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119:. The encyclopedia was substantially revised by Grolier's encyclopedia editor, Lowell A. Martin, and a new edition was published in 1962. The 20 volume 1962 edition was designed for use by adults and older students, and featured 35,000 articles, and 13,000 illustrations.
108:. The Editor-in-Chief was Franklin J. Meine. Sears Roebuck and Company conducted a national advertising campaign that supported both its retail store and its mail-order catalog encyclopedia sales. The company's group manager for
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received only modest yearly revisions. Then, in 1973, Ryan converted The
Richards Company's worldwide sales executives into independent distributors and began marketing a wider variety of Grolier's reference books, including
185:. Kister noted its strengths, including concise, accurate articles. Articles on people and places accounted for a majority of the encyclopedia's entries. But Kister also found that the
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had dull illustrations, sparse bibliographies, a bland writing style, and superficial coverage of many topics. Kister concluded that the
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A Grolier subsidiary, The
Richards Company, Inc., marketed the newly revised encyclopedia. Under The Richards Company's president,
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is a discontinued general encyclopedia first published in 1948 by
Spencer Press Inc., and, initially, marketed exclusively by
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winners. It covered 50,000 topics and included 15,000 illustrations, 500 in color, and a 160-page atlas in full color.
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In 1961, Grolier, the largest publisher of encyclopedias in the United States, purchased
Spencer Press Inc. and the
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Federal Trade
Commission ftc_volume_decision_91_january_-_june_1978pages_315-503.pdf page 426.
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Commission ftc_volume_decision_91_january_-_june_1978pages_315-503.pdf page 338.
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Federal Trade
Commission ftc_volume_decision_91_january_-_june_1978pages_315-503.pdf page 382.
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was a 20-volume work, with more 10,000,000 words, written by 3,200 contributors, including 9
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Kister's Best
Encyclopedias: A Comparative Guide to General and Specialized Encyclopedias
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Kister's Best
Encyclopedias: A Comparative Guide to General and Specialized Encyclopedias
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Kister's best encyclopedias: a comparative guide to general and specialized encyclopedias
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However, by the early 1970s, Grolier's editors gave higher priority to updating
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in 1962 and marketed by a
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deciding not to underwrite the expense necessary for a needed updating.
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soared, and by 1968, its sales volume exceeded that of Grolier's
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In 1976, with The Richards Company no longer selling
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177:A well-known analysis of major encyclopedias by
193:was a competent but not a distinguished work.
211:"The Ideal Christmas Gift for All the Family"
92:1961 Ad for the American Peoples Encyclopedia
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289:"Public Library Lectures Will Begin Oct. 13"
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438:(2nd ed.). Phoenix, Arizona: Oryx Press.
414:(2nd ed.). Phoenix, Arizona: Oryx Press.
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370:. Phoenix AZ: Oryx Press. p. 301.
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315:"Sales Aide Named by Encyclopedia"
263:"Sales Aide Named By Encyclopedia"
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181:included his perspectives on the
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163:American Peoples Encyclopedia,
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150:Encyclopedia International
63:Sears Roebuck and Company
104:, President Emeritus of
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106:Northwestern University
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341:"Book Entity in Lease"
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197:References
173:Assessment
136:division.
38:Publisher
30:Published
434:(1994).
410:(1994).
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22:Language
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