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1054:'s Jeff Dengate wrote two reviews of the Tree Dasher 2 and Tree Flyer in 2022 and 2023, complimenting the shoes' environmental goals and casual fit, but criticizing the soles, grip, and weight of the shoes. Of the Dasher 2, Dengate writes that the shoes were too heavy, even with a 0.3 ounce reduction from the Dasher. The Tree Flyer was "slightly lighter and bouncier than the Dasher 2, thanks to a new foam made from castor bean oil," supposedly improving its usability for running. Still, Dengate found the shoes' cushioning and heel-stitching to be worse than traditional running shoes.
876:
801:(SEC). A month before its IPO, the company reduced references to "sustainability principles and objectives" by half. The year prior, the company was at a loss of US$ 25.9 million on a US$ 219 million revenue, which Zwillinger claimed was in pursuit of a sustainable business model. In this time, the company was leaning further into its brand as sustainable by collaborating with Adidas to create a sneaker "that promises to have almost no carbon footprint" and by focusing on environmental impact in its ads.
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940:, accusing the company of misleading consumers about its sustainability practices. Namely, the plaintiff accused the company of not mentioning the carbon impact of its wool sourcing, which through Higg Material Sustainability Index only measures the impact of individual products rather than the supply chain. The judge dismissed the case in 2022 on the grounds that the company adheres to the
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1074:, Allbirds initially gained popularity among tech industry professionals, particularly in Silicon Valley. The brand's minimalist, logo-free design and eco-friendly wool fabric resonated with the tech community, leading to popular adoption of Allbirds as a sort of unofficial uniform among American "tech bros." A
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The company was sued by its shareholders in May 2023 amidst a decline in sales for moving from focusing on footwear to other products, a strategy which was revealed to have lower core consumer interest. The plaintiffs alleged that this was misleading, leading investors to buy shares at artificially
906:
Joe
Vernachio as CEO. Vernachio outlined plans to focus on already-successful products rather than experimenting with new ones, and that the company would rely on its retail partners. Zwillinger remained as a member of the board of directors. Earlier in the year, the company promoted Kelly Olmstead
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article inviting Amazon to use some of its materials, such as those made from sugarcane waste streams, to "jointly make a major dent in the fight against climate change." The case with Amazon was cited as an example of the company's willingness to lose money in the name of sustainability by Sasha
959:'s 206 Collective of producing a "look-alike" of the Wool Runners' design for nearly half the price. Unlike the Steve Madden suit, the company did not bring Amazon to court, which Zwillinger called "risky," and referred to Amazon's large legal teams. Later that week, Zwillinger and Brown wrote a
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article by Rachel Syme further claimed that the shoes, "cannot really be categorized as ugly footwear, because the idea behind them is not proud unstylishness but technical perfection," linking it to a trend towards comfortwear in professional jobs, namely in technology, as well as a form of
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Complaints about the shoes' lack of durability also increased, and a division between the company's co-CEOs over consumer audience visions emerged. Brown believed that younger customers would drive sales, which conflicted with
Zwillinger's views. As a result, Zwillinger was named sole
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to maintain its listing with investors. On
September 4, 2024, it underwent a 1-for-20 consolidation, closing the stock price at $ 9.69 the next day and $ 13.79 after a week. The company began to downsize plans to open more physical stores in countries like Germany during this time.
1233:, Peacock notes a lack of consistency for "where the carbon-neutral calculus ends on the supply chain," allowing corporations to establish and publicize their own environmental boundaries. Fellow legal scholar Valerie J. Peterson labelled Allbirds' presentation of their
863:' Olivia Rockeman as all having struggled as public companies. Further writing that "thers remain private, but face slowing growth and few potential buyers. Firms are also abandoning the go-it-alone approach and selling through retailers, including Allbirds getting into
804:
By 2022, the company began to decline in annual sales according to a GlobalData consumer panel as the brand became seen as part of a style of 2010s
Silicon Valley attire and its shoes' lack of durability became better known. Other brands, such as
819:
article by Jacob
Gallagher. The 2022 release of the Tree Flyer marked the end of a period of experimentation with the company's offerings, including leggings, jackets, and dresses, which were unpopular with its customer-base.
796:
on
November 3, 2021, under the ticker symbol BIRD at a price between US$ 12–$ 14. That same year, the company dropped a line claiming to be "the first 'sustainable' IPO" from its listing due to pressure from the
1270:
as a means of gathering investment with dubious returns. Yet other management analysts cite
Allbirds' B Corporation ranking as a positive example of the private sector's potential in place of weak legislation.
2469:"Allbirds CEO Joey Zwillinger Steps Down, The Second Top Executive Shift in a Year: Allbirds has elevated chief operating officer Joe Vernachio to the CEO role and has added him to the board of directors"
1169:. Uniqlo, Lascity argues, promotes itself as a technology brand rather than a clothing company, and in Allbirds' case, the company frames itself as a sustainability brand rather than a shoe company.
