531:. She lies on the bed in delusional triumph. She offers her beleaguered husband a heart-shaped meatloaf; he disappears to take some Alka-Seltzer. When she hears the fizzy noise coming from the bathroom, he quickly covers the glass of dissolving Alka-Seltzer as she wonders aloud if it is raining. Just when he has recovered his well-being, he hears her misreading recipes for dinner the next night: "Marshmallowed meatballs," "medium salad snails," and "pouched (actually poached) oysters". He returns to the bathroom for more Alka-Seltzer. The catchphrase, Howie Cohen told the
27:
411:
486:) accuses the man of purposely trying to irritate it. The man accuses his stomach of complaining too much about the foods he likes. The therapist suggests Alka-Seltzer and that the two must take care of each other. The closing words are of the stomach saying to the man: "Well, I'll try — if you will."
468:
starred in the 1969 Alka-Seltzer commercial "The
Unfinished Lunch". It consisted of Raft incarcerated in a prison lunchroom. He takes a bite of the prison food and recoils. Suddenly he bangs his cup on the steel table. It ripples throughout the room. He starts intoning "Alka-Seltzer, Alka-Seltzer..."
461:
During the race for space in the early 1960s before the Moon landing, there was a commercial with Speedy in a space suit and a jingle with the lyrics "On Man's first trip through space, I only hope that I'm aboard, securely strapped in place. They'll track our ship with radar and telescopes and soon,
628:, recorded two versions of the "Plop Plop Fizz Fizz" jingle in 1978, one of which (the "big band" version) was featured on a television commercial. Both the big band and rock versions had additional lyrics (with at least one verse unique to each song) written by Tom Dawes, former lead singer of
475:. Raft told Carson that it took more than 7 hours to tape the 30-second commercial. Raft was enraged by the end of the day, thus making his inmate portrayal that much more convincing for the final editing. The film crew gave Raft his crumpled tin cup, which he showed to Carson and the audience.
591:. Originally named Sparky, the name was changed to Speedy by sales manager Perry L. Shupert to align with that year's promotional theme, "Speedy Relief". Speedy appeared in over 200 TV commercials between 1954 and 1964. His body was one Alka-Seltzer tablet, while he wore another as a hat.
515:
dropping the clapperboard). By the commercial's end, Jack has eaten so many meatballs that it's "Alka-Seltzer to the rescue." With his stomach settled, Jack does a perfect take, except that the oven door falls off. The director (off-camera) sighs and says, "OK, let's break for lunch."
448:
proclaimed Alka-Seltzer's virtues and sang the "Plop, plop, fizz, fizz, oh what a relief it is" song in his iconic high, squeaky voice. In the early 1960s, a commercial showing two tablets dropping into a glass of water instead of the usual one caused sales to double.
549:
in 2006. In 1972, an actor (Milt Moss) spent the commercial moaning, "I can't believe I ate that who-o-o-o-o-ole thing" while his wife (Lynn Whinic) made sarcastic comments and finally advised him to take some Alka-Seltzer. In 2005, this ad was also remade, featuring
262:
It was once marketed as a cure-all; at one time, its ads even suggested taking it for "the blahs". Subsequent promotion has taken into consideration that aspirin is a drug that is not tolerated by everyone, and the product is no longer advertised in this fashion.
511:) in a commercial for the fictional product "Magadini's Meatballs" has to eat a meatball and then say "Mamma mia, that's-a spicy meat-a ball-a!" in an ersatz Italian accent. Take after take is ruined by some comedic trial or another (comedian
418:
The product has been extensively advertised since its launch in the United States. It was originally marketed by Mikey
Wiseman, a company scientist of Dr. Miles Medicine Company, who also helped direct its development.
1268:
541:
commercial shoot because "I am a nice Jewish kid from the Bronx, so I ate everything," and when he told his wife "I can't believe I ate the whole thing", she said, "There's your next Alka-Seltzer commercial."
497:
and was released as a single, which became a hit in 1966. The ads featured only the midsections (no faces) of people of all shapes and sizes. A clip of the ad can be seen briefly in the 1988 motion picture
579:. Miniature figures of the Speedy mascot were shown with each. Alka-Seltzer products are sold in nighttime and daytime, or nondrowsy, formulas. The non-drowsy claims have recently been questioned.
