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One of the biggest challenges art directors face is translating desired moods, messages, concepts, and underdeveloped ideas into imagery. In the brainstorming process, art directors, colleagues and clients explore ways the finished piece or scene could look. At times, the art director is responsible
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had such a significant role in the look of the film that the title art director was not sufficient, and so he gave
Menzies the title of production designer. This title is now commonly used as the title for the head of the art department, although the title actually implies control over every visual
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as a creative team. In advertising, an art director makes sure the client's message is conveyed to their desired audience. They are responsible for the advertising's visual aspects, while working with other team members such as the graphic designer. They work together to devise an overall concept
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such as the art department coordinator and the construction coordinator, keeping track of the art department budget and scheduling, and overall quality control. They are often also a liaison to other departments, especially construction, special effects, property, transportation (graphics), and
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locations departments. The art director also attends all production meetings and tech scouts in order to provide information to the set designers in preparation for all departments to have a visual floor plan of each location visited.
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On films with smaller art departments, such as small independent films and short films, the terms "production designer" and "art director" are often synonymous, and the person taking on the role may be credited as either.
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It is the charge of a sole art director to supervise and unify the vision of an artistic production. In particular, they are in charge of its overall visual appearance and how it
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The term "art director" was first used in 1914 by
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for solidifying the vision of the collective imagination while resolving conflicting agendas and inconsistencies between contributors' ideas.
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art director is not necessarily the head of an art department. In modern advertising practice, an art director typically works with a
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or chief creative director. In a large organization, an art director may oversee other art directors and a team of junior
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structure of a film art department, works directly below the
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is the title for a variety of similar job functions in
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Although a good art director is expected to have good
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281:Academy Award for Best Art Direction
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1170:Computer-generated imagery
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413:What an Art Director Does
900:Utility sound technician
259:An art director, in the
185:to use, and when to use
27:Not to be confused with
1234:Advertising occupations
1200:Unit still photographer
885:Director of audiography
614:Unit production manager
295:William Cameron Menzies
1244:Theatrical occupations
1239:Filmmaking occupations
890:Production sound mixer
619:Production coordinator
444:ADG Art Direction Wiki
411:Preston, Ward (1994).
201:Despite the title, an
1249:Theatrical management
1160:Visual effects editor
1155:VFX creative director
624:Production accountant
362:Catandbee.onsugar.com
333:VFX creative director
237:senior media creative
226:comprehensive layouts
179:communicates visually
1254:Computer occupations
1079:Intimacy coordinator
649:Production assistant
388:"ADG - Full History"
61:improve this article
843:Lighting technician
699:Production designer
328:Production designer
265:production designer
1137:Technical director
910:Re-recording mixer
639:Script coordinator
629:Assistant director
568:Executive producer
417:Silman-James Press
368:on 16 January 2012
286:Gone with the Wind
249:production artists
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1122:Sound editor
1089:Stunt double
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952:Music editor
915:Foley artist
806:Focus puller
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1039:Body double
920:Voice foley
828:Second unit
788:Photography
769:Illustrator
756:Visual arts
736:Set dresser
721:Hairdresser
690:Production
545:Cameo actor
515:Voice actor
372:25 December
338:Scenography
223:hand-render
203:advertising
172:video games
158:, fashion,
148:advertising
117:August 2018
1223:Categories
1195:Swing gang
1165:Compositor
1099:Under-five
860:Dolly grip
669:Storyboard
485:filmmaking
397:2021-04-26
344:References
312:publishing
293:felt that
207:copywriter
164:television
156:publishing
87:newspapers
1175:Rendering
990:Animation
937:Subtitles
816:Steadicam
716:Greensman
540:Bit actor
481:Film crew
273:personnel
241:designers
152:marketing
1132:Animator
1127:Colorist
1069:Stand-in
1008:Modeling
998:Animator
942:Composer
850:Key grip
322:See also
183:style(s)
168:Internet
1013:Rigging
927:Dubbing
392:adg.org
316:editors
255:In film
247:and/or
144:theater
101:scholar
1027:Talent
833:Gaffer
692:design
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187:motion
170:, and
166:, the
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1188:Other
1059:Extra
877:Sound
510:Actor
108:JSTOR
94:books
865:Grip
421:ISBN
374:2017
162:and
160:film
80:news
932:ADR
219:not
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