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DuPont used the "Better Living
Through Chemistry" slogan not to promote particular products, but to change viewers' opinions about the role of business in society. In the words of DuPont's advertising director, Charles Hackett, the advertisements sought to address "unspoken fears of bigness in
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advertising slogan, "Better Things for Better Living...Through
Chemistry." DuPont adopted it in 1935 and it was their slogan until 1982 when the "Through Chemistry" part was dropped. Since 1999, their slogan has been "The miracles of science".
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The phrase "Better Living
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114:"Better Living Through Chemistry - Lead Pipe Posters - Vintage Rock Art Posters, Psychedelic Art Posters and More"
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We need to get away from the word 'things,' " Holliday said. "Because we're also about providing knowledge.
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as the name of a film and of music albums, sometimes as a euphemistic reference to recreational drug use.
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business", which were based on "an emotional rather than a rational foundation".
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The
Citizen Machine: Governing by Television in 1950s America
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Trif
Alatzas (April 29, 1999). "DuPont touts 'miracles'".
34:Better Living Through Chemistry (disambiguation)
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162:"Why the Periodic Table of Elements Is More"
27:Variant of a 1935 DuPont advertising slogan
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