918:
That same year on April 8, 2024, the company received a non-compliance notice from the Nasdaq for its share price being valued at $ 1 for 30 days straight. Through August, the company discussed a
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do not have to. Alexander Coley analyzes this dynamic as both a weakness and a strength of the securities regulation industry, with Amanda
Schwaben explicitly tying Allbirds' projection as a
1198:
blog, Abigail
Barford claims that while demands for corporate transparency have increased, few standards have been implemented at the governmental level. Barford specifically mentions that
2672:"Zu hoch gehängt: Die Allbirds-Gründer glaubten, eine globale D2C-Marke mit breitem Sortiment und extrem loyaler Kundschaft aufbauen zu können. Jetzt müssen sie deutlich tiefer stapeln"
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The company began to offer its shoes to brick and mortar stores in the United States in 2017. The company opened its first store in the United
Kingdom on October 17, 2018, in London's
838:. The company thereafter returned to a primary focus on sustainable shoes. To recover from the loss in sales and investor confidence, the company also began to sell their products at
784:
contributor David Trainer believed the company was overvalued at US$ 2 billion, instead suggesting US$ 119 million due to market competition and difficulties in business scaling.
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a pair of Allbirds sneakers during a state visit to Australia. After their announcement in 2018, actor Leonardo DiCaprio pledged investment in the company's Zeffers sandals.
3308:
Abel, Katie (April 30, 2018). "Taking Flight: Sometimes it takes a team of outsiders to breakin . How Allbirds is defying tradition and writing a powerful new brand story".
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The company launched with one product, the "Wool Runners" casual sneakers. During their first year in business, the company raised US$ 7.25 million from investors including
78:. The specific problem is: Dubious whether the reporting/writing on environmental issues and collaborations are significant enough in their own rights to warrant mentioning.
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critic Jon Caramanica criticized the shoes for being "studiously unstylish," drawing a connection between the shoes' utility and the occupations of their wearers.
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682:. They officially launched Allbirds in March 2016. The name "Allbirds" references New Zealand's lack of native land mammals, making it a land of "all birds."
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It doesn't get much more white than Allbirds, a company founded by a former New Zealand rugby player and a biotech engineer who cut his teeth San Francisco.
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By the fourth quarter of 2023, Allbirds disclosed a quarter net revenue decrease of 14.5%. The group of companies that Allbirds went public with, including
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2269:"Allbirds spreads its wings; Report / The people behind Silicon Valley's favourite wool trainers are now making clothing using tree fibre and crab shells"
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Compared to traditional athletic shoes, Allbirds use "SweetFoam" instead of rubber, which are a source of contention for the shoes athletic performance.
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2562:"Nasdaq just gave former unicorn Allbirds a 6-month warning to raise its stock price or risk getting booted—experts say to look at its B Corp status"
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2857:'We're a company of about 500 people total. I would suspect Amazon has more than double that in just lawyers,' Zwillinger said on 'Squawk Alley.'"
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647:. Brown possessed prior experience with shoe making from his business school days, when he would make shoes for friends. In 2014, he received a
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572:, and has based its corporate identity heavily on its sustainability. Since the 2020s, the company has faced criticism by legal scholars for "
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Mr. Zwillinger, an engineer in biotechnology, was working in Silicon Valley and struggling to sell algae oil as a replacement for petroleum.
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Former United States President Barack Obama was documented wearing the shoes by fashion magazines at numerous occasions. A 2019 article in
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in the United States. Servantes further argues that the shoes' appeal to Silicon Valley workers, characterized as affluent and White, lack
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argues against this, crediting the company for maintaining near-term and transparent goals by contrasting them to other companies such as
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955:, alleging that the company's Traveler shoes look nearly identical to its Wool Runners. Similarly, in November 2019, Zwillinger accused
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2017:
Sorkin, Andrew Ross; Karaian, Jason; Kessler, Sarah; Merced, Michael J. de la; Hirsch, Lauren; Livni, Ephrat (April 28, 2021).
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915:. Chief financial officer Mike Bufano stepped down on March 9, 2023, being succeeded by Annie Mitchell after April 24, 2023.
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670: (equivalent to $ 200,000 in 2023) in five days. After launching on Kickstarter, Brown teamed up with Joey Zwillinger, a
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a high bar to legal criticism, referencing how cases charging corporations with unrealistic usages of carbon offsets like
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2814:"Allbirds cofounder calls out Amazon for its knockoff shoes that cost way less, calling them 'algorithmically inspired'"
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and Australia. In October 2018, the company raised US$ 50 million in Series C funding, bringing its total valuation to
188:
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944:'s (FTC) Guides for the Use of Environmental Marketing Claims, and that depictions of happy sheep in advertising were
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made positive notice of him wearing a pair at a basketball game. However, the next year an article in men's magazine
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2018:
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3591:"Doing Good or Just Looking Good? An Analysis of Delaware's Public Benefit corporation a Decade after its Creation"
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guidelines are often used as marketing to secure IPO status, as she alleges Allbirds of doing during and after the
1031:, Zwillinger stated that Allbirds made the trade association Footwear Distributor Retailers of America to adopt an
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By 2020, the company raised US$ 100 million in Series E funding, and had 21 retail stores globally. Prior to its
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from the New Zealand wool industry to engineer a sneaker. The grant came during a period of reduced demand for
2375:"Allbirds Reports Fourth Quarter and Full Year 2023 Financial Results; Achieves Q4 Financial Guidance Targets"
847:
826:' Lauren Indvik criticized the company's new clothes, such as cardigans and sweaters for being overly simple.
