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Together with Morris, Johnston was acknowledged by his peers with admissions to the Halls of Fame of
Campaign Brief (magazine) in 2006 and the Australian Writer and Art Directors Association in 2009. In 2007 the Advertising Federation of Australia awarded its AFA Medallion to Mo and Jo describing
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The Mojo approach to TV advertisements used a colloquial and irreverent style, often with a catchy jingle to simple accompaniment and frequently sung in Jo's own "gravelly" voice. Contrasting against the clipped and
British-imitating style of voice presenters on Australian TV up till that point,
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in 1999, he took up the opportunity to re-unite with Jo and Jim
Walpole and their agency was renamed "Morris Johnston Walpole". The re-unification failed to set the advertising world on-fire and in 2002 the veterans accepted an offer for sale from the Japanese multinational communications group
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Johnston started out as a copywriter in that city before taking a job as an assistant producer in an
Adelaide ad agency, then moving into the copy department writing jingles. He relocated to Sydney in 1968, joining an agency called Marketing and Advertising, later to be known as Hertz Walpole
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beer ("How do you feel?"). In 1973 they left the agency and in 1975 started their own consultancy and continuing to work on such accounts as they grew their business. In 1979 their creative consultancy became the full-service ad agency
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Limited and became MojoMDA. The resultant merged business maintained its listed status until 1989. The Mojo MDA Group had offices in London, New York, San
Francisco, Hong Kong, Singapore and affiliates throughout Asia. In 1988
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His marriage to his wife Jean is longstanding. Their sons Jason and Leith followed Jo into careers in advertising. He has six grandchildren - three by each son : Declan, Ruby, Liam, Matilda, Zeik and Arlo.
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In 1994 Jo left the employment of the
Australian Mojo business and returned to Hertz Walpole as an Executive Creative Director, taking up a shareholding. When Alan Morris finished up a stint at Singleton
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the pair as "the Lennon & McCartney of
Australian advertising". In 2009 Morris & Johnston were included in the inaugural 12 inductees to Ad News Magazine's, Australian Advertising Hall of Fame.
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named it as
International Agency of the Year. In August 1989 the Mojo MDA Group was Australia's largest ad agency with billings of $ 180million and was acquired by the Los Angeles agency
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Advertising. In the mid 1970s he was teamed with freelance writer Alan Morris and together they had immediate success as a team working on campaigns for Hertz
Walpole's clients
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which enjoyed much
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was developed at Mojo in the late 1980s and until 2011 this campaign concept was still used by Qantas and its ad agencies.
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During the 1970s and 1980s Mojo was the hottest creative agency in Sydney and Mo and Jo had success jointly authoring
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Coming on”, “Every Amco tells a Story” (for Amco jeans) all came out of the Mojo agency in the 1980s. The use of
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Mojo ads highlighted Australian idiom and its laconic accent. Ads such as “I’m as Australian as
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In August 1987 Mojo was acquired by the Melbourne-based publicly listed agency Monaghan Dayman
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who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in
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and Meadow Lea and Tooheys amongst other clients, signed with the new shop.
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World Series Cricket - C'mon Aussie C'mon Lyrics:Mo & Jo; Vocals: Jo
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Australian advertising creative executive and copywriter
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609:Canning, Simon (8 March 2016).
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