133:
The company was founded in 2008 by Victor
Malachard, Paul Childs and Wesley Biggs, and the service launched in July 2009. It secured funding in 2010 and 2011, and in April 2011 was the only mobile advertising company to make the final Telegraph Tech Start Up 100 list. In December 2011, the company
151:]. As part of the rebrand, the company structured its areas of business around two offerings: software as a service solution byyd pro; and byyd media, a managed solution for planning and executing mobile ad campaigns.
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buying platform that gave advertisers and agencies access to global mobile web and app inventory. It filed for administration in April 2016 and ceased trading a month later.
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316:"Angel/VC-backed Business of the Year 2011 - Startups Awards by Startups.co.uk: Start up a successful business"
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239:"Mobile ads marketplace Adfonic pulls in more personnel and cash | TechCrunch"
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In
October 2012, it released its mobile Demand-side Platform (DSP) called Madison.
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In March 2014 the company changed its name from
Adfonic to byyd [
17:
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won 'Angel or VC-Backed
Business of the Year' at the Startups Awards.
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343:"Adfonic Introduces Madison, the Smarter Mobile DSP - Yahoo Finance"
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427:"Adfonic rebrands to byyd to emphasise its mobile DSPGoMo News"
147:
169:"UK mobile ad tech specialist Byyd files for administration"
403:. Mobile Marketing Magazine. 27 March 2014. Archived from
215:. Mobile Marketing Magazine. 27 March 2014. Archived from
341:
Adfonic
October 30, 2012 6:00 AM (30 October 2012).
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459:Online advertising services and affiliate networks
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363:: CS1 maint: numeric names: authors list (
299:: CS1 maint: numeric names: authors list (
82:Victor Malachard, Paul Childs, Wesley Biggs
379:"Adfonic Rebranded as byyd NetworkRoundUp"
31:
27:Defunct British mobile advertising company
191:"Byyd administrators fail to find buyer"
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241:. Eu.techcrunch.com. 10 September 2010
469:British companies established in 2008
213:"Adfonic Launches Mobile Ad Exchange"
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464:Defunct companies based in London
318:. Startups.co.uk. Archived from
429:. Gomonews.com. Archived from
1:
277:Start-Up 100 (5 April 2011).
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264:November 28, 2011, at the
171:. The Drum. 25 April 2016
121:(formerly Adfonic) was a
193:. The Drum. 21 May 2016
401:"Adapting to Change"
381:. Networkroundup.com
345:. Finance.yahoo.com
279:"Start-Up 100: A-Z"
219:on 13 November 2012
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123:mobile advertising
51:Mobile advertising
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16:(Redirected from
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435:. Retrieved
431:the original
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409:. Retrieved
405:the original
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347:. Retrieved
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324:. Retrieved
320:the original
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283:. Retrieved
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221:. Retrieved
217:the original
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195:. Retrieved
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173:. Retrieved
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87:Headquarters
38:Company type
29:
281:. Telegraph
106:Area served
453:Categories
155:References
141:Rebranding
437:31 March
411:31 March
385:31 March
359:cite web
349:31 March
326:31 March
295:cite web
285:31 March
262:Archived
245:31 March
223:31 March
175:25 April
48:Industry
129:History
79:Founder
68: (
56:Founded
42:Private
18:Adfonic
197:21 May
111:Global
92:London
60:London
66:(2008
439:2014
413:2014
387:2014
365:link
351:2014
328:2014
301:link
287:2014
247:2014
225:2014
199:2016
177:2016
119:byyd
98:U.K.
70:2008
64:U.K.
33:byyd
148:sic
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