1043:
597:
appeared along with the animated Speedy Alka-Seltzer figure in a series of 1950s commercials based on the product slogan, "Relief is just a swallow away." Speedy Alka-Seltzer was voiced by
587:
In 1951, the "Speedy" character was introduced. The character was conceived by creative directors Bob
Watkins and Chuck Tennant of the Wade Advertising agency and designed by illustrator
266:
Alka-Seltzer marketed as an antacid no longer contains aspirin (ASA). The original effervescent formula has aspirin as its main active ingredient, and is marketed for pain relief.
937:
527:) a giant dumpling; the implication is that her cooking skills are severely lacking, despite her husband's lament, "I can't believe I ate that whole thing!", the commercial's
1016:
259:
Alka-Seltzer is sold in foil packets, each containing two tablets. Prior to 1984, it was also available stacked in glass tubes. It is available in many different flavors.
990:
1114:
482:, shows a man and his own stomach sitting opposite each other in chairs, having an argument moderated by their therapist in a voiceover. The stomach (voiced by
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Soon, the other hundreds of inmates do the same. The commercial became so popular that several weeks later, Raft appeared as a guest on
452:
Alka-Seltzer TV ads from the 1960s and 1970s in the US were among the most popular of the 20th century, ranking number 13, according to
1149:
545:
A 1971 commercial featured another catch-phrase from Cohen (along with Bob
Pasqualina), "Try it, you'll like it!" It was remade with
1263:
1183:
817:
735:
910:
1012:
859:"Alka Seltzer Directions of use, Sodium & Aspirin content - Alka Seltzer relief from Headaches, Migraine & Upset stomach"
681:"Alka Seltzer Directions of use, Sodium & Aspirin content - Alka Seltzer relief from Headaches, Migraine & Upset stomach"
211:
858:
680:
960:
986:
1273:
804:
The book of answers: the New York Public
Library Telephone Reference Service's most unusual and entertaining questions
1065:
702:
636:
219:
279:
179:, the sodium bicarbonate is an antacid, and the citric acid reacts with the sodium bicarbonate and water to form
500:
1066:"Alka-Seltzer Plus Night-Time Oral: Uses, Side Effects, Interactions, Pictures, Warnings & Dosing - WebMD"
186:
It was developed by head chemist
Maurice Treneer. Alka-Seltzer is marketed for relief of minor aches, pains,
1090:"Alka-Seltzer Plus® Severe Non-Drowsy Cold PowerFast Fizz™ Citrus Effervescent Tablets | Alka-Seltzer Plus®"
635:
Speedy was again revived in 2008 when Alka-Seltzer began a series of new commercials featuring him (using a
560:
229:
Its sister product, Alka-Seltzer Plus, treats cold and flu symptoms. A wide variety of formulae, many using
568:
504:, immediately before the movie's first live broadcast of the fictitious "Perry Parker's Dance Party."
275:
26:
435:
following in 1933, along with many more. The radio sponsorships continued into the 1950s, with the
432:
410:
142:
661:
608:
373:
283:
242:
165:
149:
108:
458:. To increase sales in a relatively flat business, Bayer revived several of the vintage spots.
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813:
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767:
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52:
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to recreate the stop-motion puppetry of the 1950s and 1960s); in these ads, he was voiced by
1258:
1141:
A Century of
American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
656:
153:
809:
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644:
625:
454:
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604:
489:
Alka-Seltzer had a series of commercials during the mid-1960s that used a song called "
479:
389:
203:
1247:
1094:
ALKA-SELTZER PLUS® SEVERE NON-DROWSY COLD POWERFAST FIZZ™ CITRUS EFFERVESCENT TABLETS
1040:"Plop, Plop, Fizz, Fizz: Alka-Seltzer Remakes an Old TV Commercial (the Whole Thing)"
594:
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157:
519:
A 1970 commercial shows a newlywed couple in the bedroom after the woman (played by
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ad executive. The ubiquitous jingle was composed by Tom Dawes, a former member of
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551:
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253:
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611:) created the famous "Plop, plop, fizz, fizz" ad campaign when he worked as a
598:
588:
445:
882:"Following consumer trends, Bayer reformulates certain Alka-Seltzer products"
1115:"Non-Drowsy Medicines May Cause Drowsiness - Learn About Your Legal Rights!"
