Knowledge (XXG)

Alcohol advertising on college campuses

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over $ 1.2 billion on advertising and promotions and specials on college campuses across the United States in 1998 including special discounts, giveaways, print media, outdoor advertising, radio and television. Another two-thirds of a billion was spent on other forms of advertising for alcohol such as sponsorships, coupons and mailings. Alcohol advertising increased 34% from 1987 to 1996. Since 1997, alcohol advertising has been increasing on college campuses from students wearing alcohol-related appeal to coupons being offered via flyers for alcohol purchases on campus in the dining halls and off campus at liquor stores. Research from a study has shown that there is a direct correlation between increased alcohol advertising on college campuses and increased alcohol consumption among college students. Furthermore, the researchers of this study concluded that the lower the price of alcohol on or near college campuses, the higher the drinking rates among the students especially binge drinking. "This is consistent with previous findings that alcohol consumption by young people (in this case, college students) is affected by price. In line with this are the findings that alcohol promotions, price specials and large-volume discounts are associated with higher binge-drinking rates".
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study showed that alcohol advertising such as specials and promotions especially on weekends were available and prevalent. Nearly three-quarters of the on campus grounds and about half of the grounds off campus had some type of beer advertising such as discount prices, coupons and even alcohol-related messages (e.g. health related messages). According to the CAS team, the frequent advertising of alcohol both on and off campuses is associated to increased alcohol consumption among college students such as
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whereas Budweiser is associated with athletic success". By sending these messages to its audiences, beer companies make sure those students consume their specific brand of alcohol so that they can appear more athletic or whatever lifestyle the ads promise. The more appealing the beer and alcohol companies make their advertisements, the more students will consume their particular brand of products on campus and also, most likely, for life.
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These days most of the underage drinking would occur after leaving secondary school and starting off in college. Apart from the deaths, Eamonn Molloy has found that "Alcohol is implicated in approximately one hundred thousand sexual assaults and half a million injuries on college campuses annually"
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Another study was completed by CASA at Columbia University on drinking rates among college students and the findings were that from 1993 to 2005, the rate of binge drinking has rose 16 percent. Furthermore, 26 percent of college students kept drinking until they were drunk. Alcohol companies spent
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A 2001 study was done by the College Alcohol Study (CAS) of the Harvard School of Public Health. Researchers of this study observed the alcohol advertisement of 119 colleges that participated. They sampled over 10,000 students and 830 on-campus sites and 1684 off-campus sites. The results of the
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According to an economic research done by Henry Saffer, who is a PH.D researcher for the National Bureau of Economic Research, "Product personalities are designed to appeal to specific market segments. For example, in targeting young people, Coors beer is associated with an unspoiled wilderness,
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including flyers on bulletin boards to mini billboard signs on college buses. It is so prevalent on college campuses especially because college students are considered the "targeted marketing group," meaning that college students are more likely to consume larger qualities of
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Sundar, S. Shyam . "Media Effects Research Lab @ Penn State University." Advertising Effects on Alcohol Consumption Among College Students.
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https://web.archive.org/web/20120402182130/http://www.psu.edu/dept/medialab/researchpage/newabstracts/alcohol.html
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due to alcohol consumption, in addition to campaigning to remove laws that require alcoholic beverages to have
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that states a Knowledge (XXG) editor's personal feelings or presents an original argument about a topic.
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than any other age group, which makes them the prime consumers of alcohol in the United States.
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Petticrew M, Maani Hessari N, Knai C, Weiderpass E, et al. (2018).
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Many college campuses throughout the United States have some form of
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Kuo, Meichun; Wechsler, Henry; Greenberg, Patty; Lee, Hang (2003).
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deal primarily with the United States and do not represent a
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personal reflection, personal essay, or argumentative essay
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Ban on caffeinated alcoholic drinks in the United States
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Alcohol-related traffic crashes in the United States
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List of countries by alcohol consumption per capita
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Supplement No. 14 (14): 173–81. 14: 1842:Non-alcoholic fatty liver disease 1822:Index of alcohol-related articles 1265:Administrative License Suspension 31:This article has multiple issues. 1901:Advertising in the United States 1875: 1874: 1276:Alcoholic beverage control state 1072:Andrew Johnson alcoholism debate 124: 61: 20: 885:Alcohol in association football 388:"Alcohol Advertising and Youth" 39:or discuss these issues on the 1097:List of deaths through alcohol 915:Epidemiology of binge drinking 719:Subjective response to alcohol 1: 1582:Sweat alcohol content monitor 617:Alcoholism in rural Australia 396:Journal of Studies on Alcohol 291:10.1016/S0749-3797(03)00200-9 1921:Alcohol in the United States 1505:Adult Children of Alcoholics 1293:Drunk driving law by country 709:Long-term effects of alcohol 627:Disease theory of alcoholism 612:Alcoholism in family systems 602:Alcohol and Native Americans 477:(accessed October 19, 2011). 386:Saffer, Henry (March 2002). 1232:International whisk(e)y day 546:Driving under the influence 84:, discuss the issue on the 1937: 1748:Christian views on alcohol 1354:List of alcohol laws of US 632:High-functioning alcoholic 405:10.15288/jsas.2002.s14.173 1870: 1647:Alcoholic spirits measure 1632:Low-alcoholic malt drinks 1313:Ignition interlock device 1202:Drunken monkey hypothesis 1035:Routes of administration 664:Alcohol congener analysis 607:Alcoholism in adolescence 1827:Alcohol and spaceflight 1569:Alcohol server training 1442:Managed alcohol program 1020:Binge drinking devices 714:Pharmacology of ethanol 370:The Wall Street Journal 321:Drug and Alcohol Review 226:Research and statistics 1432:Alcohol rehabilitation 1400:Alcohol detoxification 1303:Field sobriety testing 1188:Health effects of wine 1156:International Beer Day 920:Holiday heart syndrome 459:. 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Index

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talk page
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worldwide view
improve this article
talk page
create a new article
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personal reflection, personal essay, or argumentative essay
help improve it
encyclopedic style
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alcohol advertising
alcohol
alcohol industry
risk of cancer
cancer warning labels
binge drinking





"The marketing of alcohol to college students: The role of low prices and special promotions"
doi
10.1016/S0749-3797(03)00200-9
PMID
14507526
"How alcohol industry organisations mislead the public about alcohol and cancer"

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