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on November 3, 2021, but began to suffer from poor sales soon after, leading to a reworking of the company's
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2699:"Sheep's Clothing: Court Dismisses Lawsuit Over Allbirds' Carbon Footprint and Animal Welfare Claims"
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as lacking the wool manufacturing portion of the "cradle to grave" analysis. Christopher Marquis of
730:. The company also expanded into other footwear, including running shoes and flip flops, as well as
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3616:"Remaking Capitalism: The Strength of Weak Legislation in Mobilizing B Corporation Certification"
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and Joey Zwillinger. The company is headquartered in San Francisco, California. It mostly uses a
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2842:"Allbirds co-CEO: Suing Amazon over shoe 'risky' — they have more lawyers than we have workers"
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with the SEC. Uniquely in IPO law, Allbirds was subject to SEC review for this, whereas other
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2727:"Allbirds' Defeat of Consumer Class Action Offers Valuable Greenwashing-Avoidance Guideposts"
1706:"This eco-friendly sneaker is attracting celebrities without the benefit of a big brand name"
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from 2022 to 2024. On April 8, 2024, the company received a non-compliance notice from the
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1370:"How Allbirds went from Silicon Valley fashion staple to a $ 1.4 billion sneaker start-up"
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model in conjunction with distribution via select additional stores in addition to select
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writes about the case in a discussion of American courts' tendencies to grant corporate
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695:'s Jordyn Holman and Matthew Townsend credit articles in well-known publications like
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2758:"Goodbye to Greenwashing in the Fashion Industry: Greater Enforcement and Guidelines"
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1465:"Allbirds's I.P.O. filing shows losses but grand ambitions for its sustainable shoes"
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1990:"Allbirds Closes $ 100M Series E to Continue Growth and Further Sustainable Mission"
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in production. Other shoe components, such as the laces and insoles, are made from
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2422:"Allbirds Names COO and Industry Veteran Joe Vernachio as Chief Executive Officer"
1651:
643:, co-founder of Allbirds, developed the idea while serving as vice captain of the
3540:"Greenwashing is rampant among many iconic brands. Here's how Allbirds avoids it"
3472:
3382:
3076:"How Patagonia and Allbirds Set the Pace on Their Journey as Sustainable Leaders"
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813:, were claimed to be taking some of Allbirds' market share as early as 2020 in a
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2217:"Not All Retailers Are Overstocked for the Holidays. They're Discounting Anyway"
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among tech workers in major American cities and was worn by individuals such as
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1850:"Adidas and Allbirds Are Joining Forces—And Rewriting the Rules of Competition"
659:
and a lack of unified industry representation. Brown then launched his idea on
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1969:"Bubble lands $ 6.25M seed round from founders of Allbirds, Harry's, MuleSoft"
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1396:"How Allbirds Co-Founder Tim Brown Went from Pro Sports to Sustainable Shoes"
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By the end of 2017, Allbirds had expanded across the United States and into
554:
3517:"Gray Areas in Green Claims: Why Greenwashing Regulation Needs an Overhaul"
3251:"Allbirds conquered tech bros. Now it wants to buy its way into streetwear"
2350:"Allbirds to start selling its shoes in select Nordstrom department stores"
1876:"Allbirds, trying to be cool in streetwear, teams up with Chinatown Market"
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After securing independent reviews as a B Corporation, an ESG rating from
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as a discursive strategy that puts the company in a separate category of "
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3448:"The Future or Fancy? An Empirical Study of Public Benefit Corporations"
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3492:"Misleading Markets: Consumer Protection in the Age of Climate Washing"
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2924:"Allbirds Lands on Receiving End of Securities Lawsuit as Stock Drops"
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2495:"Allbirds looks to sports veterans for chief marketing, design roles"
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1763:"Allbirds expands to Australia, eyes further global markets for 2018"
1536:"Allbirds is Shaking Up the Sneaker Market With a Pair of Wool Shoes"
1499:"Declining Wool Demand Forces Scramble to Adapt at New Zealand Farms"
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In the cultural sphere, the company's shoes are best known for their
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2133:"Allbirds walks back 'sustainable IPO' claims ahead of market debut"
2079:"Allbirds targets a more than $ 2 billion valuation in upcoming IPO"
3614:
Lucas, David S.; Grimes, Matthew G.; Gehman, Joel (June 30, 2022).
3012:"These Sneakers Are Affordable, Sustainable, and Genuinely Stylish"
2697:
Vinti, Baldassare; Yang, Jennifer; Gordon, Amy B. (June 14, 2022).
2189:"Allbirds Were the Tech Bro 'It' Shoe. Then the Tech Bros Moved On"
2105:"Allbirds dropped 'sustainable' claim from IPO after SEC objection"
564:
Allbirds was founded as part of a suite of corporations funded via
4282:
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3409:"Anti-Fashion Branding: Framing Technology in Uniqlo and Allbirds"
2954:"Allbirds is stepping up for the planet—by treading lightly on it"
2617:"Allbirds Announces Completion of International Distributor Deals"
2103:
Megaw, Nicholas; Palma, Stefania; Mann, Jyoti (November 7, 2021).
