koeller, Paul D.; DeLano, David H. (2004). 1399:Koeller, Paul D.; DeLano, David H. (2004). 1336: 1334: 1332: 964: 576: 92: 85: 2210:Beer brewing companies based in Wisconsin 2103:Kirby, Doug; Smith, Ken; Wilkins, Mike. " 245:Newspaper for Old Style Lager, from 1911. 114:November 13, 1858 as The City Brewery in 2085:Vanderhei, Tianna (September 19, 2016). 1890:Fahey, David M.; Miller, Jon S. (2013). 1783:"Heileman's Cleary Seeks New-Style Life" 293:'s Congress modified the meaning of the 57:of all important aspects of the article. 1412: 1410: 1300: 2195:American companies established in 1858 2170:Return of the World's Largest Six Pack 2152:: CS1 maint: archived copy as title ( 2145: 2105:Return of the World's Largest Six Pack 1816:. Santa Barbara, California: ABC CLIO. 1726:"Places of the past: Heileman Brewery" 1418:The House of Heileman: A Brief History 1204:Gambrinus statue outside the brewery. 485:The G. Heileman Corporate Headquarters 53:Please consider expanding the lead to 1199:late 1970s, contracting local artist 1195:is another American brewer to do so. 962:Below is a table of selected brands. 357:La Crosse, Wisconsin, Oktoberfest USA 7: 1781:Lazarus, George (January 17, 1989). 1306: 1304: 2190:1996 disestablishments in Wisconsin 1675:"G. Heileman Offers to Buy Schlitz" 638:Duluth Brewing and Malting Company 1968:from the original on March 2, 2017 1871:from the original on 15 March 2017 1859:Mills, Joshua (November 2, 1993). 1685:from the original on 11 April 2019 253:G. Heileman Brew House, circa 1910 25: 489:Bond, who already controlled the 2185:1858 establishments in Wisconsin 1732:from the original on 18 May 2024 1633:Current, Richard Nelson (2001). 1255: 31: 2135:from the original on 2023-09-20 2052:from the original on 2017-03-02 2023:from the original on 2017-03-02 2017:Smithsonian American Art Museum 1994:from the original on 2021-07-30 1960:Greenburg, Jon (May 11, 2014). 1841:from the original on 2011-02-04 1827:Eichenwald, Kurt (1991-07-04). 1793:from the original on 2017-03-15 1673:Chavez, Lydia (July 25, 1981). 1522:from the original on 2017-02-28 1442:from the original on 2017-02-23 1381:from the original on 2017-02-23 1353:from the original on 2024-05-18 841:1986–1995 (Currently in use by 45:may be too short to adequately 136:1996 after Stroh's Acquisition 55:provide an accessible overview 1: 1512:"G. Heileman Brewing Company" 1035:Jacob Schmidt Brewing Company 983:Independent Milwaukee Brewery 665:Jacob Schmidt Brewing Company 609:Independent Milwaukee Brewery 367:In the 1960s, Heilemen hired 1275:like when you purchase one. 591:G. Heileman Brewing Company 2019:. Smithsonian Institution. 1577:. La Crosse Festivals, Inc. 1023:Associated Brewing Company 342:, left, and Roy Kumm, right 173:G. Heileman Brewing Company 87:G. Heileman Brewing Company 2246: 1347:Immigrant Entrepreneurship 1259: 1235:, which purchased it from 974:Year Acquired by Heileman 77: 76: 1438:. Pabst Brewing Company. 