230:
315:-headed version of the Michelin Man on its cover) used the mascot as a metaphor for hypersexual rubber fetishism. The use of the Michelin Man in such explicit lyrics were not authorized by the Michelin company, and Momus was sued by the company for depicting their mascot in scenarios of a pornographic nature. As a result, all remaining copies of the album were destroyed, the song was removed from subsequent pressings of the album, and the hippo Michelin Man removed from the cover. The 2018 box set
369:
39:
31:
126:
165:("Now is the time for drinking"). André immediately suggested replacing the man with a figure made from tires, and O'Galop adapted the earlier image into Michelin's symbol. Today, Bibendum is one of the world's most recognized trademarks, representing Michelin in over 170 countries. According to Michelin, a study showed that 90% of the world’s population could instantly recognize him.
116:
are widely used by travelers. Bibendum was depicted visually as a lord of industry, a master of all he surveyed, and a patriotic exponent of the French spirit. In the 1920s, Bibendum urged
Frenchmen to adopt America's superior factory system, but to patriotically excel those factories' "inferior"
191:
Rubber tires were originally gray-white, or light or translucent beige. In 1912, they became black when carbon was added to them as a preservative and strengthener. The company changed
Bibendum's colour to black as well, and featured him that way in several print ads. They decided to abandon the
401:
Company, uses the
Michelin Man as its mascot. The reasons behind this involve an officer candidate who was sent to Turkey for a commemoration of World War One, and told to bring back a meaningful souvenir, but after heavy alcohol consumption instead stole the Michelin Man from the local garage.
1369:
214:, a slimmed-down version of him (sans glasses) was adopted, reflecting the lower-profile, smaller tires of modern cars. An animated version of Bibendum has appeared in American television ads, with a pet puppy similar in appearance to him.
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183:
The company used this basic poster format for 15 years, adding its latest products to the table in front of the figure. It is unclear when the name "Bibendum" was adopted. At the latest, it was in 1908, when
Michelin commissioned
195:
The image of the plump tire-man is sometimes used to describe an obese person, or someone wearing comically bulky clothing (e.g. "How can I wrap up warmly without looking like the
Michelin Man?").
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117:
products. As automobiles became available to the middle classes, the company's advertising followed suit, and its restaurant and hotel guides expanded to a broader range of price categories.
1234:
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361:, a series of Bibendums play police detectives, a sheriff, and a squad of SWAT personnel who all work together to try to bring down a psychotic, ultraviolent criminal played by
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321:(containing some of Momus' albums, including the Hippopotamomus album that caused the lawsuit over his song) restored the track to the album, and came with a booklet by
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in 1991 for releasing a song about the trademarked
Michelin Man. The song, simply titled "Michelin Man", was released the same year as the third track on his album
390:
is named "Bibendum
Chamallow". ("Chamallow" was originally a confectionery marketed in France under this name, which vaguely resembles the American marshmallow.)
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Man, produced in 1898. The text reads, "Now is the time to drink!! Which is to say: 'To your health, the
Michelin tire drinks down the obstacle!'"
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180:(see illustration). The character's glass is filled with nails and broken glass, implying that Michelin tires will easily take on road hazards.
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noticed a stack of tires that suggested to Édouard the figure of a man without arms. Four years later, André met French cartoonist
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to write a newspaper column signed "Bibendum". In 1922, Michelin held a contest to name the character in the United States.
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comedy sketch, in which a restaurant waiter, and chef suspect a diner, dressed as
Bibendum, might be a food critic for the
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Michelin dominated the French tire industry for decades and remains a leading international tire manufacturer. Its famous
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257:, has a strong aversion to corporate brands and logos. The sight of Bibendum in particular gives her panic attacks.
210:. By the 1960s, Bibendum was shown running, often rolling a tyre as well, and no longer smoked. In 1998, his 100th
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titled 'Sons of
Pioneers', mentioning the lawsuit but not explaining why the track was reinstated.
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change, citing printing and aesthetic issues (not racial concerns, as is commonly believed).
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to his scrawny Brand X competitors with a glass full of road hazards, with the title and tag
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A Century of American Icons: 100 Products and Slogans from the 20th-Century Consumer Culture
322:
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Bibendum is one of several advertising characters featured in this advertisement from 1920
54:
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brewery — a large, regal figure holding a huge glass of beer and quoting Horace's phrase
30:
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345:'Monsieur Bibendum, il est vraiment énorme / Monsieur Bibendum, le bonheur en personne'
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157:, popularly known as O'Galop, who showed him a rejected image he had created for a
511:
Marketing Michelin. Advertising and Cultural Identity in Twentieth-Century France
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211:
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525:"These Terrifying Photos Of The Original Michelin Man Will Haunt Your Dreams"
348:('Mr. Bibendum, he is truly enormous, Mr. Bibendum; happiness personified').