1789:"Trendy Sneaker Startup Allbirds Laces Up $ 1.4 Billion Valuation"
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3473:"A Rise in Climate Litigation: A Warning to the Fashion Industry"
2402:"Allbirds Stock Plummets After Shoe Brand 'Deteriorated Quickly'"
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3221:"How Black Culture and Black History Inform Sneakerhead Culture"
2590:"Allbirds plans reverse stock split to regain Nasdaq compliance"
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1652:"The World's Most Comfortable Shoes Are Made of Super-Soft Wool"
1564:"The World's Most Comfortable Shoes Are Made of Super-Soft Wool"
3708:
3331:"Leonardo DiCaprio Invests in Eco-Friendly Shoe Brand Allbirds"
2161:"Allbirds Valued At Over $ 4 Billion After Stock Surges In IPO"
2644:"Allbirds CFO exits as the brand pulls back on store openings"
1935:"Allbirds' 'almost nondescript' brand of footwear lands in UK"
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2540:"Allbirds Appoints Annie Mitchell as Chief Financial Officer"
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Numerous legal analysts have criticized Allbirds in light of
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On March 12, 2024, Zwillinger was replaced by prior Allbirds
3660:
3446:
Dorff, Michael B.; Hicks, James; Solomon, Steven D. (2021).
3383:"Barack Obama Keeps Wearing Silicon Valley's Favorite Shoes"
738:
and Nordstrom. Further collaborations were coordinated with
1196:
Journal of Equine, Agriculture, & Natural Resources Law
1141:
3568:"ESG Ratings: A Blind Spot for U.S. Securities Regulation"
3357:"The $ 95 Sneakers Barack Obama Wore to the Duke-UNC Game"
2053:"Allbirds Is Already Overvalued At Expected IPO Valuation"
2986:"Allbirds, Inc. – Certified B Corporation – B Lab Global"
1678:"Allbirds raises $ 7.25 million, unveils new shoe colors"
757: (equivalent to $ 7,000,000 in 2023) in funding from
3572:
Northwestern Journal of International Law & Business
1157:
Journalism professor Myles Ethan Lascity describes this
2241:"How Allbirds Became Silicon Valley's Favorite Sneaker"
1735:
Holman, Jordyn; Townsend, Matthew (February 19, 2021).
545:
that sells footwear and apparel, co-founded in 2014 by
81:
2522:"Allbirds Announces Executive Leadership Appointments"
1904:"Allbirds, a shoe brand born online, to double stores"
519:
1624:"The Comfiest Sneakers Ever Aren't What You'd Expect"
892:
The exterior and interior of an Allbirds location on
615:. During the mid-to-late 2010s, the company became a
3219:
Stone, Sarah; Matthews, Delisia (February 9, 2023).
2318:
Kapner, Suzanne; Mendoza, Jessica (August 3, 2023).
2131:
Magaw, Nicholas; Talman, Kristen (October 5, 2021).
1737:"Can Allbirds Live Up to Its $ 1 Billion Valuation?"
765:. Some of the funders include SignalFire Telemetry,
600:
for performing below $ 1 for over 30 days straight.
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3187:"How to Think About Curiously Fashionable Footwear"
1429:"To Fit Into Silicon Valley, Wear These Wool Shoes"
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148:. Unsourced material may be challenged and removed.
2869:Zwillinger, Joey; Brown, Tim (November 25, 2019).
780:in 2021, the company raised over US$ 200 million.
984:Numerous observers have identified Allbirds as a
1264:bonds used to fund environmentally safe projects
1348:"Allbirds, Inc. 2023 Annual Report (Form 10-K)"
3720:
3283:"PM Ardern gifts Turnbull family 'All Birds'"
3153:"The Algorithmic Emptiness of Allbirds Shoes"
2441:"Allbirds taps new CEO, plans store closures"
1291:An individual wearing orange Allbirds indoors
718:speaking at Allbirds in San Francisco in 2020
90:that contextualizes different points of view.
76:to certain ideas, incidents, or controversies
8:
2897:"Shareholder files lawsuit against Allbirds"
1303:An individual wearing gray Allbirds outdoors
936:Allbirds was the subject of a 2017 lawsuit,
580:, a case accusing the company of misleading
243:
3407:Lascity, Myles Ethan (September 19, 2022).
3140:(1) – via EBSCO Information Services.
3115:(4) – via EBSCO Information Services.
2786:"Steve Madden Sued by Sustainable Start-up"
992:and utilizes sustainable materials such as
689:, Lerer Hippeau Ventures, and other firms.
50:Learn how and when to remove these messages
3749:
3727:
3713:
3705:
3665:
3538:Marquis, Christopher (September 9, 2024).
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1092:Other observers, such as Ian Servantes of
1016:. In 2018, shoe manufacturing occurred in
707:with granting the company early publicity.
258:
249:
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2840:Stankiewicz, Kevin (September 25, 2019).
1368:Huddleston, Tom Jr. (December 18, 2018).
226:Learn how and when to remove this message
208:Learn how and when to remove this message
106:Learn how and when to remove this message
3355:Flammia, Christine (February 22, 2019).
1622:Coscarelli, Alyssa (December 27, 2016).
1165:," similar to Japanese casualwear brand
3041:"When Your Shoes are Made of Wood Pulp"
1394:Slone, Isabel B. (September 12, 2022).
1352:U.S. Securities and Exchange Commission
1339:
1281:
1211:West Virginia University College of Law
2952:Marikar, Sheila (September 21, 2020).
2784:Spellings, Sarah (December 13, 2017).
2239:Gallagher, Jacob (November 10, 2020).
1823:"Allbirds Is Now Making Running Shoes"
3471:Barford, Abigail (October 10, 2023).
2966:from the original on October 11, 2020
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2215:Katie, Deighton (November 25, 2022).