1311:Blocker, Jack S. (2003). 1145:Lone Star Brewing Company 819:Lone Star Brewing Company 651:George Wiedemann Brewery 497:. The collapse of Bond's 91: 1262:World's Largest Six-Pack 1256:World's Largest Six Pack 996:George Wiedemann Brewery 586:Date in Use by Heileman 74:American brewing company 1059:Rainier Brewing Company 833:Val Blatz Microbrewery 693:Rainier Brewing Company 373:New York Stock Exchange 179:, United States, was a 1867:. The New York Times. 1228: 1159:Champale Incorporated 1132:Blitz-Weinhard Brewery 888: 486: 343: 254: 246: 204: 2230:Pabst Brewing Company 1341:Schwantes, Benjamin. 1271:own La Crosse Lager. 1222: 1193:Pabst Brewing Company 1009:Blatz Brewing Company 886: 711:Frankenmuth, Michigan 670:Saint Paul, Minnesota 551:Stroh Brewery Company 484: 451:Stroh Brewery Company 432:Sherman Antitrust Act 338: 325:Expand to new markets 291:Franklin D. Roosevelt 252: 244: 202: 146:Stroh Brewing Company 2225:La Crosse, Wisconsin 2220:History of Wisconsin 1988:"Cold Cans Rankings" 1635:Wisconsin: A History 1371:Hill, Edwin (1978). 1233:City Brewing Company 837:Milwaukee, Wisconsin 724:Belleville, Illinois 707:Frankenmuth Brewery 629:Sheboygan, Wisconsin 614:Milwaukee, Wisconsin 595:La Crosse, Wisconsin 221:La Crosse, Wisconsin 211:, an immigrant from 177:La Crosse, Wisconsin 151:City Brewing Company 116:La Crosse, Wisconsin 1571:"About Oktoberfest" 1082:Carling Black Label 778:Auburndale, Florida 752:Baltimore, Maryland 737:Baltimore, Maryland 698:Seattle, Washington 683:Evansville, Indiana 88: 2110:2008-08-22 at the 1865:The New York Times 1834:The New York Times 1708:2023-07-16 at the 1681:. New York Times. 1229: 889: 824:San Antonio, Texas 487: 344: 255: 247: 205: 105:Alcoholic Beverage 2046:Explore La Crosse 1901:978-1-59884-479-5 1607:. March 18, 1971. 1605:La Crosse Tribune 1285:Beer in Milwaukee 1191:as their mascot. 1179: 1178: 1047:Sterling Brewery 971:Company of Origin 849: 848: 843:Leinenkugel Brwg. 733:National Brewery 679:Sterling Brewery 655:Newport, Kentucky 642:Duluth, Minnesota 624:Kingsbury Brewery 524:African-Americans 417:Christian Schmidt 405:National Bohemian 369:Russell G. Cleary 340:Russell G. Cleary 328:Increase capacity 283:barley malt syrup 209:Gottlieb Heileman 189:Gottlieb Heileman 169: 168: 164:Russell G. Cleary 126:Gottlieb Heileman 72: 71: 16:(Redirected from 2237: 2158: 2157: 2151: 2143: 2141: 2140: 2125: 2119: 2116:Roadside America 2101: 2095: 2094: 2082: 2076: 2075: 2067: 2061: 2060: 2058: 2057: 2042:"King Gambrinus" 2038: 2032: 2031: 2029: 2028: 2009: 2003: 2002: 2000: 1999: 1984: 1978: 1977: 1975: 1973: 1957: 1951: 1950: 1942: 1936: 1935: 1927: 1921: 1920: 1912: 1906: 1905: 1887: 1881: 1880: 1878: 1876: 1856: 1850: 1849: 1847: 1846: 1824: 1818: 1817: 1809: 1803: 1802: 1800: 1798: 1778: 1772: 1771: 1763: 1757: 1756: 