398:
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741:; translated from the French by Bernard Besserglik; Paris: Hoëbeke, 1997;
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468:"L'Aimable Mons. Bibendum or Quelques Precisions sur le Guide Michelin".
357:
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Bibendum's shape has changed over the years. O'Galop's logo was based on
134:
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where the Michelin brothers had a stand. He is one of the world's oldest
67:
17:
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922:"This Oscar-Winning Short Built a Chaotic World Entirely Out of Logos"
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268:-wheel dealer in certain translations, including the English one, of
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C'est à dire : À votre santé. Le pneu Michelin boit l'obstacle
1112:
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714:"Kenny has a big pair of gloves to fill on Ireland's twin mission"
486:"Michelin Corporate - Bibendum, the Michelin man, the living tyre"
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tire company. A humanoid figure consisting of stacked white
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What a Character! 20th Century American Advertising Icons
141:
While attending the Universal and Colonial Exposition in
445:"Explore Michelin Tires, Products & More | Michelin"
101:(book I, ode xxxvii, line 1). He is also referred to as
221:(Hoëbeke, Paris, 1997), was written by Olivier Darmon.
761:"Eileen Gray's Bibendum: A Modern but Feminine Chair"
690:"Michelin Man: The Inside Story - September 19, 2005"
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397:, in Canberra, one of the five training companies,
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702:Design Evolution: Michelin Man – Advertising Week
393:In the Australian Army Training Establishment at
278:warrior mascot of French service-station company
1370:San Francisco Bay Area and Northern California
260:Bibendum made a brief guest appearance in the
168:The 1898 poster showed him offering the toast
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8:
749:; aus dem Französischen von Herta Luise Ott.
343:
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833:"The World Can Change in a Matter of Momus"
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91:("Now is the time to drink") is taken from
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58:), commonly referred to in English as the
1050:French Bilingual School of South Carolina
951:, Unofficial site dedicated to Bibendum.
274:. (The original French version used the
411:
523:Peterson, Hayley (December 11, 2013).
513:(Johns Hopkins University Press, 2001)
420:"How the Michelin man logo came to be"
831:Shepherd, Fiona (10 September 1999).
237:The "Bibendum chair" was designed by
53:
7:
1087:Budd–Michelin rubber-tired rail cars
747:Bibendum: ein Jahrhundert Geschichte
586:"History of the Michelin Man Mascot"
1315:Los Angeles and Southern California
743:Michelin Man: 100 years of Bibendum
617:. Greenwood Press. pp. 31–34.
336:sang about Bibendum on their album
206:glasses with lanyard, and smoked a
645:Dotz, Warren; Morton, Jim (1996).
25:
1519:Automobile advertising characters
745:; London: Conran Octopus, 1998.--
739:One Hundred Years of Michelin Man
839:. UK. p. 23. Archived from
395:Royal Military College, Duntroon
380:In the French dubbed version of
85:still in active use. The slogan
66:, is the official mascot of the
649:. Chronicle Books. p. 25.
27:Mascot of Michelin tyre company
1524:Male characters in advertising
474:. nbr 3503: 41. 9 August 1969.
1:
1492:2005 United States Grand Prix
765:Bienenstock Furniture Library
1128:United States Rubber Company
920:Adam, Orestes (2023-08-11).
737:Also in English and German:
562:"About the MICHELIN Company"
285:The mascot appears in a BBC
1071:Michelin Challenge Bibendum
712:Brodkin, Jon (2006-10-06).
219:Le Grand Siècle de Bibendum
74:, it was introduced at the
1565:
1544:Mascots introduced in 1894
759:Otero, Rosa (2014-04-23).
798:Not the Nine O'Clock News
388:Stay Puft Marshmallow Man
288:Not the Nine O'Clock News
906:Anthony Reynolds (2018)
893:Anthony Reynolds (2018)
880:Anthony Reynolds (2018)
867:Anthony Reynolds (2018)
810:Anthony Reynolds (2018)
247:, the main character of
42:Bibendum in Taipei, 2008
1123:Multistrada Arah Sarana
217:A history of Bibendum,
377:
351:In the 2009 animated,
344:
271:Asterix in Switzerland
234:
176:
170:
138:
43:
35:
676::56 (March 4, 1922),
671:Saturday Evening Post
371:
232:
128:
51:French pronunciation:
41:
34:The Michelin Tyre Man
33:
611:Cross, Mary (2002).