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1982:
1928:
1926:
1730:
1728:
1704:Findling, Deborah (January 1, 2017).
1463:Maheshwari, Sapna (August 31, 2021).
1422:
1420:
1418:
1200:environmental, social, and governance
1145:by Cam Wolf criticized the shoes as "
609:environmental, social, and governance
7:
3603:(1): 248–255 – via HEINOnline.
3504:(1): 383–384 – via HEINOnline.
3460:(1): 150–151 – via HEINOnline.
3329:Weinberg, Lindsay (August 1, 2018).
2770:(3): 860–862 – via HEINOnline.
2725:Hubbard, William J. (May 19, 2022).
2019:"Consumer Brands Eye Public Markets"
1122:In 2018, New Zealand Prime Minister
850:stores between April and June 2022.
146:adding citations to reliable sources
4354:Shoe companies of the United States
3527:(1): 187–19 – via HEINOnline.
3521:Villanova Environmental Law Journal
3185:Caramanica, Jon (January 2, 2019).
2812:Holmes, Aaron (November 20, 2019).
2642:Jansen, Caroline (March 10, 2023).
2588:Salpini, Cara (September 3, 2024).
2560:Rogelberg, Sasha (April 11, 2024).
2400:Rockeman, Olivia (March 10, 2023).
2267:Indvik, Lauren (October 24, 2020).
2187:Waters, Jamie (December 24, 2022).
2159:Debter, Lauren (November 3, 2021).
2077:Thomas, Lauren (October 25, 2021).
1933:Taylor, Alison (October 16, 2018).
1219:Earth Island Institute v. Coca-Cola
988:brand. The company is a certified
968:inflated prices, and was therefore
4374:2014 establishments in New Zealand
3672:Business data for Allbirds, Inc.:
3578:(1): 38–54 – via HEINOnline.
3249:Servantes, Ian (August 14, 2020).
3151:Syme, Rachel (November 12, 2018).
2493:Salpini, Cara (January 18, 2024).
2051:Trainer, David (October 5, 2021).
1902:Pisani, Joseph (October 8, 2019).
1787:Copeland, Rob (October 11, 2018).
1761:Farra, Emily (December 21, 2017).
1590:Bowles, Nellie (August 12, 2017).
1427:Bowles, Nellie (August 11, 2017).
799:Securities and Exchange Commission
645:New Zealand national football team
14:
3039:Heller, Nathan (March 19, 2018).
2467:Ciment, Shoshy (March 13, 2024).
2288:Kapner, Suzanne (July 16, 2023).
1874:Servantes, Ian (August 4, 2020).
1676:Roof, Katie (September 7, 2016).
1126:gifted Australian Prime Minister
31:This article has multiple issues.
4359:Companies based in San Francisco
2670:Bayer, Tobias (April 27, 2023).
2439:Salpini, Cara (March 13, 2024).
1967:Fustich, Katie (June 19, 2019).
1296:
1284:
980:Sustainability and manufacturing
951:In December 2017, Allbirds sued
885:
874:
493:
492:
473:
472:
452:
451:
430:
429:
408:
407:
122:
61:
20:
3596:Case Western Reserve Law Review
3229:North Carolina State University
2348:Thomas, Lauren (May 24, 2022).
2320:"How Allbirds Lost Its Footing"
1821:Verry, Peter (April 28, 2020).
1534:Silver, Dena (April 19, 2016).
1497:Ives, Mike (October 12, 2014).
1106:, historically associated with
857:and Warby Parker, was noted by
761:, a technology group, during a
742:and independent designers like
734:clothing in collaboration with
530:Footnotes / references
133:needs additional citations for
39:or discuss these issues on the
4384:Companies listed on the Nasdaq
911:and recruited Adrian Nyman as
541:is a New Zealand and American
1:
4379:2021 initial public offerings
3621:Academy of Management Journal
3515:Peterson, Valerie J. (2024).
3425:10.1080/1362704X.2022.2101587
2326:(This source is a podcast.).
1848:Farra, Emily (May 28, 2020).
1650:Vella, Matt (March 1, 2016).
1562:Vella, Matt (March 1, 2016).
788:2021–present: Public offering
347:San Francisco, California, US
4389:B Lab-certified corporations
3490:Peacock, Ciara (Fall 2023).
1592:"Silicon Valley's Fuzzy Fad"
792:Allbirds went public on the
655:due to the rise of recycled
4364:Kickstarter-funded products
3453:Harvard Business Law Review
3381:Wolf, Cam (July 29, 2020).
2895:James, Dani (May 2, 2023).
2732:Washington Legal Foundation
2290:"How Allbirds Lost Its Way"
834:while Brown was demoted to
753:. Additionally, it secured
678:expert who previously sold
4405:
3225:Wilson College of Textiles
1215:carbon offsets and credits
1192:The University of Kentucky
1098:, critiqued the shoes for
894:Columbus Avenue, New York.
607:designs; association with
312:; 8 years ago
3644:– via ResearchGate.
3589:Amanda, Schwaben (2023).
3566:Coley, Alexander (2022).
2763:North Carolina Law Review
528:
257:
248:
3497:West Virginia Law Review
3103:"ALLBIRDS TREE DASHER 2"
2473:Business Source Complete
1002:recycled plastic bottles
942:Federal Trade Commission
836:chief innovation officer
3080:B Lab U.S. & Canada
2756:West, Kasey A. (2023).
