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As a JIC, ABC creates census based trading standards to accurately reflect media activity across print and digital platforms. It then provides independent verification of media owner data to these standards. This data and related information is shown on the media owner's ABC Certificate and can also
233:), ABC is a founder member of the International Federation of ABCs and was the first UK Joint Industry Currency (JIC) for the media industry. JICs are owned by the industry to provide transparent and independent audience measurement for each medium.
218:. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by
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ABC is an independent verification provider for other media industry organisations including JICWEBS, the EDAA and
Counter for example. ABC's role is to check that media companies are meeting the standards set by these other organisations.
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be viewed and sorted using digital tables. All visitors to the ABC website can search for and download a current certificate. This transparency and availability of data helps to facilitate the buying and selling of advertising space.
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ABC is governed by a board consisting of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry, agree new standards and make strategic decisions as to how ABC is run.
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ABC has
Reporting Standards Groups (RSGs) responsible for setting reporting standards for media products across each of the following sectors: national, regional, consumer, business, bulk distribution and Republic of Ireland.
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Simon
Redlich has been the permanent CEO of ABC UK since 25 November 2016. He was previously announced as the interim CEO in January 2016, replacing Jerry Wright who stepped down from the role after more than seven years.
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RSGs include representatives from media owners, media buyers and trade associations and typically meet three times a year. Changes to the
Reporting Standards are generally agreed by consensus.
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Derek Morris was announced as ABC UK's new chairman in
October 2016 and took up the position in December of that year. He replaced Sally Cartwright who had chaired the board since 2010.
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In May 2020, the board of the ABC voted to allow national newspaper publishers the option to 'opt out' of reporting their circulation figures publicly.
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ABC publishes a range of data reports across a number of industry sectors.
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Not to be confused with the company with the same abbreviation
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546:"How do you measure a paper publisher's true digital value?"
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511:"Simon Redlich to become interim ABC Chief Executive"
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Non-profit organisations based in the United
Kingdom
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683:Business services companies established in 1931
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688:1931 establishments in the United Kingdom
129:Learn how and when to remove this message
654:, the International Federation of ABC's
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457:"ABC announces new Chairman designate"
78:"Audit Bureau of Circulations" UK
543:Sutcliffe, Chris (8 September 2017).
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229:(an organisation which later became
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329:. 26 September 2017. Archived from
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178:Newspaper and magazine circulation
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708:Organizations established in 1931
524:from the original on 8 March 2018
508:Degun, Gurjit (2 December 2015).
489:(Press release). 25 November 2016
483:"Permanent CEO for ABC announced"
604:Tan, Emily (26 September 2017).
170:(Society of British Advertisers)
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18:Audited Bureau of Circulations
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204:Audit Bureau of Circulations
142:Audit Bureau of Circulations
225:Established in 1931 by the
214:owned and developed by the
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249:Reporting Standards Group
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703:Publishing organizations
323:"JICWEBS Certification"
283:Media brand measurement
212:non-profit organisation
668:Audience measurement
292:Verification service
63:improve this article
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403:"A Matter of Fact"
463:. 27 October 2016
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61:Please help
56:verification
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678:Berkhamsted
119:August 2016
662:Categories
378:"About Us"
353:"About Us"
309:References
278:Activities
89:newspapers
301:Reporting
624:6 August
618:Archived
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192:.org
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