307:. "The early Avons were somewhat similar in appearance to the existing paperbacks of Pocket Books, resulting in an immediate and largely ineffective lawsuit by that company. Despite this superficial similarity, though, from early on Meyers differentiated Avon by placing an emphasis on popular appeal rather than loftier concepts of literary merit." The first 40 titles were not numbered. First editions of the first dozen or so have front and rear endpapers with an illustration of a globe. The emphasis on "popular appeal" led Avon to publish
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as "westerns, whodunits and the kind of boy-meets-girl story that can be illustrated by a ripe cheesecake jacket". At around this time, Avon also began to publish under other imprints, including Eton (1951–1953), Novel
Library, Broadway and Diversey. Avon's 35¢ "T" series, introduced in 1953, also
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publisher. The shift in content occurred in the early 1970s with multiple Avon romance titles reaching and maintaining spots in bestseller lists, demonstrating the market and potential profits in romance publication. As of 2010, Avon is an
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imprint Avon Red in 2006. Avon developed the event KissCon in 2014, in order to serve the population of romance readers looking for more interaction with their authors and opportunities to strengthen their reading community connections.
489:, also published in 1974, reached bestseller status. The latter sold two million copies in its first three months of release and the former inspired the name of the genre: "sweet savage romances".
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In 1953, Avon Books sold books in the price range of 25¢ to 50¢ (for the Avon "G" series, the "G" standing for "Giant") and were selling more than 20 million copies a year. Their books were characterized by
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for over thirty weeks. In addition to the re-release, the book included a foreword by the more recent bestseller, and another author represented by Avon,
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approached Anton LaVey with the idea of publishing a "Satanic Bible", and he asked Anton to author it. Anton obliged, and in
December 1969
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in its early years, which were far removed in audience appeal from the somewhat more literary Pocket Books competition.
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comics. Most titles lasted only a few issues, with the six longest-running detailed in the complete list below:
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For its 75-year anniversary in 2016, Avon published 65 original titles, along with an anniversary edition of
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publisher partly owned by both the Meyers, and renamed it "Avon
Publications". They also got into
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had strong mass-market appeal and contains many outstanding examples of the then-popular
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823:(24 issues plus 1952 annual, 1950–56; no issues #10–14 published)
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1278:. Chapel Hill: The University of North Carolina Press. pp.
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Reading the
Romance: Women, Patriarchy, and Popular Literature
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editions and the stand-bys of mysteries and science fiction.
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success marks the true beginning of Avon's focus on romance.
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From at least 1945 through the mid-1950s, Avon published
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330:paperbacks (the size and shape of the present-day
218:Avon Impulse, Avon Inspire, Avon Red, Avon Romance
386:story. The "T" series also contained many movie
27:American paperback book and comic book publisher
245:. At Avon's initial stages, it was an American
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1335:"It's Not Just You—It Really Is Hot in Here"
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1310:"At 75, Avon Books Is Still Going Strong"
1166:, East Lansing, MI: Glenmoor Publishing.
120:Learn how and when to remove this message
1606:Publishing companies established in 1941
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417:in 1967. In 1968, an Avon editor named
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477:. The next two romances by newcomer
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241:is one of the leading publishers of
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992:The Savage Raids of Chief Geronimo
769:Fighting Indians of the Wild West!
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1120:White Chief of the Pawnee Indians
1061:(22 issues, 1950–1952, 1954–1955)
658:The Blackhawk Indian Tomahawk War
457:In 1972, Avon entered the modern
1002:Secret Diary of Eerie Adventures
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404:largely due to the emergence of
313:sexually-suggestive love stories
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333:Ellery Queen's Mystery Magazine
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336:) in series. These included
1621:Lists of comics by publisher
1126:White Princess of the Jungle
887:Out of This World Adventures
560:White Princess of the Jungle
1095:Undersea Fighting Commandos
970:Robotmen of the Lost Planet
775:Fighting Undersea Commandos
291:(ANC) to create a rival to
164:; 83 years ago
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1459:William Morrow and Company
1270:Radway, Janice A. (1991).
922:Peter Rabbit Easter Parade
749:Escape from Devil's Island
342:Modern Short Story Monthly
1110:War Dogs of the U.S. Army
852:The Mask of Dr. Fu Manchu
266:Early history (1941–1971)
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1215:Aquino, Michael (2013).
1007:Sensational Police Cases
892:Outlaws of the Wild West
673:Buddies in the U.S. Army
468:The Flame and the Flower
448:The Flame and the Flower
928:Peter Rabbit Jumbo Book
816:Going Steady with Betty
806:Gangsters and Gun Molls
709:City of the Living Dead
587:. Its titles included
393:Avon was bought by the
1183:"Highbrow Smorgasbord"
1134:(28 issues, 1949–1956)
1080:U.S. Marines in Action
1075:Television Puppet Show
988:(12 issues, 1947–1952)
982:(1949 and 1954 series)
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782:(1950 and 1952 series)
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842:Last of The Comanches
759:Fighting Daniel Boone
623:Attack On Planet Mars
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519:, a romance novel by
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1252:on November 13, 2007
1162:Canja, Jeff. (2002)
934:Phantom Witch Doctor
832:King Solomon's Mines
693:Captain Steve Savage
653:Betty and Her Steady
54:improve this article
1596:HarperCollins books
1490:Leckie & Leckie
1480:Collins Bartholomew
1242:"Rosemary's Babies"
1217:The Church of Satan
1090:U.S. Tank Commandos
912:Peter Rabbit Comics
872:Murderous Gangsters
786:For a Night of Love
724:Custer's Last Fight
643:Badmen of Tombstone
591:, science fiction,
384:juvenile delinquent
347:Avon Fantasy Reader
276:Avon Fantasy Reader
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1205:, August 31, 1959.
1189:, August 10, 1953.
975:Rocket to the Moon
960:Realistic Romances
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638:Badmen of the West
613:All True Detective
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483:Sweet Savage Love
424:The Satanic Bible
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618:Atomic Spy Cases
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1342:. Retrieved
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47:verification
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1454:I Can Read!
1319:February 8,
1037:Space Mouse
955:Prison Riot
867:Molly O'Day
862:Merry Mouse
821:Jesse James
801:Funny Tunes
719:Cow Puncher
585:comic books
538:Avon Comics
496:bought out
419:Peter Mayer
305:comic books
228:avonromance
1580:Categories
1371:Avon Books
1344:2019-04-03
1256:2007-07-17
1150:References
1138:Witchcraft
941:(one-shot)
930:(one-shot)
924:(one-shot)
837:Kit Carson
601:war comics
487:Dark Fires
352:A. Merritt
301:dime novel
251:comic book
80:newspapers
18:Avon Books
1537:Zondervan
1515:Christian
1499:Australia
1065:Super Pup
997:Sea Hound
986:The Saint
397:in 1959.
1017:Sideshow
811:Geronimo
593:Westerns
573:one-shot
402:Satanism
379:magazine
214:Imprints
1434:Caedmon
509:erotica
459:romance
256:imprint
207:Romance
177:Founder
167: (
159:Founded
94:scholar
1546:Canada
1444:Harper
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517:Shanna
502:Morrow
498:Hearst
451:'s
388:tie-in
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744:Eerie
577:Eerie
101:JSTOR
87:books
1563:Mira
1439:Ecco
1429:Avon
1375:Avon
1373:and
1321:2019
1284:ISBN
1246:Time
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1168:ISBN
603:and
485:and
377:Time
366:and
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230:.com
169:1941
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