1748: 1742: 1741: 1739: 1737: 1722: 1716: 1713:LaCrosse Tribune 1701: 1695: 1694: 1692: 1690: 1670: 1664: 1663: 1655: 1649: 1648: 1630: 1624: 1623: 1615: 1609: 1608: 1600: 1594: 1593: 1585: 1579: 1578: 1567: 1561: 1560: 1552: 1546: 1545: 1537: 1531: 1530: 1528: 1527: 1507: 1496: 1495: 1487: 1481: 1480: 1472: 1466: 1465: 1457: 1451: 1450: 1448: 1447: 1428: 1422: 1421: 1414: 1405: 1404: 1396: 1390: 1389: 1387: 1386: 1368: 1362: 1361: 1359: 1358: 1338: 1327: 1326: 1308: 965: 809:Portland, Oregon 765:Phoenix, Arizona 761:Arizona Brewery 577: 526:, especially in 470:leveraged buyout 468:began a hostile 463:corporate raider 289:until President 263:Johanna Heileman 96: 89: 67: 64: 58: 35: 27: 21: 2245: 2244: 2240: 2239: 2238: 2236: 2235: 2234: 2175: 2174: 2166: 2161: 2144: 2138: 2136: 2129:"Archived copy" 2127: 2126: 2122: 2112:Wayback Machine 2102: 2098: 2084: 2083: 2079: 2069: 2068: 2064: 2055: 2053: 2040: 2039: 2035: 2026: 2024: 2011: 2010: 2006: 1997: 1995: 1986: 1985: 1981: 1971: 1969: 1959: 1958: 1954: 1944: 1943: 1939: 1929: 1928: 1924: 1914: 1913: 1909: 1902: 1889: 1888: 1884: 1874: 1872: 1858: 1857: 1853: 1844: 1842: 1826: 1825: 1821: 1811: 1810: 1806: 1796: 1794: 1787:Chicago Tribune 1780: 1779: 1775: 1765: 1764: 1760: 1750: 1749: 1745: 1735: 1733: 1724: 1723: 1719: 1710:Wayback Machine 1702: 1698: 1688: 1686: 1672: 1671: 1667: 1657: 1656: 1652: 1645: 1632: 1631: 1627: 1617: 1616: 1612: 1602: 1601: 1597: 1587: 1586: 1582: 1575:Oktoberfest USA 1569: 1568: 1564: 1554: 1553: 1549: 1539: 1538: 1534: 1525: 1523: 1509: 1508: 1499: 1489: 1488: 1484: 1474: 1473: 1469: 1459: 1458: 1454: 1445: 1443: 1430: 1429: 1425: 1416: 1415: 1408: 1398: 1397: 1393: 1384: 1382: 1370: 1369: 1365: 1356: 1354: 1340: 1339: 1330: 1323: 1310: 1309: 1302: 1298: 1281: 1264: 1258: 1217: 1184: 1117:Carling brewery 1102:Carling brewery 1087:Carling brewery 956: 881: 869:sparkling water 854: 774:Duncan Brewery 747:Carling Brewery 572:Carling Brewery 567: 532:Michael Pfleger 479: 365: 303: 275: 239: 234: 197: 159: 148: 84: 83: 75: 68: 62: 59: 52: 40:This article's 36: 23: 22: 15: 12: 11: 5: 2243: 2241: 2233: 2232: 2227: 2222: 2217: 2212: 2207: 2202: 2197: 2192: 2187: 2177: 2176: 2173: 2172: 2165: 2164:External links 2162: 2160: 2159: 2120: 2096: 2093:on 2017-03-02. 2077: 2062: 2033: 2004: 1979: 1964:. ESPN. ESPN. 1952: 1937: 1922: 1907: 1900: 1882: 1851: 1819: 1804: 1773: 1758: 1743: 1717: 1696: 1679:New York Times 1665: 1650: 1643: 1625: 1610: 1595: 1580: 1562: 1547: 1532: 1510:Gale, Thomas. 