2704:The National Law Review
2328:The Wall Street Journal
2298:The Wall Street Journal
2246:The Wall Street Journal
2222:The Wall Street Journal
2194:The Wall Street Journal
1184:Dwyer v. Allbirds, Inc.
1083:conspicuous consumption
1065:The Wall Street Journal
938:Dwyer v. Allbirds, Inc.
909:chief marketing officer
904:chief operating officer
832:chief executive officer
778:initial public offering
578:Dwyer v. Allbirds, Inc.
3335:The Hollywood Reporter
3126:Dengate, Jeff (2023).
3101:Dengate, Jeff (2022).
1268:public benefit company
1225:overwhelmingly end in
719:
543:public benefit company
3634:10.5465/amj.2020.1688
3128:"ALLBIRDS TREE FLYER"
1235:life cycle assessment
1023:In conversation with
848:Dick's Sporting Goods
713:
559:Dick's Sporting Goods
264:Wool Runners in white
84:by rewriting it in a
4369:Benefit corporations
2990:www.bcorporation.net
1998:. September 28, 2020
1008:, plant starch, and
913:chief design officer
142:improve this article
3988:Grays International
2528:. January 17, 2024.
2274:The Financial Times
1793:Wall Street Journal
1323:Sustainable fashion
972:. The case reached
920:reverse stock split
823:The Financial Times
816:Wall Street Journal
676:renewable materials
636:2014–2020: Founding
576:" after it brought
506:Number of employees
353:Number of locations
245:
3191:The New York Times
3082:. February 8, 2021
2023:The New York Times
1597:The New York Times
1503:The New York Times
1469:The New York Times
1434:The New York Times
1318:Direct-to-consumer
1227:motions to dismiss
1209:Ciara Peacock for
1153:Corporate identity
1071:The New York Times
720:
704:The New York Times
551:direct-to-consumer
4341:
4340:
4301:
4300:
2623:. August 30, 2024
2428:. March 12, 2024.
1909:The Seattle Times
1401:Canadian Business
976:on May 28, 2024.
927:Corporate affairs
746:through to 2021.
744:Nicole McLaughlin
625:Leonardo DiCaprio
586:motion to dismiss
536:
535:
236:
235:
228:
218:
217:
210:
192:
116:
115:
108:
70:This article may
54:
4396:
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3664:
3663:
3661:Official website
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2871:"Dear Mr. Bezos"
2866:
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2819:Business Insider
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2676:Textilwirtschaft
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2547:
2546:. March 9, 2023.
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2381:. March 12, 2024
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1288:
1260:S-1 registration
1128:Malcolm Turnbull
1039:Public reception
970:securities fraud
889:
878:
867:and Nordstrom."
844:brick and mortar
756:
729:
669:
611:principles; and
524:
521:
499:
496:
495:
489:
479:
476:
475:
469:
460:
458:
457:US$ −153 million
455:
454:
438:
436:
435:US$ −118 million
433:
432:
423:Operating income
416:
414:
411:
410:
384:Kelly Olmstead (
377:Annie Mitchell (
320:
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238:Footwear company
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87:balanced fashion
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4297:
3878:British Knights
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3038:
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3033:
3023:
3021:
3020:. March 2, 2017
3010:
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2928:The Fashion Law
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2322:. The Journal.
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2138:Financial Times
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2110:Financial Times
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1829:. Footwear News
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1354:. June 6, 2024.
1346:
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1301:
1292:
1289:
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1245:Delta Air Lines
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1118:Popular culture
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1018:Shenzhen, China
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728:US$ 1.4 billion
727:
714:US Congressman
664:
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518:
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498:US$ 185 million
497:
485:
478:US$ 312 million
477:
465:
456:
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434:
428:
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413:US$ 254 million
412:
406:
398:
370:Joe Vernachio (
364:
354:
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336:Joey Zwillinger
316:
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82:help improve it
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4153:Onitsuka Tiger
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3653:External links
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3419:(6): 881–898.
3413:Fashion Theory
3399:
3373:
3347:
3321:
3300:
3289:. May 31, 2023
3274:
3241:
3211:
3177:
3157:The New Yorker
3143:
3133:Runner's World
3118:
3108:Runner's World
3093:
3067:
3046:The New Yorker
3031:
3003:
2977:
2941:
2915:
2887:
2861:
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2773:
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2717:
2689:
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2634:
2608:
2580:
2549:
2531:
2513:
2485:
2459:
2431:
2413:
2392:
2366:
2340:
2310:
2280:
2259:
2228:
2207:
2179:
2151:
2123:
2095:
2069:
2043:
2009:
1978:
1973:builtinnyc.com
1959:
1922:
1894:
1866:
1840:
1813:
1779:
1753:
1724:
1696:
1668:
1642:
1614:
1582:
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1523:
1489:
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1386:
1357:
1338:
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1332:
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1320:
1313:
1310:
1306:
1305:
1302:
1295:
1293:
1290:
1283:
1280:
1279:
1278:
1276:
1273:
1256:Sustainalytics
1186:for supposed "
1179:
1176:
1174:
1171:
1154:
1151:
1124:Jacinda Ardern
1119:
1116:
1104:sneaker market
1087:New York Times
1059:
1058:Silicon Valley
1056:
1051:Runner's World
1045:
1044:Athletic usage
1042:
1040:
1037:
981:
978:
933:
930:
928:
925:
891:
884:
883:
882:
873:
872:
871:
870:
869:
860:Bloomberg News
846:Nordstrom and
789:
786:
736:Outdoor Voices
649:research grant
637:
634:
632:
629:
613:Silicon Valley
582:carbon offsets
539:Allbirds, Inc.
