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released a research study of the
Canadian digital ad industry, to see how their guidelines for online behavioural advertising were being adhered to. The OPC study found that notice of OBA and opt-out was given to web users 96% of the time – primarily by way of the AdChoices icon, but they did
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recommend some improvements, such as ensuring all targeted ads have notice on them and the ability to opt out, companies avoid targeting based on sensitive topics, and closely monitor their use of
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The AdChoices program provides
Canadian consumers with the ability to opt out of interest-based advertising from participating companies through the DAAC website.
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In June 2019, the DAAC announced the
Political Ads Program in Canada, an ad transparency platform for political advertisers.
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It may require cleanup to comply with
Knowledge (XXG)'s content policies, particularly
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590:"Your AdChoices Program: Driving Consumer Trust in Online Interest-Based Advertising"
678:"Industry not doing enough to help consumers opt out of targeted online ads: report"
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647:"Facebook tracks your data on other websites: Here's how to opt out"
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self-regulatory programs, and the
Political Ads Program, in Canada.
763:"Watchdog to study 'privacy compliance' among Canadian advertisers"
568:"New Self-regulatory Program For Online Behavioural Advertising"
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741:"Online Behavioural Advertising Follow Up Research Project"
777:"Guidelines on Privacy and Online Behavioural Advertising"
633:"What 51 cookies on my computer are telling advertisers"
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Association des agences de communication créative (A2C);
547:"DAAC's AdChoices program participating companies list"
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A major contributor to this article appears to have a
661:"AdChoices Accountability Program Compliance Report"
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779:. The Office of the Privacy Commissioner of Canada
743:. The Office of the Privacy Commissioner of Canada
666:. Advertising Standards Canada. December 16, 2015.
491:Le Conseil des directeurs médias du Québec (CDMQ);
472:The following association developed this program:
272:, potentially preventing the article from being
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352:Digital Advertising Alliance of Canada (DAAC)
341:Digital Advertising Alliance of Canada (DAAC)
18:Digital Advertising Alliance of Canada (DAAC)
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522:Office of the Privacy Commissioner of Canada
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61:Learn how and when to remove these messages
479:Association of Canadian Advertisers (ACA);
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292:reliable, independent, third-party sources
154:. Please do not remove this message until
488:Canadian Media Directors' Council (CMDC);
328:Learn how and when to remove this message
310:Learn how and when to remove this message
240:Learn how and when to remove this message
174:Learn how and when to remove this message
113:Learn how and when to remove this message
680:. The Globe and Mail. December 16, 2015.
286:by replacing them with more appropriate
150:Relevant discussion may be found on the
765:. The Globe and Mail. January 14, 2015.
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269:too closely associated with the subject
441:Digital Advertising Alliance of Canada
201:contains content that is written like
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635:. The Toronto Star. March 17, 2015.
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42:This article has multiple issues.
649:. Global News. February 5, 2015.
592:. Canadian Marketing Association
267:may rely excessively on sources
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93:. Please discuss further on the
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729:. The Hill Times. July 8, 2019.
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50:or discuss these issues on the
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715:. The Message. July 3, 2019.
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156:conditions to do so are met
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409:Membership
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449:non-profit
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284:improve it
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141:neutrality
47:improve it
459:AdChoices
358:Formation
300:June 2016
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428:Website
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278:neutral
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