1497: 1482: 1467: 1452: 1436:Old Style Beer 1423: 1406: 1391: 1363: 1328: 1321: 1299: 1297: 1294: 1293: 1292: 1287: 1280: 1277: 1260:Main article: 1257: 1254: 1216: 1213: 1201:Elmer Petersen 1189:King Gambrinus 1183: 1182:King Gambrinus 1180: 1177: 1176: 1173: 1172:German Import 1170: 1168:Hacker-Pschorr 1164: 1163: 1160: 1157: 1151: 1150: 1147: 1142: 1138: 1137: 1134: 1129: 1127:Henry Weinhard 1123: 1122: 1119: 1114: 1108: 1107: 1104: 1099: 1093: 1092: 1089: 1084: 1078: 1077: 1074: 1073:German Import 1071: 1065: 1064: 1061: 1056: 1052: 1051: 1048: 1045: 1041: 1040: 1037: 1032: 1028: 1027: 1024: 1021: 1015: 1014: 1011: 1006: 1002: 1001: 998: 993: 989: 988: 985: 980: 976: 975: 972: 969: 955: 952: 880: 877: 862:Special Export 853: 850: 847: 846: 839: 834: 830: 829: 826: 821: 815: 814: 811: 806: 803:Blitz-Weinhard 799: 798: 795: 793:Perry, Georgia 790: 784: 783: 780: 775: 771: 770: 767: 762: 758: 757: 754: 749: 743: 742: 739: 734: 730: 729: 726: 721: 717: 716: 713: 708: 704: 703: 700: 695: 689: 688: 685: 680: 676: 675: 672: 667: 661: 660: 657: 652: 648: 647: 644: 639: 635: 634: 631: 626: 620: 619: 616: 611: 605: 604: 597: 592: 588: 587: 584: 581: 566: 563: 499:over-leveraged 478: 475: 443:Anheuser-Busch 385:Blitz-Weinhard 364: 361: 333: 332: 329: 326: 302: 299: 295:18th Amendment 274: 271: 238: 235: 233: 230: 196: 193: 167: 166: 160: 157: 154: 153: 142: 138: 137: 134: 130: 129: 123: 119: 118: 112: 108: 107: 102: 98: 97: 80:Special:Export 73: 70: 69: 49:the key points 39: 37: 30: 24: 18:Old Style Beer 14: 13: 10: 9: 6: 4: 3: 2: 2242: 2231: 2228: 2226: 2223: 2221: 2218: 2216: 2213: 2211: 2208: 2206: 2203: 2201: 2198: 2196: 2193: 2191: 2188: 2186: 2183: 2182: 2180: 2171: 2168: 2167: 2163: 2155: 2149: 2134: 2130: 2124: 2121: 2117: 2113: 2109: 2106: 2100: 2097: 2092: 2088: 2081: 2078: 2073: 2066: 2063: 2051: 2047: 2043: 2037: 2034: 2022: 2018: 2014: 2008: 2005: 1993: 1989: 1983: 1980: 1967: 1963: 1956: 1953: 1948: 1941: 1938: 1933: 1926: 1923: 1918: 1911: 1908: 1903: 1897: 1893: 1886: 1883: 1870: 1866: 1862: 1855: 1852: 1840: 1836: 1835: 1830: 1823: 1820: 1815: 1808: 1805: 1792: 1788: 1784: 1777: 1774: 1769: 1762: 1759: 1754: 1747: 1744: 1731: 1727: 1721: 1718: 1714: 1711: 1707: 1704: 1700: 1697: 1684: 1680: 1676: 1669: 1666: 1661: 1654: 1651: 1646: 1644:0-252-07018-6 1640: 1636: 1629: 1626: 1621: 1614: 1611: 1606: 1599: 1596: 1591: 1584: 1581: 1576: 1572: 1566: 1563: 1558: 1551: 1548: 1543: 1536: 1533: 1521: 1517: 1513: 1506: 1504: 1502: 1498: 1493: 1486: 1483: 1478: 1471: 1468: 1463: 1456: 1453: 1441: 1437: 1433: 1427: 1424: 1419: 1413: 1411: 1407: 1402: 1395: 1392: 1380: 1376: 1375: 1367: 1364: 1352: 1348: 1344: 1337: 1335: 1333: 1329: 1324: 1322:1-57607-833-7 1318: 1314: 1307: 1305: 1301: 1295: 1291: 1288: 1286: 1283: 1282: 1278: 1276: 1272: 1269: 1263: 1253: 1251: 1250:energy drinks 1247: 1243: 1238: 1234: 1226: 1221: 1214: 1212: 1210: 1205: 1202: 1196: 1194: 1190: 1181: 1174: 1171: 1169: 1166: 1165: 1161: 1158: 1156: 1153: 1152: 1148: 1146: 1143: 1140: 1139: 1135: 1133: 1130: 1128: 1125: 1124: 1120: 1118: 1115: 1113: 1110: 1109: 1105: 1103: 1100: 1098: 1095: 1094: 1090: 1088: 1085: 1083: 1080: 1079: 1075: 1072: 1070: 1067: 1066: 1062: 1060: 1057: 1054: 1053: 1049: 1046: 1043: 1042: 1038: 1036: 1033: 1030: 1029: 