534:
533:
526:
525:
516:
512:
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490:
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391:Adrian Nyman (
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328:
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296:
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283:
278:
275:
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273:Public company
271:
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255:
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244:Allbirds, Inc.
237:
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216:
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130:
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4334:
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4319:
4318:Cross country
4316:
4314:
4313:Biodegradable
4311:
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4308:
4304:
4294:
4291:
4289:
4286:
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4268:World Balance
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4264:
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3753:Footwear-only
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3736:Athletic shoe
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3551:September 14,
3547:
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2930:. May 3, 2023
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2645:
2638:
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2627:September 14,
2622:
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2601:September 14,
2597:
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2407:Bloomberg.com
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2070:
2058:
2054:
2047:
2044:
2032:
2028:
2024:
2020:
2013:
2010:
1997:
1996:
1995:Business Wire
1991:
1985:
1983:
1979:
1974:
1970:
1963:
1960:
1948:
1944:
1940:
1936:
1929:
1927:
1923:
1911:
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1600:: B1(L)–B1(L)
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1108:Black culture
1105:
1101:
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1085:. Similarly,
1084:
1079:
1078:
1073:
1072:
1067:
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1062:According to
1057:
1055:
1053:
1052:
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1038:
1036:
1034:
1030:
1026:
1021:
1019:
1015:
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990:B Corporation
987:
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755:US$ 6,250,000
752:
751:Covent Garden
747:
745:
741:
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733:
725:
717:
716:Jared Huffman
712:
708:
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674:engineer and
673:
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159: –
158:
154:
153:Find sources:
147:
143:
137:
136:
131:This article
129:
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89:
88:
83:
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27:
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17:
4238:Under Armour
4003:Hoka One One
3993:Gray-Nicolls
3832:
3625:
3619:
3609:
3600:
3594:
3584:
3575:
3571:
3561:
3549:. Retrieved
3545:Fast Company
3543:
3533:
3524:
3520:
3510:
3501:
3495:
3485:
3477:KJEANRL Blog
3476:
3466:
3457:
3451:
3441:
3416:
3412:
3402:
3390:. Retrieved
3386:
3376:
3364:. Retrieved
3360:
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3338:. Retrieved
3334:
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3315:
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3291:. Retrieved
3286:
3277:
3269:
3262:. Retrieved
3254:
3244:
3232:. Retrieved
3224:
3214:
3202:. Retrieved
3190:
3180:
3168:. Retrieved
3156:
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3131:
3121:
3112:
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3096:
3084:. Retrieved
3079:
3070:
3058:. Retrieved
3044:
3034:
3022:. Retrieved
3015:
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2994:. Retrieved
2989:
2980:
2968:. Retrieved
2957:
2932:. Retrieved
2927:
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2906:. Retrieved
2900:
2890:
2878:. Retrieved
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2849:. Retrieved
2845:
2835:
2823:. Retrieved
2817:
2807:
2795:. Retrieved
2789:
2767:
2761:
2736:. Retrieved
2730:
2720:
2708:. Retrieved
2702:
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2675:
2665:
2653:. Retrieved
2647:
2637:
2625:. Retrieved
2620:
2611:
2599:. Retrieved
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2583:
2571:. Retrieved
2565:
2543:
2534:
2525:
2516:
2504:. Retrieved
2498:
2488:
2476:. Retrieved
2472:
2462:
2450:. Retrieved
2444:
2434:
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2395:
2383:. Retrieved
2378:
2369:
2359:December 13,
2357:. Retrieved
2353:
2343:
2331:. Retrieved
2323:
2313:
2301:. Retrieved
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2250:. Retrieved
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2210:
2198:. Retrieved
2192:
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2170:. Retrieved
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2114:. Retrieved
2108:
2098:
2086:. Retrieved
2082:
2072:
2060:. Retrieved
2056:
2046:
2034:. Retrieved
2022:
2012:
2000:. Retrieved
1993:
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1950:. Retrieved
1939:The Guardian
1938:
1913:. Retrieved
1907:
1897:
1885:. Retrieved
1879:
1869:
1857:. Retrieved
1853:
1843:
1831:. Retrieved
1826:
1816:
1804:. Retrieved
1792:
1782:
1772:December 22,
1770:. Retrieved
1766:
1756:
1744:. Retrieved
1740:
1715:. Retrieved
1709:
1699:
1687:. Retrieved
1681:
1671:
1659:. Retrieved
1655:
1645:
1633:. Retrieved
1627:
1617:
1609:
1602:. Retrieved
1595:
1585:
1573:. Retrieved
1567:
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1545:. Retrieved
1539:
1514:. Retrieved
1502:
1492:
1480:. Retrieved
1468:
1458:
1446:. Retrieved
1432:
1405:. Retrieved
1399:
1389:
1377:. Retrieved
1373:
1342:
1328:Merino sheep
1253:
1240:Fast Company
1238:
1230:
1222:
1218:
1208:
1203:
1195:
1188:greenwashing
1183:
1181:
1178:Greenwashing
1163:anti-fashion
1156:
1140:
1135:
1132:
1121:
1112:authenticity
1094:
1091:
1086:
1076:
1069:
1063:
1061:
1049:
1047:
1033:carbon price
1025:Ryan Gellert
1022:
1006:castor beans
983:
966:
953:Steve Madden
950:
937:
935:
917:
901:
858:
855:Casper Sleep
852:
828:
821:
814:
803:
791:
781:
775:
759:Bubble Group
748:
721:
702:
697:
691:
684:
639:
621:Barack Obama
602:
577:
574:greenwashing
570:Warby Parker
563:
538:
537:
529:
487:Total equity
467:Total assets
344:Headquarters
270:Company type
240:
222:
204:
195:
185:
178:
171:
164:
152:
140:Please help
135:verification
132:
102:
93:
85:
74:undue weight
71:
47:
40:
34:
33:Please help
30:
4293:361 Degrees
4083:New Balance
3811:and apparel
3692:SEC filings
2970:October 11,
2902:Retail Dive
2649:Retail Dive
2595:Retail Dive
2500:Retail Dive
2446:Retail Dive
2088:October 26,
1859:October 19,
1833:December 4,
1806:October 16,
1717:February 7,
1689:February 7,
1661:December 4,
1635:February 7,
1575:February 7,
1547:February 7,
1448:October 19,
1379:February 1,
1100:gentrifying
994:merino wool
986:sustainable
974:stipulation
964:Rogelberg.
