178:
129:
25:
237:(ANA) observed a market need for verifiable, authenticated circulation figures from print publishers. As a result, in 1914, advertisers, ad agencies and publishers in the U.S. and Canada united to form the first Audit Bureau of Circulations to bring trust and accountability to the print media market.
255:
AAM is governed by a tripartite board of directors composed of leaders in publishing, marketing and advertising. Together with a network of committees, the AAM board sets the standards by which print and digital media are measured and reported. AAM audited data is relied upon by marketers and ad
256:
agencies to plan for and buy media. This information is housed in an AAM database, disseminated via several complementary industry data providers (such as Gfk MRI and Kantar Media SRDS) and fed directly to proprietary databases of many large ad agencies and client-side marketers.
271:
Membership is open to all publishers, digital media companies, advertisers and advertising agencies. Additionally, any individual, firm or corporation that requires access to media data may apply for an associate membership. AAM serves as an
295:
222:
211:), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries.
240:
On
November 15, 2012, ABC in North America rebranded its organization as the Alliance for Audited Media to reflect the new media environment and its members' evolving business models.
449:
42:
218:
to create the largest not-for-profit media auditing organization dedicated to increasing trust, transparency and assurance across the media industry.
459:
89:
234:
196:
147:
61:
454:
108:
68:
46:
75:
285:
57:
355:
35:
337:
290:
82:
276:, connecting advertisers, ad agencies and publishers to discuss issues and trends and set standards.
429:
128:
177:
397:
315:
221:
It is one of more than three dozen such organizations operating worldwide, affiliated with the
273:
260:
200:
338:"Alliance for Audited Media: AAM's Rehberg highlights tools to combat fraud, boost trust"
360:
443:
247:
completed a merger to become the largest not-for-profit media auditing organization.
244:
215:
195:) is a North American not-for-profit industry organization founded in 1914 by the
24:
375:
157:
199:
to help ensure media transparency and trust among advertisers and
296:
International
Federation of Audit Bureaux of Circulations (ABC)
18:
168:
424:
398:"Alliance for Audited Media, BPA Worldwide Complete Merger"
316:"Alliance for Audited Media, BPA Worldwide Complete Merger"
356:"BPA Worldwide, Alliance for Audited Media Agree to Merge"
435:
International
Federation of Audit Bureaux of Circulations
223:
International
Federation of Audit Bureaux of Circulations
434:
163:
153:
143:
135:
49:. Unsourced material may be challenged and removed.
243:In March 2023, the Alliance for Audited Media and
8:
121:
450:Non-profit organizations based in Illinois
176:
127:
120:
109:Learn how and when to remove this message
307:
259:The organization is headquartered in
233:At the turn of the 20th century, the
7:
47:adding citations to reliable sources
235:Association of National Advertisers
197:Association of National Advertisers
148:Association of National Advertisers
14:
430:Audit Bureau of Circulations (UK)
23:
214:In early 2023, AAM merged with
34:needs additional citations for
1:
460:Newspapers circulation audit
378:. Alliance for Audited Media
286:Audit Bureau of Circulations
205:Audit Bureau of Circulations
58:"Alliance for Audited Media"
476:
425:Alliance for Audited Media
203:. Originally known as the
189:Alliance for Audited Media
122:Alliance for Audited Media
126:
455:Publishing organizations
16:Nonprofit organization
291:Newspaper circulation
342:Editor and Publisher
43:improve this article
123:
185:
184:
119:
118:
111:
93:
467:
412:
411:
409:
408:
402:auditedmedia.com
394:
388:
387:
385:
383:
372:
366:
365:
352:
346:
345:
344:. 9 August 2022.
334:
328:
327:
325:
323:
312:
181:
180:
173:
170:
131:
124:
114:
107:
103:
100:
94:
92:
51:
27:
19:
475:
474:
470:
469:
468:
466:
465:
464:
440:
439:
421:
416:
415:
406:
404:
396:
395:
391:
381:
379:
374:
373:
369:
354:
353:
349:
336:
335:
331:
321:
319:
318:. March 2, 2023
314:
313:
309:
304:
282:
269:
261:Lisle, Illinois
253:
231:
201:media companies
175:
167:
115:
104:
98:
95:
52:
50:
40:
28:
17:
12:
11:
5:
473:
471:
463:
462:
457:
452:
442:
441:
438:
437:
432:
427:
420:
419:External links
417:
414:
413:
389:
367:
361:Yahoo! Finance
347:
329:
306:
305:
303:
300:
299:
298:
293:
288:
281:
278:
274:industry forum
268:
265:
252:
249:
230:
227:
183:
182:
165:
161:
160:
155:
151:
150:
145:
141:
140:
137:
133:
132:
117:
116:
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
472:
461:
458:
456:
453:
451:
448:
447:
445:
436:
433:
431:
428:
426:
423:
422:
418:
403:
399:
393:
390:
377:
371:
368:
363:
362:
357:
351:
348:
343:
339:
333:
330:
317:
311:
308:
301:
297:
294:
292:
289:
287:
284:
283:
279:
277:
275:
266:
264:
262:
257:
250:
248:
246:
245:BPA Worldwide
241:
238:
236:
228:
226:
224:
219:
217:
216:BPA Worldwide
212:
210:
206:
202:
198:
194:
190:
179:
172:
166:
162:
159:
156:
152:
149:
146:
142:
138:
134:
130:
125:
113:
110:
102:
91:
88:
84:
81:
77:
74:
70:
67:
63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
405:. Retrieved
401:
392:
380:. Retrieved
370:
359:
350:
341:
332:
320:. Retrieved
310:
270:
258:
254:
242:
239:
232:
220:
213:
208:
204:
192:
188:
186:
169:auditedmedia
154:Headquarters
105:
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
444:Categories
407:2023-11-01
382:20 January
376:"About Us"
302:References
267:Membership
251:Governance
69:newspapers
322:April 29,
225:(IFABC).
99:July 2017
280:See also
158:Illinois
229:History
164:Website
144:Founder
136:Founded
83:scholar
174:
85:
78:
71:
64:
56:
90:JSTOR
76:books
384:2014
324:2024
187:The
171:.com
139:1914
62:news
209:ABC
193:AAM
45:by
446::
400:.
358:.
340:.
263:.
410:.
386:.
364:.
326:.
207:(
191:(
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
