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YELLOWPAGES.com, rebranded as YP.com in 2009, as an
Internet web site operated by YP. It employed more than 4,000 local marketing consultants and customer service professionals, and offered online presence, local search, display ads, and direct marketing. It was previously a wholly owned subsidiary
598:
On
December 29, 2006, AT&T added BellSouth Advertising & Publishing Corporation, or "BAPCO" to its roster of directory publishers. As a result, in January 2007, all companies who had been doing business as AT&T Yellow Pages started doing business as AT&T Advertising & Publishing,
556:
In 2004 SBC Communications and Bell South Corp. acquired YELLOWPAGES.COM, Inc. which operated as a joint venture between the two companies, until Bell South was acquired by in 2006. After 2004, R.H. Donnelley published printed directories in the names of SBC and subsequently AT&T in the area in
573:
edition was renamed "AT&T Yellow Pages
Published by R. H. Donnelley". SBC Advertising, L.P. was renamed AT&T Advertising, L.P. AT&T directory publishing companies began doing business as either AT&T Yellow Pages (in reference to being a directory publisher) or AT&T Directory
518:
In 2002, SBC Communications dropped its regional telephone company names, switching to a unified "SBC" brand. As a result, the yellow pages operations were combined into one unit (retaining the separate companies) and took on the "SMART Yellow Pages" brand, retained from
Pacific Bell Directory.
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in 2012, is an
Internet web site operated by YP that employs sales representatives to sell preferred positioning on their site, YellowPages.com in addition to marketing additional products that move their clients' businesses toward the front of major web search pages.
553:. SBC merged Southwestern Bell Advertising, L.P. with Pacific Bell Directory's advertising division, creating SBC Advertising, L.P. As a result, "SMART" is eliminated as a nickname for all of the yellow pages operations, becoming simply SBC Yellow Pages.
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AT&T transferred the directory publishing companies it owned to YP Holdings, as well as other companies that comprised AT&T Advertising
Solutions and AT&T Interactive. These companies (with service regions) are organized as follows:
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YP Holdings, as a parent company, was founded in 2012 to take over the directory and online advertising businesses that were operated in the AT&T Advertising
Solutions and AT&T Interactive divisions of AT&T.
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and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012, YP was included in PaidContent50's list of "the world's most successful digital media companies" based on 2011 digital ad revenue.
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It is responsible for the publication yp.com, YP app, the Gas Guru app, and more than 1,300 printed directories, published under the "YP The Real Yellow Pages" brand. It is headquartered in
549:. Telephone directories formerly published by SBC now became known as SBC Yellow Pages Published by R. H. Donnelley, and R. H. Donnelley's Illinois operations for SBC became known as the
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657:, YP mobile app as well as the printed directory division. AT&T will retain 47% ownership. Cerberus will assume $ 200 million of AT&T debt from the transaction.
642:. The deal was estimated to be valued at $ 1.5 billion. Under the version of the deal reported in the press, AT&T would still own a minority stake in the company.
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Southwestern Bell Yellow Pages headquarters were utilized as central headquarters for all SBC Yellow Pages operations in
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YELLOWPAGES.com LLC. became part of AT&T Interactive, following the AT&T acquisition of
Bellsouth in 2006.
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On April 9, 2012, it was announced that AT&T would sell 53% of AT&T Advertising
Solutions to
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for $ 750 million. AT&T Advertising
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Printed directories: The Real Yellow Pages directories and The Real White Pages directories
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as the main logo of the directory. It also as renamed its directory "YP Real Yellow Pages".
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AT&T Completes Sale of Advertising Solutions and Interactive Business Units to Cerberus
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has entered talks to sell a controlling stake in its Yellow Pages business to
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The company was formed on April 4, 2012, preceding a formal announcement that
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purchased YP Holdings LLC in 2017, officially announced in June 2017.
