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Always Tomorrow: The Portrait of an American Business

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22: 260:, but remains confident about his business's future. Larabee is shown operating a manual bottling machine, which is slow and difficult to use, contrasting with the automated production line shown early in the film. He complains about the quality of their second-hand equipment, but Westlake remains characteristically optimistic. 235:
More scenes from the history of the bottling business follow, illustrating Westlake's willingness to spend money and time on new initiatives to grow his business, and the efforts of the company's salesmen and dealers. Details such as a Depression-era bank holiday, a 20s-era dance party, and an early
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narrative, moving backwards through time to show different moments in the company's history. Also illustrated is the development of manufacturing and bottling standards, in which chemists and modern quality-control methods are employed. A cooler to allow Coca-Cola to be sold ice-cold in the store
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and has recently opened a new bottling plant in his town. The scene shifts back several years to the planning stages of the new factory, and Larabee worries about the risk of building a new plant during the Depression. "Right now isn't the time to go sinking a lot of money—" he begins, before a
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co-worker interrupts him: "Right now isn't what we're building for. It's the future." "You talk just like Jim Westlake," Larabee responds, "All he thinks about is tomorrow. Always tomorrow."
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race car. In the Red Bull video, the words "the eve of" are omitted from the line "Men's souls wrestle with the thought of tomorrow, and today is the eve of tomorrow."
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The final scene of the film shows the business's earliest operations. Westlake is denied a loan due to a period of financial uncertainty, presumably the
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wireless (radio) help to place each scene in period context as the film proceeds through its
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used a sample from the film's dialog in the promotional debut video for their
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is a 1941 American promotional film dramatizing the history of the
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threatens the company's future. The design of the well-known "
15: 322:"The RB8 Revealed… -- Red Bull Racing Videos -- Red Bull" 55:"Always Tomorrow: The Portrait of an American Business" 362:
Always Tomorrow: The Portrait of an American Business
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Always Tomorrow: The Portrait of an American Business
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Always Tomorrow: The Portrait of an American Business
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Always Tomorrow: The Portrait of an American Business
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Index


verification
improve this article
adding citations to reliable sources
"Always Tomorrow: The Portrait of an American Business"
news
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books
scholar
JSTOR
Learn how and when to remove this message
John Archer
Coca-Cola
John Archer
World War II
Johnny Arthur
World War I
Great Depression
bottler
reverse chronological
World War I
Coke bottle
hobble skirt
Panic of 1907
John Archer
Johnny Arthur
Bill Erwin
Red Bull Racing
RB8
Formula One

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