902:
47:
355:
company and began attaching recording devices to a statistical sample of about 1200 consumer television sets in the United States. These devices used photographic film in mail-in cartridges to record the channels viewed by the consumer and thus determine audience size. Later, A.C. Nielsen developed
406:
In 2005, ACNielsen initiated their MVP (Media Voice Panel) program. Panel members carry an electronic monitor that detects the digital station and program identification codes hidden within the TV and radio broadcasts they are exposed to. At night, members place the monitor in a cradle that sends
290:
program where sample members track and report all grocery and retail purchases, allowing purchasing patterns to be related to household demographics. Homescan covers several countries including
Australia, Canada, the United Kingdom, and the United States. In 2004, ACNielsen chose the
402:
In 2001, ACNielsen
Corporation itself was acquired by Dutch company Verenigde Nederlandse Uitgeverijen (VNU), as part of VNU's Marketing Information group, and came under the same corporate umbrella as NMR, the company it spawned (VNU acquired NMR in 1999).
430:
On
January 22, 2015, Nielsen acquired Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
434:
Nielsen
Holdings spun off its consumer data and intelligence business (the former ACNielsen part) as NielsenIQ in January 2021 and then sold the business to private equity firm Advent International in March 2021.
427:
On
October 8, 2014, Nielsen acquired Affinnova, an international media and marketing research firm. The Affinnova team joins Nielsen's legacy BASES team to form Nielsen's Innovation Practice area.
442:
after an antitrust investigation that began in June 2023. This approval was given under the condition of selling GfK consumer panel business, which went to the
British market research company
368:
before the acquisition by VNU. The
Nielsen Media Research later evolved into Global Media division of Nielsen Holdings and separated from Global Connect division (known as NielsenIQ) in 2021.
1045:
407:
the collected data through the home's electrical wiring to a relay device that transmits it by phone, making it one of the first practical uses of electrical wiring as a
1040:
1035:
813:
1055:
744:
1050:
865:
839:
770:
356:
electronic methods of data collection and transmission. In 1996, AC Nielsen split off this part of its operations into a separate company called
718:
504:
476:
618:
636:
399:, which was responsible for TV ratings, and ACNielsen Corporation, which was responsible for consumer shopping trends and box-office data.
1030:
661:
361:
929:
263:. The company has approximately 30,000 employees and operates in more than 100 countries. NIQ acquired German market research firm
484:
999:
274:. Nielsen Holdings divested its consumer intelligence (by then known as NielsenIQ) business to private equity firm
788:
424:(born April 8, 1919) the man who acquired the company from his father, died at the age of 92 on October 3, 2011.
748:
333:
983:
693:
300:
177:
170:
962:
455:
396:
357:
86:
922:
421:
365:
774:
344:
275:
191:
33:
392:
622:
321:
NIQ has several marketing and retail research products for companies such as BASES and
Brandbank.
256:
166:
96:
567:
1009:
1004:
411:. With an approximately one week notice to members, the MVP program ended on March 17, 2008.
988:
938:
915:
665:
360:(NMR), which operated as an independent company until it was acquired by Dutch conglomerate
271:
592:
415:
340:
814:"Nielsen Announces Completion of Sale Of Global Connect Business to Advent International"
901:
381:
132:
1024:
957:
150:
395:(D&B) in 1984. In 1996, D&B divided AC Nielsen into two separate companies:
408:
352:
348:
347:
system that measures television, radio and newspaper audiences in their respective
688:
384:
in order to give marketers reliable and objective information on the impact of
662:"Learn about the company history of D&B and where we are today at DNB.com"
213:
55:
295:
CPT-8001 as its data collection terminal for the
Homescan program throughout
952:
385:
292:
866:"Exclusive: NielsenIQ's GfK deal set for conditional EU antitrust approval"
388:
and sales programs. The company began expanding internationally in 1939.
