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has said that the advantages of the
Laserlight are it "can be seen from nearly all angles, helping make drivers and pedestrians aware of any approaching Santander Cycles", which has been shown to "help to increase confidence on the roads by making cyclists feel more visible". The company makes
159:, after a legal challenge from an American bike light company called Blaze. The company was registered in November 2011 with the name SMIDSY (an acronym for "Sorry Mate I Didn't See You", used when motorists fail to notice bicycles or motorbikes). "Beryl" is the trading name of the company.
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several other brands of light, including the "Pixel" which can be switched between red and white for rear or front use, and the "Laserlight core", a cheaper version of the
Laserlight using plastic instead of aluminium for the main body.
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21:"SMIDSY" redirects here. For a definition of the term "SMIDSY", see the Wiktionary entry
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Its founder Brooke developed the "Laserlight" bike lights which are now used as part of
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267:"Blaze Becomes Beryl: How The "Bosch of Bikes" Turned A U.S. Lawsuit Into A Positive"
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British company making bike lights and bike sharing systems
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293:"Sorry, Mate: The SMIDSY Phenomenon"
559:. You can help Knowledge (XXG) by
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442:"Bikeshare Locations"
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157:Beryl Burton
153:Emily Brooke
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91:Headquarters
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238:Portsmouth
68:2011-11-01
48:Trade name
503:19 August
348:5 October
218:Hertsmere
471:BBC News
451:17 March
446:beryl.cc
368:beryl.cc
322:beryl.cc
234:Plymouth
214:Hereford
202:Cornwall
477:11 July
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370:. Beryl
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242:Watford
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147:Company
108:Website
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271:Forbes
206:Dorset
163:Lights
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23:SMIDSY
226:Leeds
129:Beryl
113:beryl
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