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R. H. Donnelley Publishing & Advertising of Illinois Partnership
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On February 26, 2007, however, AT&T announced it would adopt
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Telephone directory publishing companies of the United States
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In 2004, SBC sold complete control of its joint venture with
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became published under the AT&T Real Yellow Pages name.
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In 2013, YP rebranded and position itself in the field of
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would sell off a 53% stake in its directory operations to
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The deal with Cerberus officially closed on May 8, 2012.
679:-related spin off to sell off its yellow pages business.
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Operations (in reference to being a unit of AT&T).
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R.H. Donnelley Publishing and Advertising of Illinois
846:"AT&T Makes The Call, Plans To Sell Yellow Pages"
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599:while the AT&T Yellow Pages name was retained.
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101:. Unsourced material may be challenged and removed.
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443:Entrance to the YP Headquarters, in Tucker Georgia
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2405:United States telephone directory publishers
1465:Michigan Bell and Western Electric Warehouse
738:YP Marketing Solutions (YP for Business app)
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2526:2012 establishments in Georgia (U.S. state)
1418:AT&T Building (Denmark, South Carolina)
867:"AT&T to Sell Yellow Pages to Cerberus"
64:Learn how and when to remove these messages
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565:In 2005, SBC completed its acquisition of
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2053:Northern New England Telephone Operations
415:YP Southeast Advertising & Publishing
241:Learn how and when to remove this message
223:Learn how and when to remove this message
161:Learn how and when to remove this message
1357:Detroit–Columbia Central Office Building
630:On March 8, 2012, it was announced that
186:This article includes a list of general
1342:AT&T Switching Center (Los Angeles)
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2531:American companies established in 2012
514:SBC SMART Yellow Pages logo, 2002-2004
18:BellSouth Advertising & Publishing
1337:AT&T Switching Center (Manhattan)
822:; Zuckerman, Gregory (8 March 2012).
581:AT&T Yellow Pages logo, 2006-2007
7:
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1287:AT&T Building (Kingman, Arizona)
99:adding citations to reliable sources
2250:YP Connecticut Information Services
1413:AT&T Building (Davenport, Iowa)
729:YP.com (Yellowpages.com and mybook)
450:, now a wholly owned subsidiary of
408:YP Connecticut Information Services
2546:Companies based in Tucker, Georgia
192:it lacks sufficient corresponding
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45:This article has multiple issues.
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1282:AT&T Building (Indianapolis)
865:Bensinger, Greg (9 April 2012).
782:Andrews, Robert (31 July 2012).
675:The sale made AT&T the last
537:SBC Yellow Pages logo, 2004-2005
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1510:Naming rights and sponsorships
1408:AT&T Long Distance Building
86:needs additional citations for
53:or discuss these issues on the
2500:Southwestern Bell Yellow Pages
2016:Southern New England Telephone
502:YELLOWPAGES.com, rebranded as
1:
1992:SBC Communications / AT&T
1707:Southwestern Bell Corporation
1302:AT&T Center (Los Angeles)
1297:AT&T Building (San Diego)
1292:AT&T Building (Nashville)
2265:YP Texas Region Yellow Pages
1846:Advanced American Telephones
1687:Bell Communications Research
1347:AT&T Tower (Minneapolis)
1332:AT&T Long Lines Building
1322:AT&T Huron Road Building
851:International Business Times
418:YP Texas Region Yellow Pages
2132:Cerberus Capital Management
2061:New Communications Holdings
1862:QLT Consumer Lease Services
1312:AT&T Center (St. Louis)
1307:AT&T Center (Milwaukee)
1277:AT&T Building (Detroit)
647:Cerberus Capital Management
636:Cerberus Capital Management
472:Cerberus Capital Management
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2485:Local Insight Yellow Pages
2321:Steward Health Care System
1827:Second generation spinoffs
1789:AT&T Wireless Services
1765:AT&T Submarine Systems
1327:AT&T Lenox Park Campus
1185:AT&T Business Internet
762:YP Marketing Solutions LLC
653:. Included in the sale is
586:AT&T Real Yellow Pages
2495:SNET Information Services
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1438:Bell Labs Holmdel Complex
1403:AT&T Corporate Center
1393:AT&T Building (Omaha)
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1728:Unix System Laboratories
1625:Graybar Electric Company
1058:Samuel A. Di Piazza, Jr.
