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opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3 percent of the total advertising expenditures in all media. In addition, the president of the
Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the
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must also be accompanied by one out of five predefined warning messages, lasting at least two seconds for video advertisements or occupying at least 25 percent of the advertisement area for print media.
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During its drafting, the bill was met with opposition from businesses and lobbies. In the view of advertisers, the ban would slash advertising revenue by around one billion
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between 05:00 and 22:00 except during sports broadcasts. This ban was issued by the Public
Relations Department in response to a cabinet resolution dated 29 July 2003.
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may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its
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import of goods. Witawat also urged the government to focus on other media because of the ease with which alcohol reaches young people.
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ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the
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Prior to the passing of the act, all broadcast television channels had engaged in a voluntary ban of all
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38:. Under a declaration issued in an order with the act, all
152:āļĢāļēāļĒāļāļēāļāļŠāļĢāļļāļāļāļĨāļāļēāļĢāđāļāļĐāļāļēāđāļāļĢāļ·āđāļāļāļāļ·āđāļĄāđāļāļĨāļāļāļŪāļāļĨāđāđāļāļŠāļ·āđāļāđāļāļĢāļāļąāļĻāļāđāđāļāļĒ
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Thailand: Alcohol advertising to be banned in all media
16:Laws pertaining to Thailand's alcohol advertising
28:Alcoholic Beverage Control Act, BE 2551 (2008)
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108:The Office of Alcohol Control Committee
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101:"Alcohol Control Act B.E. 2551 (2008)"
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81:Alcohol packaging warning label
30:. Under section 32 of the law,
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176:Thai Press Reports (2006)."
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131:āļāļĨāļāļāđāļĨāđāļ§ 5 āļāļģāđāļāļ·āļāļāļāļ§āļāđāļŦāļĨāđāļē
155:(in Thai). Archived from
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110:. Government of Thailand
64:Kasikorn Research Center
138:(in Thai). 8 June 2010.
149:Media Monitor (2006).
212:Alcohol in Thailand
197:Alcohol advertising
62:. Nonetheless, the
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32:alcoholic beverages
24:alcohol advertising
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202:Beer advertising
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161:. Retrieved
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114:12 September
112:. Retrieved
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69:black market
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191:Categories
163:2012-11-22
87:References
54:Opposition
26:under the
22:regulates
136:Thai Rath
36:packaging
75:See also
20:Thailand
104:(PDF)
116:2017
60:baht
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