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Arena broadcast via satellite and cable. Cable customers were changed €15 a month and satellite customers were changed €20 a month. Minimum terms were between 12 and 24 months, which meant that payments had to be made even when no
Bundesliga games were broadcast. The channel broadcast ads before and
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As a result, the
Bundesliga rights were sublicensed to Premiere in mid 2007. Arena received a total of €200 million (€100 million per season) and an equity stake of 17% in Premiere AG valued at €300 million. Arena gave the rights to Premiere as a sub-license, and remained contractor of Bundesliga
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To pay the €220 million cost of the broadcast rights for the first and second
Bundesliga and other associated costs (more sports rights, technology, personnel, advertising), Arena needed 2.5 million subscribers. By mid 2007 they only had 1.1 million customers, which led to huge losses.
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Besides sublicensing
Bundesliga rights to Premiere, Arena also sublicensed all other rights (for example to the Spanish Primera Division). The station was reduced in scope and existed from 2007 as a satellite platform called "arenaSAT" until 30 September 2010.
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broadcast all 612 games of the first and second
Bundesliga in the 2006/2007 season live. The contract with DFL ran for the three years to July 2009. The rights were sublicensed at the beginning of the 2007/2008 season to Premiere, a competitor.
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Despite relatively cheap subscriptions, Arena wasn't able to attract sufficient subscribers. At the time of purchasing the
Bundesliga rights in December 2005, Arena aimed to have six million subscribers ;but by mid 2007 had only 1.1 million.
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In the nine months from July 2006 to March 2007 the station lost €189 million. Expenditures totaled €316 million, revenues totaled only €127 million. Losses from the first year of
Bundesliga coverage came to around €250 million.
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Arena was introduced in late 2005, when it was led by Parm Sadhu, and won the broadcasting rights to the
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auction. In 2010 Unitymedia sublicensed the rights to
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was a German media company. Its main operation was a
218:(in German). Frankfurter Allgemeine. 8 February 2007
261:"Premiere-Arena-Deal: Sublizenz mit RĂĽcklizenz"
46:. It ceased operations on 30 September 2010.
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42:. It was a subsidiary of the cable operator
174:(in German). manager magazin. 19 April 2007
196:(in German). manager magazin. 25 May 2007
106:Arena also broadcast live matches of the
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320:Defunct television channels in Germany
259:Peter-Michael Ziegler (18 July 2007).
32:Arena Sport Rechte und Marketing GmbH
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216:"Premiere verbĂĽndet sich mit Arena"
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340:2010 disestablishments in Germany
95:after matches, and at half time.
240:(in German). SĂĽddeutsche Zeitung
238:"Premiere an der Börse gefeiert"
53:for the years 2006 to 2009 in a
335:2005 establishments in Germany
315:Television networks in Germany
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172:"Verluste mit der Bundesliga"
283:"Arena Sat wird eingestellt"
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330:Sports television networks
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263:(in German). heise online
194:"Teures Zuschussgeschäft"
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132:HBO US Boxing Nights
130:. It also broadcast
65:Economic development
16:German media company
325:Football in Germany
152:Football League Cup
86:The pay TV channel
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148:Copa del Rey
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78:until 2009.
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23:Arena's logo
287:tv-kult.com
309:Categories
158:References
150:, and the
144:volleyball
82:Bundesliga
51:Bundesliga
44:Unitymedia
30:, legally
136:skeleton
122:and the
59:Premiere
140:sailing
124:Serie A
120:England
128:Italy
112:Spain
40:Arena
28:Arena
295:2015
269:2015
246:2015
224:2015
202:2015
180:2015
126:in
118:in
110:in
55:DFL
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