592:. September 11, 2023
374:Jerez de la Frontera
1539:Fictional humanoids
1498:Uniroyal Giant Tire
1275:Hong Kong and Macau
1024:Michelin PAX System
897:Cheery Red pp. 9-10
785:Pattern Recognition
783:Gibson, W. (2003).
449:www.michelinman.com
254:Pattern Recognition
133:" of Bibendum, the
1178:3-star restaurants
910:Cheery Red pp.9-10
884:Cheery Red pp.9-10
871:Cheery Red pp.9-10
814:Cheery Red pp.9-10
551:, Book 1, Poem 37.
378:
311:(which also had a
300:performance artist
298:Michelin sued the
235:
225:In popular culture
139:
79:Exhibition of 1894
55:[bibɛ̃dɔm]
44:
36:
1534:Corporate mascots
1506:
1505:
1445:
1444:
855:HighBeam Research
509:Stephen L. Harp,
171:Nunc est bibendum
163:Nunc est bibendum
88:Nunc est bibendum
64:Michelin Tire Man
16:(Redirected from
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1462:Édouard Michelin
1435:Washington, D.C.
1168:Michelin-starred
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882:Sons of Pioneers
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845:on 28 March 2015
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488:. Archived from
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355:-winning satire
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155:Marius Rossillon
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1483:Michelin PLR
1478:Michelin Man
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1106:Subsidiaries
1029:Michelin TRX
1006:Active Wheel
949:Bibimage.com
929:. Retrieved
925:
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853:– via
847:. Retrieved
842:the original
837:The Scotsman
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718:The Guardian
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490:the original
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426:. 2011-03-30
423:
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386:, the giant
383:Ghostbusters
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372:Monument in
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313:hippopotamus
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60:Michelin Man
59:
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1390:South Korea
1345:Netherlands
1195:By location
1170:restaurants
1156:Derek Brown
1034:ViaMichelin
953:(in French)
630:4 September
239:Eileen Gray
212:anniversary
121:Development
1513:Categories
1118:Masternaut
1043:Facilities
1016:BFGoodrich
931:2024-09-15
787:. Penguin.
770:2024-01-14
724:2010-05-12
571:2024-06-14
534:2023-10-18
496:2010-05-28
454:2024-05-23
430:2024-05-23
406:References
114:guidebooks
83:trademarks
1420:Vancouver
1385:Singapore
1305:Lithuania
1295:Las Vegas
1270:Guangzhou
1210:Argentina
1200:Abu Dhabi
1092:Micheline
471:The Motor
399:Gallipoli
251:'s novel
241:in 1925.
204:pince-nez
186:Curnonsky
145:in 1894,
107:Bibelobis
1549:Michelin
1488:Tire war
1405:Thailand
1380:Shanghai
1375:Scotland
1365:Portugal
1320:Malaysia
1230:Colorado
1166:Lists of
1080:Products
1002:Achilles
989:Michelin
926:Collider
849:15 April
720:. London
547:Horace,
358:Logorama
318:Recreate
135:Michelin
68:Michelin
47:Bibendum
18:Bibendum
1471:Related
1425:Vietnam
1410:Toronto
1285:Ireland
1280:Iceland
1265:Florida
1260:Finland
1255:Estonia
1250:England
1240:Denmark
1225:Chicago
1215:Beijing
1205:Atlanta
1138:NexTraq
328:French
276:Gaulish
266:chariot
262:Asterix
200:bicycle
147:Édouard
131:O'Galop
1450:People
1415:Turkey
1400:Taiwan
1395:Sweden
1360:Poland
1340:Norway
1335:Monaco
1330:Mexico
1310:London
1300:Latvia
1220:Brazil
1133:Fenner
1064:Events
996:Brands
653:
621:
596:May 9,
330:reggae
159:Munich
93:Horace
1430:Wales
1355:Paris
1325:Malta
1290:Japan
1245:Dubai
1113:Camso
1097:Tweel
1020:Corsa
678:p. 53
332:band
303:Momus
280:Antar
208:cigar
72:tires
851:2013
651:ISBN
632:2020
619:ISBN
598:2024
549:Odes
334:Tryo
149:and
143:Lyon
98:Odes
76:Lyon
674:194
342:.
282:.)
105:or
103:Bib
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