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it. Forshpan pushed the brand into the market in 1987. Brand founder
Federman left B.U.M. in 1988 as Forshpan moved the brand's design in a more trendy direction, and following its success and popularity in the late 1980s, Forshpan was nominated twice for the California Mart's West Coast Designer of the Year award. Chauvin International and B.U.M. brand designers insist the acronym "B.U.M." does not stand for anything, however, many people believed there was an unsaid meaning like "Basic Urban Merchandise" or "Body Under Maintenance".
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227:. The B.U.M. brand was extended to non-apparel licenses in footwear, socks, sunglasses, and licenses in watches, luggage and eyewear were renewed. B.U.M. Equipment signed licenses with New York-based Channel Creations in 2007 for their men's and women's sportswear. In 2009, the company relaunched their young men's and juniors brands in department stores through a license with Sierra Fashions.
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B.U.M. Equipment's logo and athletic style were created by
Seattle native Derek Federman about a year prior to Morty Forshpan becoming the chief executive officer (CEO) of Chauvin International, Ltd. Shortly after becoming the CEO of Chauvin International, Forshpan found the B.U.M. brand and acquired
178:
B.U.M. Equipment emerged from bankruptcy in 1997 under the management of SOS Management headed by Wayne and Marra. In 2002, SOS Management purchased the B.U.M. Equipment trademark, establishing the new trademark and licensing company called BUM Equipment LLC. By 2005, B.U.M was operating more than 20
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Chauvin
International, Ltd., a manufacturing company that was led by Morty Forshpan, acquired B.U.M. in 1986. The clothing line made its market debut in 1987 and featured basic clothing items with the brand's logo displayed across their T-shirts, tanks, and sweatshirts. Within its first year, B.U.M.
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brand for men, women, and children. The brand had financial troubles in the mid-1990s under the management of the original owner, Chauvin
International, Ltd. It went bankrupt in 1996 and was acquired by the creditors of B.U.M. International Inc. and managed by SOS Management in 1997. SOS Management,
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Under SOS Management and Bum
Equipment LLC, Wayne signed over 35 licenses in 1997 and 1998, which grew the business approximately $ 2 billion in sales over the next six years. This was accomplished by primarily selling product to Target Stores and many regional retailers like Ames, Caldor, Venture,
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bankruptcy due to what the company said was poor sales. The judge allowed reorganization plan by SOS Management in favor of the B.U.M. International Inc. creditors in 1997. The reorganization, managed by SOS Management and its successor BUM Equipment LLC, resulted in a plan that was in which the
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and its successor B.U.M. Equipment LLC, subsequently relaunched B.U.M. Equipment. The brand's fashion lines include men's, women's, junior's, and children's sportswear apparel, as well as hosiery, footwear, backpacks, handbags, luggage, and eyewear. According to the
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for sixteen years, most recently as vice president of merchandising, and later worked as president of B.U.M. Equipment's retail division and executive vice president of sales and merchandising for the company.
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Equipment grossed $ 2 million and it brought in about $ 240 million in annual revenues by 1992. In 1992, the B.U.M. parent company, Chauvin
International, partnered with the Canadian casual wear company
162:(1977–81), and the president of Sasson Industries for five years prior to launching his own licensing firm, Stephen Wayne & Associates, in 1986. Wayne was the exclusive licensing agent for Sasson,
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Foster, were still in charge of overseeing the design along with the marketing and promotion. In 1994 Chauvin
International, Ltd. merged with Cami'z, Inc., the B.U.M. brand's retailer.
598:
Gellers, Stan (February 7, 1994). "Licensed to Deal in the Mid-'90S Licensing Can Still Be a Big Money-Maker, But You Need a Strong Dose of
Reality to Go Along wwith All The Hype".
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B.U.M. International creditors would be paid in full in five years. After the five year payback period, the B.U.M. International Inc. operating unit was dissolved. The
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122:. Chauvin International purchased the assets of the Chip and Pepper Wetwear Inc., and distributed its products in the United States while the twin co-founders,
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SOS Management began restructuring B.U.M. sportswear in the United States with a license with the
Buffalo Group in 2005. The company also signed licensees in
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gifting suite for its 14th Season. Contestants from the show were able to choose items of the B.U.M. Equipment brand to wear during show rehearsals.
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and Bum
Equipment and owns and operates the Stephen Wayne & Associates company. Prior to co-founding SOS Management, Steve Marra worked for
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Spevack, Rachel (November 16, 1993). "Sasson Licensing Corp. Buys Trademarks of H. Cotler Co.: Future of Cotler Company Unclear".
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wore B.U.M. Equipment workout tanks during his concerts on his 1992 tour and was pictured in the 1991 October issue of
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Steve Marra. Wayne was the president of Yves Saint Laurent Sportswear (1974–77), president of the menswear division of
400:"Basics Instinct : B.U.M. Equipment Finds Success Making Comfortable Everyday Clothing With Reverse Snob Appeal"
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104:, B.U.M. Equipment is "one of the most successful young men's sportswear brands in California fashion history."