689:"VNU Could Pay up to $ 2.6 Billion For Purchase of ACNielsen Corp. - WSJ"
311:
287:
146:
122:
17:
377:
325:
304:
260:
142:
118:
477:"Nielsen picks Chicago for its global consumer business headquarters"
443:
542:
46:
907:
840:"Advent's NielsenIQ gains conditional EU nod for GfK acquisition"
315:
296:
911:
439:
329:
264:
218:
517:
505:"CPT-8001 Preferred Terminal For AC Nielsen (Asia Pacific)"
789:"Nielsen Global Consumer Business Rebranding as NielsenIQ"
895:
314:
services outside the United States. The company acts as
773:. The Nielsen Company. January 22, 2015. Archived from
438:
NIQ gained approval from the
European Union to acquire
318:
agency for the United Kingdom and Republic of Ireland.
229:
719:"A.C. Nielsen Jr., Who Built Ratings Firm, Dies at 92"
971:
945:
593:"Product Data Management Solutions | NIQ Brandbank"
224:
212:
197:
187:
156:
138:
128:
102:
92:
82:
65:
53:
1046:Market research companies of the United States
923:
336:for music, home video, and video game sales.
8:
376:A.C. Nielsen Company was founded in 1923 in
39:
414:In 2007, the owner VNU changed its name to
930:
916:
908:
900:
364:in 1999. The company was headquartered in
45:
38:
303:(after formation of a joint venture with
1041:Marketing companies established in 1923
713:
711:
467:
299:. The Homescan program is now known as
278:. The business later rebranded to NIQ.
1036:Promotion and marketing communications
747:. The Nielsen Company. Archived from
351:. In 1950, A.C. Nielsen acquired the
259:firm, with worldwide headquarters in
7:
687:Deogun, Nikhil (December 18, 2000).
507:IT Reseller Online, October 28, 2004
625:on March 24, 2007 – via Time.
270:Until March 2021, it was a part of
1056:Private equity portfolio companies
475:Miller, Ben (September 20, 2020).
32:For topic with the same name, see
25:
391:The company was acquired by the
27:American marketing research firm
1051:1923 establishments in Illinois
864:Chee, Foo Yun (June 28, 2023).
621:. June 16, 1980. Archived from
485:American City Business Journals
1000:Nielsen Broadcast Data Systems
838:Chee, Foo Yun (July 5, 2023).
286:A market research tool is the
1:
203:
771:"Nielsen Acquires Brandbank"
745:"Nielsen Acquires Affinnova"
393:Dun & Bradstreet Company
108:; 101 years ago
991:(outside the United States)
619:"Milestones, Jun. 16, 1980"
1072:
1031:Companies based in Chicago
422:Arthur Charles Nielsen Jr.
328:, NIQ (via its subsidiary
31:
972:Former services and units
793:Consumer Goods Technology
339:A former service was the
44:
481:Chicago Business Journal
334:GfK Entertainment charts
307:) in the United States.
984:National Consumer Panel
694:The Wall Street Journal
543:"Nielsen UK ISBN Store"
301:National Consumer Panel
996:Nielsen Business Media
963:Nielsen Media Research
456:Nielsen Media Research
397:Nielsen Media Research
358:Nielsen Media Research
261:Chicago, United States
382:Arthur C. Nielsen Sr.
366:Stamford, Connecticut
133:Arthur C. Nielsen Sr.
777:on January 30, 2015.