250:
199:
169:
507:
In an Alka-Seltzer commercial from 1969, an actor named "Jack" (played by
282:
action of Alka-Seltzer; the effervescence is produced by the baking soda (
567:
In 2009, the brand was featured in television commercials supporting the
215:
195:
834:"Cold & Flu Symptom & Cough Relief Products - Alka-Seltzer Plus"
619:. The slogan was altered to "Plink, plink, fizz" in the United Kingdom.
233:(paracetamol) instead of aspirin, are available under the sister brand.
274:
Though important to the overall effect of the medication, the aspirin (
256:
used for the relief of heartburn, acid indigestion, and stomach aches.
246:
161:
145:
44:
40:
622:
Speedy was revived for a "Plop, plop, fizz, fizz" song spot in 1976.
538:
833:
427:
Print advertising was used immediately, and in 1932 the radio show
31:
An Alka-Seltzer tablet dissolving at the bottom of a glass of water
987:"Alka-Seltzer - 75th Anniversary - Kathy Griffin (2006) :30 (USA)"
409:
381:
191:
63:
48:
414:
Two Alka-Seltzer Plus tablets next to an Alka-Seltzer Plus packet
1236:
934:"Alice Playten, Actress of Small Frame, Big Voice, Dies at 63"
1013:"Milt Moss, Actor in Classic Alka-Seltzer Ad, Is Dead at 93"
1269:
Drugs acting on the gastrointestinal system and metabolism
961:"Ad man Howie Cohen built a reputation one line at a time"
127:
444:
In his 1976 revival, American actor and radio performer
290:
reacting to form sodium citrate and carbon dioxide gas.
1208:"A 1950s Brand Mascot Fights 21st-Century Indigestion"
800:
Barbara
Berliner; Melinda Corey; George Ochoa (1992).
537:, was inspired when he ate too much of the food at a
907:"Howard Zieff, 'a-Spicy Meatball' Adman, Dies at 81"
122:
114:
104:
96:
78:
70:
59:
36:
801:
160:. Alka-Seltzer contains three active ingredients:
462:imagine seeing Speedy Alka-Seltzer on the moon!"
730:. Sterling Publishing Company, Inc. p. 12.
1175:The Impact: The Art of Communicating Eloquently
761:
759:
523:) has finished serving her husband (played by
478:An animated mid-1960s commercial, animated by
771:Advertisers in the Golden Age of Broadcasting
8:
19:
25:
18:
639:character created by animation director
491:No Matter What Shape (Your Stomach's In)
148:and pain reliever first marketed by the
672:
493:". A different version was recorded by
472:The Tonight Show Starring Johnny Carson
1011:Slotnik, Daniel E. (1 December 2016).
16:Effervescent antacid and pain reliever
1144:. Greenwood Press. pp. 155–156.
1113:Consumer, Consider The (2022-03-28).
1019:from the original on 10 February 2018
724:Think Books, ed. (28 November 2006).
429:Alka-Seltzer Comedy Star of Hollywood
175:. The aspirin is a pain reliever and
7:
1046:from the original on 31 January 2018
1038:Elliott, Stuart (12 December 2005).
967:from the original on 18 October 2015
913:from the original on 5 December 2017
905:Hevesi, Dennis (25 February 2009).
583:Speedy and "Plop, plop, fizz, fizz"
1172:Sharma, Anshuman (16 April 2014).
14:
278:) is not required to produce the
241:Alka-Seltzer is a combination of
1206:Elliott, Stuart (5 March 2008).
940:from the original on 23 May 2017
932:Holden, Stephen (26 June 2011).
789:from the original on 2018-05-06.
713:from the original on 2015-06-10.
993:from the original on 2018-01-31
775:. McFarland. pp. 197–199.