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As a sportswear and casual athletic fashion brand, B.U.M. has sponsored various athletes including
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were purchased by BUM Equipment LLC and has continued to operate under that corporate structure.
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hockey team. B.U.M. Equipment also outfitted caddies for PGA Tour events beginning in 1998.
317:
286:
262:
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Williamson, Rusty (February 20, 2002). "BUM Equipment Retools, Makes Run at Dept. Stores".
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Young, Vicki M. (December 18, 2002). "SOS Management to Acquire BUM Equipment Trademarks".
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listed B.U.M. Equipment as Number 5 on their "Top 10 Young Contemporary Hip List in 2004."
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Thomas, Brenner (November 5, 2009). "BUM to Relaunch as Young Men's, Juniors Brand".
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Greenberg, Julee (July 1, 2004). "The Top 10: Young Contemporary: The Hip List".
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licenses around the world and gathering approximately $ 600 million annually.
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544:"Company News: Tarrant Ends Bid for Assets of B.U.M. International".
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83:, a clothing brand under the ownership of BUM Equipment LLC, is a
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Behind the Label: Inequality in the Los Angeles Apparel Industry
780:"Caddies, Sportswear Maker Happy after Striking a B.U.M. Deal"
648:"B.U.M. Equipment Signs Sportswear License with Buffalo Group"
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Tradetalk, Kristina (November 6, 1998). "B.U.M. Equipment".
320:. It was also the official off-the-rink casual wear of the
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can be seen sporting a B.U.M. Equipment shirt in the movie
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wore a B.U.M. Equipment shirt in her 1992 workout video.
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Kim-Van, D. (October 14, 1992). "A B.U.M. Bonanza".
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807:"B.U.M. Equipment Llc; B.U.M. Equipment Announces
91:garage. The brand is known for its beginning as a
142:Relaunch and B.U.M. Equipment LLC, (1997–present)
327:In 2012 B.U.M. Equipment participated with the
87:clothing company that was founded in 1986 in a
489:"Cami'z to buy Chauvin Int'l for $ 66 million"
129:In April 1996, B.U.M. International filed for
8:
849:Manufacturing companies based in Los Angeles
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519:"B.U.M. Hits Bottom, Files for Bankruptcy"
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724:"Like dad, Ali's daughter rules the ring"
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616:"B.U.M. Inks Two Sportswear Licenses".
427:Bonacich, E.; Appelbaum, R. P. (2000).
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859:Clothing companies established in 1986
854:American companies established in 1986
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722:Johnson, Chuck (January 19, 2007).
398:Kissel, William (October 8, 1993).
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864:1986 establishments in California
431:. University of California Press.
755:. August 7, 2005. Archived from
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749:"The Selling of the Golden Boy"
253:wearing a tank from the brand.
778:King, Bill (August 31, 1998).
646:Lipke, David (July 11, 2005).
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811:Season 14 Participation".
813:Leisure & Travel Week
709:WWD: Women's Wear Daily
694:WWD: Women's Wear Daily
679:WWD: Women's Wear Daily
633:WWD: Women's Wear Daily
618:WWD: Women's Wear Daily
570:WWD: Women's Wear Daily
475:WWD: Women's Wear Daily
449:Sporting Goods Business
152:chief executive officer
809:Dancing with the Stars
495:. 1994. Archived from
330:Dancing with the Stars
711:. September 29, 1992.
658:on September 24, 2015
548:. September 5, 1997.
301:United States portal
113:Origins (1986–1996)
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759:on August 18, 2012
707:"Country B.U.M.".
546:The New York Times
267:Pump Up The Volume
233:Women's Wear Daily
154:Stephen Wayne and
815:. April 14, 2012.
600:Daily News Report
585:Daily News Record
523:Los Angeles Times
493:Daily News Record
192:Meijers, Shopko.
183:Brand development
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829:Official website
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160:Calvin Klein
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27:Product type
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308:Sponsorship
93:Los Angeles
838:Categories
337:References
257:Jane Fonda
136:trademarks
131:Chapter 11
97:sportswear
55:Introduced
728:USA Today
314:Laila Ali
230:In 2004,
221:Argentina
164:Bugle Boy
404:LA Times
322:LA Kings
273:See also
197:Malaysia
148:Chairman
102:LA Times
789:May 27,
763:May 27,
733:May 27,
662:May 27,
620:. 2007.
529:May 27,
503:May 27,
409:May 27,
372:May 27,
213:Germany
205:England
108:History
95:casual
89:Seattle
63:Website
45:Country
225:Brazil
217:Mexico
201:Taiwan
172:Macy's
209:Korea
37:Owner
791:2014
765:2014
735:2014
664:2014
531:2014
505:2014
411:2014
374:2014
316:and
223:and
150:and
72:.com
70:.bum
58:1986
68:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.