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60:(SMEs) around the world. It presents itself as an effective way to contribute to charitable organizations. Through B1G1, business members can donate money to B1G1's vetted charity partners, called "B1G1 Worthy Causes".
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While participating in a business program run by Paul Dunn, Masami Sato and some other entrepreneurs came up with the initial idea based on the concept of 'Buy One Give One' that led to the founding of B1G1.
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In order to qualify as a B1G1 Worthy Cause, each NGO has to meet two-tiered criteria set by the B1G1 GIVING Board and go through a five-step process before being approved. Some charity partners include
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that provide specific charity projects for B1G1 members to support. In
October 2020, B1G1's website listed more than 500 projects from around the world. Each project is also tagged with the relevant
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worldwide. Companies have the option of a monthly or yearly subscription, which provides them with a suite of impact-tracking widgets and access to a vetted network of charity projects to support.
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The B1G1 philosophy is based on creating a world where every business transaction simultaneously results in an impact made in the world (through a small donation), hence 'Buy One Give One'.
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events. Sato also gave speeches titled "A Habit Worth
Sharing" (2010) and "Imagine a More Giving World and Life"(2012) Paul Dunn's speeches in 2010, titled "Wow and Woow"(
115:(CSR) adopted by large companies, the B1G1 approach concentrates on building habitual giving while establishing a deeper sense of meaning in everyday business activities.
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B1G1 depends on this model for financial viability, and 100% of contributions made by B1G1 members are directly passed on to charity partners chosen by the members.
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wrote in its
November 2011 article about the buy-one, give-one model of giving and used B1G1 as a strong example of the new trend of transaction-based giving.
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On 5 November 2009 this trademark was filed, on 19 November 2009 this trademark was accepted and on 18 March 2010 this trademark was registered.
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Two of the co-founders Masami Sato and Paul Dunn have been invited to speak at numerous engagements, including
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Many members are currently from
Australia, United Kingdom, and New Zealand, including companies such as
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B1G1 operates on a subscription basis with a transaction-based charity giving model designed for
227:). Masami Sato was described in an article, "One of Earth Angels who is changing the world" by
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92:, Buy1GIVE1 LTD, and a registered Society, B1G1 Giving. This structure provides
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The co-founders of B1G1 established the headquarters of Buy1GIVE1 PTE LTD in
420:"8 ΠΎΠ½Π»Π°ΠΉΠ½-ΠΏΠΎΠΊΡΠΏΠΎΠΊ, ΠΊΠΎΡΠΎΡΡΠ΅ ΡΠΏΠΎΡΠΎΠ±Π½Ρ ΠΏΠΎΠΌΠΎΡΡ Π½ΡΠΆΠ΄Π°ΡΡΠΈΠΌΡΡ Π§ΠΈΡΠ°ΠΉΡΠ΅ ΠΏΠΎΠ΄ΡΠΎΠ±Π½Π΅Π΅ Π½Π°"
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of BUY1GIVE1 PTE LTD, a
Singapore-based registered business organization,
395:"Want to Emulate Toms Shoes' Charitable Model? Here's How to Get Started"
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276:. U S P T O Seal United States Patent and Trademark Office. 21 Aug 2010
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in 2007. Sato was a founder while Dunn took on the role of
Chairman.
539:"TEDxSingapore - Masami Sato - Imagine a more giving world and life"
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It was registered as a
Private Limited Liability company in 2007.
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in
December 2010, Springwise in March 2012 and August 2010, and
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251:. Australia: Trademarkify. Australian Trademark No. 1325737
473:"Business card promotes 'buy one, give one' generosity"
444:"Giving engine enables 'buy one, give one' generosity"
518:"TEDxSingapore - Masami Sato - A habit worth sharing"
581:"TEDxSingapore - Paul Dunn - [ i ]nspire"
479:. springwise.com. 10 August 2010. Archived from
629:Business services companies established in 2007
450:. springwise.com. 18 March 2010. Archived from
505:" New Business Model Redefines Giving, Profit"
501:" New Business Model Redefines Giving, Profit"
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342:"Your company and its social responsibility"
274:"Trademark Electronic Search System (TESS)"
370:"10 Inspiring "Buy One Give One" Projects"
634:Singaporean companies established in 2007
125:small and medium-sized enterprises (SMEs)
94:a specific transaction-based giving model
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16:For the sales promotion practice, see
560:"TEDxChCh - Paul Dunn - Wow and Woow"
507:, Voice of America (16 November 2011)
503:, Voice of America (16 November 2011)
153:Charity Partners (B1G1 Worthy Causes)
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317:"Our story - B1G1 Business For Good"
123:B1G1's members generally consist of
27:B1G1, operated by Buy1GIVE1 PTE LTD
346:Entrepreneur Country Magazine (UK)
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163:UN Sustainable Development Goals
541:. TEDx Singapore. April 3, 2012
113:Corporate Social Responsibility
520:. TEDx Singapore. Oct 15, 2012
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583:. TEDx Singapore. 21 Aug 2010
562:. TEDx Christchurch. Oct 2010
418:ΠΠ°Π·Π°ΠΊΠΎΠ²Π°, ΠΠ½Π½Π° (9 Dec 2010).
340:Coleman, Alison (June 2007).
393:Hussain, Amar (2018-02-02).
58:small and medium enterprises
175:The John Fawcett Foundation
157:B1G1 Worthy Causes are the
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295:"B1G1 - Trademark Details"
229:Insight Magazine Australia
213:, independently organized
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171:World Youth International
231:, October 2011 edition.
249:"BIG1 by BUY1GIVE1 PTE"
48:non-profit organization
624:Companies of Singapore
321:B1G1 Business For Good
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185:B1G1 was featured in
173:, Child's Dream, and
111:In contrast with the
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18:Buy one, get one free
137:, Logistics Bureau,
36:registered trademark
143:Headway Recruitment
483:on 13 October 2012
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198:in November 2010.
100:around the world.
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368:Turner, Amy-Mae.
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618:Categories
587:2012-10-10
566:2012-10-10
545:2012-10-10
524:2012-10-10
487:2012-10-10
458:2012-10-10
429:2012-10-09
404:2018-08-03
379:2018-08-03
351:2012-10-09
326:2018-08-03
280:2012-10-10
235:References
104:Philosophy
84:B1G1 is a
135:Minimonos
80:Structure
74:Singapore
374:Mashable
221:TEDxChCh
211:TEDxChCh
195:Mashable
165:(SDGs).
64:History
34:is the
301:10 Oct
255:8 June
188:Forbes
40:brand
303:2012
257:2014
209:and
159:NGOs
145:and
139:Xero
98:SMEs
46:and
38:and
32:B1G1
216:TED
96:to
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