744:from the original on 2018-05-06
632:who wrote the original jingle.
441:show airing from 1949 to 1957.
975:– via Los Angeles Times.
808:. Simon and Schuster. p.
270:Chemistry of the effervescence
164:(acetylsalicylic acid) (ASA),
1:
959:James, Meg (26 August 2012).
558:from the 1996–2005 TV sitcom
1254:Products introduced in 1931
571:that included alpine skier
226:. It was launched in 1931.
84:; 93 years ago
1295:
575:and Nordic combined skier
150:Dr. Miles Medicine Company
55:, liquid gels, fruit chews
1195:– via Google Books.
727:Origin of Everyday Things
24:
1264:Drugs developed by Bayer
1054:– via NYTimes.com.
1027:– via NYTimes.com.
948:– via NYTimes.com.
921:– via NYTimes.com.
766:Jim Cox (May 23, 2008).
118:"Plop, plop, fizz, fizz"
703:"Alka-seltzer original"
561:Everybody Loves Raymond
569:United States Ski Team
415:
1119:Consider The Consumer
413:
1138:Cross, Mary (2002).
276:acetylsalicylic acid
1178:. Anshuman Sharma.
607:(father of actress
433:National Barn Dance
237:Product information
21:
1274:Clio Award winners
1212:The New York Times
880:Johnsen, Michael.
838:Alka-Seltzer Plus®
609:Julianna Margulies
416:
374:sodium bicarbonate
284:sodium bicarbonate
243:sodium bicarbonate
166:sodium bicarbonate
109:Miles Laboratories
782:978-0-7864-3391-9
534:Los Angeles Times
438:Alka-Seltzer Time
403:
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177:anti-inflammatory
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1237:Official website
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769:Sold on Radio:
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105:Previous owners
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1215:. Retrieved
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942:. Retrieved
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867:the original
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841:. Retrieved
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746:. Retrieved
726:
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689:the original
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621:
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593:
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573:Lindsey Vonn
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513:Ronny Graham
506:
501:The In Crowd
499:
488:
477:
470:
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451:
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436:
431:began, with
428:
426:
417:
280:effervescent
273:
265:
261:
258:
240:
228:
224:stomach acid
220:neutralizing
204:stomach ache
188:inflammation
185:
143:effervescent
139:Alka-Seltzer
138:
137:
66:(since 1978)
37:Product type
20:Alka-Seltzer
1217:7 September
1157:4 September
843:26 December
641:David Hulin
577:Bill Demong
552:Peter Boyle
529:catchphrase
525:Terry Kiser
509:Jack Somack
495:The T-Bones
484:Gene Wilder
466:George Raft
366:citric acid
288:citric acid
254:citric acid
212:acid reflux
208:indigestion
173:citric acid
128:alkaseltzer
1248:Categories
1124:2022-03-29
1099:2022-03-28
1075:2022-03-28
997:2018-01-31
891:2024-06-14
748:21 October
668:References
630:The Cyrkle
617:The Cyrkle
599:Dick Beals
589:Wally Wood
79:Introduced
707:Netdoctor
406:Marketing
251:anhydrous
216:hangovers
200:heartburn
170:anhydrous
100:Worldwide
1279:Antacids
1044:Archived
1017:Archived
991:Archived
965:Archived
938:Archived
911:Archived
787:Archived
742:Archived
711:Archived
662:Brioschi
651:See also
196:headache
1259:Aspirin
423:History
247:aspirin
222:excess
162:aspirin
146:antacid
123:Website
115:Tagline
97:Markets
87: (
71:Country
53:tablets
45:aspirin
41:Antacid
1191:24 May
1182:
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539:London
314:3NaHCO
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218:while
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971:6 May
944:6 May
917:6 May
382:water
360:(aq)
328:O(l)
318:(aq)
308:(aq)
192:fever
64:Bayer
60:Owner
49:NSAID
1219:2018
1193:2020
1180:ISBN
1159:2020
1146:ISBN
1052:2018
1025:2018
973:2018
946:2018
919:2018
845:2018
814:ISBN
777:ISBN
750:2012
732:ISBN
554:and
338:(g)
130:.com
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