345:audience measurement
276:Advent International
247:, formerly known as
192:Advent International
40:Nielsen Consumer LLC
34:NIQ (disambiguation)
751:on November 7, 2014
199:Number of employees
41:
257:marketing research
167:Executive chairman
97:Marketing research
1018:
1017:
1010:Nielsen VideoScan
1005:Nielsen SoundScan
725:. October 4, 2011
599:. August 13, 2024
518:"Nielsen Book UK"
238:
237:
16:(Redirected from
1063:
989:Nielsen BookScan
939:Nielsen Holdings
932:
925:
918:
909:
904:
899:
898:
896:Official website
881:
880:
878:
876:
861:
855:
854:
852:
850:
835:
829:
828:
826:
824:
818:Nielsen Holdings
810:
804:
803:
801:
799:
785:
779:
778:
767:
761:
760:
758:
756:
741:
735:
734:
732:
730:
715:
706:
705:
703:
701:
684:
678:
677:
675:
673:
664:. Archived from
658:
652:
651:
649:
647:
633:
627:
626:
615:
609:
608:
606:
604:
589:
583:
582:
580:
578:
568:"NIQ BASES home"
564:
558:
557:
555:
553:
547:Nielsen BookData
539:
533:
532:
530:
528:
522:Nielsen BookData
514:
508:
502:
496:
495:
493:
491:
472:
312:Nielsen BookScan
310:NIQ manages the
272:Nielsen Holdings
234:
231:
208:
205:
116:
114:
109:
49:
42:
21:
1071:
1070:
1066:
1065:
1064:
1062:
1061:
1060:
1021:
1020:
1019:
1014:
967:
941:
936:
894:
893:
890:
885:
884:
874:
872:
863:
862:
858:
848:
846:
837:
836:
832:
822:
820:
812:
811:
807:
797:
795:
787:
786:
782:
769:
768:
764:
754:
752:
743:
742:
738:
728:
726:
717:
716:
709:
699:
697:
686:
685:
681:
671:
669:
668:on July 5, 2008
660:
659:
655:
645:
643:
635:
634:
630:
617:
616:
612:
602:
600:
591:
590:
586:
576:
574:
566:
565:
561:
551:
549:
541:
540:
536:
526:
524:
516:
515:
511:
503:
499:
489:
487:
474:
473:
469:
464:
452:
416:Nielsen Company
374:
341:Nielsen ratings
284:
243:(also known as
228:
206:
200:
183:
176:Tracey Massey (
159:
112:
110:
107:
78:
58:
37:
28:
23:
22:
15:
12:
11:
5:
1069:
1067:
1059:
1058:
1053:
1048:
1043:
1038:
1033:
1023:
1022:
1016:
1015:
1013:
1012:
1007:
1002:
997:
994:
993:
992:
986:
975:
973:
969:
968:
966:
965:
960:
955:
949:
947:
943:
942:
937:
935:
934:
927:
920:
912:
906:
905:
889:
888:External links
886:
883:
882:
856:
830:
805:
780:
762:
736:
723:New York Times
707:
679:
653:
628:
610:
584:
559:
534:
509:
497:
466:
465:
463:
460:
459:
458:
451:
448:
446:in July 2023.
373:
370:
332:) manages the
283:
280:
255:) is a global
236:
235:
226:
222:
221:
216:
210:
209:
201:
198:
195:
194:
189:
185:
184:
182:
181:
174:
162:
160:
157:
154:
153:
140:
136:
135:
130:
126:
125:
104:
100:
99:
94:
90:
89:
84:
80:
79:
77:
76:
73:
69:
67:
63:
62:
59:
54:
51:
50:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
1068:
1057:
1054:
1052:
1049:
1047:
1044:
1042:
1039:
1037:
1034:
1032:
1029:
1028:
1026:
1011:
1008:
1006:
1003:
1001:
998:
995:
990:
987:
985:
982:
981:
980:
977:
976:
974:
970:
964:
961:
959:
958:Nielsen Audio
956:
954:
951:
950:
948:
944:
940:
933:
928:
926:
921:
919:
914:
913:
910:
903:
897:
892:
891:
887:
