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has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is
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The concept of "buy one, get one free" was devised in the 18th century by retail entrepreneur
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This article is about a sales promotion technique. For the album by Andy LaVerne, see
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Two-for-one promotions in the food industry have been criticized as contributing to
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Shop wisely: Better habits can prevent waste of precious resource
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171:"Josiah Wedgwood, an Industrial Revolution pioneer"
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216:"What does BOGO really mean?"
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110:Criticism
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177:8 June
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