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Central to every project executed by SMG was the concept of a "360-Degree
Approach." By operating like an agency, the Group analyzed artists from different angles and promoted them through a variety of channels, such as licensing, strategic partnerships, mobile applications, DRTV, tour marketing and
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Burgundy
Records was set to sign additional artists who have retained strong consumer affinity and produced a catalog of music that is still relevant and appreciated today. The label's primary target audience was adult consumers who are fans of the artists' earlier work and are eager to hear new
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Strategic
Marketing Group (SMG) announced the launch of its new record label, Burgundy Records. The new Sony BMG imprint label, which was spearheaded by former Executive Vice President
313:"SONY BMG STRATEGIC MARKETING GROUP ANNOUNCES THE LAUNCH OF BURGUNDY RECORDS @ Top40-Charts.com - Songs & Videos from 49 Top 20 & Top 40 Music Charts from 30 Countries"
283:"SONY BMG STRATEGIC MARKETING GROUP ANNOUNCES THE LAUNCH OF BURGUNDY RECORDS @ Top40-Charts.com - Songs & Videos from 49 Top 20 & Top 40 Music Charts from 30 Countries"
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material. In tandem with this outreach to a loyal consumer base, the label also brought widespread exposure for these artists and their new music to a contemporary audience.
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Artists on the final
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