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Berocca
Performance is a formulation of B vitamins, vitamin C plus added magnesium, calcium and zinc. When first released in 1969, Berocca came in one flavour, Berry, which later became Original Berry. It now comes in four flavours: Original Berry, Orange, Blackcurrant, and Mango & Orange.
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In March 2011, the Health
Department of Australia moved to withdraw the advertising of Berocca for its unsubstantiated claims of providing invigoration. The same department had given Berocca a Healthcare product award in November 2010.
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The recommended daily dose (age 12 upwards) is one tablet daily. Each tablet contains 260 mg of sodium. 273 mg of sodium is contained in the tablets sold in
Australia and New Zealand.
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In
October 2020, a Vietnamese ad campaign encouraged consumers to "Get Supercharged at 2 PM" by using Berocca in the early afternoon. This campaign saw a boost in online sales by 233 percent.
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A recent marketing campaign in
Australia for Berocca Performance with the slogan "Release the inner geek" targets high school students studying for exams.
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in
Australia and New Zealand throughout the 1980s and 1990s, using the slogan "B-B-B-Berocca gives you back your B-B-Bounce".
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In June 2014, a 30-second television ad entitled "Mind and Body," featuring
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has been launched, with the slogan "You, but on a really good day."
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In South Africa, a "Beready
Besharp Berocca" campaign was launched.
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to turn deep yellow in colour – this is due to the excess vitamin B
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50:. Berocca was originally established in Switzerland in 1969 by
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Berocca's effervescent tablets contain small quantities of
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464:"Berocca TV Spot, 'Mind and Body' Featuring Joel McHale"
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In
September 2010, a new advertising campaign featuring
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125:advert was launched featuring people dancing using
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417:"Health ruling a let-down for popular pick-me-up"
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380:As stated on the side of the tablet container.
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474:15 July
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