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593:, through word-of-mouth, through online platforms, through innovation in their product offerings, and through the use of various perceptual elements such as colors, visual aesthetics, music, and the like. His work on the one hand has investigated how firm initiatives influence consumers’ thoughts and feelings, and how these in turn influence their preferences and purchase decisions. On the other, his research has looked at how businesses can get better at developing the initiatives they target at customers through a variety of interventions in terms of the processes they follow and the tools they apply in generating consumer directed initiatives.
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Strategies for
Disrupting Markets and Building Brands. The book was nominated by Strategy + Business as the Best Business Book on strategy for 2012. I continue to be interested in this topic and am developing a series of case studies on Chinese companies as they appeared to be quite distinct when we were doing the research for The New Emerging Market Multinationals.
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The question that intrigued me is how are these new emerging market competitors, businesses that are relatively speaking small and under-resourced, managing this feat? A feat which they were not supposed to be able to achieve! This is the focus of our book The New
Emerging Market Multinationals: Four
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Many, if not most of these names have become household names globally in the short course of a decade. These are but a small handful of the players from among a much larger group of companies that are today pouring out of the emerging markets to build global branded businesses, competing and winning
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Most recently, Amitava has been struck by the rise of brand businesses from the emerging markets. International business theory has maintained that emerging market firms make and sell low-cost inexpensive products or supply products and services to branded goods players in the developed markets, who
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The New
Emerging Market Multinationals is an important addition to the strategy bookshelf because it helps us understand the logic behind the rise of companies from emerging markets, including many new powerhouse firms in electronics, vehicles, services, healthcare, and other industries. The book
696:"The New Emerging Market Multinationals" is based on an in-depth study of 39 emerging market multinationals (EMNCs) that revealed innovative compete-from-below strategies and tactics fueling the meteoric rise of firms from countries such as India, China, Thailand, Turkey and Brazil.
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which makes many of the products that are sold under the Apple brand by Apple Inc. However, the new millennium has seen the emergence of branded goods players from the emerging markets who are successfully building global branded businesses. Consider Taiwan's
508:
Aside from degree programs, Chattopadhyay has taught in executive programs in Europe, North
America, Australia, Asia, and Africa. He is on the advisory boards of several companies and a consultant to multinational firms.
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Amitava has been interested throughout his career in consumers—what they think, how they feel, and how they respond to the various initiatives of businesses as they try to position themselves in the minds of consumers.
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Amitava has been a nomad all his life. He studied in five different schools in India and the UK, where he graduated from high school from St. Gregory's
Grammar School in Manchester, UK. Along the way he studied at
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serves a broader purpose as well, and reminds us of eternal strategic questions, such as how to identify, develop, and sustain a competitive advantage in crowded and unforgiving fields.
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as well as the
Association's board of directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award.
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Over the past three decades, he has published more than 60 articles, with the majority appearing in leading international journals such as the
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in
Vancouver, Canada. Five years on, INSEAD came calling and Amitava moved to INSEAD in 1999. Amitava started out in
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then sell these under their own brand to end consumers around the world. A good example of this model is
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Amitava's research has looked at how brands try to position themselves in consumers' minds through
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The New
Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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The New
Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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The New
Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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681:. The book is co-authored with Prof. Rajeev Batra (S.S. Kresge Professor of Marketing at the
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It may require cleanup to comply with Knowledge (XXG)'s content policies, particularly
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863:"Amitava Chattopadhyay - Academic Papers & Refereed Conference Presentations"
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Chaired Professor in Corporate Innovation — Professor of Marketing at
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In 2012, Amitava published his first book with McGraw-Hill, titled
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against the entrenched global players from the developed world.
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from the article and its talk page, especially if potentially
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902:"The New Emerging Market Multinationals (Official Book Site)"
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Prof. Chattopadhyay is on the editorial review boards of the
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Emerging-market companies are trying to build global brands
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Sharing Branding and Innovation learnings with executives
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904:. Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer.
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Ernst & Young Institute for Emerging Market Studies
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A major contributor to this article appears to have a
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577:but moved to the Singapore campus in 2005.
520:Ballygunge Government High School (Kolkata)
501:. He has been on the advisory board of the
495:Journal of the Academy of Marketing Science
427:Professor Chattopadhyay is an authority on
52:Learn how and when to remove these messages
431:and the author of the award-winning book,
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219:about living persons that is unsourced or
836:"Amitava Chattopadhyay - Faculty Profile"
385:New Emerging Market Multinationals (Book)
308:Learn how and when to remove this message
290:Learn how and when to remove this message
170:Learn how and when to remove this message
113:Learn how and when to remove this message
543:Indian Institute of Management Ahmedabad
524:Don Bosco School, Park Circus, (Kolkata)
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755:Association for Consumer Research (ACR)
561:Amitava started his academic career at
880:. New York: McGraw-Hill. p. 320.
74:contains content that is written like
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978:"Local knowledge comes home to nest"
930:"Best Business Books 2012: Strategy"
581:Key areas of research & teaching
418:Institute on Asian Consumer Insights
1074:Academic staff of McGill University
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932:. Strategy+Business (Booz Allen).
503:Association for Consumer Research
33:This article has multiple issues.
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876:Chattopadhyay, Amitava (2012).
41:or discuss these issues on the
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723:Journal of Consumer Psychology
689:), and Prof. Aysegul Ozsomer (
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420:, and Senior Fellow at the
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1069:Jadavpur University alumni
408:(born 5 July 1956) is the
958:"Brand Building in China"
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359:Calcutta (Kolkata), India
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1044:Academic staff of INSEAD
974:South China Morning Post
861:Chattopadhyay, Amitava.
744:Editorial review board,
736:Editorial review board,
513:Early life and education
1049:Indian marketing people
683:Ross School of Business
239:"Amitava Chattopadhyay"
815:"Amitabha | Guruspeak"
794:"Amitabha | Guruspeak"
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687:University of Michigan
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211:Please help by adding
1030:- INSEAD Faculty Page
1028:Amitava Chattopadhyay
1022:Amitava Chattopadhyay
782:on 24 September 2012.
778:. ACI. Archived from
715:Boards & advisory
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693:, Istanbul, Turkey).
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547:University of Florida
406:Amitava Chattopadhyay
324:Amitava Chattopadhyay
148:neutral point of view
95:neutral point of view
988:"Got Your Lovemark?"
752:Board of directors,
483:Journal of Marketing
451:Journal of Marketing
217:Contentious material
956:Channel News Asia:
842:. 17 September 2015
747:Long Range Planning
539:Jadavpur University
499:Long Range Planning
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846:22 December
820:22 December
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620:Jaguar Cars
616:Tata Motors
606:or China's
591:advertising
551:Gainesville
366:Nationality
352:5 July 1956
160:August 2016
103:August 2016
1038:Categories
996:(French):
762:References
624:Land Rover
348:1956-07-05
250:newspapers
83:improve it
38:improve it
530:, and in
202:citations
152:talk page
44:talk page
994:Le Monde
567:Montreal
395:amitavac
228:libelous
685:at the
628:Infosys
618:(think
599:Foxconn
553:, USA.
534:, UK.
532:Swansea
390:Website
264:scholar
964:Forbes
884:
840:INSEAD
640:Natura
612:Lenovo
497:, and
474:, and
414:INSEAD
369:Indian
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636:Vitra
632:TEMSA
626:) or
608:Haier
271:JSTOR
257:books
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642:and
622:and
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397:.com
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243:news
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