1025: 1022: 1020: 1017: 1016: 1012: 1010: 1007: 1004: 1003: 999: 997: 994: 991: 990: 986: 984: 981: 978: 977: 973: 970: 967: 966: 963: 960: 953: 951: 949: 946: 941: 939: 935: 931: 927: 923: 919: 915: 911: 905: 903: 898: 895: 885: 878: 876: 874: 870: 865: 863: 860:in 1902, and 859: 851: 844: 840: 838: 835: 832: 831: 827: 825: 822: 820: 817: 816: 812: 810: 807: 804: 801: 800: 796: 794: 791: 789: 788:Pabst Brewery 786: 785: 781: 779: 776: 773: 772: 768: 766: 763: 760: 759: 755: 753: 750: 748: 745: 744: 740: 738: 735: 732: 731: 727: 725: 722: 720:Stag Brewery 719: 718: 714: 712: 709: 706: 705: 701: 699: 696: 694: 691: 690: 686: 684: 681: 678: 677: 673: 671: 668: 666: 663: 662: 658: 656: 653: 650: 649: 645: 643: 640: 637: 636: 632: 630: 627: 625: 622: 621: 617: 615: 612: 610: 607: 606: 602: 598: 596: 593: 590: 589: 585: 582: 579: 578: 575: 573: 564: 562: 560: 556: 552: 548: 543: 541: 537: 533: 529: 525: 520: 516: 511: 509: 505: 500: 496: 492: 483: 476: 474: 471: 467: 464: 460: 454: 452: 448: 444: 439: 437: 433: 428: 426: 422: 421:Jacob Schmidt 418: 414: 410: 406: 402: 401:Gluek Brewing 398: 394: 390: 386: 382: 378: 374: 370: 362: 360: 358: 354: 350: 341: 337: 330: 327: 324: 323: 322: 318: 316: 312: 307: 300: 298: 296: 292: 286: 284: 279: 272: 270: 266: 264: 259: 251: 243: 236: 231: 229: 225: 222: 218: 214: 210: 201: 194: 192: 190: 186: 182: 178: 174: 165: 161: 155: 152: 147: 143: 139: 135: 131: 128:and John Gund 127: 124: 120: 117: 113: 109: 106: 103: 99: 95: 90: 81: 66: 56: 50: 48: 43: 38: 34: 29: 28: 19: 2137:. Retrieved 2123: 2115: 2099: 2091:the original 2080: 2071: 2065: 2054:. Retrieved 2045: 2036: 2025:. Retrieved 2016: 2007: 1996:. Retrieved 1982: 1970:. Retrieved 1955: 1946: 1940: 1931: 1925: 1916: 1910: 1891: 1885: 1873:. Retrieved 1864: 1854: 1843:. Retrieved 1832: 1822: 1813: 1807: 1795:. Retrieved 1786: 1776: 1767: 1761: 1752: 1746: 1734:. Retrieved 1720: 1712: 1699: 1687:. Retrieved 1678: 1668: 1659: 1653: 1634: 1628: 1619: 1613: 1604: 1598: 1589: 1583: 1574: 1565: 1556: 1550: 1541: 1535: 1524:. Retrieved 1516:Encyclopedia 1515: 1491: 1485: 1476: 1470: 1461: 1455: 1444:. Retrieved 1435: 1426: 1417: 1400: 1394: 1383:. Retrieved 1373: 1366: 1355:. Retrieved 1346: 1312: 1273: 1265: 1230: 1225:City Brewery 1209:City Brewery 1206: 1197: 1185: 979:Braumeister 961: 957: 954:Acquisitions 944: 942: 938:Chicago Cubs 934:North Dakota 916:metro area, 906: 899: 890: 866: 861: 857: 855: 601:City Brewery 568: 544: 512: 488: 455: 440: 429: 366: 345: 319: 311:World War II 308: 304: 287: 276: 267: 260: 256: 226: 206: 172: 170: 144:Acquired by 60: 44: 42:lead section 1246:soft drinks 908:throughout 875:, in 1981. 