724:South Korea
661:Kickstarter
653:Merino wool
590:went public
588:. Allbirds
566:Kickstarter
561:locations.
4348:Categories
4323:Minimalist
4158:Quiksilver
4093:North Face
4088:Nike, Inc.
3800:Xero Shoes
3746:and brands
3744:Companies
3628:(3): 959.
1683:TechCrunch
1629:Refinery29
1334:References
1077:New Yorker
998:eucalyptus
932:Litigation
763:seed round
732:athleisure
680:algae fuel
663:, raising
605:minimalist
510:927 (2023)
445:Net income
363:Key people
168:newspapers
157:"Allbirds"
36:improve it
4263:Wolverine
4198:Slazenger
4148:Pro-Specs
4133:PF Flyers
4103:Olympikus
4023:KangaRoos
3809:Footwear
3677:Bloomberg
3642:0001-4273
3433:1362-704X
3287:NZ Herald
3199:0362-4331
3165:0028-792X
3055:0028-792X
3024:March 30,
2797:August 5,
2684:0040-487X
2031:0362-4331
1947:0261-3077
1801:0099-9660
1511:0362-4331
1477:0362-4331
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1173:Criticism
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1029:Patagonia
1010:wood pulp
692:Bloomberg
641:Tim Brown
555:Nordstrom
547:Tim Brown
357:60 (2023)
332:Tim Brown
293:(Class A)
280:Traded as
198:July 2024
96:July 2024
42:talk page
4288:Zoo York
4208:Spalding
4188:Skechers
4128:Pentland
4078:Muddyfox
4053:Lonsdale
4033:Karrimor
3958:Everlast
3923:DC Shoes
3918:Converse
3913:Columbia
3903:Champion
3863:Atletica
3833:Allbirds
3785:Pro-Keds
3264:July 26,
3234:July 26,
3086:July 24,
3060:June 11,
2996:July 23,
2964:Archived
2934:June 19,
2908:June 19,
2880:June 22,
2851:June 22,
2738:June 19,
2710:June 19,
2621:Allbirds
2544:Allbirds
2526:Allbirds
2478:July 20,
2426:Allbirds
2385:July 24,
2379:Allbirds
1887:July 24,
1767:nzherald
1746:June 11,
1604:July 20,
1541:Observer
1516:July 21,
1482:July 21,
1407:July 24,
1312:See also
767:BoxGroup
568:such as
520:allbirds
325:Founders
302:Footwear
299:Industry
4333:Sneaker
4273:XBlades
4218:Starter
4183:Saucony
4178:Salomon
4173:Russell
4118:Penalty
4068:Merrell
4048:Li-Ning
4043:LA Gear
4038:K-Swiss
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3978:Gilbert
3973:Frasers
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3928:Diadora
3898:Carlton
3893:Cariuma
3888:Capelli
3858:Athleta
3828:Airwalk
3687:Reuters
3392:June 9,
3366:June 9,
3361:Esquire
3340:June 9,
3293:May 31,
3259:Inverse
3204:June 9,
3170:June 9,
3017:Esquire
2959:Fortune
2825:June 9,
2791:The Cut
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2573:June 9,
2567:Fortune
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2452:June 9,
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2303:June 9,
2252:June 9,
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2172:June 9,
2144:June 9,
2116:June 9,
2062:June 9,
2036:June 9,
2002:June 9,
1952:June 9,
1915:June 9,
1275:Gallery
1206:case.
1159:framing
1136:Esquire
1095:Inverse
946:puffery
840:big-box
687:Maveron
672:biotech
668:119,000
631:History
594:C-suite
584:, to a
515:Website
403:Revenue
315: (
307:Founded
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4258:Wilson
4228:Topper
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4168:Reebok
4163:Rainha
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4063:Macron
4018:Jordan
4008:Hummel
3983:Givova
3953:Etnies
3933:Dunlop
3908:Charly
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1691:2017
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