110:, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory program, and is meant to indicate to consumers when interest-based advertising data is being collected or used. By clicking on the icon (which is usually found in the top right corner of an online advertisement), a consumer can learn more about the ad or a website's collection practices, and be provided with the ability to opt-out of such targeting.
162:. The DAA's AdChoices program was launched in October 2010. The program calls for companies to follow responsible privacy principles for internet-based advertising. Compliance with the DAA Principles is independently enforced for all companies in digital advertising by the Digital Advertising Accountability Program (DAAP) of the BBB National Programs and the accountability division of the Association of National Advertisers.
25:
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survey from 2015: "However, research also showed that awareness of the AdChoices icon, part of the
Digital Advertising Alliance (DAA) Self-Regulatory Program for OBA jumped to 37% – a significant increase from 21% the previous year. This program provides users with more control over their online ad
165:
In July 2013, additional principles were launched by the DAA to address interest-based data collected from smartphones and tablets. To give consumers a choice mechanism for that environment, in
February 2015, the DAA officially launched AppChoices, an opt-out app for mobile devices.
177:'s guidelines for online behavioural advertising. The AdChoices program can be implemented in a manner consistent with existing Canadian privacy laws and the OPC's guidelines for online interest-based advertising.
113:
Although it is possible to opt out of interest-based advertising through the AdChoices program(s), opting out does not block advertisements nor prevent tracking of web browsing history by use of other ways (e.g.
252:
found that three years after the introduction of the AdChoices icon, most consumers were unaware of it, and in fact, awareness had grown only from 5% in 2011 to 6% in 2013. According to a
118:). The US and Canadian AdChoices programs require that participating companies not use Flash cookies or similar locally shared objects for online interest-based advertising purposes
974:"New Research Shows Growing Awareness of the OBA Icon, and Understanding of this EU Industry Initiative to Give Control Over Targeted Advertising Choices = December 16, 2015"
170:
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and the
European Interactive Digital Advertising Alliance in December 2015, at least 1 in 4 consumers who are aware of the icon say they have clicked on it.
143:
131:
959:
99:, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs.
158:(NAI) joined together to form the Self-Regulatory Program for Online Behavioral Advertising. The alliance managing the program was called the
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935:"Study: Consumers Don't Know What AdChoices Privacy Icon Is. After Three Years Just 6% Awareness Of the Industry's Opt-Out Program"
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began looking into internet advertising platforms and suggested that the industry develop guidelines for self-regulation. The
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960:"68% of US Smartphone Users Concerned About Having Their Activity Tracked for Use in Targeted Ads = February 20, 2015"
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experience with the option to opt-out of personal targeting." Furthermore, in 10 of 13 European countries surveyed by
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566:"Want to Opt Out of Targeted Mobile Ads? There's an App for That. Meets forthcoming DAA mobile privacy standards"
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173:, composed of a similar set of marketing and communications trade associations as in the US, to address the
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656:"Office of the Privacy Commissioner of Canada's Guidelines on Privacy and Online Behavioural Advertising"
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Lists of
Canadian and European program participants are found on their official websites.
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817:"Goodbye "Ads By Google" & Hello "AdChoices" As Google's Backs Industry Label Effort"
185:
The AdChoices self-regulatory programs have over 200 participants. Participants include
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It may require cleanup to comply with
Knowledge (XXG)'s content policies, particularly
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In
September 2013, the Canadian version of the AdChoices program was launched by the
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512:"YourAdChoices.com | Consumer Assistance | WebChoices, AppChoices and YourAdChoices"
770:"How can I adjust how ads are targeted to me based on my activity off of Facebook?"