547:Hicks, Muse 515:malt liquor 508:malt liquor 377:Black Label 349:Oktoberfest 278:Prohibition 213:Württemberg 2179:Categories 2139:2023-10-24 2056:2017-03-01 2027:2017-03-01 1998:2021-07-30 1845:2009-11-04 1526:2017-02-27 1446:2017-02-22 1385:2017-02-22 1357:2017-02-22 1141:Lone Star 992:Weidemann 828:1983–1996 813:1983–1999 797:1983–1995 782:1980–1984 769:1979–1990 756:1979–1996 741:1979–1980 728:1979–1988 715:1979–1990 702:1977–1999 687:1972–1988 674:1972–1990 659:1967–1983 646:1963–1966 633:1962–1974 618:1962–1964 504:bankruptcy 495:junk bonds 397:Grain Belt 393:Falls City 195:Background 158:Key people 1432:"History" 1227:ownership 1044:Sterling 945:Cold Cans 918:Minnesota 910:Wisconsin 902:near-beer 894:Grenadier 879:Old Style 864:in 1934. 858:Old Style 565:Breweries 477:1987–1996 466:Alan Bond 459:Australia 425:Wiedemann 363:1971–1987 301:1933–1971 273:1920–1933 237:1872–1920 207:In 1858, 63:July 2023 47:summarize 2148:cite web 2133:Archived 2108:Archived 2050:Archived 2021:Archived 1992:Archived 1972:March 1, 1966:Archived 1875:14 March 1869:Archived 1839:Archived 1797:14 March 1791:Archived 1736:13 March 1730:Archived 1706:Archived 1689:13 March 1683:Archived 1520:Archived 1440:Archived 1379:Archived 1351:Archived 1279:See also 1155:Champale 1055:Rainier 1031:Schmidt 930:Michigan 926:Nebraska 873:La Croix 805:Brewery 583:Location 510:market. 436:La Croix 389:Drewry's 122:Founders 101:Industry 2118:, 2008. 1268:barrels 1097:Colt 45 1019:Drewrys 948:podcast 914:Chicago 897:brand. 580:Brewery 536:Colt 45 528:Chicago 491:Tooheys 461:-based 413:Rainier 409:Olympia 232:History 185:Stroh's 133:Defunct 111:Founded 1898:  1641:  1319:  1248:, and 1112:Tuborg 1069:Beck's 1005:Blatz 932:, and 912:, the 852:Brands 559:Miller 449:, and 447:Miller 423:, and 353:Munich 315:strike 181:brewer 1296:Notes 1237:Pabst 1215:Today 1175:1986 1162:1986 1149:1982 1136:1982 1121:1979 1106:1979 1091:1979 1076:1979 1063:1976 1050:1972 1039:1972 1026:1972 1013:1969 1000:1967 987:1962 968:Brand 555:Pabst 381:Blatz 217:Baden 2154:link 1974:2017 1896:ISBN 1877:2017 1799:2017 1738:2017 1691:2017 1639:ISBN 1317:ISBN 922:Iowa 557:and 171:The 141:Fate 2114:". 1242:tea 519:ABV 351:in 175:of 2181:: 2150:}} 2146:{{ 2131:. 2044:. 2015:. 1990:. 1863:. 1837:. 1831:. 1789:. 1785:. 1677:. 1573:. 1514:. 1500:^ 1434:. 1409:^ 1349:. 1345:. 1331:^ 1303:^ 1244:, 950:. 940:. 928:, 924:, 920:, 871:, 845:) 603:) 445:, 427:. 419:, 415:, 411:, 407:, 403:, 399:, 395:, 391:, 387:, 383:, 379:, 191:. 2156:) 2142:. 2059:. 2030:. 2001:. 1976:. 1904:. 1879:. 1848:. 1801:. 1740:. 1693:. 1647:. 1529:. 1449:. 1388:. 1360:. 1325:. 82:. 65:) 61:( 51:. 20:)

Index

Old Style Beer

lead section
summarize
provide an accessible overview
Special:Export

Alcoholic Beverage
La Crosse, Wisconsin
Gottlieb Heileman
Stroh Brewing Company
City Brewing Company
Russell G. Cleary
La Crosse, Wisconsin
brewer
Stroh's
Gottlieb Heileman

Gottlieb Heileman
Württemberg
Baden
La Crosse, Wisconsin


Johanna Heileman
Prohibition
barley malt syrup
Franklin D. Roosevelt
18th Amendment
World War II

Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.