871:
867:
860:
857:
845:
841:
834:
831:
819:
815:
809:
806:
794:
790:
784:
781:
776:
772:
766:
763:
750:
746:
740:
737:
724:
720:
714:
712:
708:
696:
695:
690:
683:
680:
667:
663:
657:
654:
642:
638:
637:"Our History"
632:
629:
624:
620:
614:
611:
598:
594:
588:
585:
573:
569:
563:
560:
548:
544:
538:
535:
523:
519:
513:
510:
506:
501:
498:
486:
482:
478:
471:
468:
461:
457:
454:
453:
449:
447:
445:
441:
436:
432:
428:
425:
423:
419:
417:
412:
410:
404:
400:
398:
394:
389:
387:
383:
379:
371:
369:
367:
363:
359:
354:
350:
349:media markets
346:
342:
337:
335:
331:
327:
322:
319:
317:
313:
308:
306:
302:
298:
294:
289:
281:
279:
277:
273:
268:
266:
262:
258:
254:
250:
246:
242:
233:
227:
223:
220:
217:
215:
211:
207: 30,000
202:
196:
193:
190:
186:
179:
175:
172:
168:
164:
163:
161:
155:
152:
151:United States
148:
144:
141:
137:
134:
131:
127:
124:
120:
105:
101:
98:
95:
91:
88:
85:
81:
74:
71:
70:
68:
64:
60:
57:
52:
48:
43:
35:
30:
19:
978:
873:. Retrieved
869:
859:
847:. Retrieved
843:
833:
821:. Retrieved
817:
808:
796:. Retrieved
792:
783:
775:the original
765:
753:. Retrieved
749:the original
739:
727:. Retrieved
722:
698:. Retrieved
692:
682:
670:. Retrieved
666:the original
656:
644:. Retrieved
640:
631:
623:the original
613:
601:. Retrieved
596:
587:
575:. Retrieved
571:
562:
550:. Retrieved
546:
537:
525:. Retrieved
521:
512:
500:
488:. Retrieved
480:
470:
437:
433:
429:
426:
420:
413:
409:home network
405:
401:
390:
375:
353:C. E. Hooper
338:
323:
320:
309:
285:
269:
252:
248:
244:
240:
239:
214:Subsidiaries
139:Headquarters
83:Company type
29:
875:November 4,
849:November 4,
1025:Categories
823:August 29,
646:August 29,
603:August 30,
577:August 30,
552:August 30,
527:August 29,
490:August 30,
462:References
282:Activities
253:AC Nielsen
165:Jim Peck (
158:Key people
75:AC Nielsen
56:Trade name
979:NielsenIQ
953:Gracenote
386:marketing
293:CipherLab
267:in 2023.
249:ACNielsen
245:NielsenIQ
230:nielseniq
72:ACNielsen
18:ACNielson
798:July 18,
729:July 23,
672:July 29,
450:See also
288:Homescan
147:Illinois
123:Illinois
93:Industry
66:Formerly
870:Reuters
844:Reuters
755:May 27,
700:May 22,
378:Chicago
372:History
326:Germany
305:Circana
225:Website
143:Chicago
129:Founder
119:Chicago
111: (
103:Founded
87:Private
444:YouGov
946:Units
343:, an
188:Owner
877:2023
851:2023
825:2024
800:2021
757:2015
731:2020
702:2024
674:2008
648:2024
605:2024
579:2024
554:2024
529:2024
492:2024
316:ISBN
297:Asia
232:.com
169:and
113:1923
106:1923
641:NIQ
597:NIQ
572:NIQ
440:GfK
380:by
362:VNU
330:GfK
324:In
265:GfK
251:or
241:NIQ
219:GfK
178:COO
171:CEO
117:in
61:NIQ
1027::
868:.
842:.
816:.
791:.
721:.
710:^
691:.
639:.
595:.
570:.
545:.
520:.
483:.
479:.
418:.
204:c.
149:,
145:,
121:,
931:e
924:t
917:v
879:.
853:.
827:.
802:.
759:.
733:.
704:.
676:.
650:.
607:.
581:.
556:.
531:.
494:.
180:)
173:)
115:)
36:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