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that exists in the United States, Canada and across Europe. The program calls for
102:"Interest-based advertising" (also known as "online behavioural advertising" or "
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106:") selectively displays ads based on browsing history, primarily using
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536:"Application of Self-Regulatory Principles to the Mobile Environment"
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672:. Your AdChoices - how interest based advertising finds you
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A study conducted by Parks
Associates and discussed in
33:
A major contributor to this article appears to have a
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384:"Enforcement of the European AdChoices Principles"
363:"Enforcement of the Canadian AdChoices Principles"
175:Office of the Privacy Commissioner of Canada (OPC)
718:
716:
724:"Companies using the AdChoices icon in Europe"
695:"Companies using the AdChoices icon in Canada"
670:"Companies using the AdChoices icon in the US"
171:Digital Advertising Alliance of Canada (DAAC)
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132:American Association of Advertising Agencies
913:"Companies Using the Your AdChoices Icon"
64:Learn how and when to remove this message
270:
490:"DAA Celebrates its First Anniversary"
91:to establish and enforce responsible
7:
745:"Ad Choices: Why Did I Get This Ad?"
470:. Available once country is selected
136:Association of National Advertisers
863:"About Interest-Based Advertising"
160:Digital Advertising Alliance (DAA)
16:Internet-based advertising program
14:
815:Parker, Pamela (March 22, 2011).
85:online interest-based advertising
609:"About the launch of AppChoices"
564:Bachman, Katy (April 11, 2013).
44:. Please discuss further on the
23:
933:Kaye, Kate (January 29, 2014).
342:"Enforcement of the Principles"
321:"The EDAA AdChoices Principles"
300:"The DAAC AdChoices Principles"
140:American Advertising Federation
279:"The DAA AdChoices Principles"
156:Network Advertising Initiative
148:Interactive Advertising Bureau
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144:Direct Marketing Association
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97:interest-based advertising
468:"Other EU Opt-Out Tools"
128:Federal Trade Commission
426:"Canadian Opt-Out Tool"
81:self-regulatory program
152:Better Business Bureau
89:advertising companies
42:neutral point of view
867:Procter & Gamble
545:on December 19, 2016
237:, and many others.
227:Procter & Gamble
104:behavioral targeting
1013:Online advertising
821:Search Engine Land
795:"About Google Ads"
997:YourAdChoices.com
516:youradchoices.com
447:"UK Opt-Out Tool"
405:"US Opt-Out Tool"
93:privacy practices
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37:with its subject.
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630:"About the DAAC"
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842:"About Our Ads"
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589:. Oct 25, 2011
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126:In 2009, the
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942:. Retrieved
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870:. Retrieved
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703:. Retrieved
699:the original
674:. Retrieved
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638:. Retrieved
634:the original
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612:. Retrieved
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587:"AppChoices"
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569:. Retrieved
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547:. Retrieved
543:the original
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184:
181:Participants
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51:
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944:January 20,
918:January 20,
897:January 20,
872:January 20,
826:January 20,
800:January 20,
571:January 21,
219:Google Inc.
150:(IAB), the
146:(DMA), the
142:(AAF), the
138:(ANA), the
1007:Categories
676:August 23,
521:2022-02-28
265:References
203:Conde Nast
244:Reception
223:Microsoft
207:Dow Jones
195:Bloomberg
77:AdChoices
54:June 2016
46:talk page
993:(Canada)
774:Facebook
211:Facebook
191:AT&T
847:June 6,
779:June 3,
754:June 6,
729:June 6,
705:June 6,
640:June 6,
614:June 6,
593:June 6,
549:June 6,
496:June 6,
474:June 6,
452:June 6,
431:June 6,
410:June 6,
389:June 6,
368:June 6,
347:June 6,
326:June 6,
305:June 6,
284:June 6,
231:Taboola
199:Comcast
122:History
108:cookies
892:Yahoo!
259:TRUSTe
254:TRUSTe
235:Yahoo!
134:, the
939:AdAge
539:(PDF)
250:AdAge
79:is a
999:(US)
946:2015
920:2015
899:2015
874:2015
849:2016
828:2015
802:2015
781:2016
756:2016
731:2016
707:2016
678:2015
642:2016
616:2016
595:2016
573:2015
551:2016
498:2016
476:2016
454:2016
433:2016
412:2016
391:2016
370:2016
349:2016
328:2016
307:2016
286:2016
95:for
83:for
749:AOL
187:AOL
1009::
937:.
890:.
865:.
819:.
772:.
747:.
715:^
686:^
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52:(
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