873:– via www.wsj.com.
703:directory operations to
666:Bell Operating Companies
557:and around Chicago, IL.
1398:AT&T Midtown Center
1190:AT&T Small Business
1170:BellSouth Long Distance
963:Gardiner Greene Hubbard
892:. Retrieved 2012-05-09.
831:The Wall Street Journal
432:http://yellowpages.com/
207:more precise citations.
2490:Pacific Bell Directory
2316:Spyglass Entertainment
2203:Shaw's and Star Market
2029:Verizon Communications
1979:Telcordia Technologies
1643:(via Western Electric)
1460:Barclay–Vesey Building
1428:AT&T at the Movies
1195:AT&T Cybersecurity
1018:Michael B. McCallister
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294:; 12 years ago
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2255:YP Midwest Publishing
1073:Randall L. Stephenson
958:Alexander Graham Bell
732:YP app (Gas Guru app)
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456:telephone directories
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412:YP Midwest Publishing
2475:Ameritech Publishing
2326:Stratolaunch Systems
2270:YP Western Directory
1362:Europe India Gateway
1352:Asia-America Gateway
1317:AT&T City Center
1078:Laura D'Andrea Tyson
422:YP Western Directory
95:improve this article
2433:Valley Yellow Pages
2331:Tower International
2218:United Supermarkets
2069:Frontier California
1838:Lucent Technologies
1744:Lucent Technologies
871:Wall Street Journal
339:Digital Advertising
255:
2079:Frontier Southwest
1805:AT&T Broadband
1771:Tyco International
1450:550 Madison Avenue
1160:AT&T Southwest
1155:AT&T Southeast
992:William E. Kennard
820:Troianovski, Anton
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350:Listing Management
292:April 4, 2012
273:Online Advertising
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1038:Cynthia B. Taylor
1003:Glenn H. Hutchins
723:digital marketing
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854:. 8 March 2012.
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1068:Joyce M. Roche
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1042:Luis A. Ubiñas
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883:(2012-05-08).
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705:R.H. Donnelley
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567:AT&T Corp.
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545:, DonTech, to
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1256:Buildings and
1254:
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1226:Latin America
1223:
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1200:AT&T Labs
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998:Scott T. Ford
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889:Business Wire
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826:
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808:. 2017-06-30.
807:
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707:in 2004, and
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623:
622:of AT&T.
619:
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592:
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579:
575:
572:
568:
560:
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524:St. Louis, MO
520:
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213:December 2012
206:
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154:
143:
140:
136:
133:
129:
126:
122:
119:
115:
112: –
111:
110:"YP Holdings"
107:
106:Find sources:
100:
96:
90:
89:
84:This article
82:
78:
73:
72:
67:
65:
58:
57:
52:
51:
46:
41:
32:
31:
19:
2541:Yellow pages
2426:
2291:BAWAG P.S.K.
2241:
2148:Acme Markets
2007:
1886:
1594:Spinoffs of
1519:Sponsorships
1445:195 Broadway
1033:John Stankey
887:
879:
870:
860:
849:
840:
829:
814:
796:
787:
777:
752:
746:
743:Subsidiaries
720:
717:
713:Idearc Media
674:
659:
650:
644:
629:
620:
617:
601:
597:
564:
555:
540:
521:
517:
501:
492:
480:
465:
447:
446:
399:Subsidiaries
327:Jared Rowe (
307:Headquarters
259:Company type
237:
219:
210:
191:
157:
148:
138:
131:
124:
117:
105:
93:Please help
88:verification
85:
61:
54:
48:
47:Please help
44:
2521:YP Holdings
2427:YP Holdings
2359:WikiCommons
2242:YP Holdings
2208:Super Saver
2008:YP Holdings
1669:Divestiture
1658:Bell Canada
1475:Telstar 302
946:Bell System
753:YP Holdings
677:Bell System
662:trade names
651:YP Holdings
640:TPG Capital
448:YP Holdings
279:Predecessor
254:YP Holdings
205:introducing
2515:Categories
2438:Yellowbook
2173:Jewel-Osco
2153:Albertsons
2140:Albertsons
1258:facilities
1244:Sky MĂ©xico
1118:California
994:(Chairman)
769:References
758:YP.com LLC
346:Web Design
323:Key people
299:2012-04-04
263:Subsidiary
188:references
121:newspapers
50:improve it
2423:Dex Media
2418:CBD Media
2213:Tom Thumb
2188:Pavilions
1958:Dex Media
1721:1991–1993
1692:BellSouth
1677:Ameritech
1455:611 Place
1433:Bell Labs
1372:Room 641A
1148:Wisconsin
977:directors
806:Dex Media
715:in 2006.
699:sold off
695:in 2002,
693:Dex Media
687:in 2002,
685:CBD Media
683:sold off
604:BellSouth
476:Dex Media
151:June 2009
56:talk page
2349:Category
2193:Randalls
1937:AirTouch
1916:Teradata
1895:U S WEST
1769:sold to
1543:Category
1180:FirstNet
1133:Michigan
1123:Illinois
975:Board of
930:AT&T
701:Illinois
632:AT&T
608:AT&T
571:Illinois
468:AT&T
336:Products
283:AT&T
269:Industry
2480:DEX One
2411:Current
2306:DynCorp
2198:Safeway
1712:US West
1553:Commons
1265:Current
1246:(41.3%)
1215:DirecTV
1128:Indiana
985:Current
941:History
709:Verizon
664:of its
489:History
428:Website
315:Georgia
297: (
289:Founded
201:improve
135:scholar
2468:Former
2447:Online
2168:Haggen
2158:Amigos
2082:(2014)
2064:(2010)
2056:(2008)
2048:(2006)
2045:Idearc
2040:(2005)
2019:(2014)
2011:(2012)
2003:(2004)
1982:(1997)
1961:(2002)
1940:(1994)
1919:(2007)
1898:(1998)
1873:(2002)
1865:(2000)
1857:(2000)
1849:(2000)
1514:Venues
1386:Former
1377:TAT-14
1239:UnefĂłn
1205:Vyatta
1138:Nevada
1051:Former
953:People
504:YP.com
460:yp.com
381:Parent
317:, U.S.
311:Tucker
190:, but
137:
130:
123:
116:
108:
2284:Other
2178:Lucky
2163:Carrs
1950:Qwest
1854:Avaya
1697:NYNEX
1667:1984
1504:Other
1495:TAT-9
1490:TAT-8
1485:TAT-7
1480:TAT-1
1217:(70%)
1035:(CEO)
711:sold
691:sold
689:Qwest
452:DexYP
389:DexYP
142:JSTOR
128:books
27:Funds
2223:Vons
1798:2003
1782:2001
1758:1997
1737:1996
1651:1975
1634:1956
1618:1929
1143:Ohio
638:and
114:news
1908:NCR
1749:NCR
697:SBC
526:at
366:SEM
362:SEO
329:CEO
97:by
2517::
869:.
848:.
828:.
804:.
786:.
530:.
485:.
474:.
458:,
313:,
59:.
2429:)
2425:(
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2386:t
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1573:v
922:e
915:t
908:v
834:.
790:.
331:)
301:)
244:)
238:(
226:)
220:(
215:)
211:(
197:.
164:)
158:(
153:)
149:(
139:·
132:·
125:·
118:·
91:.
66:)
62:(
20:)
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